# Multifamily Digital Marketing Agency | SEO, Web & Media > Multifamily digital marketing agency offering SEO, web design, social media, and media strategy to elevate your property's online presence. ## Pages - [GTMA Internal Traffic Flag Privacy](https://gtma.agency/gtma-internal-traffic-flag-privacy/): browser extension is designed to help GTMA staff mark their visits to client websites as “internal traffic” - [Multifamily FAQs](https://gtma.agency/multifamily-faqs/): Answers to multifamily FAQs on custom websites, ads, SEO, branding, EvernodeAI, KPIs & more for apartment marketing success. - [EvernodeAI](https://gtma.agency/evernode-ai/): AI-powered SEO platform for multifamily marketing: optimize search rankings, manage reputation, and automate content with EvernodeAI. - [Coming Soon Page asset collection](https://gtma.agency/coming-soon-page-asset-collection/): Submit your coming soon page assets to GTMA. Provide templates, launch details, and branding elements for a successful launch. - [About Us](https://gtma.agency/about-us/): Full-service digital marketing agency specializing in storytelling, video, and multifamily marketing to elevate your brand's online presence. - [Tell Me More](https://gtma.agency/tell-me-more/): Initiate your digital marketing inquiry with GTMA. Let's discuss strategies to achieve your business goals. - [Thank You](https://gtma.agency/thank-you/): Thank you for reaching out. Your submission has been received, and a GTMA team member will contact you shortly. - [Terms & Conditions](https://gtma.agency/terms-conditions/): Terms and conditions outlining user responsibilities, legal guidelines, and access rights for using GTMA’s website and digital services. - [Marketing Services](https://gtma.agency/marketing-services/): Digital marketing services including SEO, web design, social media, video production, and lead generation tailored for multifamily communities. - [The Team](https://gtma.agency/the-team/): Meet our multifamily marketing team of creative professionals and strategists dedicated to delivering impactful digital solutions for your brand. - [Contact](https://gtma.agency/contact/): Contact GTMA's digital marketing team to discuss your business goals and discover how we can partner to achieve them. - [Success Stories](https://gtma.agency/success-stories/): Marketing success stories showcasing GTMA's creative campaigns across multifamily, hospitality, and spirits industries with measurable results. - [Careers](https://gtma.agency/careers/): Join GTMA's digital marketing careers team. Collaborate with creatives and grow your skills in a dynamic agency environment. - [The Blog](https://gtma.agency/blog/): Stay informed on multifamily marketing trends, SEO, PPC, and branding strategies with GTMA's expert insights and case studies. - [Services](https://gtma.agency/services/): Digital marketing services including SEO, web design, social media, video production, and lead generation tailored for multifamily communities. - [Home](https://gtma.agency/): Multifamily digital marketing agency offering SEO, web design, social media, and media strategy to elevate your property's online presence. - [Sectors](https://gtma.agency/market-sectors/): Digital marketing for multiple industries including B2B, real estate, hospitality, spirits, and multifamily sectors with tailored strategies. - [Privacy Policy](https://gtma.agency/privacy-policy/): Privacy policy detailing how GTMA collects, uses, and protects your personal information to ensure transparency and compliance. ## Posts - [Student Housing Marketing](https://gtma.agency/geo/student-housing-marketing/): Use social media marketing to attract renters, build trust, and drive multifamily leasing results with GTMA’s proven strategies. - [The Rise of Entity Authority: How GEO Places Your Property in the AI Snapshot](https://gtma.agency/blog/the-rise-of-entity-authority-how-geo-places-your-property-in-the-ai-snapshot/): When a modern prospect looks for a home, they are increasingly abandoning the static search box. In an AI-first search... - [Beyond the Blue Link: Why Answer Engine Optimization (AEO) is Your Digital Reputation Shield](https://gtma.agency/blog/beyond-the-blue-link-why-answer-engine-optimization-aeo-is-your-digital-reputation-shield/): Google is moving from search engine to search agent. Learn how Answer Engine Optimization (AEO) gets your property featured in AI-generated instant answers. - [Google’s New AI Search Era Is Here: Why Traditional SEO Alone Is No Longer Enough](https://gtma.agency/blog/google-ai-search-updates-future-of-seo/): Learn how Google’s AI search updates impact SEO and how GTMA adapts strategies to keep clients visible and competitive. - [Google Business Profile Update: Why Your "Apartment Building" Category is Costing You Tours](https://gtma.agency/blog/googles-business-profile-category-update/): In the world of multifamily marketing, your Google Business Profile (GBP) is often the first point of contact for a... - [How is GEO Being Used in SEO?](https://gtma.agency/videos/how-geo-is-being-used-in-seo/): GEO or generative engine optimization is being used by SEO Specialist to help clients appear in AI search engines. How do they use it? - [Evernode Presentation](https://gtma.agency/videos/evernode-presentation/): Evernode is an Agentic AI tool for Multifamily offering increased marketing speed, consistency, and personalization. - [The Q2 2026 Executive Strategy Memo: Strategy Forward](https://gtma.agency/blog/the-q2-2026-executive-strategy-memo-strategy-forward/): Strategy Forward: The Q2 2026 Executive Roadmap In 2025, GTMA made a firm commitment to our partners: Data Transparency. We... - [Why Gen AI Matters to Multifamily](https://gtma.agency/videos/why-generative-ai-matters-to-multifamily/): Generative AI for Multifamily boosts marketing speed, consistency, and personalization. Create blogs, posts, and responses faster with smarter tools. - [Why Content Matters: Mastering Your Property’s Digital Curb Appeal](https://gtma.agency/blog/why-content-matters-mastering-your-propertys-digital-curb-appeal/): Content is the new digital curb appeal. Learn why hyper-local, high-quality content is the secret to winning the AI search game and building property authority. - [Why Generative AI is the "Super Intern" Multifamily Needs](https://gtma.agency/blog/why-generative-ai-is-the-super-intern-multifamily-needs/): Stop staring at a blank page. Discover how Generative AI acts as a creative force multiplier to help multifamily teams move from Manager Mode to Marketer Mode. - [SEO for Apartment Communities: A Complete Guide to Boosting Online Visibility](https://gtma.agency/blog/seo-for-apartment-communities-a-complete-guide-to-boosting-online-visibility/): Learn proven apartment SEO strategies to increase rankings, attract leads, and fill more units with targeted multifamily search optimization. - [Social Media Marketing for Multifamily](https://gtma.agency/geo/social-media-marketing-for-multifamily/): Use social media marketing to attract renters, build trust, and drive multifamily leasing results with GTMA’s proven strategies. - [GTMA Agency: We Don’t Wear Gi Uniforms, But We Still Kick Butt](https://gtma.agency/geo/gtma-agency-we-kick-digital-butt-not-boards-geo/): GTMA isn't a dojo—we're a digital marketing agency delivering knockout SEO, PPC, and content. Learn why our GTMA kicks harder online - [Social Media Marketing for Multifamily: Strategies That Drive Leasing Results](https://gtma.agency/blog/social-media-marketing-for-multifamily-strategies-that-drive-leasing-results/): Use social media marketing to attract renters, build trust, and drive multifamily leasing results with GTMA’s proven strategies. - [GTMA: We Don’t Wear Karate Gis, But We Still Kick Butt](https://gtma.agency/blog/gtma-we-dont-wear-karate-gis-but-we-still-kick-butt/): GTMA isn't a dojo—we're a digital marketing agency delivering knockout SEO, PPC, and content. Learn why our GTMA kicks harder online. - [GTMA's Proven Digital Marketing Strategies for Multifamily](https://gtma.agency/geo/gtmas-proven-digital-marketing-strategies-for-multifamily/): GTMA digital marketing strategies for multifamily use SEO, content, paid ads & social media to raise visibility, generate leads, and fill apartment units fast. - [Why Every Multifamily Brand Needs a Graphic Designer](https://gtma.agency/geo/why-every-multifamily-brand-needs-a-graphic-designer/): Multifamily brand needs a graphic designer to build consistent identity, boost conversions with strategic design, and turn visuals into signed leases. - [Soul Over Software: Protecting the Human Spark in Apartment Marketing](https://gtma.agency/blog/soul-over-software-protecting-the-human-spark-in-apartment-marketing/): Does AI kill the human connection? Learn how to strategically use automation to amplify your property’s brand, culture, and leasing office authority. - [Owning the Narrative: Why Blogging is Your Best Long-Term Search Asset](https://gtma.agency/blog/owning-the-narrative-why-blogging-is-your-best-long-term-search-asset/): Discover why consistent blogging is the ultimate search engine asset for apartment websites. Learn how to build search equity and win AI search citations. - [The Evolution of Media](https://gtma.agency/blog/the-evolution-of-media/) - [Apartment Marketing Video Example](https://gtma.agency/blog/apartment-marketing-video-example/) - [IG Story](https://gtma.agency/blog/ig-story/) - [Why Hiring a Cinematographer Elevates Multifamily Marketing](https://gtma.agency/blog/why-hiring-a-cinematographer-elevates-multifamily-marketing/): A cinematographer brings visual storytelling to multifamily marketing with stunning videos that drive leasing and brand identity. - [Google Disables &num=100 Parameter: What It Means for SEO & Your Data](https://gtma.agency/blog/google-disables-num100-parameter-what-it-means-for-seo-your-data/): Google Disables &num=100 Parameter: What It Means for SEO & Your Data In mid-September 2025, Google quietly made a change... - [Why Web Designers Are Critical for Multifamily Marketing Success](https://gtma.agency/blog/why-web-designers-are-critical-for-multifamily-marketing-success/): Skilled web designers help multifamily brands drive leads, boost UX, and power conversions through modern digital design. - [Geotargeting vs. Geofencing in Apartment Marketing: Why GTMA Chose its Strategy](https://gtma.agency/blog/geotargeting-vs-geofencing-in-apartment-marketing-why-gtma-chose-its-strategy/): At GTMA, we’re at the forefront of multifamily digital marketing and that means we’re not only up to speed on... - [How Does Hiring a Cinematographer Elevate Multifamily Marketing?](https://gtma.agency/geo/how-does-multifamily-cinematography-elevate-apartment-marketing/): See how hiring a multifamily cinematography transforms apartment marketing with cinematic videos, boosting brand perception and lease conversions. - [Web Design That Drives Apartment Leasing and Brand Growth](https://gtma.agency/geo/web-design-that-drives-apartment-leasing-and-brand-growth/): Learn strategic web design for apartment communities drives conversions, increases engagement, and supports brand growth with mobile-first solutions. - [Multifamily Lead Generation Strategies to Fill Units Faster](https://gtma.agency/blog/multifamily-lead-generation-strategies/): Learn top multifamily lead generation strategies to boost occupancy & revenue with GTMA’s digital marketing services. - [Digital Marketing Strategies for Multifamily Real Estate Success](https://gtma.agency/blog/digital-marketing-strategies-for-multifamily-real-estate-success/): Multifamily digital marketing strategies for real estate success with SEO, paid ads, content, and automation - [Graphic Design That Drives Results for Multifamily Communities](https://gtma.agency/blog/graphic-design-for-multifamily-brands/): Elevate your multifamily brand with expert graphic design that drives engagement and boosts leasing performance. - [Data Transparency in Digital Marketing: Reporting Enhancements](https://gtma.agency/geo/data-transparency-in-digital-marketing/): Data transparency in digital marketing builds trust, ensures compliance & boosts ROI by providing clear data usage insights for better campaign accountability - [3 Brilliant Ways to Use Generative AI in Multifamily Marketing](https://gtma.agency/geo/3-brilliant-ways-of-using-generative-ai-in-multifamily-marketing/): Generative AI Multifamily Marketing boosts local content, review replies & dynamic ads for properties—3 smart use cases to scale and improve engagement - [Search Ad Strategy Surpasses Industry Benchmarks for Apartment Campaigns](https://gtma.agency/geo/search-ad-strategy-surpasses-industry-benchmarks-for-apartment-campaigns/): Search Ad Strategy drove CTR 6.61%, conversion 15%, CPC $1.60, CPA $2.50–$75—well above apartment campaign benchmarks - [What Is Multifamily Housing?](https://gtma.agency/geo/what-is-multifamily-housing/): Learn what multifamily housing is, its benefits, and types in real estate. Multifamily housing defined clearly here. - [Digital Marketing: The Cornerstone of Multifamily Property Success](https://gtma.agency/blog/digital-marketing-the-cornerstone-of-multifamily-property-success/): Digital Marketing: The Cornerstone of Multifamily Property Success In today’s competitive real estate landscape, digital marketing has become essential for... - [3 Brilliant Ways to Use Generative AI in Multifamily Marketing (That You're Probably Not Doing Yet)](https://gtma.agency/blog/3-brilliant-ways-to-use-generative-ai-in-multifamily-marketing/): Let’s face it: if you’ve been to any multifamily conference lately, you’ve heard two things on repeat— ☕ “Do you... - [What Is Multifamily? Understanding Multifamily Housing](https://gtma.agency/blog/what-is-multifamily-understanding-multifamily-housing/): In the evolving landscape of real estate, the term “multifamily” frequently emerges, especially among investors, developers, and urban planners. But... - [Data Transparency in Digital Marketing: GTMA’s New Reporting Enhancements](https://gtma.agency/blog/data-transparency-in-digital-marketing-gtmas-new-reporting-enhancements/): Bringing Clarity to Data in 2025 Every month, more than 33,000 people search for “data analytics. ” But what are... - [Case Study: GTMA's Search Ad Strategy Surpasses Industry Benchmarks for Apartment Campaigns](https://gtma.agency/blog/case-study-gtmas-search-ad-strategy-surpasses-industry-benchmarks-for-apartment-campaigns/): Overview At GTMA, our media strategy for apartment marketing campaigns has consistently outperformed industry standards, delivering exceptional results for our... - [The GTMA Advantage: Using AI Tools for a Future-Ready Multifamily Marketing Strategy](https://gtma.agency/blog/the-gtma-advantage-using-ai-tools-for-a-future-ready-multifamily-marketing-strategy/): In the digital-first world of multifamily marketing, a resilient online presence is critical for success. GTMA offers a cutting-edge approach... - [Case Study: Reshaping Reputation Management for Apartment Communities](https://gtma.agency/blog/case-study-reshaping-reputation-management-for-apartment-communities/): Overview In today’s highly competitive rental market, managing your online reputation is more critical than ever. With 95% of consumers... - [Local SEO in Multifamily Real Estate: Why It Matters and How to Get It Right](https://gtma.agency/blog/local-seo-in-multifamily-real-estate-why-it-matters-and-how-to-get-it-right/): Why Local SEO is Vital for Multifamily Real Estate Local SEO is a key driver for visibility and resident acquisition... - [Case Study: Transformative SEO Growth for a National Real Estate Firm & a Luxury Apartment Community](https://gtma.agency/blog/case-study-transformative-seo-growth-for-a-national-real-estate-firm-a-luxury-apartment-community/): This SEO growth for luxury apartments case shows how strategic content and optimization drove traffic for a national real estate firm. - [Web Page Optimization: How AI Tools Surpass Traditional Strategies](https://gtma.agency/blog/web-page-optimization-how-ai-tools-surpass-traditional-strategies/): In today’s fast-paced digital world, search engine optimization (SEO) must be adaptive, dynamic, and responsive. The traditional approach to SEO—periodic... - [AI's Transformative Power in Multifamily Marketing Strategies](https://gtma.agency/blog/ais-transformative-power-in-multifamily-marketing-strategies/): The multifamily real estate industry is undergoing a significant transformation driven by advances in artificial intelligence (AI). AI tools are... - [Case Study: Display Ads Media Strategy – Exceeding Industry Benchmarks for GDN Campaigns](https://gtma.agency/blog/case-study-display-ads-exceeding-industry-benchmarks-gdn-campaigns/): Driving Leases with Strategic Display Advertising Overview At GTMA, we crafted a tailored media strategy for a client’s Google Display... - [Challenges & Opportunities in AI-Driven Multifamily Real Estate Marketing](https://gtma.agency/blog/challenges-opportunities-in-ai-driven-multifamily-real-estate-marketing/): The multifamily real estate sector is undergoing a digital transformation driven by artificial intelligence (AI) advancements. AI has the potential... - [Can AI Improve Lead Generation for Multifamily Properties?](https://gtma.agency/blog/can-ai-improve-lead-generation-for-multifamily-properties/): The multifamily real estate market is highly competitive, and finding the right renters is key to a property’s success. Lead... - [Case Study: Driving Organic Video Growth for a Multifamily Property](https://gtma.agency/blog/case-study-driving-organic-video-growth-for-a-multifamily-property/): Platform Focus: Facebook and Instagram Period Compared: July 2023 vs. July 2024 Overview GTMA implemented a strategic shift toward incorporating... - [Revolutionizing Reputation Management with AI: GTMA’s Strategy](https://gtma.agency/blog/revolutionizing-reputation-management-with-ai-gtmas-strategy/): In the highly competitive world of multifamily properties, a solid online reputation is not just a luxury—it’s a necessity. Prospective... - [Improving Multifamily SEO with AI: GTMA's Strategies](https://gtma.agency/blog/improving-multifamily-seo-with-ai/): In the ever-evolving digital landscape, staying ahead of the curve in Search Engine Optimization (SEO) is essential. At GTMA, we... - [RE: VISION (Part 2): Mastering the Art of Feedback Delivery](https://gtma.agency/blog/re-vision-part-2-mastering-the-art-of-feedback-delivery/): Welcome back to “Re: Vision. ” In this second installment, we’re shifting gears to focus on the art of delivering... - [RE: VISION (Part 1): How to Prepare for a Seamless Feedback Process](https://gtma.agency/blog/re-vision-part-1-how-to-prepare-for-a-seamless-feedback-process/): Welcome to the inaugural chapter of our two-part blog series, “Re: Vision! ” Picture this: you’re gearing up for an... - [Unveiling the Power of EvernodeAI](https://gtma.agency/blog/unveiling-the-power-of-evernode-ai/): Elevating Multifamily Real Estate SEO In the competitive online marketing landscape, achieving optimal search engine rankings is paramount for businesses... - [EvernodeAI Goes Into Beta with Existing Clients](https://gtma.agency/blog/evernodeai-goes-into-beta-with-existing-clients/): EvernodeAI Launches Beta Phase with GTMA Clients, Revolutionizing SEO for Multifamily Apartment Management Companies Vancouver, WA – August 7, 2024... - [The Future of AI in Real Estate Marketing: Insights and Predictions from GTMA](https://gtma.agency/blog/the-future-of-ai-in-real-estate-marketing-insights-and-predictions-from-gtma/): In the ever-evolving world of real estate, Artificial Intelligence (AI) is not just a buzzword—it’s a transformative force reshaping how... - [The Benefits of a Centralized Marketing Strategy for Real Estate](https://gtma.agency/blog/the-benefits-of-a-centralized-marketing-strategy-for-real-estate/): In today’s competitive real estate market, particularly in the multifamily sector, having a robust and cohesive marketing strategy is more... - [The Importance of Reputation Management](https://gtma.agency/blog/the-importance-of-reputation-management/): Did you know that 85% of people trust online reviews as much as they do a personal recommendation? This means... - [GTMA's Guide to Using TikTok for Multifamily](https://gtma.agency/blog/gtmas-guide-to-using-tiktok-for-multifamily/): Whether you’re utilizing organic social media, paid social advertising, or both, GTMA campaigns are strategically designed to help you fill... - [Understanding & Using Brand Guidelines](https://gtma.agency/blog/understanding-using-brand-guidelines/): You’ve just started a new role in the marketing department at a new company. You’ve been given this hefty document... - [Press Release: GTMA Selects Amanda Maclin As New SVP of Business Development](https://gtma.agency/blog/press-release-gtma-selects-amanda-maclin-as-new-svp-of-business-development/): VANCOUVER, Washington — GTMA, an award-winning PNW-based multi-family marketing agency, is pleased to announce the appointment of Amanda Maclin as... - [A Guide to Threads for Multi-Family On-Site Teams](https://gtma.agency/blog/a-guide-to-threads-for-multi-family-on-site-teams/): Meta’s newest social media platform is all the rage right now. Are you wondering if implementing Threads into your multi-family... - [Google Analytics 4 Webinar Video & Resources](https://gtma.agency/blog/google-analytics-4-webinar-video-resources/): Universal Analytics (UA) and Google Analytics 4 are completely different measurement models, so there is no direct “apples to apples”... - [5 Strategies: Visual Narratives in Multifamily Marketing Videos](https://gtma.agency/blog/5-strategies-visual-narratives-in-multifamily-marketing-videos/): Step into the spotlight of multifamily marketing in the digital age, where the battle for attention is fierce and competition... - [GTMA is Google Analytics 4 (GA4) Ready](https://gtma.agency/blog/gtma-is-google-analytics-4-ready/): COUNTDOWN TO GOOGLE’S GA4 TRANSITION The big data switch from Universal Analytics to Google Analytics 4 (GA4) is happening July... - [AI-Ready Digital Marketing with GTMA](https://gtma.agency/blog/ai-ready-digital-marketing-with-gtma/): Once upon a time at GTMA Agency, coworkers Kevin, Beka, and a talented new employee named Art embarked on an... - [Understanding Typography & What It Means For Your Brand](https://gtma.agency/blog/understanding-typography-what-it-means-for-your-brand/): Though often overlooked, typography comprises a very large part of a brand’s identity. Think about all the aspects of your... - [Press Release: GTMA Selects Barrie Buckner As New CEO](https://gtma.agency/blog/press-release-gtma-selects-barrie-buckner-as-new-ceo/): GTMA SELECTS BARRIE BUCKNER AS NEW CEO BUCKNER BRINGS 20+ YEARS OF OPERATIONS, SALES, AND MARKETING EXPERIENCE TO CEO POSITION... - [Universal Analytics to GA4](https://gtma.agency/blog/universal-analytics-to-ga4/): GOOGLE’S BIG 2023 TRANSITION By this time, we have all likely heard the BIG news of Google moving, in 2023,... - [User Experience (UX) for Real Estate Websites](https://gtma.agency/blog/user-experience-ux-for-real-estate-websites/): A good user experience makes all the difference when browsing any website, especially regarding real estate website design. When you... - [Getting The Most From Your Wireframes](https://gtma.agency/blog/getting-the-most-from-your-wireframes/): WHY USE WIREFRAMES IN UI DESIGN? The Purpose of Wireframing and Importance of Wireframe Tools When designing a website, it’s essential... - [Viewing Designs and Giving Feedback in Adobe XD](https://gtma.agency/blog/viewing-designs-and-giving-feedback-in-adobe-xd/): WHY USE ADOBE XD? Adobe XD allows designers to visualize websites more efficiently by creating immersive simulations of designs before... - [What To Know About Mobile App Tracking & Ad Serving](https://gtma.agency/blog/what-to-know-about-mobile-app-tracking-ad-serving/): As you may recall, major internet browsers, like Google Chrome, have rolled out plans to move away from third-party cookie... - [Understanding Color Marketing & What It Means For Your Brand.](https://gtma.agency/blog/understanding-color-what-it-means-for-your-brand/): Color is used as a communication tool in most aspects of life—it is vital to expression and the human experience.... - [Optimizing Your Google Business Profile to Boost Business](https://gtma.agency/blog/optimizing-your-google-my-business-profile-to-boost-business/): WHAT IS A GOOGLE BUSINESS PROFILE? First, what is it? Well, the Google Business Profile (formerly Google My Business*) is... - [Integrating Video Into Your Digital Marketing Plan](https://gtma.agency/blog/integrating-video-into-your-digital-marketing-plan/): In the ever-changing world of digital marketing, how are you ever supposed to know which trends (like TikTok) to jump... - [8 Signs It May Be Time For A Rebrand](https://gtma.agency/blog/8-signs-it-may-be-time-for-a-rebrand/): Rebrands are a natural stage in the life cycle of every brand or business. It’s more likely to be a... - [How Do You Use Digital Analytics & Tracking On Your Website?](https://gtma.agency/blog/how-do-you-use-analytics-tracking-on-your-website/): Digital analytics is the foundation of marketing, advertising, web design, and development. As a data-driven web development agency, we use... - [If You Build It, Will They Come? How Will People Find My Website?](https://gtma.agency/blog/if-you-build-it-will-they-come-how-will-people-find-my-website/): HOW DO YOU GET ‘FOUND’ ONLINE? It would be amazing to build a brand new website and instantly have a... - [Who Owns Your Website & All Its Content?](https://gtma.agency/blog/who-owns-your-website-all-its-content/): DO YOU ACTUALLY OWN THE SITE YOU PAID AN AGENCY TO BUILD? So you need a new website built. You... - [How Do I Know If My Website Is Slow?](https://gtma.agency/blog/how-do-i-know-if-my-website-is-slow/): Speed plays a crucial role in the performance and growth of a website, affecting everything from visitor satisfaction to SEO... - [How Do I Know My WordPress Site Is Secure?](https://gtma.agency/blog/how-do-i-know-my-wordpress-site-is-secure/): At the time of this writing, WordPress continues to grow faster than any other competitor, powering 40% of all websites... - [URL Structure Design: Why Does It Matter?](https://gtma.agency/blog/url-structure-design-why-does-it-matter/): While we know the layout of a website is crucial to a business’s success online, the design of the URL... - [Why The Rebrand? A Look At The New GTMA](https://gtma.agency/blog/why-the-rebrand/): Why do businesses rebrand? For lots of reasons like going after a new audience, feeling outdated, more alignment with what... - [What You Need To Know About Yelp's Optimized Campaign Goals](https://gtma.agency/blog/what-you-need-to-know-about-yelps-optimized-campaign-goals/): Call us marketing nerds if you must, but if you are anything like us, you know how much work (FUN)... - [What Is Web Accessibility & How To Stay ADA Compliant](https://gtma.agency/blog/what-is-web-accessibility-and-how-to-stay-compliant/): This blog post walks you through an overview of web accessibility and ADA compliance, how it affects your business, and... - [Website Photography & Design: How Custom Imagery Elevates Your Site Content](https://gtma.agency/blog/website-photography-design-how-custom-imagery-elevates-your-site-content/): KEEPING THE END GOAL IN MIND We all know the importance of having a professional, fully-functional website for your company... - [The Impact of Cookie Removal on Ad Targeting](https://gtma.agency/blog/the-impact-of-cookie-removal-on-ad-targeting/): IT’S THE END OF THE WEB AS WE KNOW IT The day digital advertisers knew would come is finally here,... - [NEW! Get Yelp When You Partner With GTMA!](https://gtma.agency/blog/new-get-yelp-when-you-partner-with-gtma/): YELP, YOU HEARD THAT CORRECTLY When you partner with GTMA, you now get Yelp. As premier agency partners, it’s easier... - [Google’s Breakup with Modified Keyword Match](https://gtma.agency/blog/googles-breakup-with-modified-keyword-match/): If you keep an eye on Google’s Search Ad updates (which, as a savvy marketer reading our blog right now,... - [DIY Branding and Design: A Designer Perspective](https://gtma.agency/blog/diy-branding-a-designer-perspective/): There is a lot to consider when discussing the importance of top-tier branding and design elements. While professionalism should always... - [The Importance of the Logo](https://gtma.agency/blog/the-importance-of-the-logo/): Strong branding helps make a lasting impression that sets your business apart from the competition, tells your story and builds... - [The Conversion Cherry On Top.](https://gtma.agency/blog/conversion-cherry-top/): You may know that display advertising is a great method for generating brand awareness, but did you know it's a cost-effective source for conversions? - [Apple iOS 14 and Facebook Ads: What to Know](https://gtma.agency/blog/apple-ios-14-and-facebook-ads-what-to-know/): Apple's recent iOS 14 update brought changes to how Facebook receives and reports data from tools like the Pixel, so how will that affect you? - [Press Release: GTMA Acquires Indevver](https://gtma.agency/blog/press-release-gtma-acquires-indevver/): GTMA ACQUIRES WEB DEVELOPMENT COMPANY INDEVVER INDEVVER BRINGS OVER A DECADE OF CUSTOM WEB DESIGN & DEVELOPMENT EXPERIENCE TO GTMA.... - [A Thanksgiving Pie from Judy Swanson](https://gtma.agency/blog/thanksgiving-pie-judy-swanson/): My entire life my lovely mother, Judy Swanson, has been a baker and pie maker. Every holiday it was a... - [Waze Features GTMA Case Study](https://gtma.agency/blog/waze-apartment-marketing/): At GTMA, we believe that Waze is a powerful platform for brand awareness, enabling our clients (including apartment communities and... - [Managing Your Apartment Community’s Online Reputation During COVID-19](https://gtma.agency/blog/managing-apartment-communitys-online-reputation-covid-19/): Considering the curveballs that COVID-19 is throwing us, it may seem inevitable that your property’s star rating will drop on... - [COVID-19 Curveballs Keep Digital Marketing & Communications a Priority for Apartment Owners](https://gtma.agency/blog/covid-19-curveballs-keep-digital-marketing-communications-priority-apartment-owners/): Given the constant technological advances in online marketing, renting apartments is an ever-evolving craft. Now, with Coronavirus and social distancing... ## Landing Pages - [EvernodeAI: Getting Your Website Ready For The Future of Search... G.E.O.](https://gtma.agency/lp/evernodeai-the-future-of-search-geo/): Boost your multifamily site's visibility with EvernodeAI's SEO + GEO articles. Book a free demo with GTMA today - [Effortless, AI-Powered Reputation Management for Multifamily](https://gtma.agency/lp/take-control-of-your-brands-online-reputation-with-evernodeai-by-gtma/): Online reputation management made easy: monitor reviews, automate responses, and gain insights to protect your multifamily brand’s credibility. - [Elevate Multifamily Social Media with EvernodeAI](https://gtma.agency/lp/elevate-multifamily-social-media-with-evernodeai/): Multifamily social media marketing powered by AI: automate posts, engage residents, and boost occupancy with hyper-local content strategies. - [Revolutionize Your SEO Strategy with EvernodeAI by GTMA](https://gtma.agency/lp/revolutionize-your-seo-reputation-management-strategy-with-evernodeai-by-gtma/): SEO reputation management powered by AI: monitor reviews, optimize content, and enhance visibility for multifamily properties with EvernodeAI. - [Digital Marketing Services by GTMA](https://gtma.agency/lp/digital-marketing-services-by-gtma/): Digital marketing services including SEO, social media, reputation management, and media strategy tailored for multifamily communities. - [Elevate Your Online Presence with GTMA Reputation Marketing](https://gtma.agency/lp/gtma-reputation-marketing/): Reputation marketing services with AI-powered review monitoring, personalized responses, and insights across 100+ platforms to elevate your brand. - [Make GTMA Your One-Stop-Shop for Creative Services](https://gtma.agency/lp/make-gtma-your-one-stop-shop-for-creative-services/): Creative services including branding, video production, and web design to elevate your business's visual identity and digital presence. - [Ready-Made Brand Kits for Multifamily](https://gtma.agency/lp/ready-made-brand-kits-for-multifamily-real-estate/): Ready-made brand kits for multifamily communities: semi-custom logos, brand guidebooks, and assets delivered quickly and affordably. - [GTMA Photography, Video Production & Virtual Tours](https://gtma.agency/lp/gtma-photography-video-production/): Photography and video production services including lifestyle shoots, cinematic videos, and virtual tours to showcase your multifamily community. - [Build Your Brand with Creative Services by GTMA](https://gtma.agency/lp/build-your-brand-with-gtma/): Brand development services including naming, logo design, brand guidebooks, and collateral to build a cohesive identity for your business. - [GTMA Websites](https://gtma.agency/lp/gtma-websites/): Custom website templates with responsive design, SEO optimization, and ADA compliance to enhance your brand's online presence efficiently. - [Get Creative with GTMA Video Production + Design Services.](https://gtma.agency/lp/creative-services-by-gtma/): Creative services including brand development, video production, and collateral design to elevate your business's visual identity and messaging. - [Create a Custom Website with GTMA](https://gtma.agency/lp/create-a-custom-website-with-gtma/): Custom website development with responsive design, SEO optimization, and tailored features to elevate your brand’s digital presence. - [Short Form Video Content.](https://gtma.agency/lp/short-form-video-content/): Short-form video content services including Micro-Moments, animations, and cinemagraphs to boost engagement across digital platforms. - [Branding + Design.](https://gtma.agency/lp/branding-design/): Branding and design services for businesses including logo creation, naming, and brand identity development for a lasting impression. - [NEW COLLATERAL PACKAGES](https://gtma.agency/lp/new-collateral-packages/): Marketing collateral packages including brochures, flyers, banners, and stationery to enhance your brand's visibility and engagement. ## Market Sectors - [Business-to-Consumer Digital Marketing](https://gtma.agency/sectors/business-to-consumer/): GTMA's business-to-consumer digital marketing boosts eCommerce sales through SEO, branding, and targeted advertising campaigns. - [Commercial Real Estate Digital Marketing](https://gtma.agency/sectors/commercial-real-estate/): GTMA's commercial real estate digital marketing enhances property visibility with tailored strategies, SEO, and targeted advertising campaigns. - [Business-to-Business Digital Marketing](https://gtma.agency/sectors/business-to-business/): GTMA's business-to-business digital marketing enhances B2B SEO, lead generation, and brand development for tech and enterprise companies. - [Hospitality Digital Marketing](https://gtma.agency/sectors/hospitality/): GTMA's hospitality digital marketing boosts bookings with tailored strategies for restaurants, travel, and recreation brands. - [Multifamily Digital Marketing](https://gtma.agency/sectors/multi-family/): GTMA's multifamily digital marketing drives lease-ups through apartment ads, SEO, and content crafted for renters and investors. - [Wine Digital Marketing](https://gtma.agency/sectors/wine/): GTMA's wine digital marketing boosts winery SEO, enhances eCommerce, and increases tasting room traffic with tailored strategies. - [Student Housing Digital Marketing](https://gtma.agency/sectors/student-living/): GTMA's student housing digital marketing drives lease-ups with SEO, virtual tours, and campaigns tailored for students and parents. - [Spirits Digital Marketing](https://gtma.agency/sectors/spirits/): GTMA's spirits digital marketing boosts alcohol brand visibility through SEO, content creation, and targeted advertising campaigns. - [Senior Living Digital Marketing](https://gtma.agency/sectors/senior-living/): GTMA's senior living digital marketing enhances occupancy with virtual tours, SEO, and tailored campaigns for senior housing communities. - [Residential Digital Marketing](https://gtma.agency/sectors/residential/): GTMA's residential real estate marketing drives leads through digital strategy, creative content, and targeted advertising campaigns. ## Services - [Virtual Tour](https://gtma.agency/service/virtual-tours/): Virtual Tours service delivers immersive 360° apartment & amenity walkthroughs—mobile‑optimized, embeddable, SEO‑ready. - [Web Maintenance + Support](https://gtma.agency/service/web-maintenance-support/): GTMA's web maintenance services ensure secure, optimized websites with regular updates, performance monitoring, and SEO enhancements. - [Web Design + Development](https://gtma.agency/service/web-design-development/): GTMA's web design and development services deliver custom, responsive websites with SEO optimization and tailored digital solutions. - [Photography](https://gtma.agency/service/photography/): GTMA's photography services craft compelling visual narratives, enhancing brand identity through high-quality, tailored imagery. - [Social Media](https://gtma.agency/service/organic-social-media/): GTMA's organic social media marketing boosts brand engagement with hyperlocal strategies, AI-enhanced content, and consistent storytelling. - [Media Strategy](https://gtma.agency/service/media-strategy/): GTMA's media strategy services drive leads through PPC, search ads, and social campaigns, optimizing ROI across digital platforms. - [Video Production](https://gtma.agency/service/filmmaking-video-production/): GTMA's video production services deliver cinematic storytelling, enhancing brand narratives through high-quality visuals and strategic content. - [Brand Development](https://gtma.agency/service/brand-development/): GTMA's brand development services craft unique identities through naming, logo design, and comprehensive brand guidelines for lasting impact. - [Animation + Motion Graphics](https://gtma.agency/service/animation-motion-graphics/): GTMA's animation and motion graphics services create engaging explainer videos, 3D animations, and branded content to elevate your brand. - [Analytics + Analysis](https://gtma.agency/service/analytics-analysis/): GTMA's digital marketing analytics services offer real-time dashboards, KPI tracking, and strategic insights to optimize your campaigns. - [SEO](https://gtma.agency/service/seo-reputation-marketing/): GTMA's SEO and reputation marketing enhances visibility with EvernodeAI-powered review management and local SEO strategies. - [Graphic Design](https://gtma.agency/service/graphic-design/): GTMA's graphic design services craft compelling brand identities and collateral, enhancing visual storytelling across print and digital platforms. ## Success Stories - [Pratum Companies](https://gtma.agency/stories/pratum-companies/): Pratum Companies — born from the merger of Edgewood Management, Presidential Service Industries, and FCRE. GTMA led the rebrand: naming, identity, brand guidebook, and collateral. - [Content Over #Codes](https://gtma.agency/stories/content-over-codes/): Hashtags are not dead. Our study confirms a critical industry shift: Content quality and categorization now outweigh tag volume in driving resident engagement. - [Optimizing Reach with EvernodeAI](https://gtma.agency/stories/optimizing-reach-with-evernodeai/): How GTMA uses EvernodeAI to improve organic reach, scale hyper-local content, and streamline portfolio-wide social publishing. - [Berkshire Residential Investments](https://gtma.agency/stories/berkshire-residential-investments/): FOUR Communities Optimized PAGE 1 Rankings Achieved AI SEARCH (SGE) Inclusion RESULTS in < 90 Days Client Snapshot Project Overview... - [WineryHunt](https://gtma.agency/stories/wineryhunt/): WineryHunt membership offers exclusive discounts, tastings, curated travel guides across Oregon, Washington & Sonoma for wine lovers. - [RAKIT](https://gtma.agency/stories/rakit/): RAKIT megaphone animation case study: GTMA used 3D CAD to produce motion graphics that fueled crowdfunding success. - [The Cottages of College Station](https://gtma.agency/stories/the-cottages-of-college-station/): GTMA lead generation campaign boosted traffic to The Cottages off‑campus student housing near Texas A&M. - [Komprise.](https://gtma.agency/stories/komprise/): GTMA built a fully integrated Komprise website with custom mega‑menu and Pardot integration for analytics‑driven data management. - [10Fold](https://gtma.agency/stories/10fold/): GTMA built a custom website for 10Fold PR agency—featuring events plugin, content blocks & scalable design for their Silicon Valley tech audience. - [Diamanti](https://gtma.agency/stories/diamanti/): GTMA designed and launched the Diamanti site with Kubernetes‑focused storage messaging and lead gen optimization. - [CBRS Alliance](https://gtma.agency/stories/cbrs-alliance/): GTMA built a clean, comprehensive CBRS Alliance website with custom mega‑menu and LTE‑focused messaging for IoT & public‑space connectivity. - [The Lincoln Collective](https://gtma.agency/stories/the-lincoln-collective/): GTMA refreshed The Lincoln Collective brand with a modern website, cohesive messaging & lead generation focus for creative agency growth. - [SONDORS](https://gtma.agency/stories/sondors/): GTMA led Sondors’ Indiegogo electric bike launch: $1.2 M raised, IG engagement +5000%, millions of page views. - [Pacific Construction & Development](https://gtma.agency/stories/pacific-construction-development/): GTMA built a custom site for Pacific Construction & Development using Divi, custom staff‑popups & lead‑generation tools. - [Cascade Fence + Deck](https://gtma.agency/stories/cascade-fence-deck/): GTMA’s