SEO Specialist.

REPORTS TO: Director of Media Strategy
FLSA STATUS: Non-exempt
SENIORITY LEVEL: Entry
EMPLOYMENT TYPE: Remote
PAY RANGE: $19.00 – $20.00/hr

JOB SUMMARY.

The SEO Specialist will cultivate in-depth knowledge of keyword research, SEO copywriting, and the behaviors of search engines as it applies to a variety of clients and industry verticals. The SEO Specialist implements organic search engine optimization campaigns and works closely with the digital marketing team to bridge the gap between organic search and social, content marketing, PR, and paid media. This role blends technical skills with strong communication abilities, as the SEO Specialist often interacts with Account Managers, Social Media Specialists, Lead Generation Specialists, and others. This position also requires strong writing skills for developing website copy, blog content, video scripts, and more. A successful SEO Specialist must possess the ability to learn-by-doing and follow detailed directions repetitively without becoming distracted and losing focus.

 

ABOUT US.

GTMA is a two-time Inc. 5000 company, a full-service digital agency serving more than 400 clients in over 250 markets, and a creative community focused on culture building and giving back. Founded by two creative entrepreneurs in Hollywood, GTMA has produced award-winning visual content and told captivating stories to engaged audiences for nearly a decade. Dedicated to researching and implementing new technologies, storytelling techniques, and marketing tactics, GTMA is a future-focused marketing team offering clients a cohesive agency experience.

DUTIES AND RESPONSIBILITIES.

Include the following. Other duties may be assigned.

  • Conduct keyword research, website audits, competitive analysis, content optimization, meta-tag creation, citation & link development, and other SEO related activities
  • Develop compelling, creative content to include keywords or phrases in order to conform to SEO best practices and increase traffic to website pages
  • Execute cutting edge Local SEO campaigns for a range of client accounts
  • Perform regular project management of SEO accounts on Google and other search platforms
  • Monitor and evaluate search results and search performance across major search channels
  • Monitor and administer web analytics dashboards, reports, and keyword reporting tools, and point out key areas of importance in accordance with client goals
  • Work closely with the design team, digital marketing, and programmers from brief through to execution
  • Communicate to clients, team, and management on project development, timelines, and results
  • Remain aware of and highly organized with the scheduling of all projects to ensure smooth and consistent delivery
  • Keep up to date with organic search best practices, keyword research tools, and industry research
  • Document and report on your SEO process and methodology 
  • Regularly compile updated SEO guidelines and best practices to help steer GTMA strategy and tactics 
  • Uphold GTMA’s core values
  • Take part in team meetings and activities
  • Actively contribute to the success and positive atmosphere of the team
  • Take advantage of all learning opportunities to make yourself more valuable
  • This position may be combined with other positions based on workload and company needs

QUALIFICATIONS.

  • 1-2+ years of digital marketing experience and a foundational understanding of Local SEO strategies
  • Foundational knowledge of how to improve a website’s organic search presence through keyword research, on-site optimization, content development, citation building, and link acquisition
  • Familiarity with citation management tools and SaaS, such as Yext and Moz Local
  • Experience with website analysis using a variety of analytics tools including Google Analytics
  • Strong experience with GDrive
  • Google AdWords & Analytics certification a plus
  • Experience with editing website content on the WordPress CMS
  • Familiarity with other CMS web platforms such as Squarespace, RentCafe, Entrata, etc. a plus
  • Strong writing experience for website copy, blog posts, and meta-data tags
  • Knowledge of key conversion rate optimization best practices
  • Attention to detail and organization and the ability to effectively multi-task in a deadline-driven atmosphere

REQUIRED SKILLS.

  • Excellent analytical, organizational, project management, and time management skills
  • Attention to detail & problem-solving skills
  • Above average communication skills (written and verbal)
  • Fluent in English
  • Ability to take a positive and diplomatic approach in situations that may be negative
  • Proficient with Apple computers
  • Qualified applicants must pass a background check

VISION REQUIREMENTS:

Constant need (66% to 100% of the time) to complete forms; read and review reports, correspondence, and other documents; view computer screen; and frequent need to see small detail for purposes of assisting with the day to day functions of supporting the administrative needs of the company.

SPEAKING REQUIREMENTS:

Constant need (66% to 100% of the time) to communicate via telephone and in-person with vendors, associates, customers, clients, service personnel, and others for the purposes of providing information, direction, or response.

HEARING REQUIREMENTS:

Constant need (66% to 100% of the time) to communicate via telephone and in-person with vendors, associates, customers, clients, service personnel, and others for the purposes of receiving information or direction.

REASONING DEVELOPMENT:

Must be able to apply principles of logical thinking to define problems, collect and disseminate pertinent data/documents, establish facts, draw valid conclusions, and initiate an appropriate course of action.  Must effectively convey ideas, images, and goals to a diverse group of personalities.

WORKING ENVIRONMENT:

This position is fully remote. You will have to agree to and adhere to the company’s remote work policy including safety standards.

GTMA provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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Meet us.

GTMA is a two-time Inc. 5000 company, a full-stack digital agency, and a creative community focused on culture building and giving back. GTMA started in real estate marketing and the team currently supports a portfolio of hundreds of multi-family, student housing, senior housing, and residential real estate clients across the United States. The agency is also focused on other verticals with a growing portfolio of clients in spirits, wine, and restaurants. The goal of the agency is to continue to hone our superior content creation skills and use those capabilities to tell stories for clients that we believe in.

Meet us.