The Blog.
Stay up-to-date on the latest in marketing news and GTMA's strategy as it relates to the ever-evolving nature of digital communications.
Website Photography & Design: How Custom Imagery Elevates Your Site Content
KEEPING THE END GOAL IN MIND We all know the importance of having a professional, fully-functional website for your company or organization. Your site is the digital hub for all that encompasses your brand. Most importantly, it’s the foundation of your digital marketing strategy and a framework for building a successful business. In today’s digital landscape, using eye-catching imagery and…
Read MoreThe Impact of Cookie Removal on Ad Targeting.
IT’S THE END OF THE WEB AS WE KNOW IT. The day digital advertisers knew would come is finally here, and the cookies are starting to crumble. Google recently announced that it would be fully doing away with third-party cookies from its Chrome browser by 2022. No, this is not the beginning of the apocalypse, but it does have significant…
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NEW! Get Yelp When You Partner With GTMA!
YELP, YOU HEARD THAT CORRECTLY. When you partner with GTMA, you now get Yelp. As premier agency partners, it’s easier than ever to leverage and make the most out of your ad presence on the Yelp Ads platform with GTMA. We are expertly trained to strategically use the platform, manage and optimize your campaigns, and report back every month. …
Read MoreGoogle’s Breakup with Modified Keyword Match.
If you keep an eye on Google’s Search Ad updates (which, as a savvy marketer reading our blog right now, of course, you do!), you may have heard the recent announcement that they have begun the process of pairing down the kinds of keywords made available in their campaigns. With PLENTY of time and notice (yes, that is a hint…
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DIY BRANDING: A Designer Perspective.
There is a lot to consider when discussing the importance of top-tier branding and design elements. While professionalism should always be at the forefront of how you visually deliver your brand, you might not always know what’s best for your own brand. Sometimes an “outside” perspective can help relay what truly is most suitable for your brand, without any personal…
Read MoreStrong branding helps make a lasting impression that sets your business apart from the competition, tells your story and builds loyalty and trust with customers over time. Your brand is not only a representation of your company, it’s also the promise you make to your customers. The value of powerful branding infiltrates the subconscious minds of most people and most…
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The Return of the Great Display. Wait, what!? You’re writing about Display Ads? That’s so 2005...or is it? Display ads are like the billboards of the internet. They tell your audience what’s going on in as few words as possible, only holding their attention for a split second. On the other hand, search ads use a more targeted approach, delivering…
Read MoreApple iOS 14 and Facebook Ads: What to Know
Apple recently announced updates to iOS 14 that will affect how Facebook receives and reports on conversion events from certain native tools, like the Facebook pixel. Per Facebook, “Apple’s policy will prohibit certain data collection and sharing unless people opt into tracking on iOS 14 devices via the prompt. As more people opt-out of tracking on iOS 14 devices, ads…
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Press Release: GTMA Acquires Indevver
GTMA ACQUIRES WEB DEVELOPMENT COMPANY INDEVVER INDEVVER BRINGS OVER A DECADE OF CUSTOM WEB DESIGN & DEVELOPMENT EXPERIENCE TO GTMA. VANCOUVER, WA — GTMA, an award-winning digital marketing and creative agency, today announced that it has acquired Indevver Inc., a company specialized in custom website development, reinforcing its position to grow as a leading full-service digital agency. The newly acquired company,…
Read MoreA Thanksgiving Pie from Judy Swanson
My entire life my lovely mother, Judy Swanson, has been a baker and pie maker. Every holiday it was a different type of delicious crave-worthy dessert ranging from cheesecake so rich your lips fall off from puckering too much, to pumpkin pie that’s better than Costco (say it isn’t so!?), to peanut butter bars that literally make my mouth water…
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