Stratus and Cirrus combined brought over 750 new luxury units to an already over-saturated real estate market in Seattle, Washington. Our challenge at GTMA was to launch a campaign and help these two new high-rise communities stand out in the crowded market.
STRATUS + CIRRUS.
A 43-story lease-up in South Lake Union (home to the Amazon world headquarters), Stratus first opened in January 2018 and hosts 398 units ranging from urban one-bedroom, one-bath to three-bedroom penthouses.
Also located in South Lake Union, the humble 41-story skyscraper Cirrus houses 355 units ranging from one to three bedrooms. Both properties targeted diverse demographics, with income and proximity as two major deciding factors.
SERVICES PERFORMED FOR THIS CLIENT.
BRAND DEVELOPMENT.
CONTENT CREATION.
DIGITAL MARKETING.
LEAD GENERATION.
ORGANIC SOCIAL MEDIA.
REPUTATION MANAGEMENT.
THE CHALLENGE.
Due to the overcrowded real estate market in Seattle, our challenge at GTMA was to launch a campaign that would help these two new luxury high-rise communities stand out against the competition.
STRATUS + CIRRUS’ SUCCESS.
Using our hyper-local strategy and custom story-driven content, we launched paid advertising and organic social media campaigns for both properties. Our marketing strategists designed each lead generation campaign to target diverse demographics with income and proximity as two of the major deciding factors for purchase-intent.
LEAD GENERATION + SOCIAL ADVERTISING.
OVER880%INCREASE IN GOAL COMPLETION (THE MAJORITY BEING THE “CONTACT US PAGE ON THE STRATUS WEBSITE).
189%INCREASE IN WEBSITE SESSIONS, INCLUDING OVER101KIN 2018.
BUILDING WENT FROM EMPTY TO82%LEASED IN ONE YEAR.
326LEASES IN ONE YEAR.
SOCIAL CONTENT EXAMPLES.
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ORGANIC SOCIAL MEDIA CAMPAIGN.
650+FOLLOWERS ON INSTAGRAM (THE MAJORITY OF WHOM ARE RELEVANT USERS; PEOPLE + BUSINESSES DIRECTLY IN THE NEIGHBORHOOD).