lead generation website boosted Cascade Fence & Deck local inquiries with custom visuals, service pages & optimized CTAs. - [Lettuce Entertain You](https://gtma.agency/stories/lettuce-entertain-you-enterprises/): Lettuce Entertain You Enterprises social media strategy united 120+ restaurants, drove influencer campaigns and $2M monthly RPM Steak launch - [The 300](https://gtma.agency/stories/the-300/): The 300 hyper‑local digital marketing built 300k+ impressions, 16k+ clicks & 17k+ positive engagements for rebranded Chicago high‑rise - [CONTOUR CONDOS.](https://gtma.agency/stories/contour-condos/): Contour Condos marketing campaign drove 128% new users, 129% page views & 11 direct sales in 4 months for Phoenix‑based luxury condos. - [IMT Residential](https://gtma.agency/stories/imt-residential/): IMT Residential digital marketing built cohesive brand presence across 30+ communities—organic social, contests, video & SEO to enhance resident retention - [Boca City Walk.](https://gtma.agency/stories/boca-city-walk/): Boca City Walk digital marketing campaign captured resort‑style living with social, web, PPC, video & influencer strategy for Boca Raton apartments - [The Highland Residences.](https://gtma.agency/stories/the-highland-residences/): The Highland Residences boutique apartment campaign used photography, web design, social ads & print to meet lease-up goals in Hollywood’s saturated market - [Block 17](https://gtma.agency/stories/block-17/): Block 17 apartment marketing combined web design, virtual tours, social ads & SEO to boost engagement and drive qualified leads in Boca Raton - [The Dinerstein Companies](https://gtma.agency/stories/the-dinerstein-companies/): The Dinerstein Companies campaign combined social, photography, web design & video to generate leads and engagement for multifamily and student housing - [JOYA.](https://gtma.agency/stories/joya/): Joya Child and Family Development improved family access via texting + telehealth, boosting engagement 111% and video visits up 65% in 3 months - [Waves MDR](https://gtma.agency/stories/waves-mdr/): Waves MDR digital marketing refreshed a 1970s Marina del Rey community with web design, lead gen, social, video & print collateral to revive brand - [Domaine Serene](https://gtma.agency/stories/domaine-serene/): Domaine Serene winery & lounge campaign drove 44% session growth, 4000% online sales boost, plus SEO for Lake Oswego wine lounge - [VANTAGE](https://gtma.agency/stories/vantage/): Vantage condo conversion marketing showcased luxury deep‑dive visuals, video and social media to relaunch a 2007 crash–impacted Las Vegas community - [STRATUS + CIRRUS.](https://gtma.agency/stories/stratus-cirrus/): Stratus + Cirrus campaign drove 189% session growth, 326 leases, 82% uptake in 12 months for twin luxury high‑rises in Seattle’s SLU market - [NEFT VODKA](https://gtma.agency/stories/neft/): NEFT Vodka campaign used creative ads, social, radio & web design to yield 2.9M impressions, 158K views & driven sales with low media costs - [8th + Hope.](https://gtma.agency/stories/8th-hope/): 8th + Hope digital campaign launched a new DTLA high‑rise with photography, web, social ads & print, driving lease‑up success in a creative millennial market ## FAQs - [What KPIs Should I Track For A Multifamily Digital Campaign?](https://gtma.agency/blog/ufaq/what-kpis-should-i-track-for-a-multifamily-digital-campaign/): Track leads, lease applications, cost per conversion, engagement rate, and bounce rate. GTMA integrates all your ad and web analytics... - [Why Is Content Marketing Important In Multifamily Leasing?](https://gtma.agency/blog/ufaq/why-is-content-marketing-important-in-multifamily-leasing/): Consistent blog content boosts SEO, educates renters, and builds trust. GTMA and EvernodeAI collaborate to publish location-specific blogs that target... - [How Does Branding Affect Apartment Leasing?](https://gtma.agency/blog/ufaq/how-does-branding-affect-apartment-leasing/): Strong branding creates emotional connection and credibility. GTMA helps properties stand out with cohesive logos, messaging, and visual identity, influencing... - [What Should Be On A High-Converting Apartment Landing Page?](https://gtma.agency/blog/ufaq/what-should-be-on-a-high-converting-apartment-landing-page/): A great landing page includes localized SEO copy, compelling visuals, clear CTAs (like “Book a Tour”), floor plans, pricing, and... - [How Do Google Ads Help With Apartment Lease-Ups?](https://gtma.agency/blog/ufaq/how-do-google-ads-help-with-apartment-lease-ups/): Google Ads help by capturing high-intent searches like “apartments for rent near me” or “2-bedroom apartment in . ” GTMA... - [What Types Of Social Media Ads Work Best For Multifamily Properties?](https://gtma.agency/blog/ufaq/what-types-of-social-media-ads-work-best-for-multifamily-properties/): Carousel ads, video tours, and testimonial clips on platforms like Facebook and Instagram often generate strong engagement. GTMA customizes ad... - [How Do You Advertise A Multifamily Property Online?](https://gtma.agency/blog/ufaq/how-do-you-advertise-a-multifamily-property-online/): Advertising strategies include SEO, Google Ads, social media campaigns, geotargeted display ads, and retargeting. GTMA integrates all these efforts into... - [Can GTMA Manage Digital Ads?](https://gtma.agency/blog/ufaq/can-gtma-manage-digital-ads/): GTMA digital ads: paid advertising on Google, Facebook, Instagram & programmatic with tracking & optimization. - [How Does GTMA Approach SEO Campaigns?](https://gtma.agency/blog/ufaq/how-does-gtma-approach-seo-campaigns/): GTMA approaches SEO as a long-term investment. Using platforms like EvernodeAI, it delivers keyword strategies, content development, and reputation building... - [What Branding Services Does GTMA Offer?](https://gtma.agency/blog/ufaq/what-branding-services-does-gtma-offer/): GTMA develops brand identity, messaging frameworks, visual systems, and positioning strategies that reflect your business goals and audience... . Read... - [Does GTMA Provide Video Production?](https://gtma.agency/blog/ufaq/does-gtma-provide-video-production/): Yes. GTMA produces cinematic-quality videos—from community spotlights to branding narratives—enhancing engagement across social and web platforms... . Read More... - [Can GTMA Build A Custom Website?](https://gtma.agency/blog/ufaq/can-gtma-build-a-custom-website/): GTMA custom website focused on UX/UI, mobile‑optimized, SEO‑friendly & ADA‑compliant builds. - [What Is the Connection Between GTMA and EvernodeAI?](https://gtma.agency/blog/ufaq/what-is-the-connection-between-gtma-and-evernodeai/): EvernodeAI is a proprietary AI platform developed by GTMA to offer real-time SEO, content generation, and reputation management tailored for... - [How is GTMA Different From Other Digital Agencies?](https://gtma.agency/blog/ufaq/how-is-gtma-different-from-other-digital-agencies/): GTMA combines creative execution with data science. From brand development to real-time SEO automation (via EvernodeAI), it delivers both strategy... - [What Industries Does GTMA Serve?](https://gtma.agency/blog/ufaq/what-industries-does-gtma-serve/): While GTMA is best known for its expertise in real estate, it also supports clients in hospitality, tech, retail, education,... # # Detailed Content ## Pages The GTMA Internal Traffic Flag browser extension is designed to help GTMA staff mark their visits to client websites as “internal traffic” so that those visits can be excluded from analytics reports (for example, in Google Analytics). What this extension does Sets or refreshes a single first-party cookie named gtma_internal on domains that the user explicitly chooses. Stores a small list of domains in the browser’s built-in sync storage so the extension knows which sites should receive that cookie. Does not send any of this information to GTMA servers or any third party. All processing happens locally in the user’s browser. Data the extension does not collect The extension: Does not collect or transmit names, email addresses, or other personally identifiable information. Does not access, read, or modify page content, form fields, or personal files. Does not track full browsing history, keystrokes, or user behavior. Does not use or share data for advertising, profiling, or analytics. Cookies On domains the user adds via the extension popup, the extension sets a first-party cookie gtma_internal with a simple value (e. g. , yes). This cookie is used by the website’s analytics configuration to identify internal GTMA traffic and filter it from client reports. The cookie is visible only to that domain and is not used for any other purpose. Storage The extension stores a list of domains selected by the user using Chrome’s storage. sync (or equivalent browser sync storage). This list stays within the browser environment and is not transmitted to... Revolutionize Your SEO, Reputation Management, & Social Media Elevate Your Digital Presence with EvernodeAI EvernodeAI is the cutting-edge platform built to future-proof your hyper-local marketing, centralizing your SEO, reputation management, and social media under one powerful AI-driven solution. Custom-built for the multifamily industry, EvernodeAI delivers automation that saves time, insights that drive smarter decisions, and optimizations that keep you visible in the evolving world of search, from yesterday’s keywords to tomorrow’s AI engines. Whether you prefer our self-serve DIY packages or hands-on white-glove service, EvernodeAI gives you a smart, adaptive dashboard designed to scale with your business and help you win locally and consistently. Get Started Book A Demo https://vimeo. com/990183677 TRUSTED BY Key Features AI SEO Score AIO. G. E. O. SGE. New acronyms, new platforms, new strategies emerging almost daily. Let EvernodeAI cut through the noise and show you what actually matters. Introducing the first AI SEO Score built for the multifamily industry. It’s a simple, powerful way to understand how your properties are performing across today’s most important AI search engines. Finally, your team has a clear, actionable gauge to measure visibility and performance in the age of AI search. No guesswork. Just insights that help you win. G. E. O. Articles Want to be the answer, not just another suggestion when someone searches on Google? Our G. E. O. Article Strategy is built to boost your domain authority where it matters most: with today’s AI-driven search engines like Google SGE, ChatGPT, and more. Optimized for visibility.... var gform;gform||(document. addEventListener("gform_main_scripts_loaded",function{gform. scriptsLoaded=! 0}),window. addEventListener("DOMContentLoaded",function{gform. domLoaded=! 0}),gform={domLoaded:! 1,scriptsLoaded:! 1,initializeOnLoaded:function(o){gform. domLoaded&&gform. scriptsLoaded? o:! gform. domLoaded&&gform. scriptsLoaded? window. addEventListener("DOMContentLoaded",o):document. addEventListener("gform_main_scripts_loaded",o)},hooks:{action:{},filter:{}},addAction:function(o,n,r,t){gform. addHook("action",o,n,r,t)},addFilter:function(o,n,r,t){gform. addHook("filter",o,n,r,t)},doAction:function(o){gform. doHook("action",o,arguments)},applyFilters:function(o){return gform. doHook("filter",o,arguments)},removeAction:function(o,n){gform. removeHook("action",o,n)},removeFilter:function(o,n,r){gform. removeHook("filter",o,n,r)},addHook:function(o,n,r,t,i){null==gform. hooks&&(gform. hooks=);var e=gform. hooks;null==i&&(i=n+"_"+e. length),gform. hooks. push({tag:i,callable:r,priority:t=null==t? 10:t})},doHook:function(n,o,r){var t;if(r=Array. prototype. slice. call(r,1),null! =gform. hooks&&((o=gform. hooks). sort(function(o,n){return o. priority-n. priority}),o. forEach(function(o){"function"! =typeof(t=o. callable)&&(t=window),"action"==n? t. apply(null,r):r=t. apply(null,r)})),"filter"==n)return r},removeHook:function(o,n,t,i){var r;null! =gform. hooks&&(r=(r=gform. hooks). filter(function(o,n,r){return! ! (null! =i&&i! =o. tag||null! =t&&t! =o. priority)}),gform. hooks=r)}}); Coming Soon Page assets Submit all of the assets required for a Coming Soon page Client Name Launch Window When will the property or website go live. Use general time frames like "Summer 2022"Select a Template(Required) gform. initializeOnLoaded( function {gformInitSpinner( 2, 'https://gtma. agency/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_2'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_2');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_2'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_2'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_2'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_2'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document). scrollTop(jQuery('#gform_wrapper_2'). offset. top - mt); }, 50 );if(window) {gformInitDatepicker;}if(window) {gformInitPriceFields;}var current_page = jQuery('#gform_source_page_number_2'). val;gformInitSpinner( 2, 'https://gtma. agency/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery(document). trigger('gform_page_loaded', );window = false;}else if(! is_redirect){var confirmation_content = jQuery(this). contents. find('. GF_AJAX_POSTBACK'). html;if(! confirmation_content){confirmation_content = contents;}setTimeout(function{jQuery('#gform_wrapper_2'). replaceWith(confirmation_content);jQuery(document). scrollTop(jQuery('#gf_2'). offset. top - mt);jQuery(document). trigger('gform_confirmation_loaded', );window = false;wp. a11y. speak(jQuery('#gform_confirmation_message_2'). text);}, 50);}else{jQuery('#gform_2'). append(contents);if(window) {gformRedirect;}}jQuery(document). trigger('gform_post_render', );gform. utils. trigger({ event: 'gform/postRender',... ABOUT US Welcome to our Pacific Northwest Creative Agency & Production Studio! AT THE END OF THE DAY GTMA IS AN AGENCY OF STORYTELLERS START A PROJECT WHO IS GTMA? Based in Vancouver, Washington, GTMA is a two-time Inc. 5000 company, a full-service digital agency serving more than 400 clients in over 250 markets but specializing in multifamily, and a creative community focused on culture building and giving back. Founded by two creative entrepreneurs in Hollywood, GTMA has produced award-winning visual content and told captivating stories to engaged audiences for over a decade. Dedicated to researching and implementing new technologies, storytelling techniques, and multifamily marketing tactics, GTMA is a future-focused marketing team offering clients a cohesive agency experience. SEE ALL SERVICES Four lines - Bend - White Entablished in 2011with a focus on VIDEO +SOCIAL MEDIA OUR FOUNDERS In 2011, co-founders Jason Naumann and Joshua Swanson realized a lack of good storytelling existed in the real estate industry and new digital platforms were underutilized. Joshua (marketing) and Jason (Hollywood production) decided to partner and tell those stories. The demand for social media and storytelling quickly increased. GTMA scaled into a full-stack agency and cultivated a synergistic approach to digital marketing in the multifamily sector. OUR CORE VALUES 1 SERVICE Speaking to more than just serving ourselves and our clients, service is about taking the back seat and helping everyone around us shine. That’s how we support our team environment and our clients, it’s also how we move our company forward.... Tell Me More. As a marketing agency with experience we look forward to talking to you about how we can partner and help you achieve your business goals. P. 855 386 3334 1101 SE TECH CENTER DR, STE 150 VANCOUVER, WASHINGTON, 98683. Fill out the form below hbspt. forms. create({ region: "na1", portalId: "9041501", formId: "efd71850-cc9e-421a-996b-62dff8663803" }); THANK YOU! TRANSMISSION RECEIVED A member of our team will reach out soon GO BACK. TERMS OF USE Last updated December 07, 2020 AGREEMENT TO TERMS These Terms of Use constitute a legally binding agreement made between you, whether personally or on behalf of an entity (“you”) and GTMA, LLC, doing business as GTMA ("GTMA", “we”, “us”, or “our”), concerning your access to and use of the https://www. gtma. agency website as well as any other media form, media channel, mobile website or mobile application related, linked, or otherwise connected thereto (collectively, the “Site”). You agree that by accessing the Site, you have read, understood, and agreed to be bound by all of these Terms of Use. IF YOU DO NOT AGREE WITH ALL OF THESE TERMS OF USE, THEN YOU ARE EXPRESSLY PROHIBITED FROM USING THE SITE AND YOU MUST DISCONTINUE USE IMMEDIATELY. Supplemental terms and conditions or documents that may be posted on the Site from time to time are hereby expressly incorporated herein by reference. We reserve the right, in our sole discretion, to make changes or modifications to these Terms of Use at any time and for any reason. We will alert you about any changes by updating the “Last updated” date of these Terms of Use, and you waive any right to receive specific notice of each such change. It is your responsibility to periodically review these Terms of Use to stay informed of updates. You will be subject to, and will be deemed to have been made aware of and to have accepted, the changes in any revised Terms... MARKETING SERVICES We are a full stack digital marketing agency and our toolbox is full of ways to tell unique stories. This is how we'll tell yours. Analytics + Analysis Guiding clients through the tangled web of digital tools, like Google Analytics. Providing a real-time dashboard followed up by strategic support and transparent monthly reporting. Animation + Motion Graphics Transforming the ideas that guide your brand message into captivating visual experiences. Bringing your story to life with custom animations and motion graphics built with existing assets or from scratch. Brand Development Developing engaging, unique brand identities using research and competitive in-market analysis to back up our decisions. We build the foundational tools you’ll need to tell your unique story. Design Cultivating ideas and creating engaging visual experiences through typography, imagery, color, and form. Strategically selecting color hues, fonts, patterns, and other components to produce eye-catching graphic designs. Media Strategy Planning + buying the most appropriate ad placements & required budgets to achieve your business objectives. Utilizing many premier partnerships and leveraging digital ad platform tools to tell stories & generate leads. Photography Capturing your story + creating stunning imagery using our full range of techniques & years of experience. Taking all aspects of your marketing campaigns into consideration to visually optimize your content strategy. SEO Integrating several SEO tactics to enhance organic search results both on and off your website. Our “white-glove” reputation marketing includes dashboard access & third-party management to online dialogue about your brand. Social Media Strategic storytelling... OUR TEAM We strive for greatness and understand that greatness is usually found with collaboration with others. THE PLAYERS Our key players push our culture forward and contribute creative ideas that take our agency even further. All PlayersAccount ServicesCreative ServicesDigital MarketingMedia StrategyOperationsSEO + ReputationWebBarrie BucknerCHIEF EXECUTIVE OFFICERJomar BurceMedia Strategy SpecialistWe strive for greatness and understand that greatness is usually found with collaboration with othersJoin the Team! Tiphanie De VargasAccount Services CoordinatorMorgan DixonTeam Manager of Organic Social + HR AssistantBriar FaircloughHead of DesignAllison FordSocial Media SpecialistBeka HardtSENIOR MANAGER OF MEDIA STRATEGYChristopher JohnsACCOUNT MANAGERKrista CairdCreative Services Project ManagerLibby LewisACCOUNT MANAGERPamela McKeeSenior Accounting SpecialistMegan McMurtreyOrganic Social + Reputation Marketing Project ManagerDelaney McKnightACCOUNT MANAGERJason NaumannCHIEF CREATIVE OFFICERMadelaine OlbrichtSR. UX DESIGNERKevin PhillipsSenior SEO SpecialistCarlos RiosWeb Department ManagerKevin SambellsCINEMATOGRAPHERJoshua SwansonFOUNDING PARTNERMcKenzie WellsVIDEO EDITOR + MOTION GRAPHICS ARTISTKathleen ZollerVIDEO EDITOR + MOTION GRAPHICS ARTIST If you've made it this far... ... WE SHOULD CHAT! LET’S TALK! CONTACT US As a marketing agency with experience we look forward to talking to you about how we can partner and help you achieve your business goals. P. 855 386 3334 P. O. Box 873909Vancouver, WA 98687 FILL OUT THE FORM BELOW SUCCESS STORIES Explore a selection of our creative work with some of our client partners. JUST BASED ON OUR LIST OF SUCCESS STORIES ... YOU’RE IN! I WANT TO WORK WITH GTMA . Careers WE’RE GROWING AND WE KNOW THAT OUR PEOPLE ARE WHAT MAKE US GREAT We want to hire you! Well... with some caveats — If you’re talented, hard working, innovative, humble, team-oriented, and love working in marketing, then we want to hire you. Take a look at our available positions! OPEN POSITIONS Stories that speakMarketing that Matters Learn more about how GTMA's digital marketing services can elevate your multifamily marketing Get Started Our Multifamily Marketing Partners Some of ourDigital MarketingClient Partners MULTIFAMILY Market Sectors Full Stack DigitalMarketing agency Multifamily Digital Marketing Residential Digital Marketing Student Housing Digital Marketing Hospitality Digital Marketing Business-to-Consumer Digital Marketing Commercial Real Estate Digital Marketing Business-to-Business Digital Marketing Wine Digital Marketing Spirits Digital Marketing See All Sectors WHO IS GTMA? GTMA is a full-stack digital marketing agency, production studio, and creative community focused on telling world-changing stories and building relationships for multifamily communities. We work with clients all over the country and specialize in creating captivating visual content to attract engaged audiences that convert. At the end of the day, GTMA is a digital marketing agency of storytellers More About Us WHY GTMA ACCELERATING GROWTH As a 2X Inc. 5000 company, we’ve grown because we’ve helped our multifamily clients grow. Read Our Success Stories 250 Different Markets 27 Awards & Counting 2011 In Business Since $30MIL In Ad Spend & Counting If you’ve made it this far, we should chat LET’S TALK! Nice to meet you GTMA is a team full of diverse, experienced, and passionate creatives based all over the United States who all agree on one thing—we are all about leveling-up our clients’ multifamily marketing. Meet The Team DIGITAL MARKETING Capabilities This is what "full-stack" looks like Virtual Tour Embeddable, mobile-optimized 3D virtual tours that enhance all aspects of your multi-faceted marketing efforts. Brand Development Developing... MARKET SECTORS GTMA has the capabilities to create captivating marketing campaigns for clients across all market sectors. The following pages show a few industries where GTMA has provided a substantial amount of digital marketing services and storytelling. Business-to-Business Digital Marketing Business-to-Consumer Digital Marketing Commercial Real Estate Digital Marketing Hospitality Digital Marketing Multifamily Digital Marketing Residential Digital Marketing Senior Living Digital Marketing Spirits Digital Marketing Student Housing Digital Marketing Wine Digital Marketing INTERESTED IN CHATTING? I'M NOT CONVINCED. (function(d, s, id) { var js, tjs = d. getElementsByTagName(s); if (d. getElementById(id)) return; js = d. createElement(s); js. id = id; js. src = "https://app. termly. io/embed-policy. min. js"; tjs. parentNode. insertBefore(js, tjs); }(document, 'script', 'termly-jssdk')); ## Posts Use social media marketing to attract renters, build trust, and drive multifamily leasing results with GTMA’s proven strategies. How to Win the Leasing Cycle Student housing marketing is the coordinated use of brand strategy, web design, SEO, paid media, social media marketing, visual content, reputation management, and analytics to move a prospective resident from an initial question to a leasing action. It differs from general apartment marketing because the message, media schedule, and website experience must reflect leasing by the bed, the academic calendar, property location, campus life, move-ins, renewals, and the needs of both students and parents. GTMA builds its student living campaigns around those specific conditions. The potential audience is large, but it is not uniform. Federal enrollment data counted more than 19. 4 million students at Title IV institutions in fall 2023, including undergraduates, graduate students, full-time students, part-time students, and people taking some or all courses online. Not every enrolled student needs housing near a campus, which is exactly why a student housing strategy must rely on local research and precise audience definitions rather than one broad “college student” profile. A strong plan makes the property easy to find, easy to understand, easy to trust, and easy to contact. Every channel should answer real leasing questions and guide the user toward the next useful step. What Makes Student Housing Marketing Different? Student housing marketing follows a compressed, campus-specific leasing cycle. GTMA’s sector approach accounts for campaigns that lease by bed rather than only by unit or suite, adjusts activity around the school-year calendar, and tailors content to the building, location, campus, amenities, and community.... When a modern prospect looks for a home, they are increasingly abandoning the static search box. In an AI-first search environment, a renter can drop a screenshot of a floor plan they like directly into a search interface, layer it with their budget preferences, and ask the platform to analyze hidden fees across an entire submarket. The search engine doesn't reply with a classic index of websites. It builds an interactive, real-time comparison dashboard featuring the specific communities it deems fully trustworthy. If your community isn't built into that dashboard, you aren't just ranked lower—you are completely invisible to that buyer. To stay relevant, multifamily marketers must optimize for the models running the search: Enter Generative Engine Optimization (GEO). Moving Beyond Keywords to Entity Authority Traditional SEO focuses heavily on optimization for specific keywords and tracking domain strength. GEO expands visibility into an entirely new layer: Entity Authority. AI platforms like ChatGPT, Gemini, and Perplexity do not simply rank links; they interview your entire digital presence—including your website, local business citations, resident reviews, and social channels—to formulate a trusted opinion of your business. GEO is the programmatic practice of structuring your property’s digital assets so these large language models (LLMs) can easily ingest, verify, and cite your community in real-time answers. The Core Elements of a GEO Strategy To satisfy generative engines, property content must go beyond generic marketing text and display absolute digital continuity: Structured, AI-Readable Data: Utilizing explicit tables, bulleted amenity comparisons, and clean technical sitemaps ensures web... Google is moving from search engine to search agent. Learn how Answer Engine Optimization (AEO) gets your property featured in AI-generated instant answers. Search is no longer a one-time, transactional keyword entry; it is a continuous, conversational dialogue. Renters are speaking directly to their devices, asking multi-layered lifestyle questions. When a high-intent prospect asks, "Find me an apartment near the stadium with guest parking and a 24-hour gym," they expect an immediate resolution. They do not want to scroll through a corporate directory or map out parking boundaries on an unoptimized website page. They want a fast, definitive answer. This is the playground of Answer Engine Optimization (AEO). What is AEO? AEO is the strategic framework of optimizing digital content to appear in "instant answers"—the highly prominent Google Snippets, "People Also Ask" blocks, and conversational voice responses generated by Siri, Alexa, or Google Assistant. Unlike traditional website copy, AEO is built on clean formatting, specific multifamily FAQ schemas, and concise, "answer-first" language that typically clocks in between 40 and 60 words. Why It Matters for Multifamily Portfolio Performance Search engines are moving rapidly past simple text matching toward "Synthetic Overviews"—AI-generated blocks that pull and merge data from multiple web locations into a single, comprehensive answer box at the top of the screen. AEO serves as the structural fuel for these summaries. If your portfolio's digital footprint lacks clean, intentional structure, you introduce two critical vulnerabilities into your marketing strategy: Search engines are moving rapidly past simple text matching toward "Synthetic Overviews"—AI-generated blocks that pull and merge data from multiple web locations into a single, comprehensive answer box at the top of the screen.... For years, digital marketing strategies have revolved around a familiar objective: rank higher in search results, attract clicks, and convert traffic. While those fundamentals still matter, Google’s newest AI announcements signal something much larger than another algorithm update. Search itself is changing. At recent Google announcements, the company introduced advancements that make Search more conversational, contextual, and increasingly agentic. AI can now remember previous questions, build on user intent, personalize results based on context, and in some cases, perform tasks on behalf of users. For businesses, especially in highly competitive industries like multifamily housing, healthcare, hospitality, and local services, this raises an important question: If AI increasingly answers questions before users visit websites, how do brands remain visible? The answer requires a new approach to SEO, content strategy, and digital authority. At GTMA, this evolution is not something we are waiting to react to. It is already influencing how we build strategies, optimize websites, and continue developing the capabilities behind Evernode AI. Search Is Becoming More Conversational Historically, users searched with isolated keywords: Apartments in Denver Retirement communities near me Luxury homes for rent Today, AI-powered search is evolving into ongoing conversations: “What are the best apartments near downtown? ” “Which communities allow pets? ” “Which options have lower fees and access to transit? ” “Schedule a tour for the top choice. ” Google increasingly connects these questions together. That means businesses can no longer rely only on optimizing for singular keywords. Content must anticipate follow-up questions, provide deeper context,... In the world of multifamily marketing, your Google Business Profile (GBP) is often the first point of contact for a prospective resident. It’s where they check your reviews, look at your photos, and most importantly, check your office hours to see if they can drop by for a tour. Recently, many apartment communities nationwide have noticed something frustrating: their leasing office hours have either disappeared or become impossible to edit. If you are currently categorized as an "Apartment Complex" or "Apartment Building," your profile is officially at risk of prospect confusion. Here is exactly what is happening and the urgent update GTMA recommends to restore control over your hours. The Logic Shift: "Place" vs. "Business" Google has recently tightened the logic it uses to distinguish between a physical structure and a service-based business. Apartment Complex / Building: Google now views these categories as physical locations (similar to a park or a monument). In Google’s eyes, a building is "open" 24/7 for the people who live there. Consequently, the system often disables the "Hours" feature because it assumes the structure never closes. Apartment Rental Agency: Google views this as a business with staff, opening times, and closing times. By switching to this category, you signal to Google that there is an active leasing team with specific operating hours. The Strategy: "Apartment Rental Agency" is the New Primary To maintain accurate leasing office hours and avoid turning away potential renters who think you’re closed (or showing up when you are), communities must... GEO or generative engine optimization is being used by SEO Specialist to help clients appear in AI search engines. How do they use it? https://player. vimeo. com/video/1102647125? h=be8224b63d https://player. vimeo. com/video/1024594481? h=1a7433ec4c Strategy Forward: The Q2 2026 Executive Roadmap In 2025, GTMA made a firm commitment to our partners: Data Transparency. We dedicated our efforts to opening the "black box" of multifamily marketing, providing the reporting dashboards and KPI clarity needed to understand exactly where every dollar went. As we move into 2026, transparency is no longer the finish line—it’s the baseline. To win in an increasingly crowded, AI-driven landscape, we must move Strategy Forward. At GTMA, we view your marketing budget not as a line-item expense, but as a capital asset that requires proactive maintenance and strategic reinvestment. Our Q2 Roadmap is designed to ensure your property remains the dominant choice for prospects during the peak leasing season. Here is an "inside baseball" look at the pivots we are executing this quarter. 1. SEO & The AI Frontier: Winning the "Answer Engine" Insights from Kevin Phillips | SEO Traditional search is evolving into conversational discovery. This quarter, we are pivoting our organic strategy toward Answer Engine Optimization (AEO). We aren’t just optimizing for keywords; we are optimizing for answers. SERP Feature Dominance: We are building authority within search results by optimizing specifically for Featured Snippets, "People Also Ask," and AI Overviews. By using structured Q&A formatting, we position your community as the primary answer for local search queries. Entity Reinforcement Strategy: Behind the scenes, we are actively reinforcing your property "entity" by ensuring consistent mentions of your name, location, and key amenities across all indexed pages. This tells Large Language Models... Winning the Digital Curb Appeal Game: Why Your Property Content is Your New Front Door Content is the digital foundation of your property’s online presence, acting as the primary signal that tells search engines like Google and AI-driven platforms like SGE that your community is active, relevant, and authoritative. In multifamily marketing, high-quality content functions as "digital curb appeal," converting anonymous searchers into high-intent leads by providing the specific, hyper-local information they need to make a leasing decision. https://youtu. be/__9ZZVnb_po Breaking Free From Static Website Graveyards Many onsite teams fall into a "Manager Mode" trap where they treat their property website as a "set it and forget it" brochure. They understand that visibility is important, but the daily friction of resident relations and leasing tours often pushes content creation to the bottom of the priority list. This neglect creates a digital graveyard. When a website sits static for months, search engines stop crawling it as frequently, and prospective renters begin to wonder if the community is still well-managed. This is where the "Action Gap" occurs—you have the data and the beautiful property, but you lack the active content needed to bridge the gap to a signed lease. Turning Search Impressions Into Lease Agreements Moving into "Marketer Mode" requires a shift in how you view every blog post, social update, and review response. In the evolving landscape of Generative Engine Optimization (GEO), your content is the fuel. AI search engines don't just look for keywords; they look for the best "answer"... Beyond the Buzzword: How Generative AI is Redefining Apartment Marketing Generative AI is a sophisticated form of artificial intelligence that creates original content—including text, images, social posts, and video scripts—by learning from massive datasets to understand tone, intent, and structure. Unlike traditional AI that simply analyzes data, Generative AI acts as a "creative force multiplier" for multifamily teams, allowing them to produce hyper-local, brand-consistent marketing assets in seconds rather than hours. https://youtu. be/vCwPjpKHtFw Escaping the "Manager Mode" Trap: Most onsite teams are currently trapped in "Manager Mode. " They are reacting to maintenance requests, handling tours, and managing resident disputes, all while trying to find the mental bandwidth to write a blog post about a local farmers' market or craft a compelling Instagram caption. This creates "blank page burnout," where marketing becomes a chore that is either ignored or executed with generic, low-effort content that fails to convert. When your team is stuck in the weeds of execution, they can’t focus on the high-level strategy required to actually fill units. Empowering Your Marketing Pilot: The shift to "Marketer Mode" happens when you introduce a "super-smart intern" into the workflow. Generative AI doesn't just "copy and paste" from the internet; it understands the specific nuances of your brand voice and your neighborhood. By using AI to handle the first 90% of content creation, your team moves into the role of a "Pilot. " They aren't spending three hours writing; they are spending three minutes reviewing, refining, and approving. This allows a... In the competitive world of multifamily leasing, SEO for apartment communities isn’t optional — it’s essential. With more than 80% of renters beginning their apartment search online, your community’s visibility on search engines directly impacts your ability to attract and convert high-intent audiences. Apartment SEO focuses on improving how your property appears in organic search results when prospects look for apartments, amenities, and lifestyle features in your market. When executed correctly, SEO becomes one of the most cost-effective long-term channels in multifamily marketing. What Is Apartment SEO and Why It Matters Search Engine Optimization (SEO) is the process of improving your website so search engines can understand, rank, and display it to relevant audiences. For apartment communities, strong SEO ensures your property appears when renters search for housing options in your city or neighborhood. Effective apartment SEO helps: Increase qualified organic traffic Reduce reliance on paid advertising Improve renter trust and credibility Drive consistent leasing inquiries Unlike short-term ad campaigns, SEO compounds overtime, delivering long-lasting visibility and value. Core Elements of Apartment SEO 1. Keyword Optimization Keyword research is the foundation of apartment SEO. Communities should target a mix of broad, local, and intent-driven terms renters actually use, such as apartment types, amenities, and neighborhood modifiers. Keywords should be incorporated naturally into: Page titles Meta descriptions Headers Body copy Professional SEO services help ensure keywords are selected based on search intent, competition, and leasing potential rather than guesswork. 2. Local SEO for Apartment Communities Local SEO ensures your property appears... Use social media marketing to attract renters, build trust, and drive multifamily leasing results with GTMA’s proven strategies. GEO-Optimized Guide to Driving Leasing Results What Is Social Media Marketing for Multifamily Properties? Social media marketing for multifamily properties is the strategic use of platforms like Instagram, Facebook, TikTok, and LinkedIn to attract renters, build trust, and generate qualified leasing leads. Instead of focusing only on pricing and floor plans, effective social media showcases lifestyle, community, and brand values—factors today’s renters actively seek. Short answer: Social media helps renters discover, trust, and choose apartment communities before they ever book a tour. Why Does Social Media Matter for Multifamily Leasing? More than 80% of renters research apartment communities on social media before scheduling a tour. These platforms now serve as critical decision-making touchpoints across the renter journey. Key Benefits of Social Media for Multifamily Brands Brand Visibility: Consistent, engaging posts increase recognition and recall. Lead Generation: Social supports awareness, consideration, and conversion. Trust & Authenticity: Testimonials, reviews, and UGC establish credibility. Community Engagement: Showcases lifestyle, culture, and resident experience. Bottom line: If your property isn’t visible on social, it’s invisible to modern renters. What Social Media Services Does GTMA Offer for Multifamily? GTMA provides end-to-end social media management designed specifically for multifamily, student housing, senior living, and mixed-use communities. 