The Blog.

Stay up-to-date on the latest in marketing news and GTMA's strategy as it relates to the ever-evolving nature of digital communications.

Understanding Color & What It Means For Your Brand.

Understanding Color & What It Means For Your Brand.

Color is used as a communication tool in most aspects of life—it is vital to expression and the human experience. Our wardrobe reflects the colors we want to project. We buy and use products in colors we like. We paint and decorate our homes in colors we find joy and peace in. Colors have become ingrained signals to use. In…

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Optimizing Your Google My Business Profile To Boost Business.

WHAT IS GOOGLE MY BUSINESS? First, what is it? Well, Google My Business is a free tool for businesses to manage their online presence across Google, including Search and Maps.  News flash: Google has decided to change the name to Google Business Profile.  Whatever the name, the platform helps customers find businesses and allows business owners to verify their business…

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Optimizing Your Google My Business Profile To Boost Business.
Integrating Video Into Your Digital Marketing Plan.

Integrating Video Into Your Digital Marketing Plan.

In the ever-changing world of digital marketing, how are you ever supposed to know which trends (like TikTok) to jump on and which will be out the door before you can throw a concept together? GTMA is here to fill you in on the science of video marketing, why it’s so important to our client’s campaigns, and how it can…

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8 Signs It May Be Time For A Rebrand.

Rebrands are a natural stage in the life cycle of every brand or business. It’s more likely to be a matter of when, not if,  you will rework your brand into a newer, better, stronger-than-ever version of itself. Whether it’s a top-to-bottom reinvention of your business model through its name and logo or just a modification to the color palette…

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8 Signs It May Be Time For A Rebrand.
How Do You Use Analytics & Tracking On Your Website?

How Do You Use Analytics & Tracking On Your Website?

Digital analytics is the foundation of marketing, advertising, web design, and development. As a data-driven web development agency, we use a variety of analytics tools—including Google Tag Manager, Google Analytics, Cognitive SEO, Dragon Metrics, SEMRush, and more—to track, measure, and analyze your site performance, among other campaign metrics.    THE IMPORTANCE OF ANALYTICS & TRACKING. No matter what type of…

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If You Build It, Will They Come? How Will People Find My Website?

HOW DO YOU GET ‘FOUND’ ONLINE? It would be amazing to build a brand new website and instantly have a flood of visitors that threaten to crash your server. However, that is not a typical result unless you are a well-established brand with a ready audience. Most websites are more akin to a billboard in a desert location—pretty and perhaps…

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If You Build It, Will They Come? How Will People Find My Website?
Who Owns Your Website & All Its Content?

Who Owns Your Website & All Its Content?

DO YOU ACTUALLY OWN THE SITE YOU PAID AN AGENCY TO BUILD? So you need a new website built. You go to an experienced web development agency and want a custom, fully functional, and purpose-built site designed to achieve your specific goals. But when it's all said and done, who owns the final product? Underneath the beauty of a modern…

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How Do I Know If My Website Is Slow?

Speed plays a crucial role in the performance and growth of a website, affecting everything from visitor satisfaction to SEO to conversion rates.  When it comes to user experience, people want everything instantly. And with the fifth generation of mobile technology rapidly expanding worldwide, 5G mobile users are loading pages and files at speeds 10 to 20 times faster than…

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How Do I Know If My Website Is Slow?
How Do I Know My WordPress Site Is Secure?

How Do I Know My WordPress Site Is Secure?

At the time of this writing, WordPress continues to grow faster than any other competitor, powering 40% of all websites on the internet including those without a content management system or with a custom-coded CMS. Keeping your WordPress website secure is critical to prevent hackers from exploiting it.  Our web development team at GTMA takes web security very seriously and…

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URL Structure Design: Why Does It Matter?

While we know the layout of a website is crucial to a business's success online, the design of the URL structure is equally important. How so? Humans aren't the only ones searching the web for answers. The URL structure provides a means to organize your site information.  The organized structure is your web address, allowing search engines to locate and…

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URL Structure Design: Why Does It Matter?