If you think email communication is a dying format, then you are mistaken. Despite the rise of social networking and messaging apps, nearly half of the world's population actively uses email communication, and it is not just to reset their password.
From eCommerce to recruitment, corporate B2B to fundraising, email continues to prove its worth as a powerful, cost-effective digital marketing tool for every business. Incorporating email marketing into your digital strategy is an easy way to connect with your audience and combine all aspects of your digital marketing efforts into one cohesive customer journey.
THE GTMA APPROACH.
As a full-service agency, GTMA manages every aspect of your email marketing campaigns based on your needs. We design, write, and send custom conversion-rich newsletter campaigns that increase engagement and expand brand awareness among current and future customers. Whether you need a custom template for a frequent buyer list or a full personalized drip campaign to engage with people throughout the marketing funnel/customer journey, GTMA has you covered. Our email campaigns can serve as a stand-alone marketing platform or bridge the gap between your other marketing tools.
Our experienced creative marketing team designs and deploys beautifully branded emails that engage your audience, drive growth and provide measurable results for your business. The opportunities for email marketing are endless. We specialize in many types of strategic email marketing, including but not limited to:
Product update emails.
Special event invitation emails.
Internal updates emails.
Form submission (thank you) emails.
Lead nurturing emails.
Promotional campaign emails.
Seasonal campaign emails.
Once your email campaigns are sent, GTMA's in-depth reporting provides analytics on delivery, open rates, bounces, unsubscribes, email forwards, and more. We analyze the data making strategic optimizations to help you develop and retain a relevant target audience, as well as meet your business objectives. Continue the conversation after the initial engagement to ensure you have the best chance of closing that lead.
DESIGN WITH EMAIL MARKETING IN MIND.
Keep your email communications attractive, current, and consistent! Imagery is everything. Having a consistent message paired with the right visuals is paramount to establishing and maintaining an authentic brand identity. When you need professional photo and video content for your email marketing efforts, our award-winning in-house creative services team can shoot, edit, and design stunning custom email templates using your GTMA-produced assets.