1. Platform-Specific Social Media Strategy Each platform has its own audience behavior and content style: Instagram: Reels, amenity highlights, lifestyle storytelling Facebook: Community events, resident features, long-form updates TikTok: Behind-the-scenes videos, short tours, trend-driven content LinkedIn: Corporate news, development milestones, investor updates Every post aligns with platform best practices and your... GTMA isn't a dojo—we're a digital marketing agency delivering knockout SEO, PPC, and content. Learn why our GTMA kicks harder online What Does GTMA Stand For? If you're wondering whether GTMA means "Global Traditional Martial Arts," you're not alone. Many visitors land on our site expecting flying kicks and black belts. But here's the truth: GTMA (in our world) = A full-stack digital marketing agency. Our specialty = Helping multifamily real estate brands dominate the digital space. So, while we may not teach martial arts, we still kick butt online. Wait, So GTMA Isn't a Martial Arts School? Nope. But the acronym confusion is real. Let's break it down: Two Definitions of GTMA: Global Traditional Martial Arts: Focused on discipline, technique, and self-defense. GTMA Agency: Focused on SEO rankings, conversion-driven storytelling, and lead generation magic. Both require precision, practice, and a killer strategy. We just use Google instead of roundhouses Why Our Marketing Should Be a Martial Art We're not in a dojo, but we do break things. Like: Bounce rates Outdated marketing myths Lead-generation records Our Team = Digital Sensei SEO Experts: Sharpening your site's visibility like a katana. PPC Pros: Targeting with the precision of a one-inch punch. Content Creators: Crafting stories worthy of a montage. Web Developers: Building sleek, responsive sites that convert. Our Signature Services If you’re a multifamily, senior living, student housing, or real estate brand, here’s how we help: Digital Marketing Services SEO: Technical audits, keyword strategies, local optimizations. Paid Media (PPC): Google Ads, social media ads, and ROI-focused campaigns. Social Media Management: Engage and grow your audience on every platform. Content Creation: Blogs, videos,... Social media has evolved from a digital hangout to a powerful tool for multifamily property marketing. Today’s renters expect more than floor plans and pricing—they want to connect with brands that reflect their lifestyle, values, and community. That’s where social media comes in. For multifamily marketers, leveraging social platforms is no longer optional—it's essential for visibility, trust, and lead generation. At GTMA, we specialize in social media marketing tailored for multifamily properties. From daily content creation to targeted ad campaigns, our strategies are designed to fill units and elevate your brand in a crowded market. Why Social Media Matters in Multifamily Over 80% of renters use social media to research apartment communities before scheduling a tour. Platforms like Instagram, Facebook, TikTok, and LinkedIn have become vital touchpoints along the leasing journey. Here's why social media is essential for multifamily brands: Brand Visibility: Your posts are a digital handshake. The more visible and engaging, the stronger the connection. Lead Generation: Social platforms are full-funnel tools—from awareness to conversion. Trust & Authenticity: User-generated content, resident testimonials, and reviews build credibility. Community Engagement: Social gives you a space to showcase your lifestyle and culture, not just your amenities. GTMA's Social Media Marketing Services Our Social Media Management offering is crafted for multifamily, student housing, senior living, and mixed-use communities. We handle everything from strategy and scheduling to engagement and reporting. Platform-Specific Strategy Instagram Facebook Tiktok Linkedin Each platform has its own culture and content style. GTMA creates custom strategies for: Instagram: Visual storytelling,... Let’s set the record straight: if you landed here looking for martial arts classes, roundhouse kicks, or black belts, we’ve got some news... You’re in the wrong dojo. But don’t go just yet—because while we may not teach traditional martial arts, we do help multifamily real estate brands deliver some seriously powerful moves in the digital world. Welcome to GTMA Agency, your full-stack multifamily digital marketing team. And no, GTMA does not stand for "Global Traditional Martial Arts" around here (though we do appreciate a good ninja analogy). A Tale of Two GTMAs Let’s be honest—acronyms can be confusing. GTMA could stand for: Global Traditional Martial Arts: They’ll teach you how to block, punch, and crane-kick your way to glory. GTMA Agency: We’ll help your real estate brand dominate Google rankings, level-up your visual storytelling, and convert leads like Bruce Lee dodging punches. While both of us kick butt in our own way, we thought it was time to clear the air—and maybe make you laugh while we’re at it. Digital Marketing So Good, It Should Be a Martial Art Even though we don't break boards, we do break: And we’ve got the moves to back it up. Our team of SEO Senseis, PPC black belts, and content champions are trained in the ancient art of data-driven domination. Our Signature Moves (AKA Services) At GTMA (the marketing one), we specialize in helping multifamily, student housing, senior living, and real estate brands succeed across every platform. Here's how we earn our... Why Is Digital Marketing Crucial for Multifamily? More than 80% of renters begin their apartment search online. Your digital presence isn’t just part of the leasing process—it is the leasing process. What Are the Core Benefits of Digital Marketing? Attract qualified leads Dominate local search results Build long-term brand equity Convert browsers into renters How Does GTMA Tackle Multifamily Digital Marketing? GTMA offers an integrated approach designed to meet renter intent at every stage: 1. Search Engine Optimization (SEO) Keyword research tailored to location and intent Google Business Profile optimization On-site and technical SEO for visibility and speed Why It Matters: Local SEO connects your community with high-intent renters looking nearby. 2. Social Media Marketing Content calendars built monthly Platform-specific design assets Paid social ads for reach and leads Engagement strategies and reputation management Why It Matters: Social builds trust, showcases lifestyle, and drives direct conversions. 3. Web Design & Development Custom multifamily websites UX that guides leasing decisions Real-time unit availability ADA-compliant and mobile-first designs Why It Matters: Your website is your 24/7 leasing agent. 4. Video Marketing Lifestyle shorts Drone footage Resident interviews Cinematic community overviews Why It Matters: Video multiplies engagement and drives emotional connection. 5. Paid Media Campaigns Google Search and Display ads Facebook/Instagram Lead Gen Geofencing and retargeting Why It Matters: Paid media drives instant traffic while organic SEO ramps up. 6. Reputation Management & Listings Review monitoring across platforms Response strategy & escalation workflows Promotion of 5-star experiences Why It Matters: Reviews are today’s... Why Do Multifamily Communities Need Graphic Designers? In today’s digital-first rental landscape, your first impression isn't made during a tour—it's made online. Graphic designers shape how prospects perceive your brand through visual touchpoints like ads, websites, brochures, and social media. For multifamily communities, professional design is not optional. It’s essential. What Role Does Graphic Design Play in Multifamily Marketing? Graphic design influences every stage of the renter's journey: Top-of-Funnel: Social media ads, landing pages, and awareness campaigns. Mid-Funnel: Floor plan designs, amenity overviews, and community infographics. Bottom-Funnel: Signage, move-in materials, and branded brochures. Skilled designers ensure your visuals are consistent, engaging, and optimized for conversions. What Makes GTMA's Graphic Design Approach Unique? GTMA blends strategic thinking with artistic execution. Our in-house designers specialize in multifamily branding and understand: Property layouts and architecture Leasing cycles and seasonality Regional renter personas Emotional design triggers for apartment seekers Our 3-Part Design Philosophy: Consistency: Every asset must match your brand’s visual identity. Clarity: Visuals must enhance—not distract from—your message. Conversion: We design with clear calls to action that drive clicks, calls, and tours. What Services Do GTMA's Designers Provide? 1. Brand Identity Creation Logos Color palettes Typography Style guides 2. Marketing Collateral Flyers & posters Business cards Banners & signage Direct mail designs 3. Digital Assets Paid ad graphics Website visuals Email layouts Social media content How Does GTMA Integrate Design with Strategy? Our designers collaborate directly with: Content marketers Video producers Web developers Data analysts This integration ensures that your visuals align with... Keeping the human touch in AI-powered apartment marketing requires using artificial intelligence to automate manual operational tasks—such as copywriting baselines, technical audits, and basic review routing—while reserving human creativity for emotional brand storytelling, authentic photography, and in-person community building. In multifamily, AI functions as a backend force multiplier, clearing away administrative hurdles so that onsite teams have the bandwidth to bring real culture, heart, and soul to their resident experiences. https://youtu. be/REgauwJ6wao Breaking Free from Carbon-Copy Apartment Branding Onsite property teams are constantly buried in "Manager Mode," trying to manually juggle resident events, lead follow-ups, and building maintenance. Under this operational crush, marketing execution becomes highly transactional, leading teams to rely on generic stock photos, robotic template replies, and bland social media posts. This lack of time strips the property's brand of its human essence, turning what should be a vibrant local community into a sterile digital brochure. When prospective renters visit your website and find nothing but cold stock assets, they fail to build an emotional connection to your physical property. Using Technology to Free Your Creative Voice Shifting to "Marketer Mode" isn't about replacing human interactions with machines; it's about using automation as a baseline protector of your brand's digital presence. When an intelligent system handles your technical SEO plumbing and drafts your initial content foundations, your team can step back into their zone of genius as authentic curators. This frees them up to capture raw, high-vibe smartphone videos of summer pool parties, write highly contextual local guides,... Blogging is the process of consistently publishing original, hyper-local content on your property's website to build search equity, establish local authority, and provide the structured, contextual data that modern search engines and AI models (like Google SGE) require to confidently recommend your community. https://youtu. be/Ze0-Xy-NFe4 Breaking Out of the Brochure-Ware Nightmare On-site property teams are often stuck in "Manager Mode," buried in lease renewals, resident issues, and maintenance requests. When marketing falls to an already overwhelmed leasing team, blogging is the first thing discarded because it feels like a heavy, non-urgent chore. The result is a static, sterile website that functions as nothing more than a digital brochure, silently losing relevance on search engines every day it sits neglected. Capitalizing on the Power of Search Equity Shifting to "Marketer Mode" means treating your blog not as a diary, but as a permanent digital asset that builds compound interest over time—what we call search equity. Every high-quality, hyper-local blog post you publish becomes a permanent index card in Google's library, working for your community 24/7. More importantly, in the age of conversational search, these posts serve as the rich, detailed source material that AI search models crawl to cite, highlight, and recommend your property to prospective renters. Key Takeaways: Search equity builds long-term organic authority, drastically reducing your reliance on expensive paid ads. AI search engines require high-quality, long-form local data to citation-match your property for searchers. A single post acts as the master "source code" for your email newsletters and... In the multifamily industry, capturing attention—and holding it—is the first step toward a lease. As renters browse listings and community websites, the most impactful content isn't text—it's video. But not just any video. Today’s competitive market demands professional-quality, emotionally resonant storytelling crafted by an experienced cinematographer. “Cinematographers don’t just film apartments—they tell stories that sell lifestyles. ” At GTMA, we understand that strong visuals are core to successful apartment marketing. Our cinematographers don’t just shoot video—they tell your community’s story in a way that drives leasing results. The Role of a Cinematographer in Apartment Marketing A cinematographer oversees the visual composition of a video shoot, focusing on lighting, camera angles, movement, and mood. Their job is to bring a brand’s message to life with polish and professionalism. In the context of multifamily properties, that translates into: Capturing aerial drone footage of community grounds Filming walkthroughs of model units Showcasing amenities with cinematic techniques Telling the lifestyle story of the community and its residents This visual storytelling builds trust, creates emotional connection, and inspires action. Video Marketing That Drives Engagement GTMA’s video marketing services use cinematographers to craft highly engaging video assets tailored for: Property websites YouTube channels Social media platforms Google Ads campaigns Leasing office digital displays We specialize in multifamily video content that elevates your brand above templated, low-quality apartment videos. Whether it’s a luxury high-rise or student housing, our approach adapts to your audience and marketing goals. Benefits of Professional Cinematography for Multifamily Brands Improved Brand PerceptionA polished... Google Disables &num=100 Parameter: What It Means for SEO & Your Data In mid-September 2025, Google quietly made a change that’s sent ripples through the SEO community: it disabled support for the &num=100 URL parameter. For many years, SEO tools used this parameter to request 100 search results on a single page (instead of the standard 10), enabling more efficient rank-tracking, broader SERP data collection, and (importantly) many more “impressions” for lower-ranking results. What Exactly Was &num=100 It was a URL parameter appended to Google search queries (e. g. ? q=keyword&num=100) that told Google to show up to 100 organic search results on one page instead of the default 10. SEO tools, rank trackers, SERP research platforms, and scrapers used it to grab a large swath of data in a single request. This meant fewer requests, faster data collection, and broad visibility of where pages ranked even far down in the search results. What Changed & When Around September 10-14, 2025, Google began disabling, or making unreliable, the &num=100 parameter. Sometimes it would work; often it didn’t. Over this span, the parameter stopped serving results reliably beyond the first few pages. Google confirmed that the results-per‐page parameter is no longer officially supported. Impacts on SEO Tools & Data Rank-Tracking & SERP Tools These tools often relied on being able to fetch 100 results in one request. Without &num=100, they now need to make roughly 10 separate requests (one for each page of 10 results) to collect the same amount of... Why Web Designers Are Critical for Multifamily Marketing Success In the multifamily housing industry, first impressions often happen online. A potential resident's experience starts the moment they land on your website—and that experience is shaped by expert web designers who understand both aesthetics and usability. For multifamily brands, working with web designers who understand the leasing journey can mean the difference between a lost visitor and a signed lease. Here's how strategic web design directly fuels engagement, lead generation, and occupancy rates. The Role of Web Designers in Multifamily Branding Great web design is more than attractive visuals. Skilled designers bring together form and function by: Creating mobile-friendly layouts Using intuitive navigation structures Incorporating conversion-focused elements (like tour scheduling buttons) Ensuring ADA compliance and accessibility Aligning visuals with brand identity and target renter demographics GTMA’s website design services deliver all these elements by blending UX strategy, creative design, and integrated technologies. Site Architecture That Supports Leasing Goals Web designers build the framework of a site with user flow in mind. That means organizing floor plans, amenity pages, and neighborhood content in a way that reduces friction and encourages action. GTMA web designers create user-centered layouts that anticipate renter needs and shorten the path to conversion. Conversion-Optimized Design for Renters The right design choices can drive measurable business results. GTMA web designers use proven UX techniques like: Sticky call-to-action bars Visual hierarchy emphasizing pricing and floor plans Optimized tour scheduling forms Click-to-call phone buttons for mobile users These small touches can... At GTMA, we’re at the forefront of multifamily digital marketing and that means we’re not only up to speed on the latest trends, but we’re also deeply familiar with the laws that govern how we advertise apartment homes. A common point of confusion among our clients is the difference between geotargeting and geofencing and, more importantly, why we only offer one of them. Let’s break it down. What is Geotargeting? Geotargeting—as implemented by GTMA—is a Google Ads strategy focused on capturing search intent in a hyperlocal area. When someone types in a generic search like “apartments for rent” or “apartments near me,” we want to ensure your ads show up—but only if that person is within about 1-3 km or 1-3 miles of your property. Why? Because broader targeting would capture people far outside your market area, wasting ad dollars and cluttering your funnel with low-quality leads. This localized approach ensures your ads reach renters who are genuinely nearby and looking, thus maximizing ROI.   It’s precision, not exclusion. Geotargeting focuses on user search intent (which geofencing is often missing) and it’s fully compliant with digital advertising policies and Fair Housing guidelines. What is Geofencing? Geofencing sounds similar, but is quite different. It involves drawing a digital boundary around a physical location or area. For example, a competing apartment building, local employer’s headquarters, or even a specific neighborhood with a specific target demographic, and targeting people within that space with ads. To be clear: GTMA chooses Geotargeting over geofencing as... GUIDE: Why Cinematography Is Crucial for Leasing Success In multifamily marketing, first impressions are everything—and video makes the biggest impact. Prospective renters want to see, not just read, about your community. Professional cinematographers bring storytelling, emotion, and cinematic quality to your video marketing, turning casual viewers into booked tours. ENGAGE: GTMA’s Cinematic Approach to Leasing At GTMA, our cinematographers capture your community with intention: Drone footage that highlights your property’s scale and location Walkthrough videos of model units and amenities Lifestyle storytelling to help renters visualize life at your property Testimonial and resident spotlight videos to add authenticity Each project is crafted through our full-service process—from pre-production planning and 4K filming to post-production edits, sound design, and motion graphics. Whether you're promoting a luxury apartment or student housing, we align visuals with your leasing goals. OPTIMIZE: Cinematic Videos That Convert Our clients consistently see measurable benefits: Increased tour bookings and inquiries Higher engagement on social media and Google Ads Longer time-on-site and better SEO rankings Elevated brand perception and trust With GTMA, your video content becomes more than a marketing asset—it becomes a leasing accelerator. Want your community to stand out visually and emotionally? Partner with GTMA and let our cinematographers tell your story. GUIDE: Understanding the Power of Apartment Web Design In today’s digital-first leasing landscape, your website is more than a virtual brochure—it's your most powerful leasing tool. An effective multifamily web design isn't just about aesthetics; it's about function, strategy, and performance. From site speed and responsive layouts to compelling visuals and lead capture tools, great design leads directly to increased occupancy. ENGAGE: How GTMA Turns Design Into Leasing Results GTMA specializes in apartment web design built to perform. We understand that renters want fast, easy, mobile-first experiences that reflect your property’s lifestyle and amenities. That's why our designs are: Mobile-optimized for the 60%+ of users on phones and tablets Strategically structured to guide users toward scheduling tours or applying Integrated with lead-capture tools, CRMs, and marketing platforms ADA-compliant to ensure accessibility for every visitor Whether you're marketing a luxury high-rise or student housing, our custom designs match your brand’s tone, color palette, and message while enhancing visibility on Google through SEO-optimized layouts. OPTIMIZE: Design That Delivers Measurable Outcomes GTMA’s multifamily web design results speak for themselves: +45% increase in website conversions +30% time on site +60% boost in mobile engagement +38% growth in lead form submissions Our work combines form and function with scalable technology, WordPress, REACT, and headless CMS—to ensure your property grows seamlessly. With GTMA, design becomes a leasing engine. Ready for a website that leases units—not just looks good? Contact GTMA today. When it comes to multifamily communities, finding qualified renters efficiently is essential. In this article, we’ll dive into proven multifamily lead generation strategies that boost visibility, drive traffic, and convert prospects into residents. Along the way, we’ll highlight GTMA services—SEO, paid ads, content marketing, and resident referral programs—to help your property stand out. 1. Optimize Your Website for Leasing SEO Ranking in search engines like Google is key to being found. Focus on multifamily–specific keyword research (e. g. , “luxury apartments near Round Rock”) and incorporate them into page titles, meta descriptions, headings, and alt text. GTMA’s SEO services ensure your site appears for high-intent terms, bringing more qualified traffic. Check out our resource on SEO advantages for property owners for more on leveraging search visibility. 2. Publish High-Value Content Content that answers questions — like “What amenities do renters want? ” or “How to calculate rent affordability? ” — positions your brand as an authority. Use blog posts, checklists, and neighborhood guides to attract leads. GTMA’s content marketing services ensure each piece educates and converts through clear CTAs and optimized landing pages. 3. Harness Paid Search & Social Ads PPC via Google Ads and social platforms like Facebook or Instagram deliver immediate visibility. Use powerful, geo-targeted ads that emphasize unique selling points (e. g. pet-friendly, pools, community events). GTMA’s paid ads management ensures targeted spending, ad optimization, and A/B testing to drive high-quality traffic. 4. Leverage Referral and Resident Programs Your current residents are the most potent marketing channel.... In today’s crowded online space, digital marketing isn’t just a buzzword, it’s a vital tool for multifamily brands to attract, convert, and retain residents. With renter expectations evolving and competition growing fiercer by the day, your property’s online presence needs to go beyond having a website. From strategic content creation and paid advertising to SEO and marketing automation, digital marketing is the backbone of a successful multifamily marketing campaign. What Is Digital Marketing in Multifamily Real Estate? Digital marketing encompasses all online efforts used to promote a brand or service. For multifamily communities, it includes tactics like content marketing, search engine optimization (SEO), email marketing, and social media advertising to create visibility and drive qualified leads. More than just clicks and impressions, the goal is to fill units and foster long-term resident engagement. Why Digital Marketing Matters in Multifamily Multifamily housing is hyper-local and extremely competitive. Renters make decisions based on online reputation, search engine rankings, and the clarity of your digital brand. An effective digital marketing plan allows your community to: Rank higher on search engines for key terms like “apartments in ” Generate quality leads through paid media and remarketing Showcase your brand personality through social media and video marketing Automate repetitive communication and follow-up through marketing automation At GTMA, digital marketing is the foundation of our work with multifamily clients. Every campaign is designed to improve visibility, increase conversions, and support leasing velocity. Core Pillars of Digital Marketing for Multifamily 1. Search Engine Optimization (SEO) If prospects... Strong visuals tell powerful stories. In the multifamily housing industry, graphic design isn't just about looking good; it's about creating compelling brand experiences that engage renters and drive leasing outcomes. Whether you’re launching a new development or rebranding an existing property, professional graphic design can elevate your marketing and increase trust at every touchpoint. At GTMA, we believe graphic design is the bridge between brand strategy and resident engagement. From digital banners and signage to brochures and social media assets, design helps translate a property’s value into visual impact. Why Graphic Design Matters in Multifamily Marketing Graphic design plays a crucial role in influencing perception. When renters view a community’s website, brochure, or Instagram ad, they form opinions in seconds based on design cues. That impression can determine whether they book a tour—or scroll past. Effective design in multifamily marketing can: Establish brand identity and consistency Improve user experience on digital platforms Increase conversion rates with high-impact calls to action Strengthen community recognition across digital and physical spaces With renters overwhelmed by options, you don’t just need great design, you need strategic design aligned with your property’s voice, location, and target demographic. Types of Graphic Design in the Multifamily Space 1. Branding & Identity Design Your community’s identity begins with consistent visual branding. GTMA’s brand development services include logo creation, typography selection, color palette development, and comprehensive style guides. This ensures a cohesive presence across the web, print, signage, and social media. Whether you're developing a new lease-up or repositioning... GTMA’s new 2025 reporting enhancements prioritize data transparency in digital marketing. Recognizing that businesses need actionable clarity, not just raw numbers, GTMA has upgraded its dashboards and reporting tools to deliver meaningful, real-time insights that decision-makers can trust. Why Does Data Transparency Matter? Answer: Transparent reporting builds trust, improves decision-making, and aligns with evolving compliance standards like GDPR and CCPA. Marketers who reveal how data is collected, analyzed, and shared foster stronger client relationships and better outcomes. What Are GTMA’s Reporting Enhancements? Answer: In 2025, GTMA introduced three key improvements: Clean and centralized dashboards Unified interfaces that show key metrics (traffic, conversions, ad performance) in one clean view. Real-time data access Live updates on campaigns and budgets ensure stakeholders always see current information. Comprehensive data audit trail Full logs of data sources, transformations, and timestamps to boost accountability. How Do These Changes Benefit My Business? Answer: Increased client trust: Clear visuals and source disclosures foster credibility. Better strategy execution: Up-to-the-minute insights allow fast adjustments and budget optimization. Regulatory alignment: With privacy rules tightening, built-in compliance is now non-negotiable. Summary: Core Improvements at a Glance Enhancement Description Value to You Unified Dashboards Central platform for key marketing KPIs Simplifies analysis and reporting Real-Time Updates Live sync across Google, Meta, PPC, etc. Enables agile decision-making Data Auditability & Logs Transparent source and timing information Supports trust and compliance Implementation Steps Audit current data sources: Identify gaps in data visibility and audit trails. Align with compliance: Confirm all tracking and storage meet GDPR/CCPA... Generative AI is becoming a tactical advantage in multifamily marketing. GTMA uses its proprietary EvernodeAI platform to help property marketers: Generate localized content at scale Manage online reviews with consistent, brand-aligned responses Keep ads and listings accurate with real-time updates How Can AI Help Create Consistent Local Content? Answer: EvernodeAI enables automated generation of: Blog posts tailored to specific neighborhoods and resident demographics Social media captions that reflect brand voice Website content updates approximately every 90 days for ongoing SEO relevance Why it matters: Ensures your site stays fresh and indexed Strengthens domain authority Frees marketing teams from repetitive content tasks Can AI Improve How Reviews Are Handled? Answer: Yes. EvernodeAI delivers review responses that are: Professional, empathetic, and platform-appropriate Customized for Google, Yelp, and other review ecosystems Benefits: Enhances trust and consistency in communication Saves staff time without sacrificing tone Helps avoid PR issues from off-brand responses How Does AI Make Ads And Listings More Accurate? Answer: AI connects directly to unit availability data to: Auto-update ad content and Google Business Profiles Display current pricing and unit information Impact: Reduces lead quality issues caused by outdated ads Improves ad spend efficiency Ensures prospects see accurate, real-time property details Summary: Key Use Cases Objective AI-Enabled Capability Local content Blogs, social media, and site updates aligned with SEO needs Review management Sentiment-aware, brand-aligned responses across platforms Accurate marketing Dynamic updates to listings and ad copy based on real-time data Why It Works Content freshness supports better SEO performance Authentic engagement improves... GTMA’s search ad approach for apartment campaigns has consistently outperformed industry benchmarks, delivering superior engagement and cost-efficiency across diverse asset types—from luxury units to pet-friendly properties. What Were The Key Results? Answer: GTMA’s campaigns demonstrated: Click-through Rate (CTR): Averaged 6. 61%, which is 78% above the industry benchmark Conversion Rate: Hit 15% versus the standard 2. 47% Cost-per-Click (CPC): As low as $0. 31, with an average of $1. 60, undercutting typical rates Cost-per-Acquisition (CPA): Ranged between $2. 50–$75, compared to the industry average of $116. 61 Why Did GTMA’s Strategy Outperform? Answer: The standout results stem from precision-targeted, compelling ad creative aligned with data-driven optimization—ensuring clicks convert into leads effectively and affordably. What does this mean for apartment marketers? Higher engagement: Your ads will stand out and attract qualified prospects Better ROI: Lower CPC and CPA let you stretch ad budget further Stronger conversions: Effective ad-to-lead strategies mean more leases per click Core Components of GTMA’s Strategy Strategy Element Implementation Outcome Keyword & Demographic Targeting Focused on personas (luxury seekers, pet owners, etc. ) Greater CTR and relevant traffic Ad Creative Optimization Tested ad copy and dynamic assets Higher conversion rates Budget & Bid Management Optimized CPC targets for cost efficiency Lower average CPC across campaigns Conversion Tracking Measured every click to lease pipeline Accurate, actionable CPA insight How to Apply These Strategies Segment your audience: Create campaigns based on unit types and renter personas Craft compelling ad copy: Emphasize what’s unique—location, amenities, lifestyle Optimize bids and budgets: Set... Answer: Multifamily housing refers to structures or complexes designed to accommodate multiple separate households within a single building footprint or group of dwellings. Each unit typically contains its own kitchen, bathroom, living spaces, and entrance. What Are the Different Types of Multifamily Properties? Answer: Duplexes / Triplexes / Fourplexes: Small buildings with 2, 3, or 4 units, each having a private entrance and amenities. Apartment Complexes: Mid-to-large buildings or clusters with shared amenities like gyms, pools, and lounges. Condominiums: Individually owned units within a shared building, managed via homeowner associations. Townhouses: Multi-story attached homes with separate entrances, can be owned or rented. Why Choose Multifamily Housing? Answer: Efficient Land Use: High-density structures make better use of valuable land, especially in urban areas. Economic Viability: Multiple rental streams can deliver higher ROI for investors. Community Building: Shared spaces enhance resident interaction and sense of belonging. Sustainability: Shared walls and systems reduce energy use per unit. What Are the Benefits for Investors and Residents? Benefits for Investors: Reliable cash flow from diversified rental income. Reduced risk—one vacancy won’t sink the entire investment. Opportunity for higher ROI compared to single-family homes. Benefits for Residents: Access to amenities (e. g. , gyms, community areas). Affordability through shared resource costs. Easier access to urban settings and public transit. How Should You Market Multifamily Properties Effectively? Answer: Digital Presence Create a responsive website with virtual tours, online leasing, and resident reviews. Social Media Marketing Use Instagram/Facebook to showcase amenities, events, and community life. Search Engine Optimization... Digital Marketing: The Cornerstone of Multifamily Property Success In today's competitive real estate landscape, digital marketing has become essential for multifamily properties aiming to attract and retain residents. With the majority of renters initiating their apartment searches online, a robust digital presence is no longer optional, it's imperative. This article delves into the pivotal role of digital marketing in the multifamily sector and how leveraging GTMA's services can lead to increased occupancy and sustained growth. The Digital Shift in Renter Behavior Modern renters are tech-savvy and rely heavily on digital platforms to find their next home. Nearly 98% of renters use some form of digital channel during their apartment search. This shift underscores the necessity for property managers to adopt comprehensive digital marketing strategies that meet potential residents where they are—online. Crafting a Compelling Online Presence WEBSITE OPTIMIZATION Your property's website serves as the digital front door. It's often the first impression potential renters have of your community. Ensuring that your website is user-friendly, mobile-responsive, and informative is crucial. High-quality images, virtual tours, and easy navigation can significantly enhance user experience and encourage inquiries. SEARCH ENGINE OPTIMIZATION (SEO) Implementing effective SEO strategies ensures that your property appears in relevant search results. By optimizing website content with targeted keywords, meta descriptions, and local SEO tactics, you increase visibility and attract more qualified leads. LEVERAGING SOCIAL MEDIA AND CONTENT MARKETING Social media platforms offer unparalleled opportunities to engage with potential and current residents. Regularly posting engaging content, such as community events, resident... Let’s face it: if you’ve been to any multifamily conference lately, you’ve heard two things on repeat— “Do you want to grab coffee? ” “Generative AI is the future. ”And honestly? They’re not wrong. (About the AI. The coffee part is debatable. )At GTMA, we’ve not only been talking about generative AI—we’ve been building with it. Over a year ago, we launched EvernodeAI, the first platform of its kind for multifamily marketing. And while the rest of the industry is now catching up, we’re already refining what’s next. ⬇ Here are three real-world, highly useful (and surprisingly fun) ways we’re using generative AI to help properties win. 1. Hyper-Local Content That Google Actually Cares About Let’s be honest—writing fresh, hyper-local content every month sounds nice... until you realize your on-site team is already juggling 32 other things and the blog from March is still sitting in drafts. Enter Generative AI. With EvernodeAI, we auto-generate:SEO-friendly blog posts tailored to your city, neighborhood, and resident persona. Social media captions that sound like your brand—not like a robot. Website copy updates every 90 days so Google keeps indexing your site and boosting your domain authority. Your site stays fresh, relevant, and local—and your team stays sane. 2. AI-Powered Review Responses That Don’t Sound Like a Bot Wrote Them We all know reputation matters. But writing thoughtful, human responses to resident reviews (especially the spicy ones) takes time and a lot of emotional intelligence. Generative AI—when done right—can help. EvernodeAI uses GTMA's 14 years... In the evolving landscape of real estate, the term "multifamily" frequently emerges, especially among investors, developers, and urban planners. But what does multifamily mean? This article aims to define multifamily housing, explore its various forms, highlight its benefits, and discuss effective strategies on how to market multifamily properties. Defining Multifamily Housing Multifamily housing refers to residential buildings designed to house multiple separate families or households within a single structure or complex. Each unit typically has its own living spaces, including bedrooms, bathrooms, kitchens, and entrances. Common examples include duplexes, triplexes, apartment complexes, and condominiums. According to the U. S. Code, multifamily housing consists of not less than five rental units on one site, designed principally for residential use.   Types of Multifamily Housing Understanding the different types of multifamily properties is essential for investors and residents alike: Duplexes/Triplexes/Fourplexes: These are buildings divided into two, three, or four separate units, respectively. Each unit operates independently, with its own entrance and amenities. Apartment Complexes: These are larger buildings or groups of buildings containing multiple rental units. They often include shared amenities like gyms, pools, and common areas. Condominiums: Similar in structure to apartments, but each unit is individually owned. Owners may live in their units or rent them out to tenants. Townhouses: Multi-story homes that share one or more walls with adjacent properties but have separate entrances. They can be individually owned or rented. These diverse forms cater to varying needs, from affordable housing solutions to luxury living spaces.   Benefits of... Bringing Clarity to Data in 2025 Every month, more than 33,000 people search for "data analytics. " But what are they really looking for? Clarity. Businesses need insights they can act on, and that’s why GTMA is taking data transparency and reporting enhancements to the next level in 2025. As a data-driven agency, we know that accurate data is only valuable if our client partners understand and can apply it. That’s why we’ve fine-tuned our reporting enhancements to provide clearer, more actionable insights—making decision-making easier than ever. What’s New in Our Reporting Enhancements? To enhance data transparency and ease of interpretation, we’ve made key reporting enhancements across all GTMA client reports. Enhanced Data Visualization New tables, charts, and trend lines for easier insight discovery. Data points now tell a clearer performance story at a glance. Streamlined Reports Condensed sections mean fewer pages without losing valuable insights. Reports are now quicker to review, saving you time. Updated Metrics Key performance indicators (KPIs) reflect the ever-changing digital landscape. We’ve even revived some forgotten but valuable metrics! New Google PageSpeed Analysis Gain insights into website speed and user experience impact. Identify actionable steps to improve site performance. Glossary of Key Definitions & KPIs Understand industry terms at a glance. No more guessing—just data-driven clarity. These reporting enhancements aren’t just aesthetic—they enhance the way we communicate performance, strategy, and impact to our partners. Why Data Transparency & Reporting Enhancements Matters Partnering with a digital marketing agency means more than just hiring a vendor—you need... Overview At GTMA, our media strategy for apartment marketing campaigns has consistently outperformed industry standards, delivering exceptional results for our clients. Whether it’s advertising luxury units, 1-3 bedroom listings, or pet-friendly apartments, our search ad campaigns have been driving unmatched engagement and conversions—all while keeping costs significantly lower than the competition. Key Metrics & Results Across multiple campaigns, GTMA’s search ads have set a new standard for success in apartment marketing: What Makes GTMA's Strategy Successful? Unbeatable Click-Through Rates (CTR): Our campaigns are achieving an average CTR of 6. 61%, which is 78% above the industry benchmark. This means our ads are not just seen but also generate significant engagement from prospective renters. By creating highly targeted and visually compelling ads, GTMA ensures that each click represents a meaningful step toward conversion. Record-High Conversion Rates: GTMA’s conversion rates are soaring, averaging 15%, compared to the industry’s modest 2. 47%. Our campaigns aren’t just driving traffic—they’re converting visitors into qualified leads at a rate more than five times the industry standard. Whether for luxury properties or more traditional apartment listings, our ad strategies are getting people to take action. Cost-Efficient Clicks: With a cost per click as low as $0. 