The Blog

Stay up-to-date on the latest in marketing news and GTMA's strategy as it relates to the ever-evolving nature of digital communications.

GTMA and Inhabit Put Connected Multifamily Marketing Into Action Through Razz and EvernodeAI

One sign-on. A simpler way to access your marketing. GTMA’s strategic partnership with Inhabit brings EvernodeAI to Razz Interactive customers through the account they already use. Your marketing has enough moving parts. Getting to it shouldn’t be another one. Through GTMA’s strategic partnership with Inhabit, eligible Razz and ResMan Website customers can access EvernodeAI powered by GTMA directly from their…

Why Does Apartment Search Traffic Drop in Fall?

Apartment search traffic often declines in fall because fewer renters are planning moves after the summer leasing season. School schedules, weather, and holiday commitments influence when people relocate. A seasonal decline can be normal, but communities should evaluate it alongside local demand, qualified leads, and leasing results. At GTMA, we see the same concern return each fall: website visits slow,…

Social Media Marketing for Multifamily Properties

Social media marketing has become an important part of the multifamily customer journey. Prospective residents can encounter an apartment community on Instagram, Facebook, TikTok, YouTube, or another platform long before they submit a contact form or schedule a tour. Current residents can use those same channels to see community updates, events, neighborhood information, and content that reinforces their connection to…

Multifamily Housing Marketing for the Conversational Search Era

The way prospective residents search for apartments is changing. Traditional search engines remain an important part of the renter journey, but search is no longer limited to typing a short phrase into a search box and scrolling through a list of links. Renters can now ask detailed questions, use natural language, refine their searches through follow-up questions, and receive AI-generated…

Student Housing Marketing: How to Turn Search Into Signed Leases

Direct Answer: What is the Best Way to Market Student Housing? The best way to market student housing is to answer the real questions students and parents ask before they ever schedule a tour: Is it close to campus? Can I lease by the bed? What floor plans are available? Can I bring roommates? Is it safe, accessible, furnished, pet-friendly,…

The Rise of Entity Authority: How GEO Places Your Property in the AI Snapshot

When a modern prospect looks for a home, they are increasingly abandoning the static search box. In an AI-first search environment, a renter can drop a screenshot of a floor plan they like directly into a search interface, layer it with their budget preferences, and ask the platform to analyze hidden fees across an entire submarket. The search engine doesn't…

The Q3 2026 Executive Strategy Memo: The Heat Is On

Summer is the undisputed peak of the leasing cycle. Between June and August, search volume spikes, velocity increases, and the competition for high-value renters hits a fever pitch. But as we move into Q3, the window to capture the "last-minute" movers—those finalizing job relocations or college plans—begins to close. This isn’t the time for autopilot. Our Q3 strategy is designed…

Beyond the Blue Link: Why Answer Engine Optimization (AEO) is Your Digital Reputation Shield

Search is no longer a one-time, transactional keyword entry; it is a continuous, conversational dialogue. Renters are speaking directly to their devices, asking multi-layered lifestyle questions. When a high-intent prospect asks, "Find me an apartment near the stadium with guest parking and a 24-hour gym," they expect an immediate resolution. They do not want to scroll through a corporate directory…

Beyond Templates: What Generative AI Actually Means for Multifamily Marketing

Generative AI is a category of artificial intelligence that creates original text, images, video, and code from prompt inputs and underlying data patterns rather than simply analyzing existing datasets. In apartment marketing, generative AI functions as a creative engine that instantly produces localized blog posts, tailored social media captions, and custom resident communications, eliminating manual drafting while preserving brand voice.https://youtu.be/r6Ncho-zrlQ…

Google’s New AI Search Era Is Here: Why Traditional SEO Alone Is No Longer Enough

For years, digital marketing strategies have revolved around a familiar objective: rank higher in search results, attract clicks, and convert traffic. While those fundamentals still matter, Google’s newest AI announcements signal something much larger than another algorithm update. Search itself is changing. At recent Google announcements, the company introduced advancements that make Search more conversational, contextual, and increasingly agentic. AI…