The Blog.

Stay up-to-date on the latest in marketing news and GTMA's strategy as it relates to the ever-evolving nature of digital communications.

Understanding & Using Brand Guidelines

You’ve just started a new role in the marketing department at a new company. You’ve been given this hefty document (likely a digital PDF, because who prints stuff anymore?) called… BRAND GUIDELINES. It seems like a daunting piece of literature at first, but you will come to learn that this document will become your lifeline when it comes to communicating…

Press Release: GTMA Selects Amanda Maclin As New SVP of Business Development

GTMA SELECTS AMANDA MACLIN AS NEW SVP OF BUSINESS DEVELOPMENT Maclin Brings 25+ Years of Operations, Sales, and Vendor Partner Relations to SVP Position VANCOUVER, Washington — GTMA, an award-winning PNW-based multi-family marketing agency, is pleased to announce the appointment of Amanda Maclin as SVP of Business Development. Maclin is a well-accomplished and seasoned Multifamily Executive. Having worked for powerhouse…

Google Analytics 4 Webinar Video & Resources

Universal Analytics (UA) and Google Analytics 4 are completely different measurement models, so there is no direct “apples to apples” comparison of metrics from UA to GA4. It’s very important to understand the difference in UA’s session-based model vs. GA4’s event-based model to fully grasp why and how terms and reports have changed. To understand this new paradigm of site…

A Guide to Threads for Multi-Family On-Site Teams

Meta’s newest social media platform is all the rage right now. Are you wondering if implementing Threads into your multi-family social media marketing strategy is right for you? Well, then keep reading! Threads is the newest platform to enter the social media race. Built by the Meta team, the intention behind Threads is to share real-time text updates and join…

5 Strategies: Visual Narratives in Multifamily Marketing Videos

Step into the spotlight of multifamily marketing in the digital age, where the battle for attention is fierce and competition is relentless. In a world where goldfish have longer attention spans than the average person, and content is abundant like never before. Now more than ever, it's time to harness the power of visual narratives and unlock the secrets to…

GTMA is Google Analytics 4 (GA4) Ready

COUNTDOWN TO GOOGLE’S GA4 TRANSITION The big data switch from Universal Analytics to Google Analytics 4 (GA4) is happening July 1st, 2023! The GTMA team is ready for GA4. We have been preparing for the transition to new data collection and measurement methods for over a year. Unsure of the fundamental differences between Google’s Universal Analytics and the new GA4?…

AI-Ready Digital Marketing with GTMA

Once upon a time at GTMA Agency, coworkers Kevin, Beka, and a talented new employee named Art embarked on an exciting mission to educate readers about the latest AI (artificial intelligence) changes reshaping the world of marketing and GTMA. Together, they brainstormed ideas, meticulously crafted bullet points, and diligently constructed the beginning, middle, and end of this enlightening blog. As…

Understanding Typography & What It Means For Your Brand

Though often overlooked, typography comprises a very large part of a brand’s identity. Think about all the aspects of your brand that use written content — website, packaging, emails, print collateral, social media content, and internal documents all use written text. The way this text looks can communicate just as much as the writing itself. Understanding typography and creating consistent…

Press Release: GTMA Selects Barrie Buckner As New CEO

GTMA SELECTS BARRIE BUCKNER AS NEW CEO BUCKNER BRINGS 20+ YEARS OF OPERATIONS, SALES, AND MARKETING EXPERIENCE TO CEO POSITION VANCOUVER, Washington — The partners of the award-winning PNW-based multi-family marketing agency, GTMA, are pleased to announce the appointment of Barrie Buckner as Chief Executive Officer. Buckner is an accomplished entrepreneur having started businesses in entertainment, music production, and real…

Universal Analytics to GA4

GOOGLE’S BIG 2023 TRANSITION By this time, we have all likely heard the BIG news of Google moving, in 2023, from Universal Analytics to Google Analytics 4, known better by its nickname GA4. As we increasingly live in a world of automation and machine learning, the way we measure digital traffic has changed. At the same time, privacy regulations are…