31 in some cases, GTMA delivers the same high-quality traffic as other campaigns at a fraction of the cost. Our average CPC of $1. 60 significantly undercuts the industry average, making our clients’ marketing dollars stretch further. Industry-Leading Cost per Acquisition (CPA): Perhaps the most impressive stat: GTMA’s CPA ranges from... In the digital-first world of multifamily marketing, a resilient online presence is critical for success. GTMA offers a cutting-edge approach by leveraging powerful AI tools to provide continuous optimization, helping properties adapt quickly to shifting digital trends. This proactive strategy enhances online visibility, credibility, and engagement, ensuring that multifamily brands are always ahead of the competition. Here’s how GTMA’s AI-powered continuous optimization is redefining the multifamily marketing landscape and creating future-ready digital strategies. Agile SEO: Adapting in Real Time to Stay Competitive Search engine algorithms are constantly evolving, and staying ahead of these changes is key to maintaining visibility. GTMA’s AI-powered tools provide real-time SEO updates that keep multifamily property websites aligned with the latest search engine standards. Instead of relying on traditional, periodic SEO reviews, these advanced tools implement adjustments as soon as new algorithm changes are detected. This dynamic approach ensures that GTMA clients’ websites remain competitive, with optimal rankings that don’t slip due to unforeseen updates . Precision Keyword Targeting for Multifamily Audiences GTMA’s approach to keyword optimization goes beyond basic targeting by leveraging AI’s data-driven insights to prioritize keywords that align with specific property features and local market demands. These tools analyze user intent and search behavior to pinpoint high-impact keywords, ensuring that properties rank for terms prospective tenants are actively searching. This targeted visibility not only attracts more traffic but also connects properties with renters who are more likely to convert, making marketing efforts more efficient and effective . Creating an Engaging User Experience Across... Overview In today’s highly competitive rental market, managing your online reputation is more critical than ever. With 95% of consumers reading online reviews before making a purchase, reviews are often the first impression a prospective renter will have of your property. For communities aiming to attract and retain residents, an effective reputation management strategy can mean the difference between a fully occupied building and a vacancy issue. At GTMA, we’ve noticed a positive shift in renter behavior in 2024. Renters are not only complimenting more often, but they’re also complaining less than they did in 2021, 2022, and 2023. In fact, over 80% of renters are likely to leave a positive review if they feel the business went above and beyond. This presents a golden opportunity for property managers to boost their reputation through excellent customer service and proactive communication. The Power of Google Reviews With 75% of all online reviews being left on Google, it’s clear that this platform is where most renters go to share their experiences. And while it might seem like aiming for a perfect 5-star rating would be ideal, data shows otherwise. Purchasing or leasing likelihood is actually highest for businesses with ratings between 4. 0 and 4. 7 stars. This range represents a balance of authenticity and excellence—where a few imperfect reviews can lend credibility and allow for constructive responses. Engaging with Reviews to Build Trust At GTMA, we emphasize that reviews aren't just a helpful tool for renters; they're also a powerful asset... Why Local SEO is Vital for Multifamily Real Estate Local SEO is a key driver for visibility and resident acquisition in multifamily real estate. Potential renters frequently search for properties using location-based terms such as “apartments near me” or “luxury apartments in . ” Optimizing for local searches ensures that multifamily properties appear prominently in search results, especially in Google’s Local Pack. This pack, which displays the top three local results alongside a map, gives properties an edge in capturing user attention. For example, optimizing for long-tail keywords like “two-bedroom apartments in downtown ” improves the likelihood of reaching renters in competitive markets. BrightLocal explains how this works . Key Components of Local SEO for Multifamily Properties 1. Google Business Profile (GBP) Optimization: A critical first step for multifamily properties is to ensure their Google Business Profile is fully optimized. This includes accurate NAP (Name, Address, Phone) details, business hours, and rich media, such as photos and videos of the property. Frequently updated profiles that include customer reviews are more likely to rank higher in local searches. According to BrightLocal’s Guide to Local SEO, GBP optimization directly impacts your visibility in local searches, helping multifamily properties feature in Google’s Local Pack. 2. Localized Keywords: Successful keyword research focuses on location-specific terms that resonate with renters. Keywords like “ apartments” or “affordable rentals in ” help properties capture the attention of localized audiences. BrightLocal’s SEO research emphasizes the importance of using these targeted phrases in content, meta descriptions, and property listings... Overview At GTMA, we understand that driving the right traffic through tailored SEO strategies is key to long-term success. In this case study, we dive into the results of our campaigns for two unique clients—a national real estate firm and a luxury apartment community—showcasing how we improved keyword focus, boosted organic traffic, and significantly enhanced local engagement. National Real Estate Firm: A Keyword Shift for Quality Traffic Challenge: This national real estate firm initially faced a major challenge with irrelevant traffic. The most popular search query associated with their brand was for unrelated products, which had nothing to do with their core business in real estate leasing. This irrelevant traffic not only skewed metrics but led to high bounce rates, negatively affecting overall site performance. Solution: Our team stepped in to completely revamp the firm’s SEO strategy. By focusing on backlink management and keyword optimization, we shifted the keyword emphasis from irrelevant terms to industry-specific queries like “net lease. ” This change not only reduced the influx of irrelevant visitors but also improved the relevance of incoming traffic. Results: Dramatic Improvement in Keyword Rankings: The firm now ranks for fewer—but significantly more relevant—keywords. Enhanced User Intent Matching: A reduction in irrelevant traffic has led to lower bounce rates and more engaged users. Better Traffic Quality: While the overall volume of traffic dropped, the quality and relevance of the traffic significantly improved, creating a strong foundation for future organic growth. Luxury Apartment Community: Consistent Climb in SEO Performance Challenge: This newly... In today’s fast-paced digital world, search engine optimization (SEO) must be adaptive, dynamic, and responsive. The traditional approach to SEO—periodic updates and manual adjustments—can no longer keep pace with constantly changing algorithms, evolving user behavior, and competitive shifts. This is where AI tools, such as EvernodeAI, excel. These advanced AI software solutions ensure businesses maintain a competitive edge in the digital landscape. The Importance of AI-Powered SEO AI tools offer immediate adjustments to a website’s SEO strategy based on current data. Unlike traditional SEO, which relies on periodic reviews and updates, AI-driven tools respond quickly to changes in search engine algorithms, competitor actions, and user behavior. This adaptability allows businesses to stay ahead of the curve, maintaining or improving their search rankings without the delays associated with manual updates. For industries like multifamily housing, where local SEO is crucial, adopting AI-driven SEO can be the difference between being visible to potential tenants or losing out to competitors. How AI Multifamily Tools Revolutionize SEO AI software like EvernodeAI continuously monitors SEO performance, identifying opportunities and challenges as they occur. These tools make rapid adjustments that optimize SEO performance by analyzing vast datasets. Here’s how AI multifamily tools provide a significant advantage: Dynamic Keyword Optimization: AI software constantly evaluates search trends to determine which keywords drive traffic. It recommends or automatically adjusts content to target relevant, high-traffic keywords, ensuring optimal visibility in search engine results pages (SERPs). Instant Algorithm Adaptation: Search engines like Google update their algorithms multiple times a year. AI... The multifamily real estate industry is undergoing a significant transformation driven by advances in artificial intelligence (AI). AI tools are reshaping marketing strategies, making campaigns more targeted, efficient, and data-driven. By automating complex tasks and enhancing decision-making capabilities, AI multifamily tools provide property managers with a competitive advantage in an increasingly crowded market. AI-Enhanced SEO for Multifamily Properties Search engine optimization (SEO) ensures visibility in the competitive multifamily real estate market. AI software is crucial in optimizing multifamily property websites by automating critical SEO tasks such as keyword research, content optimization, and local SEO performance monitoring. AI tools use machine learning to analyze large datasets and predict search trends, helping property managers adjust their SEO strategies. These platforms optimize property listings, descriptions, and metadata to match the search behaviors of prospective tenants. AI-powered local SEO ensures properties attract renters in specific geographic areas, improving visibility and increasing the likelihood of tenant engagement. Streamlining Reputation Management with AI In today’s digital landscape, a solid online reputation is critical for attracting and retaining residents. AI tools have made reputation management easier and more effective by automating review monitoring and sentiment analysis tasks. With AI-powered reputation management systems, property managers can track reviews across platforms like Google and Apartments. com, analyze feedback sentiment, and receive recommendations for timely, professional responses. These automated processes help maintain a positive reputation, enhance tenant relationships, and improve a property's rankings on review sites and search engines. Promptly addressing reviews can lead to higher occupancy rates and better... Driving Leases with Strategic Display Advertising Overview At GTMA, we crafted a tailored media strategy for a client’s Google Display Network (GDN) campaign that delivered exceptional results, surpassing industry benchmarks. Through strategic audience segmentation and optimized ad formats, we achieved a 35% increase in lease sign-ups while cutting cost per acquisition (CPA) by 20%. Here’s a breakdown of how we made it happen. Audience Segmentation: Targeted Strategies, Outstanding Results Our approach to audience segmentation involved creating precise custom audiences and leveraging remarketing techniques. Each segment played a key role in boosting conversion rates and lowering CPA compared to industry norms. Custom Audiences – Unmatched Performance Conversion Rate: 42% (52. 5% above the industry benchmark of 0. 8%) CPA: $20 (73% lower than the industry standard of $74. 79) Why It Works: Custom audiences targeted users actively seeking apartments, resulting in significantly higher conversion rates and lower acquisition costs. Remarketing Audiences – Effective Re-Engagement Conversion Rate: 30% (37. 5% higher than industry standard) CPA: $30 (60% lower than industry standard) Why It Works: Remarketing re-engaged potential customers who had interacted with the client's website, leading to impressive conversion improvements. Interest-Based Audiences – Broadening Reach Conversion Rate: 18% (22. 5% higher than the industry benchmark) CPA: $40 (46. 5% lower than the industry average) Why It Works: This approach widened visibility while maintaining efficiency, though it had slightly higher CPAs compared to more targeted segments. "Apartments for Rent" Audiences – Consistent Visibility Conversion Rate: 10% (12. 5% above industry benchmarks) CPA: $60... The multifamily real estate sector is undergoing a digital transformation driven by artificial intelligence (AI) advancements. AI has the potential to revolutionize how property management companies and real estate marketers handle leasing, resident engagement, and operational efficiency. However, implementing AI into multifamily marketing also comes with unique challenges, especially given the personal, relationship-driven nature of the industry. In this post, we will explore both the opportunities and challenges AI brings to multifamily real estate marketing and how GTMA navigates this rapidly evolving landscape. Opportunities of AI in Multifamily Marketing Predictive Analytics for Lease-Up Campaigns AI’s ability to analyze vast amounts of data enables property managers to forecast market demand and tailor lease-up campaigns accordingly. Predictive analytics allows multifamily operators to identify potential renters and adjust pricing based on various data points, such as seasonal trends, local economic factors, and market competition. Properties can maximize occupancy rates and reduce vacancy times by offering highly targeted marketing campaigns. For example, AI tools can analyze resident search behavior and identify renters most likely to convert, streamlining marketing efforts and maximizing ROI. Personalized Resident Experiences In multifamily real estate, providing personalized experiences can significantly improve engagement and retention. AI allows marketers to tailor content, property listings, and communications to prospective residents based on their browsing behavior, lifestyle preferences, and amenity needs. For instance, AI tools can identify a renter looking for a pet-friendly property with gym facilities and automatically serve them content highlighting relevant units. This level of personalization boosts engagement and increases the... The multifamily real estate market is highly competitive, and finding the right renters is key to a property’s success. Lead generation has been done through online ads, property listings, and community events. As technology advances, companies like GTMA are adding AI to help further their efforts to attract high-quality leads and improve their marketing strategies. Here’s how AI is changing the game in lead generation for multifamily properties. How AI is Transforming Multifamily Lead Generation AI is becoming a must-have tool for property managers and marketers. AI is reshaping how properties find and connect with potential tenants, from chatbots to predictive analytics. 1. Chatbots: Immediate Help for Renters One of the most valuable AI tools for property managers is the chatbot. These AI-driven chatbots can be added to property websites to answer questions from potential renters at any time of day, even when leasing offices are closed. They can schedule tours, provide virtual property tours, and ask potential tenants about their budget, move-in timeline, and what kind of amenities they’re looking for. By doing this, chatbots save property managers time by handling initial questions and collecting vital information about potential leads. GTMA encourages clients to use chatbots to make sure they never miss a lead, even after hours. 2. Predictive Analytics: Using Algorithms to Anticipate Renter Behavior AI excels at using algorithms to detect patterns and forecast future behavior. In multifamily marketing, predictive analytics harness data from various sources—like a prospect’s search history, online interactions, and platform behavior—to predict which... Platform Focus: Facebook and Instagram Period Compared: July 2023 vs. July 2024 Overview GTMA implemented a strategic shift toward incorporating more custom video content for a residential property’s social media channels, aligning with the growing dominance of video on platforms like Facebook and Instagram. This pivot resulted in significant growth in organic reach, impressions, and video views across both platforms. Below is a breakdown of the results from July 2023 to July 2024. Facebook Organic Video Performance Comparison of Organic Reach on Facebook: 2023 vs 2024: 2023 REACH: 1,818 2024 REACH: 35,181 INCREASE: 18x Comparison of Facebook Video Views: 2023 vs 2024: 2023 VIDEO VIEWS: 2,506 2024 VIDEO VIEWS: 5,026 INCREASE: 100% Analysis: The 18x increase in organic reach highlights the success of video as a content format. Videos on Facebook typically outperform static images by 30%, and this trend is reflected in the 100% increase in video views. By integrating more video content, GTMA increased audience engagement and visibility for the client. Instagram Organic Video Performance Comparison of Organic Instagram Reach: 2023 vs 2024: 2023 REACH: 9,107 2024 REACH: 28,169 INCREASE: 3x Comparison of Instagram Impressions: 2023 vs 2024: 2023 IMPRESSIONS: 19,450 2024 IMPRESSIONS: 41,921 INCREASE: 115% Analysis: The 3x boost in reach and 115% jump in impressions underscore the viral potential of short-form video content on Instagram. Video typically generates 120% more interactions compared to other formats, driving both engagement and repeat visibility among users. Conclusion The client’s organic video content saw tremendous growth from 2023 to 2024, proving... In the highly competitive world of multifamily properties, a solid online reputation is not just a luxury—it’s a necessity. Prospective residents increasingly turn to online reviews and digital impressions when making decisions about where to live. A property’s online reputation can significantly influence occupancy rates, lease renewals, and even its overall market value. Understanding this, GTMA has developed a proactive, white-glove reputation management service that leverages cutting-edge AI-driven tools to monitor, manage, and enhance the online presence of multifamily properties. This approach ensures consistent positive engagement and a strong brand perception, setting properties apart in a crowded marketplace. The Crucial Role of Online Reputation in Multifamily Properties In today’s digital age, reputation is everything. For multifamily properties, a positive online reputation is essential for attracting new residents and retaining current ones. It’s no longer enough to have a beautifully maintained property or competitive pricing; prospective tenants are doing their homework online, reading reviews, and gauging the experiences of others before making a decision. According to the National Apartment Association, more than 70% of apartment seekers read online reviews before making a move. A single negative review, if not appropriately addressed, can deter potential tenants, while positive reviews can serve as powerful endorsements that attract new residents. Recognizing the stakes, GTMA’s strategy is to go beyond just monitoring reviews; it’s about creating a robust and responsive online presence that builds trust and fosters long-term relationships with residents. Leveraging EvernodeAI for Enhanced Reputation Management At the heart of GTMA’s reputation management strategy... In the ever-evolving digital landscape, staying ahead of the curve in Search Engine Optimization (SEO) is essential. At GTMA, we leverage cutting-edge Artificial Intelligence (AI) tools to enhance our SEO strategies, ensuring our multifamily property clients achieve maximum online visibility and engagement. Here's how we do it. Understanding AI in SEO Artificial Intelligence has revolutionized SEO by automating complex tasks, analyzing vast amounts of data, and providing actionable insights. By incorporating AI, GTMA can optimize websites more efficiently, predict trends, and create highly targeted content that resonates with potential tenants. Keyword Research and Optimization One of the foundational aspects of SEO is keyword research. Traditional methods can be time-consuming and often miss emerging trends. AI tools, such as Google's RankBrain, use machine learning to understand search intent and identify valuable keywords. At GTMA, we utilize AI-driven platforms like Ahrefs and SEMrush, which analyze search patterns and competition to discover high-impact keywords specific to multifamily properties. Content Creation and Optimization Creating relevant and engaging content is crucial for SEO success. AI tools assist in generating ideas, optimizing content, and ensuring it meets SEO best practices. For instance, tools like Clearscope and MarketMuse analyze top-performing content and provide recommendations for keyword usage, readability, and structure. AI-Driven Content Strategy At GTMA, our content strategy for multifamily properties involves using AI to identify trending topics and content gaps. For a client offering student housing, we used AI to pinpoint popular search terms related to student life and housing preferences. This led to the creation... Welcome back to “Re: Vision.” In this second installment, we’re shifting gears to focus on the art of delivering feedback. Welcome back to “Re: Vision,” our two-part blog series on giving and receiving feedback. In this second installment, we’re shifting gears to focus on the art of delivering feedback. While it might seem straightforward, providing effective feedback requires finesse. Delivering feedback correctly can transform a good project into a great one. Ready to elevate your feedback game? Let’s explore how to communicate your thoughts clearly and constructively to help your agency deliver stellar results. Jump to a Section: Be Specific + Constructive Provide Feedback Early, Often, + Face-to-Face Timeliness Engage in Collaboration Acknowledge What's Working Be Honest but Respectful Be Specific + Constructive You know that feeling when you taste something incredible but can’t quite understand why it tastes good? That’s how vague feedback feels to creatives. Instead of unclear statements, pinpoint exactly what aspects of the project aren’t resonating with you and why. Suppose you receive a draft of a new branding concept and notice that the colors feel off-brand. Instead of saying, “I don’t like the colors,” you might say, “The color palette in the logo doesn’t align with the desired feel for our brand. Can we adjust it to feature the deep blue and subtle gray for a more professional look? ” This provides a clear direction and solution for the team. If you simply state, “This design isn’t right,” it leaves the designer without a clear understanding of what needs to change. The creative team is left guessing without specific alternatives, leading to frustration and inefficiency.... Welcome to the inaugural chapter of our two-part blog series, “Re: Vision! ” Picture this: you’re gearing up for an exciting creative project with your marketing agency and want everything to run as smoothly as possible. Before you begin, understanding the feedback process is crucial. By setting the stage for clear and effective communication, you’ll ensure that your vision comes to life with minimal hiccups. Let’s dive into how you can set yourself up for success and make the journey enjoyable and efficient for everyone involved. Jump to a Section: Understanding the Purpose of Feedback Focus on Objectives Establish Clear Communication Channels Form a Unified Front with Your Team Context Matters Provide Examples Early Remember Scope and Keep Expectations in Check Iterative Process Trust the Expertise of Your Creative Team Understanding the Purpose of Feedback First and foremost, it’s crucial to remember what feedback is actually for—it is not about pointing fingers or dwelling on flaws. Instead, it’s about understanding that every review is an opportunity to refine and improve. Imagine you’re embarking on a rebranding project. As you prepare your team, emphasize the collaborative nature of feedback. For instance, instead of framing a critique as a flaw, you might say, “Our goal is to elevate the brand. Let’s look at how these design elements align with that vision. ” This mindset fosters a constructive environment. Viewing feedback sessions as necessary evils or opportunities to criticize can create a hostile atmosphere where team members feel defensive and less enthusiastic about... Elevating Multifamily Real Estate SEO In the competitive online marketing landscape, achieving optimal search engine rankings is paramount for businesses across industries. Particularly in the multifamily real estate sector, where attracting qualified leads and standing out amidst fierce competition is crucial, mastering the art of SEO (Search Engine Optimization) can make all the difference. Let’s delve into the transformative potential of EvernodeAI, an AI-powered SEO tool revolutionizing the digital presence of multifamily real estate websites. Understanding the Significance of SEO for Multifamily Websites SEO is not just a buzzword; it's a powerful tool that can significantly boost the online presence of multifamily real estate professionals. By implementing SEO strategies, professionals can secure a prominent position on platforms like Google, attract more qualified leads, and drive business growth. Establishing Credibility and Visibility In an era dominated by digital interactions, a solid online presence is synonymous with credibility and trustworthiness. Multifamily real estate professionals can bolster their credibility among potential clients and stand out as authoritative voices within their niche by optimizing their websites for relevant keywords and ensuring technical SEO compliance. Attracting Qualified Leads Attracting qualified leads is essential for business success in the competitive multifamily real estate market. By optimizing their websites for local search queries and leveraging AI SEO tools like EvernodeAI, professionals can enhance their visibility to prospective tenants and buyers actively seeking properties in their target locations. This targeted approach increases the likelihood of attracting qualified leads and maximizes the efficiency of marketing efforts. Enhancing User Experience... EvernodeAI Launches Beta Phase with GTMA Clients, Revolutionizing SEO for Multifamily Apartment Management Companies Vancouver, WA – August 7, 2024 – EvernodeAI, the cutting-edge SEO solution tailored for the multifamily apartment management industry, is thrilled to announce the launch of its beta phase, exclusively available to existing GTMA clients. This milestone represents a significant step forward in delivering unparalleled SEO performance and transparency to property management companies, developers, and REITs. With a foundation built on honesty and straightforwardness, EvernodeAI stands out with its unique blend of AI powered tools including keyword research, blog articles, review responses, and technical SEO. Designed to be more than just a tool, EvernodeAI is a game-changer in the SEO landscape, promising continuous, real-time enhancements through its dynamic ‘living’ dashboard. EvernodeAI lead and GTMA Co-Founder, Joshua Swanson, said, “Our mission is clear: to utilize AI to provide integrity, simplicity, and outstanding performance in SEO for our multifamily clients. The beta launch with GTMA clients marks a pivotal moment for us. We are excited to showcase how our solution can significantly reduce the time it takes for SEO campaigns to yield results and improving online reputations, giving our clients a clear edge over the competition. ” Key features of EvernodeAI include: Real-Time Optimization: Leveraging advanced AI algorithms, EvernodeAI continually analyzes and optimizes client websites, ensuring peak performance and rapid SEO results. Dynamic ‘Living’ Dashboard: Clients have access to a constantly evolving dashboard that provides actionable insights and feedback, making it easier to track progress and make informed... In the ever-evolving world of real estate, Artificial Intelligence (AI) is not just a buzzword—it's a transformative force reshaping how properties are marketed, sold, and managed. At GTMA, we're at the forefront of this revolution, integrating AI into our strategies to deliver cutting-edge solutions. Here's a closer look at the current state of AI in real estate marketing, our insights, and predictions for the future. The Current State of AI in Real Estate Marketing AI has already begun to revolutionize real estate marketing in several key ways: Data-Driven Insights: AI's ability to analyze vast amounts of data provides deep insights into market trends, consumer behavior, and property valuations. This allows real estate professionals to make informed decisions and tailor their marketing strategies. John D’Angelo, real estate solutions leader at Deloitte, notes that AI enables the industry to shift from relying on manual processes to leveraging technology, thus freeing humans to tackle more strategic tasks (Multi-Housing News) . Personalization: AI tools can personalize marketing messages to target specific audiences. By analyzing user behavior and preferences, AI delivers content that resonates with potential buyers, increasing engagement and conversion rates. Jim Love, VP of marketing at Draper and Kramer, highlights how machine learning is used to gain larger audiences and personalize messaging effectively (Multi-Housing News) . Virtual Tours and Augmented Reality (AR): AI-powered virtual tours and AR experiences allow potential buyers to explore properties remotely, a capability that has become invaluable during the COVID-19 pandemic. According to industry experts, these technologies provide significant... In today's competitive real estate market, particularly in the multifamily sector, having a robust and cohesive marketing strategy is more critical than ever. Real estate developers, property managers, and investors need to ensure their marketing efforts are practical, efficient, and consistent. This is where the concept of a centralized marketing strategy comes into play. By consolidating your marketing efforts, you can streamline processes, maintain brand consistency, and ultimately achieve better results. In this article, we'll explore the numerous benefits of centralizing your marketing strategy and how partnering with a full-service digital marketing agency like GTMA can elevate your real estate business. Efficiency in Marketing Operations One of the primary advantages of a centralized marketing strategy is the significant increase in operational efficiency. When marketing efforts are scattered across different teams, departments, or even agencies, it can lead to duplication of efforts, miscommunication, and wasted resources. Centralizing these efforts helps to eliminate these inefficiencies. Streamlined Processes With a centralized approach, all marketing activities are coordinated from a single control point. This ensures that every aspect of your marketing campaign, from social media to email marketing, is aligned and working towards the same goals. GTMA, for instance, offers comprehensive services that include content creation, SEO, social media management, and more, all under one roof. This integration means that every campaign element is harmonized, reducing the time and effort required to manage multiple vendors or internal teams. Cost Savings Efficiency also translates into cost savings. By consolidating marketing tasks, you can often get... Did you know that 85% of people trust online reviews as much as they do a personal recommendation? This means your online reputation must be top-notch to stand out from your competitors. So what is reputation management and why is it important for your brand or business? Reputation management is the ongoing process of monitoring your brand or business's public perception. The stronger your online perception is, the more likely customers are to trust you and therefore, give you their business. The end goal is to maintain a positive online presence while addressing problems that may arise. Benefits of Managing Your Online Reputation:  Competitive advantage. Having a strong online reputation differentiates you from your competitors.   Higher traffic. A strong online presence influences prospective customers to give you their business.   Builds trust and loyalty. A good online reputation encourages a positive perception, building trust and loyalty between the customer and the brand or business.   Real-time insights from customer feedback. Brands and businesses are able to take feedback and implement it immediately. Improved customer experience. Responding to feedback nurtures a relationship between the customer and the brand or business.   Monitoring Your Online Presence  Today more than ever, people look to ratings and reviews before deciding where and what to give their business. This applies to restaurants, salons, clothing brands, products, multi-family housing, and more. Prospective customers look to the feedback, opinions, and reviews of preexisting customers, hence why it’s so important to monitor your online presence. Reputation management... Whether you're utilizing organic social media, paid social advertising, or both, GTMA campaigns are strategically designed to help you fill your leasing funnel on a variety of social media platforms like Instagram, Facebook, Pinterest, and TikTok. We employ a hyper-local publication strategy to showcase your community as neighborhood experts by promoting it as the "right place right now" for your target audience. So, while we strive for a variety of topics and formats each month, your GTMA social media posts are best used to showcase your community in a way that reinforces the resident community yet also catches the attention and engagement of prospective residents.  So where does TikTok fall into this strategy? Let's first get a brief overview of the social media platform. An Overview of TikTok TikTok is a social media video-sharing app that allows users to create, watch, and share 15-second to 3-minute, vertical videos created from mobile devices or web cameras. It showcases trends, themes, and content categories to allow for content discovery from other users. The short format of its videos, integrated music lists, and algorithmic curation of the “For You” feed combine to put emphasis on entertainment, infotainment, and comedy. TikTok videos are known for their first-person, authentic storytelling and quirky music, sound, and video effects which produce addictively high levels of engagement. The TikTok app was first introduced in 2016 by Chinese technology company ByteDance. Usage took off after its merger with a competitive app, Musical. ly. TikTok is now the 3rd largest social... You’ve just started a new role in the marketing department at a new company. You’ve been given this hefty document (likely a digital PDF, because who prints stuff anymore? ) called... BRAND GUIDELINES. It seems like a daunting piece of literature at first, but you will come to learn that this document will become your lifeline when it comes to communicating with and marketing to your audience.   There’s always so much talk about what makes good branding, but sometimes we neglect to talk about what happens next after the brand has been developed and you’re ready to get it out into the world. Your Brand Guidelines serve as the launching pad for how to convey the identity of your brand in every way. Why Have Brand Guidelines? Brand Guides are useful for businesses in any industry and in any phase of growth. Some companies opt to have very simple Brand Guidelines or don’t use Brand Guides at all. However, if your brand’s consistency, efficiency, and depth are a priority to you, it is highly recommended you take the time to develop a document that houses anything and everything related to your brand communication. The first door the brand guide unlocks is consistency. Strong brands don’t happen spontaneously — they know exactly who they are with plenty of planning and intention going into it. Consistent brand usage shows your audience you give care and attention to how you are presented and ultimately builds trust when they have a cohesive, clear,... VANCOUVER, Washington — GTMA, an award-winning PNW-based multi-family marketing agency, is pleased to announce the appointment of Amanda Maclin as SVP of Business Development. Maclin is a well-accomplished and seasoned Multifamily Executive. Having worked for powerhouse companies like Apartments.com, LeaseLabs, and G5. GTMA SELECTS AMANDA MACLIN AS NEW SVP OF BUSINESS DEVELOPMENT Maclin Brings 25+ Years of Operations, Sales, and Vendor Partner Relations to SVP Position VANCOUVER, Washington — GTMA, an award-winning PNW-based multi-family marketing agency, is pleased to announce the appointment of Amanda Maclin as SVP of Business Development. Maclin is a well-accomplished and seasoned Multifamily Executive. Having worked for powerhouse companies like Apartments. com, LeaseLabs, and G5. Maclin succeeds the recently seated CEO of GTMA, Barrie Buckner. Buckner said, “Amanda could not be a more perfect fit for our organization. She is passionate about her clients and giving them top-tier quality. Given her level of direct industry experience, I’m excited to see her impact on the company, both internal and externally. ” Amanda studied Hospitality Management, and immediately dove headfirst into multifamily. She has earned her CAM, CPM, and CAPS designations, as well as her Indiana Real Estate license. During her career in multifamily Amanda built teams that have catapulted the companies to top-tier status, some resulting in acquisition and IPO. "I am incredibly excited to join GTMA,” said Maclin. “I fully believe in the full-stack marketing approach and GTMA has perfected its products and services, without wavering in its commitment to white-glove service. I am dedicated to marketing to the multifamily industry, and I can not wait to join the class-act professionals at GTMA. Watch Out! " Amanda resides in Carmel, Indiana with her husband, Taris, and her son, Zeke (15). She is also the proud mother to Katie,... Meta’s newest social media platform is all the rage right now. Are you wondering if implementing Threads into your multi-family social media marketing strategy is right for you? Well, then keep reading! Threads is the newest platform to enter the social media race. Built by the Meta team, the intention behind Threads is to share real-time text updates and join in on public conversations. Although Threads is predominately a text-based app, users can also share links, photos, and videos up to 5 minutes in length. Like Instagram, Threads users can connect with friends and fellow creators - including ones you already follow on Instagram and more! Threads is taking all the best parts of Instagram and expanding it to text-based messaging.   Interested in joining in on the Threads conversation? It’s easy to create an account, but be warned, once you’ve made a Threads account, currently the only way to delete it is to delete your Instagram account as a whole. Download the Threads app and use your Instagram username and password to log in. You’ll notice a lot of Instagram core features have been carried over to Threads including screen reader reports, the suite of safety and user controls, and AI-generated image descriptions. Your feed will contain posts from people you follow. You have the option to follow all of the accounts you follow on Instagram as well as other creators whose content you’re interested in.   