The GTMA Internal Traffic Flag browser extension is designed to help GTMA staff mark their visits to client websites as “internal traffic” so that those visits can be excluded from analytics reports (for example, in Google Analytics).
What this extension does
-
Sets or refreshes a single first-party cookie named
gtma_internalon domains that the user explicitly chooses. -
Stores a small list of domains in the browser’s built-in sync storage so the extension knows which sites should receive that cookie.
-
Does not send any of this information to GTMA servers or any third party.
All processing happens locally in the user’s browser.
Data the extension does not collect
The extension:
-
Does not collect or transmit names, email addresses, or other personally identifiable information.
-
Does not access, read, or modify page content, form fields, or personal files.
-
Does not track full browsing history, keystrokes, or user behavior.
-
Does not use or share data for advertising, profiling, or analytics.
Cookies
On domains the user adds via the extension popup, the extension sets a first-party cookie gtma_internal with a simple value (e.g., yes). This cookie is used by the website’s analytics configuration to identify internal GTMA traffic and filter it from client reports. The cookie is visible only to that domain and is not used for any other purpose.
Storage
The extension stores a list of domains selected by the user using Chrome’s storage.sync (or equivalent browser sync storage). This list stays within the browser environment and is not transmitted to GTMA or any external service.
Third-party access
GTMA does not receive or store any data from this extension on its own servers, and no third party has access to any data managed by the extension.
Contact
If you have questions about this extension or its privacy practices, please contact:
GTMA | https://gtma.agency/contact/