Reputation Management

Reputation Management Theater – Fetus In The Freezer

In episode 7 of Reputation Management Theater, our fearless CEO Joshua Swanson and his trustworthy Shakespearean actors perform an apartment review that talks about the importance of cleaning out the freezer before future residents move in. Sometimes apartments are "a little ghetto," but don't let that stop you, apartment managers! Fight back by cleaning out your freezers and throwing away…

Reputation Management Theater – “Something Stinky”

In Episode 5 of Reputation Management Theater: Stink! Shock! Disbelief! Oh yes, it's quite colorful with just a hint of mystery and an on-site investigation to boot.  There's a canine perpetrator on the loose, and this resident will not rest until justice is served. https://youtu.be/Z4DL5LhX_ME Why has GTMA hired Shakespearean actors to perform apartment reviews for all of us to…

Reputation Management Theater – Rip-off, Rip-off, Rip-off

This episode is rather serious as it deals with Fair Housing Laws, so pay close attention and learn from others negative Yelp reviews. In essence, that's really what this series is all about, teaching Property Managers just how to compose a perfect response to all of the interesting apartment reviews they receive. https://youtu.be/OYyBJueOxiA Why has GTMA hired Shakespearean actors to perform…

Reputation Management Theater – Ceiling Leaks

Certain residents can be counted on to complain and others can be counted on to problem solve. If only all apartment residents were as innovative as the reviewer featured in our latest episode of Reputation Management Theater. Can you guess which community the online reviewer is referencing? https://youtu.be/mu-jyALTREk Why has GTMA hired Shakespearean actors to perform apartment reviews for all of…

Reputation Management Theater – “Pompass” Clowns

https://youtu.be/BhUHjWfH4vI Some words used to describe apartments in online reviews are simply so perfect, they deserve their own Shakespearean actor to perform them for all of us to enjoy. Why are we taking the time to invest further into these unspellchecked reviews? Because the world is full of haters and our job is to fight back against those haters on behalf of our…

Reputation Management Theater – Smoker’s World

https://youtu.be/dv8YppFTa4s Some reviews are simply so well written, that they deserve their own monologue performed by a Shakespearean actor. Yes, these are REAL reviews read word-for-word by trained Shakespearean actors in the Los Angeles studio of digital agency GoToMyApartment. In Episode 1 of Reputation Management Theater we hear a story of someone "am living in this complex" and they are…

Control Your Story: A New Kind of Marketing for 2016

In the not so distant past there was a mystical force that dictated what consumers consumed. That force created things called “fads” and seemed almost omniscient in its ability to communicate a specific message that opened wallets. This brought on the creation of huge brands and multi-national corporations with record sales larger than the GDP’s of most countries. That force…

Reputation Management for Multifamily: Flagging Negative Yelp Reviews and Winning

It's no secret that people can be ruthless on internet review sites as they hide behind their keyboards while mercilessly tearing businesses to shreds. These days, everyone and their mom feels obliged to write an online review of each place they’ve ever lived, eaten, shopped, watched a movie, grabbed a cup of coffee, gotten a haircut or received any type of customer service…

Reputation Management for Multifamily: Turning a Negative Into A Positive

You’ve all had it happen - that dreaded moment when you sign into your apartment community’s Yelp or Facebook account only to see a notification that a seething review came in. Instead of panicking over how to respond to this review, just take a step back, regroup, and refocus your perspective on dealing with these negative reviews. A negative review,…