Threads: A More Personal Way to Update & Show Interest in Your... Universal Analytics (UA) and Google Analytics 4 are completely different measurement models, so there is no direct “apples to apples” comparison of metrics from UA to GA4. It’s very important to understand the difference in UA’s session-based model vs. GA4’s event-based model to fully grasp why and how terms and reports have changed. To understand this new paradigm of site analytics and metrics, and see a walk-through of GA4 reporting, watch our recent GA4 webinar. Find the video recording, links to download the presentation, and additional resources below. https://vimeo. com/gtma/ga4webinar Download Resources DOWNLOAD PRESENTATION DOWNLOAD RESOURCES Related Blogs Step into the spotlight of multifamily marketing in the digital age, where the battle for attention is fierce and competition is relentless. In a world where goldfish have longer attention spans than the average person, and content is abundant like never before. Now more than ever, it's time to harness the power of visual narratives and unlock the secrets to captivating your audience! As humans, we are inherently drawn to stories. We crave narratives that transport us, engage our emotions, and leave a lasting impact. That's why, when it comes to multifamily marketing, it's crucial to go beyond simple property showcases and embrace the art of storytelling through powerful visual narratives. WHY IS A VISUAL NARRATIVE IN MULTIFAMILY MARKETING SO IMPORTANT? Let’s start with the facts... Recent studies have highlighted the significance of incorporating visual narratives, such as videos and photos, into marketing strategies. Consider the following statistics: Additionally, by incorporating video and visual narratives into their strategies, companies are seeing a wide range of benefits, including: Increased Engagement: Videos capture viewers' attention and provide an immersive experience, resulting in higher engagement from potential renters. Increased Social Media Reach: Videos are highly shareable on social media platforms, expanding your property's visibility and attracting a larger audience. Higher Conversion Rates: Videos showcasing your property's features and benefits can influence potential renters to take action, resulting in higher conversion rates. Improved SEO: Videos contribute to search engine optimization, as search engines prioritize video content and higher engagement metrics. Increased Web Traffic: Engaging... COUNTDOWN TO GOOGLE’S GA4 TRANSITION The big data switch from Universal Analytics to Google Analytics 4 (GA4) is happening July 1st, 2023! The GTMA team is ready for GA4. We have been preparing for the transition to new data collection and measurement methods for over a year. Unsure of the fundamental differences between Google’s Universal Analytics and the new GA4? Refer to our previous GA4 blog from December 2022 for an overview of the data collection methodology for GTMA GA4 transition. It includes a list of key terms and definitions. GA4 Data Collection The new GA4 transition represents both app and website data collection, so it is built to use a variety of “Identity Spaces” to understand the entire user journey within a cross-device world. Any business-assigned User IDs (such as customer order numbers) can be imported into GA4. Users that visit your site or app while signed into a Google account will additionally be identified through their “Google Signals”. In addition to these identity sources, Device IDs are also used for identity. All of these integrate together and are de-duplicated and anonymized by Google, without violating user privacy. The GA4 transition also introduces more modeled data and machine learning throughout the new platform, which helps to minimize data gaps and improve insights. Tracking Changes in GA4 Over the last several months we have had conversations with Google's support team and have implemented changes to client Google Tag Manager accounts to ensure we have the most up-to-date and accurate tracking... Once upon a time at GTMA Agency, coworkers Kevin, Beka, and a talented new employee named Art embarked on an exciting mission to educate readers about the latest AI (artificial intelligence) changes reshaping the world of marketing and GTMA. Together, they brainstormed ideas, meticulously crafted bullet points, and diligently constructed the beginning, middle, and end of this enlightening blog. As is customary with new team members, Art took the lead in writing the initial draft, which Kevin and Beka graciously edited before challenging Art to take another shot at it. After three rounds of collaborative refinement, here is the remarkable outcome brought to you by the collaborative minds of Kevin, Beka, and Art! Oh... ? ! We may have forgotten to mention the fact that our new employee, Art, is an A. I! UNLEASH THE POWER OF AI-READY DIGITAL MARKETING WITH GTMA Are you prepared to revolutionize your digital marketing strategies? Look no further than GTMA Agency, your trusted leader in AI-Ready marketing. With our extensive expertise in artificial intelligence and our commitment to staying ahead of industry advancements, we are the ideal partner to help you harness the true potential of AI in your marketing campaigns. At GTMA, being "AI-Ready" goes beyond just a buzzword. It represents our deep understanding of AI and its transformative impact on the digital marketing landscape. We have assembled a team of skilled professionals who are well-versed in the latest AI technologies and possess the knowledge to seamlessly integrate them into your marketing endeavors.... Though often overlooked, typography comprises a very large part of a brand’s identity. Think about all the aspects of your brand that use written content — website, packaging, emails, print collateral, social media content, and internal documents all use written text. The way this text looks can communicate just as much as the writing itself. Understanding typography and creating consistent and well-designed web typography helps sell your brand’s personality and tone and ultimately forges a relationship with your audience. FONTS AND TYPEFACES TERMINOLOGY While terminology related to typography and typeface may only seem relevant to UI designers, it is key to understand that there IS careful consideration and work that goes into choosing the perfect typefaces for a brand or design project. There are millions of typefaces in existence, and it’s these little details that differentiate each one; it’s what might make one feel more clean and modern, another feel more classic and traditional, and another feel more creative and playful. Below are some key definitions to know when it comes to the anatomy of lettering and the arrangement of type. Who doesn’t want to impress their friends and coworkers with uber-specific typography terms — it’s just so cool! First, let's define what a typeface actually is. A typeface is a set of designed characters distinguished by its style and design. For example, Helvetica is a typeface. A font is classified within a typeface. In other words, a typeface family is made up of various fonts. Helvetica is a typeface,... GTMA SELECTS BARRIE BUCKNER AS NEW CEO BUCKNER BRINGS 20+ YEARS OF OPERATIONS, SALES, AND MARKETING EXPERIENCE TO CEO POSITION VANCOUVER, Washington — The partners of the award-winning PNW-based multi-family marketing agency, GTMA, are pleased to announce the appointment of Barrie Buckner as Chief Executive Officer. Buckner is an accomplished entrepreneur having started businesses in entertainment, music production, and real estate development. Over the last 20 years, he’s acquired skills as a marketing executive, sales leader, and operations expert. Buckner succeeds Co-Founder Joshua Swanson, who is stepping down to give attention to GTMA’s recent investment, faith-based publication Worship Leader Magazine and media business Authentic Media. Swanson said, “After 12 years of success, GTMA is ready for a leader like Barrie. His passion for company culture, operational excellence, and understanding of new marketing technologies and strategies will serve our team and clients well. I’m so excited to see him take this great company to the next level. ” Barrie is an entrepreneur, owning and operating two music business endeavors. He built a music production company that produced and recorded music for radio and television commercials, partnering with advertising agencies such as Leo Burnett, BBD, Burrell Advertising, and others. He built a children’s brand named Lullaby Confessions that paired positive affirmations with music and books. Through this organization, Barrie built partnerships with Babies “R” Us, Jenny June Sleep Therapy, Nickelodeon UK, Baby First TV, and others. Barrie joined GTMA in 2014, where he served as the Partnerships Manager, initially focusing on growing... GOOGLE’S BIG 2023 TRANSITION By this time, we have all likely heard the BIG news of Google moving, in 2023, from Universal Analytics to Google Analytics 4, known better by its nickname GA4. As we increasingly live in a world of automation and machine learning, the way we measure digital traffic has changed. At the same time, privacy regulations are transforming tracking and redefining how data can be collected and reported. The GA4 property type is the next generation of Google Analytics to address these industry shifts. One primary feature in a GA4 vs Universal Analytics comparison is that GA4 can collect both website and app data for a business within a single Analytics profile. It’s also designed to follow the customer’s journey in all their touch points across devices and to measure site engagement via actions instead of per session. Whereas your former Google Analytics account used to report any custom User ID data separately, GA4 integrates that custom data with the device ID and de-dupes the results to provide a more cross-device user journey. We have to change our mindsets in looking at metrics from Universal Analytics into GA4. Instead of grouping user actions into time and date-based Sessions, user interactions with your site will now be processed as standalone Events. Words like conversion “goals” will merge into event tracking. How analytics is processing the data will look quite different, and reporting will no longer be limited to pre-defined reports and segments. GA4 includes streamlined navigation and new... A good user experience makes all the difference when browsing any website, especially regarding real estate website design.   When you visit any website, there is likely something you wish to accomplish — finding product pricing, locating business hours, or booking a service. Sometimes it’s quick and easy to find what you’re looking for, and you leave happy and ready to tackle other tasks. You may smile at a clever animation or note how much you love a graphic or image.   Other times, it may be a frustrating experience — making you scroll and scroll, clicking through page after page, and you still can’t find what you’re looking for. You might keep trying and eventually figure it out, or you may leave out of sheer frustration and visit a competitor’s site instead. There is an entire school of design dedicated to ensuring your transaction will be as smooth as possible and preventing those bad end-user experiences: UX Design. WHAT IS UX DESIGN? The term “UX Design” stands for user experience design, a type of interaction design that considers how people interact with and experience an overall product. In simpler terms, UX design is the process of creating products that are practical, usable, and invoke a positive emotional response. UX design is involved in your everyday life. Consider opening a door. How do you know where it goes? Should you push or pull? How easy is it to open? The answers to all these questions impact how we feel about... WHY USE WIREFRAMES IN UI DESIGN? The Purpose of Wireframing and Importance of Wireframe Tools When designing a website, it’s essential for a UX designer to view everything in simple black-and-white diagrams before the time and effort can be invested into visual design details and content creation. The wireframing process involves arranging the elements on a page to give a clear view of what works and what still needs to be refined and provides a deliverable to promote clear communication. A wireframe is a UX design tool often referred to as the blueprint of a website – a map of where each element will be located within the website. They nail down the information architecture and give an idea of the site’s functionality and flow before considering visual design. Wireframes are extremely useful design tools both when designing the website as well as communicating between stakeholders and designers. WHAT WILL THE WIREFRAME LOOK LIKE? Structure How wireframe templates are structured depends on user research and requirements. The goal of the site and any necessary information or features must be established before beginning the design process. After deciding which elements must be included, each block can be formatted as it is laid out on the page with other elements. Defining Levels of Fidelity The styling of the blocks within a wireframe depends on the level of fidelity. Fidelity refers to how close the website wireframe appears to the real, finished design. Although fidelity is often stated as being low or high, it... WHY USE ADOBE XD? Adobe XD allows designers to visualize websites more efficiently by creating immersive simulations of designs before jumping into development. Elements can be given hover and click effects to demonstrate limited functionality in addition to static design. However, it’s important to keep in mind that Adobe XD is not responsive to screen sizes and does not have the full functionality of a website, as it is just a simulation. Adobe XD is a vector-based digital design tool for websites and apps that allows you to create simulations of websites without any code in order to define layout and design elements. XD also allows users to preview the design in a web browser where it can be interacted with similarly to a website. HOW SHOULD ADOBE XD BE USED TO VIEW DESIGNS? NAVIGATING PAGES When viewing a design in XD, pages can be cycled through by using the right and left arrows on the center bottom of the screen. Another potential method of navigating a design is by clicking on elements within the design itself if they have been linked up by the designer ahead of time. Since this process can be time-intensive, often only higher fidelity designs are linked. Elements that are clickable change in color, position, or design when hovered over. Clickable elements also may be highlighted in blue momentarily if the screen is clicked elsewhere. SCROLLING Scrolling up and down on the design can be accomplished by hovering over the design and swiping with two... As you may recall, major internet browsers, like Google Chrome, have rolled out plans to move away from third-party cookie tracking as part of a greater trend to increase privacy for web users. Learn more about The Impact of Cookie Removal on Ad Targeting in this blog post. Now with Apple’s recent iOS updates (14. 5+), apps must ask for permission before tracking your activity across other companies’ apps and websites. This change in data sharing also impacts how ads are targeted and served to mobile devices. Let’s dive in. FIRST, SOME STATS ON MOBILE APP USAGE Given our dependence on smartphones for daily living, it may come as a surprise to some that the iPhone App Store and Google Play have only existed for a decade. But in the last decade, consumers have spent more and more time on their mobile devices each day. eMarketer reported that in 2020, the average daily time on smartphones was a whopping 3 hours 45 minutes. And our time spent on mobile apps averages 2 minutes and 30 seconds longer per use than when using a web browser experience. In fact, in the U. S. , consumers spend more time now in mobile apps than they do watching television! Mobile apps now account for 70% of all digital media consumption (in total minutes).   There are mobile apps for virtually every aspect of modern life, from managing finances and booking travel, to tracking health and fitness, communicating with friends and family, shopping, and... Color is used as a communication tool in most aspects of life—it is vital to expression and the human experience. Our wardrobe reflects the colors we want to project. We buy and use products in colors we like. We paint and decorate our homes in colors we find joy and peace in. Colors have become ingrained signals to use. In this way, your brand’s color palette is no different. Color is considered the immediate first interaction and impression we have with a brand. A brand's color palette appears everywhere: in the logo, the website, email communications, social media, advertising, storefront, stationery, uniforms, and events. Color has a way of affecting us like nothing else because of its innate nature—we don’t have to learn how to react to different colors. And with that, color has a deep effect on buying products and productivity, as it evokes emotion, inspires reactions, and changes modes of thinking. There are a lot of nuances that can go into what colors we select to represent our brands. We want people to feel a certain way when they see or interact with our brands. Color marketing is defined as so much deeper than surface level. We respond to hues, tints, shades, as well as how the larger, full palette is telling its own story through how the colors are interacting with each other. COLOR IS A BRAND'S AURA + ATTITUDE COLOR IS A FEELING - BRAND COLOR PALETTE SAMPLES TYPES OF COLOR RELATIONSHIPS ANATOMY OF A STRONG... WHAT IS A GOOGLE BUSINESS PROFILE? First, what is it? Well, the Google Business Profile (formerly Google My Business*) is a free tool for businesses to manage their online presence across Google, including Search and Maps.   *News flash: Google has decided to change the name to Google Business Profile.   Whatever the name, the platform helps customers find businesses and allows business owners to verify their business and edit their information that displays across Google products like Maps and the SERP pages. Features on a Google Business Profile include: Maps listing and business profile, categories, etc. Customer reviews - remember when people used to be taught that if you don’t have anything nice to say then don’t say anything at all? Those were the days.   Ad feature that allows businesses to link Google Ads to their Profile for enhanced advertising opportunities. Google Posts - here’s a great blog on why this feature is important. Search Insights - understand how often the Business Profile is being displayed and where. Messages - customers can directly message a business through this feature. Booking options for those businesses that enable this feature. Launch a free website - a Google website - never heard of any business using this. A products and services feature to highlight what the business is capable of. Why should your business care? Next, why should you care? Well, because we said so! Just kidding... or are we? At GTMA we consider ourselves a data-driven agency that has roots... In the ever-changing world of digital marketing, how are you ever supposed to know which trends (like TikTok) to jump on and which will be out the door before you can throw a concept together? GTMA is here to fill you in on the science of video marketing, why it’s so important to our client’s campaigns, and how it can be incorporated successfully. WHAT'S THE IMPORTANCE OF A VIDEO MARKETING CAMPAIGN? Statistically speaking, video marketing will make or break a campaign. And no, we’re not being dramatic. Facebook and Instagram will reward you for playing by their rules, and the new rules are very clear; post videos and your page will succeed. Video marketing increases a page's reach, engagement, following count, and sales (if you sell products through your social pages). Facebook and Instagram have set up algorithms to help filter content they consider “relevant” and “irrelevant” to social media users. Video posts are considered highly relevant because they keep users on social media longer, are more likely to influence users to make a purchase, and are more informative and digestible than copy-heavy posts. Looking for full-scale video production services? You've come to the right place. Fill out the form below and let our seasoned filmmakers know what kind of video marketing project you need. request a quote. UTM’s out, video in? Behind the scenes at GTMA, our social media specialists are regularly working on gathering information and data on client campaigns. We run monthly tests, study data, research trends,... Rebrands are a natural stage in the life cycle of every brand or business. It’s more likely to be a matter of when, not if, you will rework your brand into a newer, better, stronger-than-ever version of itself. Whether it’s a top-to-bottom reinvention of your business model through its name and logo or just a modification to the color palette and website design, we are here to help you sense when the right time has come to embark on the quest that is... the rebrand (dun dun DUN). What's In A Brand, Anyhow? Before diving into the reasons why someone would make these changes and updates, it’s important to understand all of the pieces that actually go into a brand. First thing’s first: YOUR BRAND IS SO MUCH MORE THAN A LOGO. There. I said it. Even if you don’t have a fully fleshed-out guidebook and the logo is your sole identifier, there are still many nonphysical pieces of your brand that are tied to the logo. Your brand is your vision, purpose, and values that you set forth and build your business upon. It is the way you speak. It’s the phone call you have with a client. It’s what you post to your Facebook page. It’s your website (not just how it looks, but how users interact with it). Of course, your brand can be visually expressed, too. It’s in the colors you use across marketing materials. It’s in the decorative supporting embellishments that go with those colors.... Digital analytics is the foundation of marketing, advertising, web design, and development. As a data-driven web development agency, we use a variety of analytics tools—including Google Tag Manager, Google Analytics, Cognitive SEO, Dragon Metrics, SEMRush, and more—to track, measure, and analyze your site performance, among other campaign metrics.   THE IMPORTANCE OF DIGITAL ANALYTICS & TRACKING No matter what type of business you’re running, your website's analytics data tells a digital story about each customer’s on-site journey. There are many metrics to measure, including how they got to your site, their location when searching, device preference, their average session duration, and more. When paired with other digital tracking tools, like the Facebook Pixel, we are able to paint a picture of who your customers are and what content they are most interested in engaging with on your website. Installing and learning how to better understand digital analytics is important when trying to grow your business. GOOGLE ANALYTICS The king of web analytics and tracking tools, Google Analytics, allows you to gather information needed to deliver a successful campaign strategy by capturing user behavior on your website. The reporting features identify where your visitors are coming from, what they are looking at, how long they are hanging around, and when they convert on an action. Furthermore, Google takes this data and digs deeper into reports about users' age demographics, geographical location, interest, and devices. Google Analytics also gives you the power to see how the strategy you are deploying is performing... HOW DO YOU GET ‘FOUND’ ONLINE? It would be amazing to build a brand new website and instantly have a flood of visitors that threaten to crash your server. However, that is not a typical result unless you are a well-established brand with a ready audience. Most websites are more akin to a billboard in a desert location—pretty and perhaps even informative, but of relatively low impact. Getting discovered online usually takes a concerted SEO effort, an intentional marketing campaign, and public relations exposure to gain awareness, visits, and thereby, leads (or sales). Think of these disciplines as a three-legged stool on which to build a successful website. SEARCH ENGINE OPTIMIZATION (SEO) EFFORTS FOR SITE DISCOVERY. Technical SEO. The first step of your SEO efforts should be technical to ensure that your new website development is thoroughly functioning, easily indexed by search engines, and appealing to the end-user. This SEO stage includes proper web development techniques such as image compression, utilizing a CSS style sheet to minimize page load-time on your key branding elements, optimizing for varying device sizes, and adding metadata for every site page and image. Tip: Validating your site via Google Search Console is a great way to maintain site performance and keep tabs on search engine indexation. Keyword Targeting. Indexing your website is only the first step of your SEO efforts. The next is ensuring the content delivered on the site is authoritative, original, timely, and relevant to your target audience. Keyword research can assist you... DO YOU ACTUALLY OWN THE SITE YOU PAID AN AGENCY TO BUILD? So you need a new website built. You go to an experienced web development agency and want a custom, fully functional, and purpose-built site designed to achieve your specific goals. But when it's all said and done, who owns your website or the final product? Underneath the beauty of a modern website lies several layers of complexities, making it difficult to say with any degree of certainty which parts of your website you own. A website is not just one thing—it’s a domain name tied to a host with software that runs a theme to display your digital content. So, which part is really yours, and does that matter? First, in determining who owns your website, let’s look at a few ownership rules of thumb. Web Ownership Rules of Thumb. 01 If you subscribe to it, you do NOT own it. You lease your domain name, and space on a server to host your site, and you pay yearly for premium plugins. 02 Check your contract. You may have paid a developer to write some code for you, but if you’re licensing it, you’re paying to use it. You can’t take it to another developer or modify it without the developer’s involvement. 03 Open Source exceptions. You don’t own it, but neither does anyone else. Open-source software allows you to have community developer support with the freedom to make it your own. This infographic helps illustrate the three... Speed plays a crucial role in the performance and growth of a website, affecting everything from visitor satisfaction to SEO to conversion rates.   When it comes to user experience, people want everything instantly. And with the fifth generation of mobile technology rapidly expanding worldwide, 5G mobile users are loading pages and files at speeds 10 to 20 times faster than users on 4G devices. If your website is not keeping up with the need for 5G speed, you will start to see visitors leave your site before the page even loads. Pages with a longer load time tend to have higher bounce rates and lower average time on site. So making sure your website responds quickly is essential for long-term performance and growth. COMMON CULPRITS OF SLOW WEBSITES From the outside looking in, it can be hard to figure out why your website is running slowly. The truth is there could be a multitude of reasons why your site is underperforming. Slow Web Hosting The cause of a slow-loading website can be related to issues with the server on which it is hosted. When someone clicks on your website, their browser pings the server asking for all the content and data required to load the web page. If the server is not performing up to par or experiences a challenge, it takes longer to respond. Even if everything else on your website is functioning perfectly, if your server performance is lagging, so too will your site speed. The most... At the time of this writing, WordPress continues to grow faster than any other competitor, powering 40% of all websites on the internet including those without a content management system or with a custom-coded CMS. Keeping your WordPress website secure is critical to prevent hackers from exploiting it.   Our web development team at GTMA takes web security very seriously and does everything we can to make sure your WordPress website is regularly patched and free of vulnerabilities.   Contact our Partnerships team for more information and request a quote. But there's more that can be done to keep your site protected. 4 TIPS FOR SECURE WORDPRESS SITES. WordPress itself has a team of developers that are dedicated to security. This means that whenever vulnerabilities are found, they are quickly addressed and patches are put in place to resolve the problem. Also, WordPress can auto-upgrade minor updates so these kinds of fixes can be implemented immediately and without user intervention.   For major WordPress core updates, however, regular maintenance is required. You need an experienced, highly trained team of WordPress professionals to ensure your website is free of core software vulnerabilities. Luckily, GTMA’s in-house web design & developers are WordPress experts, who are ready to help you keep your website up-to-date. 2. UPDATE CORE, THEMES & PLUGINS. It's critical to maintain an up-to-date WordPress Core, as well as your themes and plugins. Because any developer can create a plugin, the quality and security threats can wildly vary.   According to... While we know the layout of a website is crucial to a business's success online, the design of the URL structure is equally important. How so? Humans aren't the only ones searching the web for answers. The URL structure provides a means to organize your site information.   The organized structure is your web address, allowing search engines to locate and appropriately organize your site content so people can easily find you on search engine results pages (SERPs). Many times the structure of the URL is completely taken for granted. That is, until the site launches and your search rank plummets. Optimizing your URL structure is critical to the success of your company's website and future business growth. Although the fancy acronym sounds like a term reserved for the web development nerds, URLs are not for nerds but users. Rather than memorizing a series of numbers like 59. 145. 88. 14, you can simply enter "gtma. agency" into your web browser and find this great website! But just in case you’re into the nerdy stuff, URL stands for Uniform Resource Locator, and it generally points to a file or database query on a server somewhere. There are two parts to a URL. There's the protocol (before the colon) and the resource name (after the colon). The resource name, or domain name, is a critical part of your company and its marketing, teaching, informing, selling, or whatever you do with your website. So the structure that’s attached to it is equally... Why do businesses rebrand? For lots of reasons like going after a new audience, feeling outdated, more alignment with what your business is now versus when it began, and even acquiring another business. So, why did GTMA rebrand? For all of those reasons. Going After a New Audience GTMA has a rich history of over 10 years of marketing excellence and in that time we’ve been fortunate enough to work in a lot of different market sectors including real estate, hospitality, wine and spirits, and online retail. Now we’re expanding into technology startups, entertainment brands, and a whole bunch more, so we didn’t feel our current rectangle logo really “spoke” to those different market sectors. Additionally, as we’re hired to create branding for businesses looking to tell a fresh story, it’s important that our brand remains “fresh” and that we reveal our own process in order to hopefully inspire future clients to walk through this exciting process with us. Outdated Look & Feel The evolution of the GTMA logo is downright staggering. But like the rings of a tree trunk, it tells a story of where we came from and where our agency is today — grown up, standing tall, and breathing life into our community. We went from a vertical box representing a building to a minimalist version of a building amid a skyline to a completely minimal rectangle, to now a waterfall of letters that embrace the many variations of what our acronym stands for. Why? Because when... Call us marketing nerds if you must, but if you are anything like us, you know how much work (FUN) it can be to create new search ad campaigns using Yelp Ads. There are so many options to choose from in the setup process, all of which have the potential to boost your ad performance. Whether it’s a choice in the photo (a scenic view or product) or ad copy (a customer review or custom text), Yelp is a pretty intuitive tool offering strategic goal setting options that give your ads that extra oomph. The GTMA lead generation experts received a tip from our Yelp representative (a premier industry-first agency partnership perk) that ads using the automated goal setting would outperform our existing goal setup. After putting its potential to the test, we are here to tell you about Yelp’s amazing optimized ads. LET US OPTIMIZE YOUR YELP CAMPAIGNS Let’s dive in. YELP ADS CPC CAMPAIGN GOALS The Yelp platform offers a variety of goal settings for business managers to choose from, like goal settings, which will determine exactly where your Yelp ad drives traffic. These goal setting options include: “Get More Phone Calls,” “Get More Website Clicks,” or Yelp’s automated lead generation goal. Before the test, we had used the “Get More Website Clicks” goal setting across most client accounts, which historically had been an effective source for high-quality on-site lead generation. We initially chose this option because the “Get More Phone Calls'' setting would only be available to... This blog post walks you through an overview of web accessibility and ADA compliance, how it affects your business, and how GTMA’s team of web design and development experts can assist with ensuring you have an accessible website. As litigation surrounding web accessibility continues to increase, we want to help our clients make sure their websites are ADA compliant and allow people with disabilities the freedom to easily access and navigate the web. Watch the video recording of our recent Accessibility + Compliance Webinar or click a link in the table of contents below to find the exact information you are looking for. WHAT IS ACCESSIBILITY? Common Types of Disabilities. ADA Compliance. ACCESSIBILITY GUIDELINES. The WCAG Basics. WHY YOU SHOULD CARE. Key Statistics. COMPLIANCE TOOLS + SOLUTIONS. Types of Compliance Tools. AI-Powered Solutions. Schedule a Demo/Request Free Quote. WHAT IS WEB ACCESSIBILITY? For a product or service to be considered within accessibility standards, it must be designed or made in such a way that all people, regardless of their disabilities, can use the product or service. That means if you’re missing a limb or need a special device to navigate the internet, you can still use and enjoy the product or service like anyone else. “Web accessibility is a set of rules, behaviors, code standards, and design guidelines that are meant to allow people with disabilities to effectively use websites. ” - The World Wide Web Consortium (W3C). “A disability is any condition of the body or mind (impairment) that... KEEPING THE END GOAL IN MIND We all know the importance of having a professional, fully-functional website for your company or organization. Your site is the digital hub for all that encompasses your brand. Most importantly, it’s the foundation of your digital marketing strategy and a framework for building a successful business. In today’s digital landscape, using eye-catching imagery and professional website photography that complements compelling copywriting and site design is essential to stand out among competitors. People take the most pivotal steps of the customer journey on your website. It’s where they come to learn more information about your company, preview products and services, fill out forms, make purchases, among other things. Request a Quote WEBSITE PHOTOGRAPHY IS VISUAL STORYTELLING Whether it be illustrations or photographs, imagery adds an extra layer of interpretation to your website content. A layer of context that may not be fully appreciated or understood without it.   When potential customers land upon your website, they want to see something that will "wow" them, not something they have seen before. While there is a plethora of creative commons licensed stock website photography available online, it will always be someone else's vision, and interpretation of the ideas, concepts, and emotions you are trying to convey. Is that really the best approach for your business?   Regardless of the purchase-intent, emotions and feelings have an impact on decision-making, even if it is a small one. With custom website photography, you control the narrative your site conveys. This... IT’S THE END OF THE WEB AS WE KNOW IT The day digital advertisers knew would come is finally here, and the cookies are starting to crumble. But what does this mean for ad targeting? Google recently announced that it would fully do away with third-party cookies from its Chrome browser by 2022. No, this is not the beginning of the apocalypse. Still, it does have significant implications for the digital advertising industry, and users will start noticing changes in the ad targeting they see while browsing the web. Google Chrome is the biggest kid on the advertising playground, owning nearly 70% of the browser market. So when they say they are getting rid of cookies, it is BIG news. So strap in; this will be a bit of a lengthy read, but the info is important to everyone running digital ads! https://gs. statcounter. com/browser-market-share WHAT DO THIRD-PARTY COOKIES EVEN MEAN? SOME COOKIE CONTEXT. FIRST-PARTY DATA VS THIRD-PARTY DATA: WHAT'S THE DIFFERENCE? A QUICK HISTORY OF COOKIE REGULATION. THE SOLUTION: JOIN GOOGLE'S FLoC. WHAT'S THE BOTTOM LINE FOR MY ADS? THE IMPACT ON PPC. THE IMPACT ON SOCIAL ADS. HOW WE'RE ADAPTING. WHAT DO THIRD-PARTY COOKIES EVEN MEAN? Third-party cookies have kept watch over your internet browsing habits for more than 20 years now, following you as you looked at movie times on Fandango, perused the shoes at Zappos, and then checked out a blog recipe for homemade cosmos. The result? Advertisers with complex algorithms look at that combination of... YELP, YOU HEARD THAT CORRECTLY When you partner with GTMA, you now get Yelp. As premier agency partners, it’s easier than ever to leverage and make the most out of your ad presence on the Yelp Ads platform with GTMA. We are expertly trained to strategically use the platform, manage and optimize your campaigns, and report back every month. WHY YELP? One of the largest web directories utilizing search algorithms, Yelp is a great source for targeting highly qualified leads in the consideration stage of the marketing funnel. We’ve also found that Yelp is a pay-to-play network, so the more you spend, the better your results. Because we are seeing great traction with this network, we want as many dollars going directly to Yelp as possible. As a result, effective Feb. 1, 2021, we are now offering Yelp CPC management for free. Rather than setting your page up and promptly forgetting about it, we can add your company profile to the GTMA Yelp Ads dashboard at no additional cost! Plus, our Yelp CPC service is only a 30-day commitment, so you can turn it on or off each month to assist with your specific goals and objectives. Ready to see if you qualify? Let’s talk! As you may know, we have been fostering our relationship with Yelp for some time now. Since 2018, they have put a special emphasis on growing their search engine, giving a significant amount of daily traffic to the site. They also put a specific focus... If you keep an eye on Google’s Search Ad updates (which, as a savvy marketer reading our blog right now, of course, you do! ), you may have heard the recent announcement that they have begun the process of pairing down the kinds of keywords made available in their campaigns. With PLENTY of time and notice (yes, that is a hint of sarcasm), Google is rolling out this new and important update to how keywords function in PPC campaigns. Starting February 18th with a full launch in July, they’ll be updating their matching behavior to make Broad Match Modified (BMM) and Phrase Match keywords serve in a similar capacity, effectively retiring BMM keywords. If at this point you have no idea what we are talking about, scroll down to our quick “101” section below. Or, head over to our YouTube channel and enjoy some great video content. A personal favorite is our Reputation Management Theatre series. — Have you seen it? ! OUR TAKE ON THE UPDATES ANYWAY, circling back to those new changes we mentioned above, this recent update is on track with Google's overall push toward platform simplification and increased feature automation. As anyone in the paid advertising field can tell you, however, we are still a ways away from a completely driverless PPC experience. And there are sure to be some bumps in the road (like the occasional contextually awkward smart display ads that stand out like a Hawaiian shirt at a wedding). That said, we have... There is a lot to consider when discussing the importance of top-tier branding and design elements.   While professionalism should always be at the forefront of how you visually deliver your brand, you might not always know what’s best for your own brand. Sometimes an “outside” perspective can help relay what truly is most suitable for your brand, without any personal biases or emotion.   Armed with years of branding and design experience, our GTMA Creative Services team brings to bear the full data-driven power of our digital agency. Our professional designers work directly with clients throughout the branding and design process using hyperlocal research and in-market analysis to design and develop unique, fully-realized brand names, logos, identities, and guidelines. As the first point-of-contact and the visual representation for all that encompasses your brand, your company logo must be designed deliberately and applied consistently to be successful. To accurately represent your company and build loyalty and trust with customers over time, it must also be digestible and legible. Producing an asset that achieves these desired results is both an art and a science.   THE VALUE OF A FULL-SERVICE CREATIVE AGENCY As a business owner, it’s hard to look at your brand from the outside. Working together, our designers learn everything there is to know about your brand. Asking plenty of questions and often deferring to your gut feeling throughout the design process to ensure we cover all of the bases. Will these logo ideas translate to your demographic/customers?  ... Strong branding helps make a lasting impression that sets your business apart from the competition, tells your story and builds loyalty and trust with customers over time. Your brand is not only a representation of your company, it’s also the promise you make to your customers. The value of powerful branding infiltrates the subconscious minds of most people and most industries. We’ve seen the big brand giants like Coca-Cola, Nike, and Shell. We all know they are more than just successful businesses; they’re successful brands. Whether consciously or not, our minds pair and associate the visual symbols and designs of the brands we’ve been exposed to since birth with certain feelings and emotions. But despite the almost ubiquitous influence of successfully well-established branding, there’s still much to be said about how to get from Point A (no brand) to Point B (fully branded). So, what makes a corporate identity compelling, consistent, and deliberate? At the heart of any successful brand is a symbol that encompasses all the business stands for; the logo. WHY IS LOGO DESIGN IMPORTANT? In short, a logo is important because it serves as the first point-of-contact for anyone that is visually engaged with your brand. Your logo is both an ambassador, and a statement of intent for any wandering eye that happens upon it. A good logo design says “I’m here, and I’m serious about what I’m doing. ” A great logo design delivers that message to the specific audience you’re trying to reach. Not sure... The Return of the Great Display. Wait, what! ? You’re writing about Display Ads? That’s so 2005... or is it? Display ads are like the billboards of the internet. They tell your audience what’s going on in as few words as possible, only holding their attention for a split second. On the other hand, search ads use a more targeted approach, delivering tailored results to customers that have expressed search intent. So, wouldn’t search ads be the way forward? Actually, the idea that display ads are solely for building brand awareness may be an antiquated idea based on old conversion data. The Opportunity. In January of 2020, our media strategists thought they had found an anomaly among our display ad conversion results. Display ad campaigns are largely considered to be top-of-funnel advertising methods reserved for general brand awareness. After performing an audit on all campaigns to ensure conversion tracking was properly set up, we discovered not only are our display campaigns converting, but they are doing so at a remarkable rate. The Strategy. Over the next six months, we took this discovery as an opportunity to study our campaigns. We focused specifically on campaigns for real estate clients who spend a solid amount of their budget on display advertising. Our team of media strategy specialists designed these campaigns to target specific audience groups. This targeting, combined with a $100 threshold, brought staggering results. Want to learn more about those specific groups and our strategy? Become a GTMA client partner! ?... Apple recently announced updates to iOS 14 that will affect how Facebook receives and reports on conversion events from certain native tools, like the Facebook pixel. Per Facebook, “Apple’s policy will prohibit certain data collection and sharing unless people opt into tracking on iOS 14 devices via the prompt. As more people opt-out of tracking on iOS 14 devices, ads personalization, and performance reporting will be limited for both app and web conversion events. ” So, what does this mean for you? Not much... Luckily, our main reporting, analysis, and tracking tool at GTMA is Google Analytics. Facebook doesn’t like to tell people that there is an alternative to their reporting tools. But as we all know, Google is still the king when it comes to web analytics and data collection. So let’s explore that first. A Brief Review on GTMA Tracking Strategy. Facebook pixel has been and will continue to be an integral piece of GTMA’s overall advertising strategy on Facebook and Instagram. Facebook itself has stated that these changes will almost entirely affect Apps and the Audience Networks, which GTMA rarely utilizes in our clients’ strategies. We strictly use the Facebook pixel to build audiences. Facebook created conversion events and the pixel to ultimately replace Google Analytics. It is a redundant tool at this point and will likely remain that way. Our data-driven digital agency has and will continue to use Google tools, like Tag Manager and Google Analytics, to implement and track conversions. In fact, there is... GTMA ACQUIRES WEB DEVELOPMENT COMPANY INDEVVER INDEVVER BRINGS OVER A DECADE OF CUSTOM WEB DESIGN & DEVELOPMENT EXPERIENCE TO GTMA. VANCOUVER, WA — GTMA, an award-winning digital marketing and creative agency, today announced that it has acquired Indevver Inc. , a company that specializes in custom website development, reinforcing its position to grow as a leading full-service digital agency. The newly acquired company, based in Vancouver, WA, further increases GTMA’s ability to provide one cohesive agency experience for clients. “The combination of Indevver’s skill and experience with GTMA’s storytelling capabilities and digital marketing expertise gives our clients a true strategic advantage,” said Joshua Swanson, CEO of GTMA. “We are excited to join forces with GTMA to help provide both new and existing clients with an integrated approach to full-stack marketing,” stated Jeremy Ross, CEO of Indevver. “Our years of web development, hosting, and maintenance experience will be a great addition and benefit to working directly in-house with the creative marketing experts at GTMA. ” “Bringing Jeremy and his team of developers to GTMA is an exciting win with endless opportunities for the agency,” commented Swanson. “Not only because our values, beliefs, and vision for the future of marketing are in alignment, but also because they bring a unique perspective our agency needs in order to grow and flourish. ” GTMA will leverage Indevver’s WordPress knowledge to provide clients with custom websites and web applications. GTMA is in the process of embedding its creative content, enhanced SEO, and advanced tagging, tracking,... My entire life my lovely mother, Judy Swanson, has been a baker and pie maker. Every holiday it was a different type of delicious crave-worthy dessert ranging from cheesecake so rich your lips fall off from puckering too much, to pumpkin pie that’s better than Costco (say it isn’t so! ? ), to peanut butter bars that literally make my mouth water as I type this, and to “Judy’s Nuts,” which are show-stopping sugar covered walnuts. But nothing was more popular with the family than our favorite Thanksgiving sweet Cranapple Pie. Now, lucky for you cranberries and apples each possess “nutritional” qualities that make them great and together they offer a balance of sweet and tart (two of my favorite words). Why the “” you ask? Well, because the nutritional value is overshadowed by the fact that we add 2 cups of sugar, BUT the sugar brings out all of the “super” in these super fruits, so you’re good! Basically, to boil it down, this pie is freakin’ good, so we shot this quick video to share the recipe and share the love. View this post on Instagram A post shared by GTMA (@gtma. agency) RECIPE INGREDIENTS: 2X - Trader Joe’s pie crust - ain’t nobody got time to make a pie crust from scratch no more 5 Granny Smith green apples 2 Cups frozen cranberries 2 cups sugar 2 TBSP tapioca 3 TBSP butter ½ TSP salt ½ TSP cinnamon STEPS: Preheat the oven to 425˚. Prepare the lower... At GTMA, we believe that Waze is a powerful platform for brand awareness, enabling our clients (including apartment communities and local businesses) to stand out in heavily saturated markets using hyperlocal targeting at an extremely cost-effective price. Since we've utilized their platform so successfully, Waze decided to feature us in a case study. The Waze case study covers some of our work with student housing complexes, The View at Montgomery and Vantage in Philadelphia, PA. GTMA is an award-winning digital marketing agency that is all about setting up its real estate clients for success, giving them the tools and strategy they need to raise awareness and attract renters. — Their words, not ours. ? ? ? ? — Read the full case study here. Watch the latest Waze/GTMA video from a recent webinar here: Considering the curveballs that COVID-19 is throwing us, it may seem inevitable that your property’s star rating will drop on review platforms. After all, 95% of the country is currently under stay-at-home orders. For multifamily communities, more people at home means that minor issues such as noise, closed amenities and changes in staff availability have a greater potential to develop into resident concerns that may end up amplified in the form of online reviews. It also means that people are spending more time online than ever before. Enter the rise of 360˚ Virtual Tours and remote apartment tours. While the seasonal uptick we typically see in the rental economy will take longer to present than usual, the fact is that people still need somewhere to live. With social distancing recommendations not letting up anytime soon, the leasing process will continue to be mostly or entirely virtual. This makes filling your marketing funnel with quality leads crucial. Part of that is speaking to the 86% or more of potential residents who will read online reviews—and your responses to them—before they decide to sign a lease. Each review response addresses one resident’s concern, but collectively, effective review responses benefit your ranking on search engines, helping those who are searching for a new home find you more easily. Learn how to adjust your marketing strategy given the COVID-19 crisis HERE. Reputation Marketing is Your Partner in Preventing Financial Distress The National Multifamily Housing Council reported a 12% decrease in rental payments for April... Given the constant technological advances in online marketing, renting apartments is an ever-evolving craft. Now, with Coronavirus and social distancing our new reality for the foreseeable future, marketing apartments must evolve once more, but this time it must evolve quickly and pivot to a focus on consistent communication and virtual everything. COVID-19 will accelerate the trend we already see toward a fully online leasing process. Do you stop marketing your apartments during this crisis? Let’s first address the elephant in the room; do you stop marketing your apartments during this crisis? In unpredictable times it’s tempting to react quickly in order to protect valuable resources. Does that mean apartment owners should stop their marketing efforts? Your emotions may say “yes” as we see markets decline and job losses increase, but in the end, people need a place to live during good times and bad. Additionally, leases are still going to expire, albeit some renters may be allowed to stay past a lease expiration due to the extreme circumstances facing all of us during this crisis. So, when those leases expire and renters move on for any number of reasons, how will apartment owners fill those vacancies? By telling stories about your communities and distributing those stories online using digital platforms. It’s more important than ever for communities to have a presence online so those looking to move during this crisis can find you. Given that a large portion of our business is working with apartment owners around the country, what... At the moment one of the biggest challenges to giving apartment tours is that people aren’t coming to your physical property. It might be the social distancing to stop the spread of the COVID-19 virus right now, but sometimes it can be a scheduling conflict or an out-of-state potential resident that will require the need to do an impromptu home tour. Note: need advice on how to pivot your apartment marketing strategy during this tough time? Go here. One of the best and most authentic tools to pull this off is most likely in the palm of your hand right now; your smartphone. You have the option of shooting a Facebook live video, a real-time FaceTime chat or just filming your apartment and having a video that you can send off anytime. If you want to do a more produced version (branding, music, text... ) or want to take the tour you filmed and use it for ads, please reach out to us at GTMA and we would love to help you create great original content with your apartment video tours. No matter what type of phone you have, here are some tips to get the best quality video possible. 1. Horizontal vs. Vertical A lot of social media content right now is done vertically (portrait), so that is how most people are used to watching videos on their devices. At GTMA we shoot our high-quality content horizontally because we are working with professional cameras and wider lenses that are... Making your multifamily business compliant with the new California privacy regulations is easier than you may think! Over the last few weeks, online buzz has been rising about the latest four-letter word in marketing: CCPA. Short for the California Consumer Privacy act, or AB 375, this new act is driving client questions in the multifamily industry about how they will be affected and what kind of changes they will need to make to their existing websites and marketing programs. First off, it is important to know who CCPA actually applies to. Luckily, we have a short quiz for you to know if you are affected by the new regulations: Over the last year, has your company done any of the following (select all that apply): You do business in California? You collected at least $25 Million between all of your properties combined? You collected information from at least 50,000 leasing applicants? You sold 50% or more of the information you have collected (prospect data, resident data, or website data) to another service (this includes vendors such as cable and utility providers)? If none of these apply we have some good news: we believe you’re in the clear! However, although CCPA is directed towards companies located in, or that regularly do business with, consumers located in California, we don’t think it’s a bad idea for companies outside of the state to make some adjustments if any of the quiz options above apply to them. If you’re curious about how GTMA is... SEO strategies for lease-ups vs. stabilized apartments should not look exactly the same. In this article, we’re going to focus on what your end goal is and then work backward in order to determine what kind of SEO campaign you actually need. Given all of our previous articles on what SEO is, we’ll assume our readers have a basic understanding and get right into SEO strategies for lease-ups versus stabilized communities. Most apartment communities fall into two buckets; in lease-up or stabilized. Most marketing directors in the multi-family space tend to think of SEO during a lease-up or when ownership changes hands, as they should. But, what should also be considered are ownership’s end goals for a particular asset. Is ownership looking to “fill and flip” or “fill and hold” or “fill, flip and retain management? ” What’s the desired timeline for those different scenarios? Once we have determined the long-term goal of the ownership group, then we can prescribe the correct SEO strategy to support that goal. I’m not holding my asset for longer than 12-months. First and foremost you must consider how long you’re going to hold the asset before you determine your SEO strategy. If the goal is to sell the community in 12-14 months once it’s filled up, then don’t waste a lot of money on SEO. Do the basics; some onsite optimizations, create citations on the top 15 platforms, etc. and then spend the rest of your SEO budget on lead generation. After all, your... This reputation marketing case study represents 30+ properties located across the state of California under a single management company. GTMA contracted to provide ongoing social media content, social ads, and reputation management services for these multi-family apartment communities in 2019. Many of these properties were recent B-class portfolio acquisitions that had previously struggled with negative reviews and poor online reputations. When a new community is on-boarded for GTMA's reputation marketing services, we add them to a central dashboard that feeds in reviews from 20+ review sites including Yelp, Facebook, Google, Apartments. com, TripAdvisor, and many others. Our white-glove reputation marketing service includes personal, customized responses to the last 10 historical reviews (or up to six months back). From the contract date forward we manage all incoming reviews received and work within the dashboard to notify the on-site property teams of pending issues, receive their feedback, and craft customized responses for team approval prior to publication. With this unique GTMA approach to reputation marketing, our case study client saw immediately positive results and improvement in their online reputation within the first 9 months of service (or less). The average response rating across their portfolio increased from a 2. 56 to 3. 28 stars, which represented a 6% increase over the prior year. The number of reviews received across their portfolio increased by 2%, while the response rate to those reviews improved by 458%! The average response time to the reviews decreased by over 84% as well. The management company began acknowledging... ## Landing Pages Get Your Website Ready for AI Search Tools with GTMA's Blog & G. E. O. Articles Powered by EvernodeAI EvernodeAI by GTMA is Your Competitive Advantage Search has changed—and your marketing strategy needs to change with it. Voice assistants. AI tools. SGE (Search Generative Experience). G. E. O. (Generative Engine Optimization) content. If you don’t know what those mean, you’re already behind. We're here to fix that. EvernodeAI’s smart automation technology is reshaping the way multifamily brands get found in search—both traditional and AI-powered. Combined with GTMA’s expert team, this platform delivers SEO-rich website content, smart citations, listings sync, G. E. O. blogs, and custom reporting in one solution. Book a Demo https://vimeo. com/1102647125? share=copy https://vimeo. com/1100120516? share=copy What is G. E. O. ? G. E. O. stands for Generative Engine Optimization—and it’s changing the game. Search drives over 60% of all leasing trafficGoogle’s AI, SGE, is no longer on the horizon; it’s hereSearch on Chatbots like ChatGPT has increased by 81% YoYBing, Yahoo, and other search platforms have their AI tools now, tooMost property websites are optimized for traditional search engines like Google. But renters today are also using AI-driven tools like ChatGPT, Bing Copilot, Alexa, Bard, and more to find answers online. These tools don’t use the same ranking system as Google. That’s where G. E. O. content comes in. G. E. O. articles are written to optimize your online presence across AI platforms, improving visibility in AI search responses. This is the future of search—and GTMA’s EvernodeAI... In the multifamily housing industry, your online reputation can make or break leasing decisions. With EvernodeAI, you can seamlessly monitor, manage, and enhance your brand’s reputation—all in one easy-to-use platform. Whether you're responding to resident reviews, maintaining a positive online presence, or looking for ways to boost trust and credibility, EvernodeAI provides the AI-powered tools you need to stay ahead. https://vimeo. com/1024594481? share=copy#t=0 How EvernodeAI Elevates Your Reputation Management REAL-TIME REVIEW MONITORING Stay ahead of your online reputation with instant notifications when new reviews are posted on major platforms like Google, Yelp, and Apartments. com. AI-POWERED, PERSONALIZED RESPONSES Save time with automated yet customizable review responses that reflect your brand’s voice; proactively managing your brand’s image, addressing feedback promptly, and maintaining a positive online presence. SENTIMENT ANALYSIS & REPUTATION INSIGHTS Track patterns in resident feedback and gain data-driven insights to improve customer experience. CENTRALIZED REPUTATION DASHBOARD Manage all your online reviews, ratings, and responses from a single, intuitive interface. FLEXIBLE SERVICE OPTIONS Choose between our self-serve reputation dashboard or let GTMA’s white-glove team handle your review responses and reputation strategy for you. Pick Your Plan Choose the level of reputation management that best suits your needs. DIY REPUTATION Reputation dashboard access Daily review notifications Custom review responses Topic sentiment analysis WHITE GLOVE REPUTATION GTMA manages review response distribution. Up to 3 social media post for 5 star reviews per month Custom solutions available!  Contact us for bulk pricing discounts. REQUEST A QUOTE Your Reputation Matters. Let's Protect It Together. Over... Transform your multifamily marketing strategy with EvernodeAI, the AI-powered platform purpose-built for multifamily properties. Blending GTMA’s hyper-local marketing expertise with advanced AI, EvernodeAI simplifies social media management while helping you drive occupancy, build stronger communities, and showcase your property’s unique advantages. Ready to captivate your audience and drive results? Why EvernodeAI is the Smart Choice for Multifamily Properties Designed specifically for the multifamily market, EvernodeAI delivers personalized, hyper-local content and results-driven campaigns. Here’s how we help your property stand out: Engage Communities Craft meaningful connections with content tailored to local neighborhoods, events, and resident interests. Streamline Workflow Simplify your social media strategy with centralized tools for content creation, approval, and performance tracking. Achieve Measurable Results Harness real-time analytics to optimize campaigns and maximize ROI. Flexible Plans to Fit Your Marketing Needs DIY Social Media Package Take control with auto-populated monthly content tailored for Instagram, Facebook, and Google Posts. Receive up to 30 posts per month featuring hyper-local and property-specific content. White Glove Social Media Package Let the experts at GTMA handle everything. This premium plan includes up to eight custom posts per month, expertly crafted to highlight your amenities and drive resident engagement. Ready to See How These Plans Can Work for You? Built for Multifamily Success Simplified Content Management Plan, edit, and schedule your posts effortlessly with EvernodeAI’s centralized platform. Our AI-generated content saves you time while keeping creative control in your hands. Hyper-Local Connection Go beyond the basics—highlight local businesses, events, and community landmarks to attract quality tenants... Elevate your digital presence with EvernodeAI, the cutting-edge platform engineered to transform your SEO efforts into a strategic powerhouse. Designed specifically for property management and multifamily development companies, EvernodeAI delivers real-time insights and optimizations, empowering you to stay ahead in the competitive digital landscape. Experience the advantages of a self-evolving dashboard that adapts dynamically to your SEO needs, ensuring your online content resonates with your target audience. Whether you opt for our self-serve packages or the premium white-glove service, EvernodeAI provides the tools and expertise needed to achieve unparalleled digital success. Key Features: Dynamic Keyword Optimization: Our AI-driven system continuously refines your keyword strategy, ensuring you capture high-intent traffic and maintain a competitive edge. Custom, SEO-Optimized Content: Leverage uniquely tailored website copy and hyper-local blog articles, optimized for search engines and designed to engage your specific audience. Living Dashboard: Gain comprehensive insights with a dynamic SEO dashboard that evolves alongside the ever-changing digital landscape. Automated Notifications: Stay informed with instant updates on your SEO performance and online reputation, allowing you to make timely adjustments and maximize results. Flexible Service Options: Choose between our user-friendly self-serve packages or opt for the full-service white-glove experience, tailored to meet your unique business needs. Explore the power of EvernodeAI and take control of your digital marketing strategy like never before. Search Engine Optimization (SEO) for Multifamily Technical SEO Optimize the core infrastructure of your website with EvernodeAI’s robust technical SEO solutions. These services ensure that your site is fully equipped to perform at its... At GTMA, we go beyond digital marketing services. We offer a personal touch, managed by real people who deeply understand the significance of your objectives. We cherish collaboration with our clients, ensuring that your marketing efforts are not just informed, but also truly understood. Social Storytelling Hyperlocal Social Media Management Personalized Content Consistent Brand Voice Tailored Packages Integrated Organic and Paid Services Say hello to GTMA’s hyperlocal social media management services! Our social media experts are real people who specialize in crafting custom content that truly connects with your ideal audience. As seasoned social media pros, we are dedicated to ensuring that your brand’s voice shines through on every platform, perfectly tailored to each network’s individual style. Our adaptable social storytelling packages seamlessly blend organic and paid services, elevating your marketing impact on the social media platforms that matter most to you. Learn More About Social Storytelling Social Advertising Platform Flexibility Premium Placement Transparent Pricing Experience the power of GTMA’s dynamic social advertising services. Our team of expert strategists is dedicated to crafting personalized ad campaigns that captivate audiences across multiple social media platforms. We meticulously analyze and fine-tune your ads to optimize for outstanding performance. With our tailored strategies and premium ad placements, we connect you with the perfect audience. Plus, our transparent pricing with fixed management fees ensures you have full visibility into your investment.   Learn More About Social Advertising Media Strategy Tangible Results Agency Partnerships Transparent Pricing GTMA offers top-notch media strategy services, complete with access... GTMA can help you transform your brand’s online presence into a powerful asset with our unparalleled “white-glove” reputation marketing service. Your brand’s reputation matters, and we understand the critical role it plays in the success of your marketing efforts. REQUEST A QUOTE Click below to learn more about GTMA's reputation marketing services. TALK-BACK REPUTATION MARKETING Our comprehensive reputation marketing service includes exclusive access to the GTMA Rep Dashboard, where our specialists actively manage and monitor the online dialogue surrounding your brand.   Proactive Dialogue Management We provide daily review logs and customized reporting for new, updated, or deleted reviews, ensuring you stay ahead of your online reputation. Expertly Crafted Responses Our reputation marketing specialists draft personalized responses for each review, offering expert ticketing and flagging to address irrelevant feedback. Access to Over 100 Platforms We have the capability to access and manage your reputation across over 100 platforms, ensuring a comprehensive and thorough approach to reputation marketing. Insights and Analysis Our reputation dashboard not only gives you a comparative analysis against your competitors but also provides keyword identification from your incoming reviews and sentiment analysis tracking. LEARN MORE DASHBOARD ONLY If you prefer a more hands-on approach, our Dashboard Only package provides exclusive access to the GTMA Rep Dashboard without the white glove service. It’s perfect for businesses looking to take control of their online reputation management independently. LEARN MORE RELATED ARTICLES The Importance of Reputation Management Reputation Marketing Case Study Request a Quote hbspt. forms. create({ region: "na1", portalId:... GTMA is your go-to agency for all your branding, design, and production needs. Our comprehensive range of services includes captivating brand identities, stunning collateral designs, lifelike renderings, meticulous floor plans, visually appealing site maps, captivating photography, immersive virtual tours, and top-notch video production. Additionally, we can even design a flawlessly branded website equipped with all the essential tools to effectively communicate and establish your community's presence. REQUEST A QUOTE Click below to learn more about our creative services. https://vimeo. com/900995172? share=copy BRANDING + DESIGN Looking for something specific? Jump to a section using the links below: Naming Logo Branding Ready-Made Brand Kits Collateral  Renderings Floor Plans Site Maps Brand Development GTMA offers a full suite of brand development services using research and competitive analysis to create one-of-a-kind brands for our multi-family clients.   LEARN MORE Naming If you are looking for a name that sets you apart, you’re in the right place. Coming up with names can be hard and time-consuming. Our branding and strategy teams produce naming concepts that stand out. Logo Design Our award-winning creative team designs logos and builds guidelines for the usage and reproduction of the logo, including logo variations, color codes, logo sizes, and Do’s & Don'ts.   Branding We build a book covering communication guidelines for your brand, explaining what your brand stands for, how it’s expressed, and how the creative elements fit together in all your communications.   Ready-Made Brand Kits Our Ready-Made Brand Kits are an easy, fast, and affordable branding solution... Introducing Ready-Made Brand Kits by GTMA! A new branding solution for multifamily partners looking for high-quality, one-of-a-kind branding for a fraction of the time, cost, and effort needed to produce a fully custom brand. Welcome to effortless branding. WHAT'S INCLUDED? https://vimeo. com/gtma/brandkits? share=copy EASY, FAST, AFFORDABLE ON-TREND + VERSATILE CREATED + USED WITH INTEGRITY How It Works Browse our Brand Kit Library and find a kit that best fits the desired feel of your community. GTMA’s Design Team can also help you choose a Brand Kit if needed. Our Design Team will adapt the logo set from your chosen Brand Kit to fit the name of your community. If you purchase the Elevated Brand Kit Package, our team will also write customized messaging and curate a stock photo collection specific to your community. If your favorite Brand Kit is not quite perfect, you have up to 2 hours of design time with a designer to make tweaks and adjustments until it is just right. GTMA will deliver the final files for your Brand Kit, including logos, pattern/texture, brand guidebook, stationery set, and social profile assets. Use and enjoy your community’s new, high-quality branding!     What's Included? Package 1 – Essential Brand Kit A brand identity with a brand guidebook A semi-custom primary and secondary logo design adjusted to work with your community name A color palette of 6 colors A typography system with a heading, subheading, and body copy font. 2-3 fonts total, used in varying styles A pattern... What has set GTMA apart from other digital marketing agencies and production companies is our expertise in developing sensational creative content that tells a captivating story for our clients. Bundle your photography, video production, and virtual tours with GTMA and get a 10% discount! Request a Quote Click below to learn more about our marketing photography, video production, and virtual tour services.     PHOTOGRAPHY Packages start at $1100 With years of experience under our belt, GTMA uses a full range of techniques to create stunning photography assets that help elevate your content strategy and meet your marketing goals. Basic Standard Deluxe Lifestyle request a quote.     Basic Photography A limited amount of photos offering a taste of your community. FEATURES: 2-3 hour shoot Up to 30 edited images Exterior + Interior Usage length - in perpetuity Usage publishing - unlimited Travel is additional     Standard Photography Half-day photoshoot to show off your community using our full range of techniques. FEATURES: 4-6 hour shoot Up to 50 edited images Exterior 1 model home interior Up to 4 amenities Usage length - in perpetuity Usage publishing - unlimited Travel is additional     Deluxe Photography (Best Seller) Full-day photoshoot including high-quality artistic shots, close-ups, and more. FEATURES: 6-8 hour shoot Up to 80 edited images Evening twilight shoot Artistic/Detailed images (chandeliers, artwork, etc. ) Exterior + Interior All amenities Usage length - in perpetuity Usage publishing - unlimited Travel is additional     Lifestyle Photography Capture the essence of... In 2023, 28% of renters rented their new apartment home without ever stepping foot on the property. As well, other renters visited (on average) less than 3 communities before making their decision. In 2024, your digital curb appeal is more important than ever! Are you ready for those renters? Is your community branded with an up-to-date cohesive brand? If not - NO WORRIES! ! GTMA has you covered. Leave it to the marketing experts to ensure that you are showcasing your communities to their full potential. We are offering 10% off of all creative services. But act fast, you will need to sign by December 31, 2023 to get on our 2024 schedule! Our foundation as a creative marketing agency and what continues to set GTMA apart is our ability to develop sensational creative content that tells captivating stories for our clients. Our passionate production and design teams cultivate ideas and utilize data collected through research of the hyperlocal area and target audience to create beautiful assets that bring your brand to life. Click a button below to learn more. BRAND DEVELOPMENT NAMING If you are looking for a name that sets you apart, you’re in the right place. Let’s face it, coming up with names can be hard and time-consuming. Our branding and strategy teams produce naming concepts that are sure to stand out. INCLUDES: 3-9 name options 2 rounds of revisions Presentation(s) of concepts Local market research Competitor analysis Domain research Name definitions (Optional) Mood board of concept... GTMA is your one-stop shop for quality web design and development. Our websites are built to meet the needs of our clients, but with marketing objectives and user experience in mind. Plus, all GTMA websites come with our top-tier SEO service included! We now offer a variety of customizable website templates in addition to our fully custom WordPress websites, and AI-powered accessibility and compliance solutions. Click a button below to learn more. RELATED ARTICLES. NEW! GTMA WEBSITE TEMPLATES BUDGET-FRIENDLY. Need the quality of a custom site but don’t have the budget for it? GTMA templates are the perfect solution. Get all speed, security, SEO optimization, and steller design but at a more cost-effective price. TIME-EFFICIENT. Get your custom-branded website up and running in half the time of a fully custom site. With designs ranging from urban luxury to country chic, you will get the look you need in a timely fashion. INCLUDES: Up to 7-page website Customized with your branding Top-tier SEO Maintenance / Hosting Accessibility + Compliance 1 API Integration request a quote. CUSTOM GTMA WEBSITES We specialize in creating intuitive, adaptable, fully-functional websites that help our clients grow their businesses and stand out among competitors. SEO INCLUDED. Our dedicated SEO department provides thorough on-site and off-site optimizations, tracking and analytics, story-driven copywriting, and more. SMART EXPERIENCE. On the front-end of your GTMA website, we deliberately design every visual element to engage, persuade, and convert your target audience, which ultimately grows your business. The back-end of your GTMA site... Whether it’s digital or physical, it’s time to refresh your brand with exciting and engaging creative services from GTMA. Our full-service agency can develop, design, and deliver your brand identity and message in any format you need from basic brand development to physical materials or stellar video production. By partnering with a passionate team devoted to your success, you can be confident in the quality of work you receive and keep your mind on the big picture. Let us handle the finer details. request a quote. Video Production. Illustrate your unique story. As a creative agency with roots in filmmaking, we specialize in cinematic storytelling, offering full-scale video production services that drive conversions and help meet goals for our partners. More people are watching more video content daily than ever before. Creative video content is not only more engaging and memorable than any other form of content but it is also expected of your brand by your customers. Luckily for you, our in-house visual production team has an experienced eye for cinematic storytelling. Request a Quote. Brand Development. Make a good first impression. At GTMA, we develop engaging brand identities that combine creative messaging with design elements to set your business apart from the competition and solidify your relationship with your customers. Your branding is your reputation. That’s why we go further and think deeper to analyze your business from every angle. When you can present your values to the world in a meaningful way with an image or feeling,... Your website is a digital hub for all that encompasses your brand. It's not only the foundation of your digital marketing strategy but a framework for building a successful business. GTMA websites are accessible, responsive, optimized, and expertly engineered using custom themes, modules, and modern development tools to meet your specific needs. Fully Functional, Custom-Built Websites. We specialize in creating intuitive, adaptable, fully-functional websites that help our clients grow their business and stand out among competitors. request a quote. Top-Tier Technical SEO Included. As a full-service marketing agency, GTMA has a dedicated SEO department to provide thorough on-site and off-site optimizations, tracking and analytics, story-driven copywriting, and more. request a quote. Front-End Beautiful, Back-End Smart. From header to footer, we deliberately design every visual element to engage, persuade, and convert your target audience and ultimately grow your business. request a quote. REQUEST A QUOTE. hbspt. forms. create({ region: "na1", portalId: "9041501", formId: "30912aa9-4654-4d84-8134-a61162ec8990" }); Today’s battle for people’s attention is won (or lost) within seconds. At GTMA, we transform the ideas that guide your message into captivating visual experiences with short-form videos like Custom Micro-Moments, Animation + Motion, Graphics Cinemagraphs, and more. request a quote. MICRO-MOMENTS. Capture the attention of your audience with short videos we call micro-content. Whether it be custom or using your existing assets post-production, these quick video clips can be great for use on all kinds of platforms. request a quote. ANIMATION + MOTION GRAPHICS. Animations are a great way to help convey a simple message or explain elaborate concepts in a cost-effective and visually appealing way. Branded and micro-animations can breathe life into your company’s online personality. request a quote. CINEMAGRAPHS. Cinemagraphs bring still photos to life by editing simple repeating movements that form short video clips. These live pictures engage your audience on all kinds of digital platforms, from your social media pages to your website. request a quote. DIGITAL CONTENT BOOSTER. Keep your visual digital marketing assets fresh with a package that gives you 10 pieces of content a month, like infographics, cinemagraphs, Instagram Stories, branded flyers, and more created just for you by GTMA. request a quote. FEATURES. Product infographic. 1 image with 2-3 callouts. Limited to 2 revisions. Digital rack card. 1 branded template. Update descriptions each month. Cinemagraph. 1 provided photo. Limited to 2 revisions. Photo Editing/Touch-Up. Up to 6 photos, 2-hour maximum per month. Branded Flyer. 2-hour maximum per month. Google Ads. PPC... GTMA BRANDING + DESIGN SERVICES. Set the standard for your brand with the tools you need to consistently communicate your message across all platforms and establish your brand identity. GTMA’s experienced design team offers a full suite of branding and design services for businesses in all phases of growth. request a quote. BRAND GUIDEBOOKS. We build a book covering communication guidelines for your brand. It explains what your brand stands for, how it’s expressed, and how the creative elements fit together in all your communications. The guide should be followed when commissioning, designing, or delivering any kind of communication.   request a quote.             STANDARD PACKAGE. 1 Brand Concept Brand Concept Presentation Brand Assets Compilation & Delivery BRAND GUIDEBOOK INCLUDES: Articulated guidelines & structure for brand usage Copywriting for Brand Guidebook Lifestyle Photography Selection Do’s & Don’ts, Typography, Color, Pattern Brand Examples   DELUXE PACKAGE. Everything in Standard, plus: 2 Brand Concepts 2 Branding/Marketing Experts On-site Property/Location Tour 3 Competitor Analyses Location Research & Discovery Lifestyle & Culture Discovery   PREMIUM PACKAGE. Everything in Standard, plus: 3 Brand Concepts 3 Branding/Marketing Experts On-site Property/Location Tour 5 Competitor Analyses Location Research & Discovery Lifestyle & Culture Discovery 1 Sub-brand Exploration/System Design     LOGO. Our award-winning creative team designs logos and builds guidelines for the usage and reproduction of the logo. As part of our deliverables, clients receive a Style Guide which includes logo variations, color codes, logo sizes, and Do’s & Don'ts.   request a... Good collateral design starts with a solid understanding of your brand — what it stands for, the look and feel, the tone — and the objectives you want to achieve. Whether your project is hand-held or sky-high, every element works as a tactile extension of your brand's visual identity. STANDARD COLLATERAL PACKAGE. A brand gets its legs when it starts showing up on printed material. This is your basic business package to help existing brands plant their flag in the ground with the core collateral pieces that every brand needs to succeed and be seen. YOUR COLLATERAL BEGINS WITH: Business card design. Letterhead design. Envelope design. 