PR, THE GTMA WAY.
As your management consultant agency, our public relations professionals at GTMA create strategic communication plans using both traditional and modern public relations media, as well as social media influencer outreach to raise awareness of your brand among target audiences. We work with you every step of the way, hosting regular meetings or conference calls to discuss business objectives and upcoming action items.
Our data-driven digital marketing and advertising agency develops consistent messaging, keywords, and talking points that bolster the unique selling points and factors that set your business apart from the competition in your market. We identify target audiences — geographically and by industry, position, etc. — and organize targeted media outreach lists for your specified objectives by each market sector and industry.
As a full-service digital agency, we have the unique ability to leverage the value of media coverage and exposure of your online brand. By writing and distributing press releases and generating media coverage, our PR agency experts build your online reputation and drive more highly-qualified, relevant traffic to your website. Our social media marketing specialists promote articles and develop compelling organic campaigns that integrate with our public relations efforts, creating synergy with aligned messaging.
ELECTRONIC PRESS KIT.
We build and design a digital "catch-all" media kit, otherwise known as an electronic press kit (EPK). This press kit includes a comprehensive document set, branded design work to match (GTMA-produced assets), a print resolution optimized version for hard copy printing, and a web-safe downloadable version for your website press page. In addition to the customizable content specific to your campaign needs.
Popular customized content:
Artwork, imagery, + digital collateral.
Bios of company + key stakeholders.
Company backgrounder.
Fact sheet.
Official press release.
Recap of previous press coverage + awards clippings.
Being a data-focused, research-oriented public relations and marketing agency, GTMA monitors, tracks, and reports on media coverage and print services to provide ongoing updates of outreach efforts. But it doesn't stop there! We produce monthly status reporting, a final summary report, and offer strategic communication assistance throughout the duration of your campaign.
WE’VE GOT MAD SKILLS.
HERE ARE A FEW MORE, IF YOU’RE INTERESTED.
Brand Development
Developing engaging, unique brand identities using research and competitive in-market analysis to back up our decisions. We build the foundational tools you’ll need to tell your unique story.
Lead Generation
Helping customers find your business online and vice versa. Telling stories through paid search and display campaigns designed to effectively and efficiently generate leads and drive traffic.
Media Strategy
Planning + buying the most appropriate ad placements & required budgets to achieve your business objectives. Utilizing many premier partnerships and leveraging digital ad platform tools to tell stories & generate leads.
SEO
Integrating several SEO tactics to enhance organic search results both on and off your website. Our “white-glove” reputation marketing includes dashboard access & third-party management to online dialogue about your brand.