MEDIA STRATEGY SPECIALIST
Melanie Katz is a Media Strategy Specialist at GTMA with a passion for translating complicated data into easy-to-understand blog pieces and case studies. Driven by data and the desire to learn more, Melanie works to be on the cutting edge of all things PPC.
She is a graduate of Emerson College in Boston, where she studied Marketing Communications with minors in Business and Leadership. Her prior industry experience includes a role as Digital Marketing Manager at Oregon Hot Tub, where she helped to develop, implement and measure organic lead generation strategies for email and social media. Melanie aspires to help lifestyle brands leave their mark on the minds and hearts of their target audience, which she has previously done during her time consulting with brands including Portland-local distillery Eastside Distilling.
Melanie has volunteered extensively with animal shelters including the Ellen M. Gifford Shelter in Boston and CAT Adoption Team in Sherwood, OR. She is a huge advocate for finding forever homes for all animals, especially cats, and enjoys matching people with their ideal pets (which reminds me, have you considered bringing a new cat home lately? They are great work-from-home companions! 😉)
Melanie now resides in Vancouver, WA where she spends her free time finding new bands to follow, searching for the perfect pour-over and crocheting while listening to true crime podcasts.