9x12 folder design. request a quote. PLATINUM BOOSTER PACKAGE. If you’re starting a business, launching a new product, leasing up a building, the Platinum Booster is just what you need all in one neatly packaged deal. This is our most deluxe curated set of collateral, giving you the full range of tools you can use to enhance your brand, amplify your message, and tell your story. INCLUDES: Booklet brochure. Rack card. Thank you cards (includes envelopes). Newsletter design. Direct mailer design. Sticker labels. Banner design (3). Flyer design (2). A-frame design. request a quote. GOLD BOOSTER PACKAGE. If you’re looking to refresh your brand awareness on both physical and digital scales, our Gold Booster package upgrades your brand presence with more in-depth, eye-catching materials that will draw attention and drive sales. INCLUDES: Accordion brochure. Rack card. Thank you cards (includes envelopes). Newsletter design. Sticker... ## Market Sectors Each B2C business is different and presents its own set of opportunities and challenges. As a data-driven digital marketing and advertising agency, we utilize market research and competitive analysis to identify and help clients better understand consumer behavior within their B2C industry sector. By recognizing what customers want and how to motivate them to make a purchase, we can develop an expert strategy to distinguish your products and services from other vendors and set your business up for success. B2C MARKETING CAPABILITIES + TECHNOLOGY. As all companies do in this digital age, businesses in B2C must have an up-to-date, user-friendly website that is not only attractive but also intuitive and easy to navigate. At GTMA, we have an in-house web design + development team that specializes in creating custom, fully-functional-and-accessible websites. Each site is purpose-built to achieve your specific goals and expertly optimized by our search engine optimization (SEO) specialists to attract consumer traffic and stand above competitors on Search Engine Results Pages (SERPs). GTMA has a full-stack creative services department with a rich history in developing unique B2C brand identities, content strategies, and compelling visuals. We understand the synergy needed between story-driven content and digital marketing strategies. With roots in filmmaking and storytelling using digital platforms, our professional agency and production studio is perfectly positioned to create stunning eCommerce marketing content and help establish your brand. Pairing our award-winning creative services with data-driven digital marketing strategies gives clients a significant advantage for building a successful B2C business. With several... We understand that each project is unique and presents its own set of opportunities and challenges. As a data-driven digital marketing and advertising agency, we tailor our campaigns to meet your specific needs throughout the lifetime of your commercial real estate investment. Whether you want to acquire new sites and close more deals, recruit partners and manage tenant turnover, or boost brand awareness and drive more traffic, GTMA has solutions for commercial real estate projects at every stage of growth. COMMERCIAL REAL ESTATE CONTENT CREATION + MARKETING TECHNOLOGY. Focused on hyper-local research and in-market analysis, our marketing specialists create unique and engaging brand identities, guidelines, and communication plans for your commercial real estate project. GTMA's creative services team develops fresh visual content, like marketing videos, digital and print brochures, and custom web design, to help your development stand out from the competition. Pairing our award-winning creative services with expert digital media strategies gives commercial real estate owners and developers the necessary advantage for building a successful project or development. Our approach to the ever-evolving digital landscape is to develop high-quality, sophisticated, easy-to-use commercial real estate marketing websites integrated with interactive floorplan browsers, online stores, galleries, and more that work on all types of devices. Additionally, with our numerous agency-first partnerships with top-advertising platforms like Facebook, Google, Yelp, Spotify, etc. , we attract your target audience by introducing them to your unique story and converting them to valued customers. Our media strategists work directly with clients to plan, budget, and then... Every B2B product and service in each industry requires a unique approach to marketing strategy and branding. We also understand the differences between marketing for B2B products and services and B2C companies. Our data-driven B2B marketing agency utilizes market research and competitive analysis to refine our strategy and help clients determine the needs and expectations of company decision-makers. GTMA provides digital marketing and studio services that drive highly-qualified leads, boost sales, and strengthen client-to-customer relationships on behalf of our B2B clients B2B MARKETING CAPABILITIES + TECHNOLOGY. For any digital marketing campaign to be successful, B2B businesses must have an up-to-date, user-friendly website that is both intuitive and easy-to-navigate. At GTMA, our in-house web design + development team specializes in creating custom, fully-functional-and-accessible websites. B2B websites built by GTMA are purpose-built to achieve specific goals and expertly optimized by our SEO specialists to drive organic traffic and stand above competitors on Search Engine Results Pages (SERPs). GTMA has a fully-stacked creative services department with a wealth of experience developing unique brand identities, UI/UX, content strategies, and eye-catching visuals. Pairing our award-winning creative services with data-driven digital marketing strategies gives clients a significant advantage for standing out among competitors and building a successful B2B business. B2B marketing campaigns require careful planning and complex targeting methods. Our media strategists research, test, and analyze the most appropriate messaging channels and ad placements to meet your specific objectives. Being agency partners with top advertising platforms like Facebook, Google, Spotify, Yelp, etc. , GTMA has experience... Having vast experience helping multifamily companies of all shapes and sizes with their apartment digital marketing campaigns, we work directly with clients to tailor our strategies in alignment with their overall campaign goals. Whether you represent big-city luxury high-rise apartments or suburban garden-style homes, GTMA understands the digital strategies that will fulfill your leasing needs. CONTENT CREATION FOR APARTMENT DIGITAL MARKETING CAMPAIGNSAs a full-service apartment marketing agency and creative studio specializing in digital strategies for residential real estate properties, we understand the synergy needed between marketing campaigns and story-driven content. Our award-winning creative services team uses hyper-local research and in-market analysis to develop engaging brand identities that tell captivating visual stories. We produce custom content marketing strategies using various social media platforms to showcase the unique amenities and main selling points of your particular building and property location as well as the overall apartment community lifestyle.  Pairing our award-winning creative services with time-tested digital media strategies gives our clients the necessary advantage to build a successful business. Our approach to putting our clients in the forefront of an ever-evolving digital landscape is to develop high-quality, sophisticated, easy-to-use multifamily rental websites integrated with functional tools like interactive floor plan browsers, 3D virtual tours, online galleries, and other features that help prospective residents navigate their apartment search. Additionally, our numerous agency-first partnerships with top advertising platforms like Facebook, Google, Yelp, Spotify, etc. , allow us to use advanced marketing techniques to attract your target audience and turn your leads into leases. Our... Having a wealth of experience in marketing for select wines, wineries, and vineyards to develop beautiful websites and professional creative content, we understand the digital strategies that your craft business needs. Whether you want to increase tasting room traffic, grow wine club memberships, market event venues, and restaurants, or simply sell more wine — we have solutions for wineries in all stages of growth. WINE CONTENT CREATION + MARKETING TECHNOLOGY. Bringing the passion that goes into the product into your marketing campaigns is essential to build a loyal following, sell products, and create a movement surrounding your brand. Pairing professional branding with expert digital marketing strategies gives wine brands and producers the necessary advantage for building a successful wine business. As a full-service creative agency and studio specializing in winery marketing strategies while understanding the synergy needed between story-driven content and digital marketing, GTMA is perfectly-positioned to help achieve your goals. Our answer to the ever-evolving digital landscape is to develop high-quality, sophisticated winery websites with integrated online stores that work on all devices. Built on WordPress, our websites are easy for consumers to use and wineries to manage. Additionally, with our numerous platform partnerships with the likes of Google, Yelp, Facebook, etc. , we attract new customers by introducing them to your unique story and converting them to tasting room traffic, special event bookings, and wine club members. Plus, our roots as an agency are in filmmaking and storytelling using digital platforms. When looking for an agency to capture... Our student living clients have ranged from cottage-style apartments to urban high-rise studio apartments, townhomes, and detached homes in a resort-style community setting. Whatever the housing style you represent, GTMA has successfully marketed something similar! We also understand that student living marketing presents its own blend of opportunities and challenges. Our digital marketing campaigns are tailored to your leasing needs — by bed rather than just by apartment unit or suite; adjustable according to the school-year calendar for move-ins and renewals; and customized to showcase the unique features and amenities of your particular building, location, campus, and student community. STUDENT LIVING CONTENT CREATION + MARKETING TECHNOLOGY. As a full-service creative agency and studio specializing in student living marketing strategies while understanding the synergy needed between story-driven content and digital marketing, GTMA provides clients with a cohesive agency experience. Our approach to the ever-evolving digital landscape is to develop high-quality, sophisticated, easy-to-use student housing websites integrated with tools like interactive floorplan browsers, virtual tours, online galleries, and more that work on all types of devices. Our award-winning creative services team uses hyper-local research and in-market analysis to develop engaging brand identities and tell captivating visual stories. We produce custom content that showcases the unique amenities and selling points of your particular community, property location, and the overall campus lifestyle. Our social content and campaigns also recognize a dual-pronged audience: engaging with both college students and their parents in unique ways on a variety of social networks. Utilizing our many agency-first partnerships... As a full-service digital agency and production studio with a wealth of experience designing and developing beautiful websites and professional creative content for alcoholic beverage brands, GTMA understands the digital strategies that craft your business needs. Whether you want to increase bars and restaurant traffic, grow club memberships, market event venues, or sell more alcohol — we have marketing solutions for all clients within the alcoholic beverage and spirits industry. SPIRITS CONTENT CREATION + MARKETING TECHNOLOGY. Bringing the passion that goes into the product into your marketing campaigns is essential to build a loyal following, sell products, and create a movement surrounding your brand. Pairing professional branding with expert digital marketing strategies gives alcohol brands and bars the necessary advantage for building a successful business. As a full-service creative agency and studio specializing in alcohol marketing strategies while understanding the synergy needed between story-driven content and digital marketing, GTMA is perfectly-positioned to help achieve your goals. Our answer to the ever-evolving digital landscape is to develop high-quality, sophisticated winery websites integrated with online stores, electronic age verification, and more that work on all devices. Built on WordPress, our websites are easy for consumers to use and spirits companies to manage. Additionally, with our numerous platform partnerships with the likes of Google, Yelp, Facebook, etc. , we attract new customers by introducing them to your unique story and converting them to foot traffic, special event bookings, and valued customers. Plus, our roots as an agency are in filmmaking and storytelling using... At GTMA, we acknowledge that each senior living community presents unique challenges and opportunities and understand the digital strategies that drive your leasing needs. We work directly with our senior housing clients to develop beautiful websites and professional creative content, tailoring our campaign strategies to meet their intended goals. Leveraging a combination of digital and traditional marketing tools, we deliver your message and help your customers find you on a variety of platforms. SENIOR LIVING CONTENT CREATION + MARKETING TECHNOLOGY. As our elderly population grows more technologically-savvy, so should your senior housing marketing strategy. GTMA provides clients with a cohesive agency experience, offering a full-range of services in both print and digital marketing methods. Our approach to the ever-evolving digital landscape is to develop high-quality, sophisticated senior living websites with integrated tools like interactive floorplan browsers, virtual tours, online galleries, and more that work on all types of devices. Our award-winning in-house creative services team uses hyper-local research and in-market analysis to develop engaging brand identities and tell captivating visual stories. We produce custom content showcasing the unique facilities and selling points of your particular building, property location, and the overall community lifestyle. Pairing our award-winning creative services with expert digital media strategies gives senior housing clients the necessary advantage for building a successful business. Having numerous agency-first partnerships with top-advertising platforms like Facebook, Google, Yelp, Spotify, etc. , GTMA uses advanced techniques to attract your target audience and help you stand out among the competition. Our media strategists work... Knowing each residential marketing project presents its own set of obstacles and opportunities, our media strategists work directly with real estate clients to tailor our campaigns to meet their specific goals. Whether you are launching a condominium building or a master-planned community, GTMA’s real estate-focused storytelling techniques, digital marketing prowess, and web development capabilities will drive leads and push sales. RESIDENTIAL CONTENT CREATION + MARKETING TECHNOLOGY. As a full-service agency and studio specializing in real estate marketing strategies while understanding the synergy needed between story-driven content and digital marketing, GTMA is perfectly positioned to help your agents sign more deals with ideal residents. Our award-winning creative services team uses hyper-local research and in-market analysis to develop engaging brand identities and tell captivating visual stories. We produce custom content that showcases the unique amenities and selling points of your particular building, property location, and the overall community lifestyle. Pairing our award-winning creative services with expert digital media strategies gives residential developer clients a significant advantage for building a successful development project. Our approach to the ever-evolving digital landscape is to develop high-quality, sophisticated, easy-to-use real estate websites integrated with tools like interactive floorplan browsers, virtual tours, online galleries, and more that work on all types of devices. Additionally, GTMA works directly with clients to plan, budget, and buy the most appropriate ad placements to meet their set objectives. Holding numerous agency-first partnerships with top-advertising platforms like Facebook, Google, Yelp, Spotify, etc. , we attract your target audience and convert them to... ## Services Embeddable, mobile-optimized 3D virtual tours that enhance all aspects of your multi-faceted marketing efforts. 3D VIRTUAL TOURS. Interactive visual experiences and 3D virtual tours are becoming more common and useful digital marketing strategies for many of our real estate clients. Our award-winning creative marketing and advertising agency provides everyone from small businesses to national corporations with customizable marketing solutions, like 360-degree tours and virtual experiences, that help grow your business and boost your ROI. Invite your audience for a look inside your business all from the comfort of their homes. Incorporating a 3D virtual tour into your marketing strategy is a great way to connect with prospective clients and customers on a further-reaching scale than traditional marketing methods. As your creative visual experts, GTMA offers virtual tour experiences that not only increase your web traffic but also attract an engaged audience that converts to valued customers. EXPERTLY-OPTIMIZED SOLUTIONS. Our full-service digital agency can implement 3D virtual tours and 360 degree experiences that enhance all aspects of your multi-faceted marketing efforts. This full screen virtual real estate experience is affordable, embeddable, and optimized for mobile devices! Given the ever-increasing mobile user-base, having a fully immersive experience for mobile devices is crucial to the success of any 3D virtual tour. 3D VIRTUAL TOURS IN A BOX. As a part of this service, we ship a complete 3D Virtual Tour Kit to your location, fully equipped with a 4K camera, a monopod, a cell phone with software installed that syncs up with the GTMA servers for real-time uploading, simple step-by-step instructions, and return packaging. All you have... Web maintenance + support that helps prevent issues before they become a problem. Includes technical SEO, Google Search Console, Analytics + Tag Manager setup, quality assurance, training, AI-powered accessibility, compliance, and more. WEB MAINTENANCE + SUPPORT. Your website is crucial to your company's success, so keeping it updated, secure, and running speedily shouldn't be left up to chance. As an experienced web development agency, we prefer taking a proactive approach to web maintenance, security, and monitoring. Whether you need upkeep and support for a small, medium, or large site, our web experts have the necessary tools and skills to manage and maintain a healthy website. Let GTMA focus on keeping your site fast and secure so you can focus on growing a successful business. SOLUTIONS FOR HOSTING, MAINTENANCE, + SECURITY. Maintenance can prevent many issues on your website before they become a problem. A fast, secure, updated site allows your clients and customers to experience consistency across platforms and helps improve your ranking on Google search results. Sites hosted and managed by GTMA ensure optimal performance and responsiveness at all times. SECURITY. Keeping your WordPress core, themes, and plugins up-to-date means you have the latest security patches in place to protect your site from malicious hackers and spambots. Read more about WordPress Security here. PERFORMANCE. How you add new images and content has a significant impact on load time and often goes unnoticed if you aren't regularly checking. With our monthly performance reports, you'll always know exactly how your site is performing. VISIBILITY. View all changes and updates made to your site that month. Our monthly care reports show an overview of your site health in major categories like performance, security, uptime,... Intuitive, responsive, conversion-driven, and purpose-built websites designed to meet objectives & exceed client expectations. Specializing in WordPress, our skilled developers can provide the best website on any CMS platform. WEB DESIGN + DEVELOPMENT. Greet your customers in style with custom, all-in-one business solutions from the web design and development experts at GTMA! Our creative agency builds custom websites and offers premium web services for clients in multiple industries across the country. As a trusted partner, GTMA works directly with clients to better understand their business objectives and audience needs to develop a custom tool that helps meet their goals. Four Lines - Double Bend - White OUR APPROACH. All roads lead back to one central resource, a digital hub, for all that encompasses your brand. Your website is not only the foundation of your digital marketing strategy but a framework for building a successful business. Rarely are website themes one size fits all. At GTMA, our professional design and development team takes ideas from concept to reality by creating custom, fully-functional WordPress websites that are purpose-built to achieve your specific goals. With over a decade of experience, our web-obsessed team of engineers has done it all. A few of our favorite industries and projects types we work on include: EXAMPLES OF OUR WORK. BUSINESS-TO-BUSINESS (B2B). Professional, success-driven B2B web solutions that help grow and strengthen our partners’ relationships with company decision-makers within their target audience. READ SUCCESS STORY BUSINESS-TO-CONSUMER (B2C). Custom, purpose-built B2C websites and solutions that attract consumer traffic, drive conversions, and set your business up for success. READ SUCCESS STORY HOSPITALITY. Visually engaging and easy-to-navigate travel and hospitality websites with integrated tools like online stores and event... Capturing your story + creating stunning imagery using our full range of techniques & years of experience. Taking all aspects of your marketing campaigns into consideration to visually optimize your content strategy. PHOTOGRAPHY. We know that your business is so much more than the brick and mortar that surrounds you. The founders of GTMA brought their experience in the Hollywood creative arts industry to set a new standard for high-quality professional photography for marketing. Our award-winning creative services team has a well-established history of creating stunning imagery that tells an entire story through a single shot. In most marketing and advertising campaigns, the imagery is the most important element and must captivate the attention of target consumers whether it be online on social media or a website, on digital billboards, or in print magazines or brochures. Professional marketing and advertising photography helps establish your business and lend credibility. When done well, it also represents your product or brand in a way that expresses a feeling or elicits emotion. PICTURE THIS! Imagery is everything and a necessity for making lasting online impressions. If a picture is worth a thousand words, then professional photography may speak volumes about your business. People make a first impression in-person within seconds, but users online form opinions within a fraction of a second. And as the digital realm becomes more visually adept, so does the expectation of your target audience. GTMA DELIVERS THE DETAILS. What has set GTMA apart from other digital marketing agencies and production companies is our expertise in developing sensational creative content that tells a captivating story for our clients. The intended use and required skills are different for each industry, which is why proper... Strategic storytelling through organic social content that highlights the unique spirit of your community. Blending AI-enhanced caption curation with a human touch, we craft original posts that spark engagement, strengthen brand identity, and build lasting relationships with your audience. ORGANIC SOCIAL MEDIA. Strategic storytelling through organic social content that highlights the unique spirit of your community. Blending AI-enhanced caption curation with a human touch, we craft original posts that spark engagement, strengthen brand identity, and build lasting relationships with your audience. Now Powered by EvernodeAI Learn More With billions of active social network users worldwide, social media marketing is a top tool companies are using to connect with their customers, share information and updates, and position themselves as key players among the competition. Armed with our expert social media strategy, we reach the millions of Americans who have incorporated digital platforms into their everyday lives, capturing the attention of potential customers and reinforcing customer retention. Our experienced creative marketing agency can leverage a variety of social media platforms — including Facebook, Instagram, Twitter, LinkedIn, Google My Business, and more — that boost your brand awareness and your ROI! HYPER-LOCAL DIGITAL MARKETING. At GTMA, our goal as creative marketers is not to try and convince the world to switch from Coke to Pepsi, but rather to tell compelling stories to a very specific targeted group of people, build up the value of your business online, and help meet your marketing objectives. Applying a proactive hyper-local marketing strategy, our social media specialists make data-driven decisions using specific tools to generate interest and engagement. Our team of passionate storytellers and social junkies manage and monitor your social media, as well as create and publish custom, ethical, story-driven content daily in the voice... Planning + buying the most appropriate ad placements & required budgets to achieve your business objectives. Utilizing many premier partnerships and leveraging digital ad platform tools to tell stories & generate leads. MEDIA STRATEGY. Digital advertising is a powerful, fast-evolving tool for generating real business results. At GTMA, our paid media strategies go beyond basic PPC optimizations—focusing on data-driven performance across every stage of the funnel. We activate campaigns across Google Ads, Meta (Facebook & Instagram), Microsoft Ads, and more—using a mix of Search, Display, Performance Max, YouTube, Remarketing, and more to maximize leads, traffic, and ROI. Our paid media process: Design high-performing paid campaigns focused on lead generation and brand Start with a deep understanding of your business goals and KPIs Develop cohesive messaging and ad creative aligned with your brand Launch, track performance, and optimize continuously for results GTMA holds partnerships with top advertising platforms like Google, Meta (Facebook & Instagram), Yelp. and Microsoft Ads—giving us unique access and insights to power high-performance campaigns. From hyper-local targeting to national brand marketing, we specialize in paid search, social advertising, and lead generation strategies that drive real results.   OUR PARTNERS. LEAD GENERATION. GTMA is an experienced lead generation agency managing millions of dollars in annual spend on behalf of our client partners. PAID SEARCH Paid search is one of the most effective ways to capture high-intent traffic and turn it into real business results. At GTMA, we design and manage strategic PPC campaigns across Google Ads and Microsoft Ads, targeting users who are actively searching for solutions you offer. Whether you're aiming for lead generation, increased website traffic, or brand visibility, our search campaigns are built to convert. What We Deliver:... Combining various styles of cinematic storytelling, our GTMA production team specializes in finding fresh ways to tell your unique story. FILMMAKING + VIDEO PRODUCTION. Video marketing continues to be one of the leading elements of successful digital marketing strategies, giving people an interactive visual to pair with your brand's voice, as well as providing a boost to your website SEO ranking. With the rise in social media marketing, video content-curation apps, like Instagram and TikTok, and digital agencies claiming their expertise, everyone is "doing" video — but are they doing it right? What continues to set GTMA apart from other digital production companies in the Portland, Oregon area is our executive roots in the Hollywood film industry. LEAVE IT TO THE PROS. Our experience in filmmaking and digital production is vast, ranging from: Directing Oscar-level talent in feature films. Host, voice talent, or on-camera talent in numerous major motion pictures, network television shows, cable television shows, television movies, daytime television shows, and web series as either lead characters or guest-starring and co-starring roles. Writing, producing, directing, and successfully distributing several feature-length motion pictures. Traveling the world shooting a live-sports show for ESPN. International voice talent with clients like Kellogs, McDonald’s, Verizon, Fox TV, Pokemon, Fred Meyer, AirTran Airways, HP, Disney, and much more, recording an estimated 500+ nationwide radio and television voice-overs. Ownership/operations of a successful audio production studio that produced radio commercials for the likes of Leo-Burnett and Burrell Communications and produced numerous albums that sold thousands of online streams. As a full-service digital marketing and advertising agency with an award-winning creative services team, GTMA provides full-scale, high-quality video... Developing engaging, unique brand identities using research and competitive in-market analysis to back up our decisions. We build the foundational tools you’ll need to tell your unique story. BRAND DEVELOPMENT. GTMA’s experienced in-house team of creative professionals develop engaging and unique brand identities using research and competitive analysis to back up our decisions. Storytelling using these tools is imperative to a successful brand and a core feature of our branding agency services and capabilities.   Transforming the ideas that guide your brand message into captivating visual experiences. Bringing your story to life with custom animations and motion graphics built with existing assets or from scratch. ANIMATION + MOTION GRAPHICS Let's face it. People want to see exciting visual content from the businesses they love and trust. Animations are a great way to help convey a simple message or explain elaborate concepts in a cost-effective and visually appealing way. At GTMA, we transform the ideas that guide your message into a captivating visual experience! Our in-house creative services team develops custom animations and motion graphics that bring your story to life, whether that be from scratch or with your existing assets post-production. We are an award-winning video production company and studio, fueled by creativity and powered by skill (and coffee), with a focus on creating stunning content for our partners. Whatever you need — an animated logo, branded GIF, explainer video, 3D product animation, and more — GTMA has the expertise and creative drive to boost your ROI and brand visibility for every client, from small B2C companies, B2B corporations, and other agencies. Animations, like explainer videos, are becoming increasingly popular. Animated explainer, training, or how-to videos are not just shared on YouTube; they are effectively used all over the web, from your company's website to an email marketing campaign. Branded and micro-animations can breathe life into your company's online personality. As visual storytellers, our full-service digital marketing and advertising agency designs interactive micro-animations that help guide users as they navigate your website and keeps them engaged every step of the way. Four Lines - Black ONLY 10% OF INFORMATION IS REMEMBERED THREE DAYS LATER WHEN... Guiding clients through the tangled web of digital tools, like Google Analytics. Providing a real-time dashboard followed up by strategic support and transparent monthly reporting. ANALYTICS + ANALYSIS Digital analytics is foundational to a data-driven marketing and advertising agency. GTMA guides our clients through the tangled web of tools (like Google Analytics) and provides a real-time dashboard followed-up by strategic support and transparent monthly reporting. "You get what you measure. " — Jack Welch WHAT WE MEASURE. Our expert digital marketing and advertising strategists continually measure and assess the data, then adjust our tactics to achieve the desired result and attain a competitive advantage for our client partners. Some of the more common platform KPIs we benchmark across all our digital platforms include: cost-per-click (CPC), impressions, reach, click-through rate (CTR), and landing page views. As your strategic partners, we make sure every dollar spent on your marketing campaigns provide value. The quality of your on-site traffic is paramount. Quantity is great but it does not always lead to your desired results. We measure quality by analyzing time spent on site, the average number of page visits per session, and goal completions associated with each traffic source. As a data- and research-focused agency, we promote ongoing training and advancement of the Google Analytics certification process for every team member in each service department at GTMA. Data-driven decisions are built into the fabric of our marketing agency. HOW WE MEASURE. Google Analytics helps inform us of what our users like and do not like. Each client, brand, or product has a different story to tell and therefore has a unique target audience. At GTMA, we tailor our... Integrating several SEO tactics to enhance organic search results both on and off your website. Our “white-glove” reputation marketing includes dashboard access & third-party management to online dialogue about your brand. SEO + REPUTATION MARKETING. Search Engine Optimization (SEO) is a technique used to maximize exposure to the content on your multifamily website to achieve high-ranking results on organic (unpaid) search queries. In other words, it helps increase the quantity and quality of the traffic to apartment rental websites through organic search engines. Our white-glove reputation marketing service leverages EvernodeAI to monitor and respond to 1–5 star reviews across major platforms—Google, Yelp, Apartments. com, and more. With real-time response capabilities and dashboard access, we manage your brand’s online dialogue swiftly and professionally. Each optimized interaction not only enhances resident satisfaction but also supports your community’s local SEO performance and digital visibility. Now Powered by evernodeai Learn More SO, WHY DO I NEED IT? Why does it matter to "SEO" the digital business listings and brand content of your multifamily marketing agency? Today's consumers are accustomed to searching online for everything - from driving directions to trending news, product descriptions to personalized advice, and so on. Search engines like Google and Microsoft Bing exist as a living index of everything on the web, and their purpose is to find and retrieve relevant results for each and every search query. SEO work ensures that your business and multifamily communities can be found online and be in the consideration set for user searches for your industry, products, services and geography. Websites should be dynamically growing, changing, and adapting to consumer and multifamily market needs. Good SEO work should be an ongoing process as it... Cultivating ideas and creating engaging visual experiences through typography, imagery, color, and form. Strategically selecting color hues, fonts, patterns, and other components to produce eye-catching graphic designs. GRAPHIC DESIGN. Our foundation as a creative marketing agency and what continues to set GTMA apart is our ability to develop sensational creative content and tell captivating stories for our clients. Our passionate graphic design team cultivates ideas and creates experiences that bring your brand identity to life through typography, imagery, color, and form. A good story begins with a backdrop. The best branding and design agencies know it is of paramount importance to fully understand the needs of your client and the purpose of the intended project before kick-off. With GTMA, it all starts with research. Our professional in-house creative team explores your brand guidelines and identity, making data-driven decisions, and combining different elements to tell your brand's compelling story. We strategically select colors, fonts, patterns, and other components to create eye-catching visuals of your brand's personality. BRAND COLLATERAL + PRINTING. Good collateral design starts with a solid understanding of your brand — what it stands for, the look and feel, the tone — and the objectives you want to achieve. Whether your project is hand-held or sky-high, every element works as a tactile extension of your brand's visual identity. Poorly executed collateral designs can do far-reaching damage to your brand's reputation. From building signage to business cards, mailers to website design, our experienced creative team strategically designs each piece of material with a specific objective in mind. As a full-service digital marketing and advertising agency, GTMA can develop, design, and deliver your brand identity and message in both... ## Success Stories SERVICES PERFORMED FOR THIS CLIENT NAMING. VERBAL IDENTITY. VISUAL IDENTITY. LOGO DESIGN. BRAND GUIDEBOOK. COLLATERAL DESIGN. BRAND GUIDEBOOK We developed a comprehensive Brand Guidebook to anchor Pratum’s new visual and verbal identity. From color hierarchy and typography to texture and photography direction, every element reinforces the brand’s promise: take root with us. next prev BRAND IDENTITY The Pratum logo retains modernity and simplicity with a stylized wordmark featuring an iconic growing “P” as a standalone emblem. Inspired by an open field — greenery, fresh air, and sunshine — the system is balanced by clean color blocking and confident, thin lines. 2024 Naming, Brand Identity, & Collateral Design — Pratum Companies. BORN FROM THREE, UNIFIED AS ONE Pratum Companies emerged from the merger of Edgewood Management, Presidential Service Industries, and FCRE Compliance & Leasing — three established real estate companies coming together as one integrated brand. GTMA partnered with the team in Washington D. C. to develop a name, identity, and verbal voice that speak to a single, unified mission. COLLATERAL & APPLICATIONS From letterhead and business cards to apparel, notebooks, lanyards, and social profiles, every Pratum touchpoint was crafted to reinforce the brand. Each application carries the wordmark, the “P” emblem, and the warmth of the brand’s natural color palette — so the Pratum identity feels cohesive and confident across every print and digital surface. A NEW NAME, A UNIFIED VISION next prev CLIENT COMMENTS “ ” “ ” next prev At A Glance Project Overview Client / Partner 10+ Multifamily Communities (Class A Luxury to Workforce Housing) Market National Portfolio (including Austin, Charlotte, Dallas, and Ocoee) Services Organic Social Strategy, Content Development, Performance Analysis Tech Engine EvernodeAI Piloted by GTMA GTMA Focus Social Discovery & Engagement Optimization Core Outcome Proving that visual storytelling drives reach, not hashtag volume The Challenge: "The Visibility Illusion" For years, the multifamily industry has operated under the assumption that 20–30 hashtags are a prerequisite for discovery. Clients frequently prioritize these "metadata" tactics over the creative narrative. GTMA needed to prove whether this effort was driving "Hearts and Homes" or simply creating digital noise. The goal was to move our partners from "Manager Mode" (checking boxes) into "Marketer Mode" (telling stories). The Strategy: A Data-Driven Side-by-Side Leveraging EvernodeAI to track real-time performance, we executed a split-test strategy across 10+ properties, including Gold-tier communities like Alibi at Lake Lilly and Silver-tier properties like Sienna at the Thompson. Variable A (High Density): Posts utilizing 10–20 broad and hyperlocal hashtags. Variable B (Minimalist): Posts utilizing 3–5 highly specific, categorical hashtags. The Benchmark We tracked Views, Reach, and Interactions over a 30-day period to see if "Variable A" could consistently outperform "Variable B. " Instagram Metrics Explained: Views The number of times your content was played or displayed. Learn More Instagram Post Reach This metric counts reach from the organic or paid distribution of your post, including if it was boosted. Reach is only counted once if it occurs from... At A Glance Project Overview Client / Partner EvernodeAI Sector Multifamily Primary Use Cases Reach optimization, content planning, hyper-local social, portfolio messaging Key Platforms Facebook, Instagram, Google Business Profile GTMA Focus Scalable, on-brand social execution Core Outcome Smarter distribution, simpler execution The First Comment Approach The Challenge Social posts with external links in the caption often face weaker distribution, even when the content itself is strong. GTMA needed a way to preserve traffic opportunities without reducing organic reach. The Insight Meta tends to reward content that keeps users on-platform. That makes link placement just as important as the message itself. The Solution With EvernodeAI’s First Comment feature, GTMA can publish cleaner captions while automatically placing the call-to-action link in the first comment, helping balance reach and traffic more effectively. Why Link Placement Matters A small publishing adjustment can meaningfully change how a post performs. Approach Distribution Traffic Outcome Link in caption Lower Drives clicks, but can hurt reach No link in caption Higher Better visibility, weaker traffic path Link in first comment Balanced Supports both reach and traffic More Ways EvernodeAI Supports GTMA Beyond First Comment automation, EvernodeAI helps GTMA improve visibility, consistency, and efficiency across the full social workflow. Grid Preview A broader visual view of content planning  Instead of limiting preview functionality to Instagram alone, EvernodeAI helps GTMA review how content appears across channels for stronger campaign balance and brand consistency. Post Planner Faster monthly content planning  EvernodeAI supports higher publishing frequency by helping teams generate post ideas... FOUR Communities Optimized PAGE 1 Rankings Achieved AI SEARCH (SGE) Inclusion RESULTS in < 90 Days Client Snapshot Project Overview Client Berkshire Residential Investments Industry Luxury Multifamily Properties 4 Communities Markets San Jose, Charlotte, Miami, Hackensack Services GEO, SEO, Blogging, Analytics   THE CHALLENGE Luxury apartment communities compete in extremely saturated search markets. Key Obstacles Included: Dozens of properties competing for the same keywords Slow traditional SEO timelines The rise of AI-generated search results Growing renter searches for amenities, lifestyle, and location-based queries GOAL: Increase visibility in both Google search results AND AI-generated search experiences. THE STRATEGY GTMA implemented a multi-layered search visibility strategy across four properties. Strategy Pillars: 1 AI-Optimized G. E. O. Articles  Content structured specifically for: Google SGE AI Overviews "People Also Ask" 2 High-Intent Blog Publishing Targeting renter searches like: location + amenities floor plans lifestyle searches neighborhood queries 3 Technical SEO Optimization Improvements included: keyword-optimized headers structured content formatting enhanced crawlability AI-friendly content structure Featured Properties Properties Included: Aire Apartments San Jose, CA Berkshire Ballantyne Charlotte, NC Berkshire Coral Gables Miami, FL Reveal Hackensack Hackensack, NJ Results in 90 Days 1. Page 1 Google Rankings Previous Next Aire Apartments – San Jose, CA Page 1 Ranking Example Results: “Apartment Living in San Jose” “Luxury Apartments in San Jose” IMPACT: Appearing in one of the most competitive rental markets. Berkshire Ballantyne – Charlotte, NC Page 1 Ranking Examples: “Luxury apartments in Ballantyne Charlotte NC” Additionally, long-tail floor plan searches began appearing in AI-powered results. IMPACT: This... WINERYHUNT. Created by our agency partner, Brian Richardson of Vinbound Marketing, WineryHunt is an online membership program for wine lovers in Oregon, Washington, and Sonoma County. Each year, they highlight 40 incredible wineries in twelve different regions throughout the Pacific Northwest, offering wine discounts in one region per month. Customers can browse wineries by unique categories and submit booking requests directly through the WineryHunt website. The site also features wine tasting routes with specific pockets of wineries that share a similar theme and can be visited in a day or weekend trip. Each route includes a wine tasting itinerary, driving directions, images, and video clips of the featured wineries along the way. SERVICES PERFORMED FOR THIS CLIENT. ANIMATION + MOTION GRAPHICS BRAND DEVELOPMENT COLLATERAL + PRINTING FILMMAKING + VIDEO PRODUCTION GRAPHIC DESIGN THE CHALLENGE. Because WineryHunt is mostly an experiential service, our client felt that it was important to offer premium, high-quality, tactile marketing materials. This would give customers something concrete that they could hold onto or deliver to loved ones as a gift. THE STRATEGY. To appeal to our target audience of high-class wine connoisseurs, we needed to create a product to speak in the visual language of luxury and immersion travel experiences. Previous versions of the WineryHunt print collateral collection included a simple color-coded map and illustration on a fold-out brochure design. Our challenge was to deliver something elegant and memorable. TARGET AUDIENCE: The target demographic for this project was high-class wine enthusiasts. GOAL: To deliver a product... RAKIT. Make some noise! RAKIT is the ultimate device for the ultimate fan. A compact, customizable megaphone device fully equipped with LED lights, scratch-resistant beads, impact-resistant acrylic design, and more, RAKIT is perfect for parents and fans of any sport. SERVICES PERFORMED FOR THIS CLIENT. ANIMATION + MOTION GRAPHICS. GRAPHIC DESIGN. FILMMAKING + VIDEO PRODUCTION. THE CHALLENGE. Our client had a new product design for an enhanced megaphone device that allows fans to cheer along and make a RAKIT. Working with a limited budget, RAKIT asked the creative experts at GTMA to produce a video showcasing their product that could aid crowdfunding and other marketing efforts. THE STRATEGY. Because this was a brand new product with no existing inventory, we needed to showcase the device itself and explain the functionality in a visually appealing way. We used their existing 3D CAD files to create a short animation that displayed the product spinning and coming apart. The motion and separation allowed us to highlight the different components and features that make up the RAKIT device. TARGET AUDIENCE: The target demographic for this project was parents of high school and collegiate athletes, as well as companies and corporations — like colleges, universities, or national franchises. GOAL: To supplement fundraising efforts. OBJECTIVE: To highlight the unique attributes of the product and explain its purpose in a simple way. next prev RAKIT’S SUCCESS. RAKIT's animated project was a unique opportunity for GTMA to combine 3D animation with our video editing and post-production graphic design... THE COTTAGES OF COLLEGE STATION. Providing off-campus housing to Texas A&M college students, The Cottages of College Station strives to offer the best resident life experience possible while creating a tight niche community that is embedded in Texas A&M Culture and tradition. The upscale cottage-style community features 1-5 bedroom apartment options and boasts a beautiful amenity suite including a resort-style pool, 24-hour fitness center, gourmet coffee bar, spacious dog park, game room, and curated events for residents and their friends. SERVICES PERFORMED FOR THIS CLIENT. LEAD GENERATION. SOCIAL ADVERTISING. SOCIAL MEDIA MANAGEMENT. CUSTOM AD CREATIVE. THE CHALLENGE. Because there are thousands of choices for off-campus student housing in and around the area, The Cottages of College Station hired the media strategy experts at GTMA for assistance boosting their online social presence, reaching their target audience, and driving qualified traffic to their site. THE STRATEGY. Both the organic and paid advertising campaigns targeted college students and their parents using hyper-local and story-driven content. Our lead generation and social advertising teams operated on all cylinders on behalf of The Cottages of College Station, running a variety of ads on premiere platforms to specific target audiences. The campaign reported in this story ran from January to May of 2019. Google Search Ads. Regional Targeting. Google Display Ads. In-Market; Remarketing; similarto Remarketing Audiences. YouTube Bumper Ads. In-Market Audiences. Gmail Ads. College Student Audience. Yelp CPC. Hyperlocal Targeting. Waze Geo-Targeting Ads. Lookalike; Geo-Targeting; Remarketing Audiences. Facebook Social Ads. Instagram Social Ads. THE RESULTS. GOOGLE ADS.... KOMPRISE. This Silicon Valley startup company has a dedication to solving the challenges of unstructured, exponential data growth in enterprise businesses and organizations. visit site visit site SERVICES PERFORMED FOR THIS CLIENT. WEB DESIGN + DEVELOPMENT. UNIQUE DEVELOPER SOLUTIONS. Custom mega-menu. Third-party integrations. Custom build based on the Roots Sage theme. Webpack. Laravel Blade for templating. SASS. Bootstrap 4. slickcarousel. js for content + image sliders. CUSTOM MEGA MENU. Many mega-menu implementations in WordPress are cumbersome and not intuitive. Our experienced web developers made great efforts to create a menu for the Komprise site as simple and integrated into the native WordPress workflow as possible. You can build this menu without ever leaving the standard WordPress menu screen. The menu itself is pretty common, but we have not seen an implementation this clean. And it keeps getting better! THIRD-PARTY INTEGRATIONS. Most of the third-party integrations used by our clients are built into WordPress. In this case, there was no suitable integration with Pardot - the B2B marketing automation tool used by Komprise. Our web team used web form hooks through a form creation tool to transform the data and post it to a Pardot URL. Previous integrations required a unique form for every action the client wanted to track, even though the fields were the same on each. We found a way to use the same form to submit to multiple form handlers and allow the client to quickly and easily customize where they wanted each submission. In the end,... 10 FOLD. As a SILICON VALLEY PR company, 10Fold knows the startup scene from top-to-bottom. We worked closely with their team to develop a new site that would help spread their message and act as a model for their existing and future clients that are generally in and around the tech arena. visit site visit site SERVICES PERFORMED FOR THIS CLIENT. WEB DESIGN + DEVELOPMENT. UNIQUE DEVELOPER SOLUTIONS. Custom content blocks. Custom events plugin. Custom build based on the Roots Sage theme. Webpack. Laravel Blade for templating. SASS. Bootstrap 4. aos. js for scroll animations. featherlight. js for responsive modals. slickcarousel. js for content + image sliders. CASE STUDY CONTENT BLOCK. Using the case study block is a great way for 10Fold to show off their sccuessful client campaigns. We built a custom post-type and a custom layout for the individual case studies. By adding each case study to a custom content block, the 10Fold team can pick a few stories to feature on any webpage where they are particularly relevant. SERVICES CONTENT BLOCK. There are several different ways a company can describe the services they provide on their site. While some companies’ services require just a few words and an icon to get the point across, others like 10Fold work in complex verticals and need a little more room for explanation. We built 10Fold’s custom services content block to allow ample space for each service description without making the page a mile long. CUSTOM EVENTS PLUGIN. There are plenty... DIAMANTI. Diamanti is a Silicon Valley startup company that develops solutions that address enterprise requirements for managing applications and data with container-based hybrid clouds. We helped build their website with unique features to grab users’ attention and help Diamanti stand out online. visit site visit site SERVICES PERFORMED FOR THIS CLIENT. WEB DESIGN + DEVELOPMENT. UNIQUE DEVELOPER SOLUTIONS. Scroll animations. Sortable resources. Custom build based on the Roots Sage theme. Webpack. Laravel Blade for templating. SASS. Bootstrap 4. aos. js for scroll animations. featherlight. js for responsive modals. slickcarousel. js for content + image sliders. SCROLL ANIMATIONS. To generate interest and create a modern feel, we added motion to animate the content onto the page as the user scrolls. We built this animation into the theme, so there is no required interaction from the site admin or user when adding a new page or section. SORTABLE RESOURCES. The Diamanti team produces several white papers, datasheets, and webinars to showcase their poducts and services. The challenge for the web developers at GTMA was to create a solution that would allow the user to easily find what they were looking for. Creating custom taxonomies for the media type and topic allowed us to do just that. CBRS ALLIANCE. Our web development team helped build a website for the company CRBS Alliance — an organization that supports the development, commercialization, and adoption of LTE solutions for in-building, industrial IoT connections, and public spaces. Visit site Visit site SERVICES PERFORMED FOR THIS CLIENT. WEB DESIGN + DEVELOPMENT. UNIQUE DEVELOPER SOLUTIONS. Custom mega menu. Custom build based on the Roots Sage theme. Webpack. Laravel Blade for templating. SASS. Bootstrap 4. lickcarousel. js for content + image sliders. CUSTOM MEGA MENU. Many mega-menu implementations in WordPress are cumbersome and not intuitive. Our experienced web developers made great efforts to create a menu for the CBRS site as simple and integrated into the native WordPress workflow as possible. You can build this menu without ever leaving the standard WordPress menu screen. This mega-menu is the next iteration of the project we developed for Komprise, and it keeps getting better! THE CLIENT. Lincoln Property Company is one of the largest diversified real estate firms in the US, with development and investment properties in more than 450 cities in the US, and some 10 cities in Europe. The company began by building garden apartments in the Southwest then expanded into commercial development projects. Aside from its residential and commercial constructions, it develops retail, office, industrial, and mixed-use properties in greater than 200 global markets. It also provides student housing and property management services. SERVICES PERFORMED FOR THIS CLIENT. ANIMATION + MOTION GRAPHICS. BRANDING + GRAPHIC DESIGN. CONTENT CREATION. FILMMAKING + VIDEO PRODUCTION. THE GOAL. To make the three-day virtual conference a connected experience. To bring up the overall production value in advance. THE OBJECTIVE. To boost conference engagement. To create high-quality consistent branded content. THE CHALLENGE. Due to a global pandemic and stay-at-home orders, Lincoln Property Company had to take a different approach to their annual internal leadership conference. In September of 2020, they reached out to GTMA for assistance in creating polished, branded visuals for their first online conference, the LPC Collective. Their challenge was to make the three-day virtual event look and feel like one connected experience, as it would in-person. THE STRATEGY. Acting as a creative consultant and partner, our award-winning visual production team walked LPC through an overall plan of developing cohesive content to make the three days of the conference feel more engaging and consistent. To meet these goals, GTMA employed the following strategies: STEP ONE.... SONDORS. It all began for SONDORS in February 2015, with the launch of SONDORS Original Electric Bike, attracting worldwide attention through one of the most successful crowdfunding campaigns in history. In keeping with the momentum, SONDORS launched two additional multi-million dollar campaigns - all within the same year. SERVICES PERFORMED FOR THIS CLIENT. CREATIVE AD DESIGN. FILMMAKING + VIDEO PRODUCTION. SOCIAL MEDIA CAMPAIGN. EMAIL MARKETING. LEAD GENERATION + SOCIAL ADVERTISING. PUBLIC RELATIONS. WEB STRATEGY + DEVELOPMENT. CROWDFUNDED EBIKE. Our task at GTMA was to launch a campaign on the crowdfunding platform Indiegogo, for the lightest electric bike on the market by the revolutionary industry-disrupter, SONDORS. ECOMMERCE DIGITAL MARKETING. $1. 2M RAISED. $20K SPENT ON THE CAMPAIGN. SOCIAL ADVERTISING CAMPAIGN. 5000% INCREASE IN AUDIENCE ENGAGEMENT ON INSTAGRAM. over 3. 8M INCREASE IN PAGE VIEWS. 2. 2M USERS. CONTENT CREATION. next prev PACIFIC CONSTRUCTION & DEVELOPMENT. Pacific Construction & Development is a growing general contracting company in Central Oregon that builds single and multi-family homes, commercial buildings, and custom homes. While they repositioned themselves as more than just a residential home builder to a full-service construction and development company, PCD asked the web development experts at GTMA to help build a site that communicated their rebrand. Visit site visit site SERVICES PERFORMED FOR THIS CLIENT. WEB DESIGN + DEVELOPMENT. UNIQUE DEVELOPER SOLUTIONS. This project rolled in with big dreams on a small budget. Our web development team ended up using the Divi theme to hit the ground running and give PCD the flexibility they needed. Divi is an incredible tool that gives small businesses a way to get beautiful designs without all the custom development; the PCD web project required a few elements Divi did not already have built-in. CUSTOM STAFF POP-UP MODULE. The designer had a specific approach for the staff page that our web team needed to implement in a way that would be simple to manage and easy to integrate with Divi. We accomplished this using some standard WordPress tools—like Custom Post Types, Custom Fields, and Shortcode—and styled it up to the spec. Although builder themes like Divi have some limitations (like looking repetitive), with the right approach and an experienced design + development team at the wheel, it can blossom with unique elements and a custom look. Built with Divi. featherlight. js for custom staff popup. LETTUCE ENTERTAIN YOU ENTERPRISES. Lettuce Entertain You Enterprises has 120+ locations with 6,000 employees across 15 divisions and 35 different marketers working for those different divisions. When they came to GTMA, there was a huge need to centralize marketing under a single leader and create a process that utilizes the scale of the business to propel their 50 different restaurant brands forward. SERVICES PERFORMED FOR THIS CLIENT. CONTENT CREATION. DIGITAL MARKETING TRAINING. SOCIAL MEDIA CONSULTING. SOCIAL MEDIA INFLUENCER PROGRAM CREATION. WEBSITE STRATEGY. RPM RESTAURANTS. RPM Restaurants, LEYE’s newest addition at the time with partners Bill and Giuliana Rancic, needed marketing support and a social media strategy for the big launch. $2M REVENUE BROUGHT IN MONTHLY WITHIN THE FIRST SIX WEEKS OF THE LAUNCH. LEYE SUCCESS. We helped launch a unified brand website under LEYE and curated social posts generated by the marketing team for restaurant brands like: RPM M Burger Osteria Via Stato Naoki Sushi Ramen San Dance Studio Joe’s Seafood, Prime Steak, & Stone Crab Shaw’s Crab House ... and LOTS more! Visit site BUILDING A FANBASE. From zero to 50,000+ followers for RPM Steak, RPM Italian, Lettuce Entertain You, Eiffel Tower Restaurant, M Burger, Studio Paris (Now Dance Studio). next prev THE 300. 300 South Wacker, otherwise known as The 300, is a 36-story class A office building located along the Chicago River on the coveted Wacker Drive. Owned and operated by Golub & Company, and designed by renowned architecture firm A. Epstein & Sons, the building boasts unobstructed 360-degree views of the Chicago skyline and features smaller floorplates of 16,000 square feet, allowing small to mid-size companies to occupy full floors. After a multi-million dollar renovation, The 300 features a lobby entrance that allows two comfortable seating areas, a stationary food truck with a rotating selection of cuisine, a coffee bar, the fast-casual Mexican restaurant Dos Toros Taqueria, a bike room with direct access from Wacker Drive, a group exercise and yoga studio, and an updated fitness center and conference spaces. SERVICES PERFORMED FOR THIS CLIENT. SOCIAL MEDIA MANAGEMENT. SOCIAL ADVERTISING. SNACKABLE CONTENT CREATION. THE GOAL. To showcase The 300 as a revitalized office option for Chicago businesses. THE OJECTIVE. To build brand awareness. THE CHALLENGE. GTMA was tasked with reinforcing Golub & Company’s goal for the 300 South Wacker project: to cast a spotlight on its attractive location, amenities, and tenant experience that today’s workforce seeks. THE STRATEGY. We focused on the unique qualities and selling points of this specific project — and there are PLENTY! — to help them stand-out in a highly saturated market. The boutique office high-rise in the heart of the Chicago Loop offers amenities and tenant services like none other. This sophisticated building is... CONTOUR ON CAMPBELL. CONTOUR's collection of contemporary homes feature expansive indoor and outdoor living experiences with culinary-inspired appliances, beautiful wood floors, lavish bathroom suites, and large private garden terraces offering up to ~702 square feet of outdoor living space. SERVICES PERFORMED FOR THIS CLIENT. PHOTOGRAPHY. SOCIAL ADVERTISING. SOCIAL MEDIA MANAGEMENT. VIDEO PRODUCTION. LEAD GENERATION. PHOTOGRAPHY next prev CONTOUR’S SUCCESS. Throughout the campaign, our media strategy team closely monitored and tracked the data. In the first four months of the campaign (January - April of 2019), 11 sales can be attributed directly to GTMA. From then on, traffic continued to increase and the entire community sold out several months in advance of the target date of October 2019. MEDIA STRATEGY. By keeping an eye on the analytics, we were able to optimize based on conversion data (ex. location, interests, existing buyer demographics) and update our ads to match the condo availability and maintain high CTRs with relevant leads. LEAD GENERATION. From January to May 2019, we saw a dramatic increase in traffic to the CONTOUR website. 128% INCREASE IN NEW USERS. 129% INCREASE IN PAGE VIEWS. 350% INCREASE IN DISPLAY TRAFFIC. 108% INCREASE IN DIRECT TRAFFIC *Data in comparison to the previous period. GOOGLE CPC. 337% INCREASE IN GOOGLE CPC FOR NEW USERS. 100+ CONTACT FORM SUBMISSIONS. 67. 46% OF ALL NEW USERS BROUGHT TO THE SITE DURING CAMPAING LIFETIME. 74 ONLINE AD LEADS. display ads. next prev SOCIAL ADVERTISING. From January to April 2019, CONTOUR received direct sales and numerous... SERVICES PERFORMED FOR THIS CLIENT. PHOTOGRAPHY. WEB DESIGN + DEVELOPMENT. SOCIAL ADVERTISING. COLLATERAL + PRINTING. VIDEO PRODUCTION. PHOTOGRAPHY. As a nationwide brand, IMT was in need of. a tasteful and cohesive apartment photography aesthetic. GTMA delivered gorgeous shoots that touched on that need. next prev WEB DESIGN. The IMT Residential website encompasses each individual property and needed the capability to offer residents an online portal system, interactive leasing, and more; refined apartment searches by city, state, zip, and even floorplan and rental price - plus the ability for residents to access a portal for payments, maintenance requests, and more. Visit site Visit site SOCIAL ADVERTISING. Although IMT has properties across the country, each IMT community shares similar values and branding, and needed our online expertise help to reflect that messaging in the digital world. GTMA transformed their blank slate into a thriving online network, where monthly photo contests and social partnerships unite a nationwide IMT brand. ORGANIC SOCIAL. IMT is an established nationwide brand, yet they lacked a digital presence before partnering with GTMA. Although IMT has properties across the country, each IMT community shares similar values and branding and needed our online expertise to help to reflect that messaging in the digital world. GTMA transformed their blank slate into a thriving online network managing organic social media over 30 properties, where monthly photo contests and social partnerships unite a nationwide IMT community. IMT’s service-oriented business model is close to our own heart, and we’ve worked diligently to bring IMT... SERVICES PERFORMED FOR THIS CLIENT. PHOTOGRAPHY. WEB DESIGN. SOCIAL ADVERTISING. VIDEO PRODUCTION. COLLATERAL + PRINTING. PHOTOGRAPHY. Boca City Walk is packed full with modern amenities and serves as a stunning modern gem while remaining completely aligned with the local area. Our apartment photography campaign delivered images that captured the bright modern vibe that is Boca City Walk. next prev VIDEO PRODUCTION. The apartment videos we produced for Boca City Walk not only capture the essence of resort-style living at this Boca Raton stunner, they also effortlessly incorporate the community’s branding into the video design with a text display mirroring Boca City Walk’s logo. next prev SOCIAL ADVERTISING. One shining star throughout the campaign was the implentation of our Search + Social influencer strategy for Boca City Walk, with the goal to boost SEO, drive relevant traffic to their apartment website, and create content that was useful and informational to both the current residents and the local community. Our first big project for Search + Social brought a local food tour and blooger to visit the property where we employed our internal visual production team to film a short introduction video. This was a great way to engage with the community and show prospective residents certain perks of Boca City Walk living! CLIENT COMMENTS. “ I DO NOT SAY OFTEN ENOUGH HOW WONDERFUL YOUR TEAM IS WITH OUR SOCIAL EFFORTS. MOST OF US KNOW THE LIFE OF PROPERTY MANAGEMENT IS HECTIC AND DIFFICULT, BUT GTMA ALWAYS MAKES MY DAY. GATEWAY WAS... SERVICES PERFORMED FOR THIS CLIENT. PHOTOGRAPHY. WEB DESIGN. SOCIAL ADVERTISING. COLLATERAL + PRINTING. PHOTOGRAPHY. The Highland Residences touts a boutique living experience, and the photography had to paint a full picture for prospective renters. From close-ups on fixtures, to wides and aerials, the Highland Residences came to life in the details. next prev WEB DESIGN. The Highland Residences proudly boasts a W3 award winning website featuring a custom responsive design, a mobile-friendly interface, and an interactive floorplan browser delivering live apartment availability to all future residents. SOCIAL ADVERTISING. GTMA’s PPC, social media, and social advertising campaigns were highly tailored to the culture and habits of Angelenos, putting the Highland Residences on track to meet their leasing goals and loving the community we’ve helped them build both online and off. COLLATERAL + PRINTING. It was crucial that the Highland Residences rise above the noise of an impacted Hollywood neighborhood. Our print campaign did more than list features; we transformed the Highland Residences into a story of its own with a newspaper-style print campaign. CLIENT COMMENTS. “ GTMA/RAZZ HAS BEEN OUR STRATEGIC PARTNER ON A NUMBER OF NEW LEASE UP PROJECTS. THEIR UNIQUE AND CREATIVE APPROACH TO MULTIFAMILY HAS YIELDED AMAZING SUCCESS. IT’S REFRESHING TO WORK WITH A MARKETING PARTNER THAT GETS IT, CONSISTENTLY PROVIDES SMART CREATIVE, IS RESPONSIVE, ORGANIZED, OPEN-MINDED, AND ULTIMATELY DRIVES RESULTS. ALEXIS SMOODY, MARKETING DIRECTOR, WOOD RESIDENTIAL SERVICES ” SERVICES PERFORMED FOR THIS CLIENT. PHOTOGRAPHY. WEB DESIGN. SOCIAL ADVERTISING. COLLATERAL + PRINTING. PHOTOGRAPHY. Views, views, and more views. Oh, and of course some gorgeous interiors of the luxurious loft style living. Block 17 is breathtaking community, and we’re proud to say that the photos show that off! next prev WEB DESIGN. The website incorporates a refined design, an emphasis on the dramatic apartment photography captured by our team, a user friendly experience and a focus on Block 17’s commitment to the surrounding community. Visit site Visit site SOCIAL ADVERTISING. A brand new construction, Block 17 started with no social presence and currently boasts a monthly audience of 38k and growing. Social advertising efforts showcased the breathtaking views and interiors, along with Block 17’s commitment to energizing the local neighborhood. One of the most successful campaigns to date, we’ve seen click through rates to the website skyrocket 98% month over month! COLLATERAL + PRINTING. Modern and refined, Block 17’s print campaign was designed to be a natural extension of the brand. As you can see, apartment branding can actually make a statement about the community and we helped Block 17 communicate their message through their mark. SERVICES PERFORMED FOR THIS CLIENT PHOTOGRAPHY. WEB DESIGN + DEVELOPMENT. LEAD GENERATION. SOCIAL ADVERTISING. VIDEO PRODUCTION. PRINTING + COLLATERAL. PHOTOGRAPHY We created a lifestyle look for the Dinerstein’s Sterling properties which painted a full picture for prospective student renters combining amenities, location, and atmosphere. These student housing communities were just about as fun to shoot as they look! next prev WEB DESIGN The website incorporates a refined design, a user-friendly experience, and a focus on Dinerstein’s innovative approach to developing multifamily communities. Visit site Visit site 2016 W3 Silver Award - Real Estate Website Category. GOOD STORYTELLING GENERATES LEADS + TRAFFIC Dinerstein had a story to tell that heavily involved social media, and they sought GTMA to help tell it. Student properties at the Sterling communities had enormous potential for social media activity, which GTMA leveraged right away, creating a social story for each individual community with student events, pool parties, virtal content, and online buzz. SOCIAL ADVERTISING We provided the Dinerstein portfolio with multi-faceted campaigns bringing each property to life on social media, and the results are remarkable. Nearly 20% of Facebook engagements lead to conversions on the website, meaning more people coming these communities to find homes. Whether we’re creating sleek storytelling for the Millenium lease-ups or Sterling’s student-focused engagement, the partnership between Dinerstein and our team at GTMA has built excitement for the unique story the Dinerstein portfolio exemplifies nationwide. CUSTOM VIDEO PRODUCTION FOR LUXURY STUDENT HOUSING next prev CLIENT COMMENTS “ I ENJOY WORKING WITH THE... SERVICES PERFORMED FOR THIS CLIENT. WEB DESIGN + DEVELOPMENT. LEAD GENERATION. SOCIAL ADVERTISING. PRINTING + COLLATERAL. WEB DESIGN. JOYA’s grandeur is aptly reflected online with a W3 award-winning website featuring a stunning user-friendly interface, and even allows prospective renters to explore layout options through a 3D interactive floorplan synced with real-time availability by unit. Visit site Visit site 2016 W3 Silver Award - Real Estate Website Category. GOOD STORYTELLING GENERATES LEADS + TRAFFIC. JOYA’s grandeur is aptly refelcted online with a W3 award-winning site featuring a stunning user-friendly interface paired with 3D interactive floorplans by unit. Whether prospect or resident, users have complete autonomy and enjoy a seamless user experience. SOCIAL ADVERTISING. As we highlighted that many exciting beats of JOYA’s construction, pre-leasing, and leasing, our team was able to deliver a significant increase in followers, likes, engagement, impressions, and website clicks to the tune of a successful lease-up. CLIENT COMMENTS. “ GTMA/RAZZ HAS BEEN OUR STRATEGIC PARTNER ON A NUMBER OF NEW LEASE UP PROJECTS. THEIR UNIQUE AND CREATIVE APPROACH TO MULTIFAMILY HAS YIELDED AMAZING SUCCESS. IT’S REFRESHING TO WORK WITH A MARKETING PARTNER THAT GETS IT, CONSISTENTLY PROVIDES SMART CREATIVE, IS RESPONSIVE, ORGANIZED, OPEN-MINDED AND ULTIMATELY DRIVES RESULTS. ALEXIS SMOODY, MARKETING DIRECTOR, WOOD RESIDENTIAL SERVICES ” SERVICES PERFORMED FOR THIS CLIENT. WEB DESIGN. LEAD GENERATION. SOCIAL ADVERTISING. PRINTING + COLLATERAL. VIDEO PRODUCTION. visit site WEB DESIGN. It started with the website. Being right on the water with access to boat slips and feet from the ocean, blue was a natural selection, but only in places where we wanted the future resident to look. It’s a custom responsive apartment website design focused on the future renter and the short-term guest, since this Marina del Rey apartment community also offered short-term rentals alongside their apartments. The website work that Razz Interactive (GTMA’s sister company) did was recognized in two different awards. Then, once the award-winning real estate video work and photography was delivered by the GTMA team, it all came together perfectly. 2015 Web Award - Outstanding Achievement in Web Development 2015 W3 Gold Award - Real Estate Category GOOD STORYTELLING GENERATES LEADS + TRAFFIC. Adwords is still the most prominent way to get your apartment immediate views from the world’s most powerful search engine. Our team utilizes Google’s best practices to create a campaign that utilizes hyperlocal search, display + remarketing, and specialized geotargeting to get the word out about your apartment. SOCIAL ADVERTISING. Next up was a comprehensive social media management campaign that included Facebook, Twitter, and Google+. The strategy is to position Waves MDR as the hyper-local apartment expert on all things Marina del Rey and to utilize the micro-content, media content, and the website to tell future residents a compelling story. VIDEO PRODUCTION. Next,... AMERICA’S MOST ACCLAIMED WINERY. Domaine Serene is one of North America’s most esteemed wineries. Given all of their success, Domaine Serene began launching additional locations outside of the winery itself. They recently opened a wine lounge and restaurant in Lake Oswego, Oregon, and hired our marketing services to clean-up their online presence. SERVICES PERFORMED FOR THIS CLIENT. COPYWRITING. ONLINE REPUTATION MONITORING. SEARCH ENGINE OPTIMIZATION. WEB DESIGN. DOMAINE SERENE WINERY + VINEYARD. With this business expansion underway, Domaine Serene’s online SEO and website story was getting muddled and confusing. GTMA was brought in to tidy-up their online presence, help build a website for their newest location, and create more organic search traffic for wine lovers looking for an introduction to a new wine brand they had never “met” before. When the COVID-19 pandemic hit, our strategy then pivoted to promoting online wine sales. DOMAINE SERENE’S SUCCESS. ON THE MAIN SITE. 44% INCREASE IN SESSIONS. 4000% INCREASE IN ONLINE SALES. ON THE NEW LOCATION SITE. 16% INCREASE IN SESSIONS DURING THE PANDEMIC. 14% INCREASE IN USERS DURING THE PANDEMIC. DOMAINE SERENE WINE LOUNGE LAKE OSWEGO. The finished website includes food and wine menus, an events calendar for live music, reservation integration, and high-quality photography throughout. Our designers even created this bite-sized map illustration on the site! Visit sitev Visit site IMAGINE... VANTAGE EXTRAORDINARY LIVING. Imagine... Vantage extraordinary living. We did when we took on the challenge of introducing Vantage Luxury Flats & Lofts to the Las Vegas rental market. This condo conversion was a victim of the 2007 crash and emerged under new ownership with Pinnacle Family managing. GTMA was tasked with bringing this new story to life with pictures, video, and a full social media campaign. SERVICES PERFORMED FOR THIS CLIENT. PHOTOGRAPHY. VIDEO PRODUCTION. COLLATERAL + PRINTING. next prev SHOWING THE PLACE OFF. next prev CLIENT COMMENTS. “ GTMA DELIVERED THE MOST STUNNING PHOTOGRAPHY WE’VE EVER SEEN, AND THEIR VIDEO AND SOCIAL CAMPAIGN IS BRINGING ALL KINDS OF NEW RESIDENTS. I “LIKE” GTMA. CASSIE BOSTIC ” STRATUS + CIRRUS. A 43-story lease-up in South Lake Union (home to the Amazon world headquarters), Stratus first opened in January 2018 and hosts 398 units ranging from urban one-bedroom, one-bath to three-bedroom penthouses. Also located in South Lake Union, the humble 41-story skyscraper Cirrus houses 355 units ranging from one to three bedrooms. Both properties targeted diverse demographics, with income and proximity as two major deciding factors. SERVICES PERFORMED FOR THIS CLIENT. BRAND DEVELOPMENT. CONTENT CREATION. DIGITAL MARKETING. LEAD GENERATION. ORGANIC SOCIAL MEDIA. REPUTATION MANAGEMENT. THE CHALLENGE. Due to the overcrowded real estate market in Seattle, our challenge at GTMA was to launch a campaign that would help these two new luxury high-rise communities stand out against the competition. STRATUS + CIRRUS’ SUCCESS. Using our hyper-local strategy and custom story-driven content, we launched paid advertising and organic social media campaigns for both properties. Our marketing strategists designed each lead generation campaign to target diverse demographics with income and proximity as two of the major deciding factors for purchase-intent. LEAD GENERATION + SOCIAL ADVERTISING. OVER 880% INCREASE IN GOAL COMPLETION (THE MAJORITY BEING THE “CONTACT US PAGE ON THE STRATUS WEBSITE). 189% INCREASE IN WEBSITE SESSIONS, INCLUDING OVER 101K IN 2018. BUILDING WENT FROM EMPTY TO 82% LEASED IN ONE YEAR. 326 LEASES IN ONE YEAR. SOCIAL CONTENT EXAMPLES. next prev ORGANIC SOCIAL MEDIA CAMPAIGN. 650+ FOLLOWERS ON INSTAGRAM (THE MAJORITY OF WHOM ARE RELEVANT USERS; PEOPLE + BUSINESSES DIRECTLY IN THE NEIGHBORHOOD). 630% INCREASE IN ORGANIC INSTAGRAM ENGAGEMENT. 18... NEFT VODKA. NEFT is handcrafted from water filtered for fifty years, four ancient grains of rye, and nothing else. This small-batch vodka has a taste as memorable as its oil barrel container. It’s of such high-quality that it not only wins awards (98-points from the tasting panel at four different internationally recognized spirits competitions), but most connoisseurs of spirits will tell you they prefer “sipping” NEFT to mixing it. SERVICES PERFORMED FOR THIS CLIENT. CREATIVE AD DESIGN. CREATIVE FILMMAKING + VIDEO CONTENT. LEAD GENERATION. RADIO AD PRODUCTION, SOCIAL ADVERTISING. WEBSITE DESIGN + DEVELOPMENT. NEFT’S SUCCESS. NEFT’s award-winning distillery came to GTMA for assistance with elevating its vodka brand in the US. We took on the challenge and brought NEFT out from under its Russian roots and onto the shelves of American homes all over the country. SOCIAL ADVERTISING. ON THE MAIN SITE. 158,000 VIEWS OVER ONE WEEK. 260 USERS INTERACTED. $700 MEDIA COST. next prev IMAGE ADS. 17,600 USERS INTERACTED. $10K MEDIA COST. 2. 9M ADS SEEN OVER 5. 5 WEEKS. INTERNET RADIO ADS. 200,000 SPOTIFY LISTENS OVER TWO WEEKS. 1,100 USERS INTERACTED. $3K MEDIA COST. next prev WEB DESIGN + DEVELOPMENT. 278 UNIQUE USERS CLICKED THE "WHERE TO BUY NEFT" BUTTONS ON THE LANDING PAGES. 13,500 UNIQUE USERS BROYGHT IN BY LANDING PAGES. visit site SERVICES PERFORMED FOR THIS CLIENT. PHOTOGRAPHY. WEB DESIGN. SOCIAL ADVERTISING. COLLATERAL + PRINTING. A PICTURE IS WORTH... 8TH+HOPE offers a mix of purposefully designed apartment homes. All of the high-rise residences feature thoughtful amenities that include wood flooring, granite countertops, stainless steel appliances, and more. Take a look below to get a glimpse of the GTMA photoshoot that brought this unique approach to living in downtown Los Angeles to life. next prev WEB DESIGN. Wood Partners is known for building innovative living sanctuaries and redefining what an apartment community in a given city should consist of. They delivered a top quality product when 8TH+HOPE launched. GTMA was brought in to create a presence in the digital space where they had no presence. With hundreds of available units with different views, floorplans, and prices, GTMA developed a way to dial in to the exact apartment home for future residents to enjoy. Visit site Visit site THE 8TH+HOPE SOCIAL PRESENCE. When a new high-rise apartment development catering to a group of people used to getting information quickly launches, a complete social campaign is a top priority. GTMA not only creates and manages ongoing the social presence of 8TH+HOPE, but we work intimately with the on-site team to curate content that is relevant to the target demographic in their hyper-local neighborhood. We pride ourselves in telling a unique story for each community on social networks like Facebook, Twitter, and Pinterest to ensure the voice of each community breaks through all the noise and... ## FAQs Track leads, lease applications, cost per conversion, engagement rate, and bounce rate. GTMA integrates all your ad and web analytics into a custom dashboard for actionable insights. Consistent blog content boosts SEO, educates renters, and builds trust. GTMA and EvernodeAI collaborate to publish location-specific blogs that target seasonal trends, neighborhood guides, and apartment living tips. Strong branding creates emotional connection and credibility. GTMA helps properties stand out with cohesive logos, messaging, and visual identity, influencing renter decisions and increasing conversion rates. A great landing page includes localized SEO copy, compelling visuals, clear CTAs (like "Book a Tour"), floor plans, pricing, and contact forms. GTMA designs these with conversion optimization baked in. Google Ads help by capturing high-intent searches like “apartments for rent near me” or “2-bedroom apartment in . ” GTMA sets up search, display, and remarketing campaigns to target renters actively searching. Carousel ads, video tours, and testimonial clips on platforms like Facebook and Instagram often generate strong engagement. GTMA customizes ad creative to showcase community lifestyle, amenities, and specials. Advertising strategies include SEO, Google Ads, social media campaigns, geotargeted display ads, and retargeting. GTMA integrates all these efforts into a cohesive digital strategy tailored to your leasing goals. Yes. GTMA offers paid advertising management across Google, Facebook, Instagram, and programmatic platforms with performance tracking and optimization. GTMA approaches SEO as a long-term investment. Using platforms like EvernodeAI, it delivers keyword strategies, content development, and reputation building in real-time. GTMA develops brand identity, messaging frameworks, visual systems, and positioning strategies that reflect your business goals and audience. Yes. GTMA produces cinematic-quality videos—from community spotlights to branding narratives—enhancing engagement across social and web platforms. Yes. GTMA offers custom-designed websites focused on UX/UI, mobile optimization, and SEO-friendly architecture, including ADA-compliant builds. EvernodeAI is a proprietary AI platform developed by GTMA to offer real-time SEO, content generation, and reputation management tailored for apartment marketing. GTMA combines creative execution with data science. From brand development to real-time SEO automation (via EvernodeAI), it delivers both strategy and scalable solutions. While GTMA is best known for its expertise in real estate, it also supports clients in hospitality, tech, retail, education, and healthcare sectors.