The Blog

Stay up-to-date on the latest in marketing news and GTMA's strategy as it relates to the ever-evolving nature of digital communications.

RE: VISION (Part 2): Mastering the Art of Feedback Delivery

Welcome back to “Re: Vision,” our two-part blog series on giving and receiving feedback. In this second installment, we’re shifting gears to focus on the art of delivering feedback. While it might seem straightforward, providing effective feedback requires finesse. Delivering feedback correctly can transform a good project into a great one. Ready to elevate your feedback game? Let’s explore how…

RE: VISION (Part 1): How to Prepare for a Seamless Feedback Process

Welcome to the inaugural chapter of our two-part blog series, “Re: Vision!” Picture this: you’re gearing up for an exciting creative project with your marketing agency and want everything to run as smoothly as possible. Before you begin, understanding the feedback process is crucial. By setting the stage for clear and effective communication, you’ll ensure that your vision comes to…

Unveiling the Power of EvernodeAI

Elevating Multifamily Real Estate SEO In the competitive online marketing landscape, achieving optimal search engine rankings is paramount for businesses across industries. Particularly in the multifamily real estate sector, where attracting qualified leads and standing out amidst fierce competition is crucial, mastering the art of SEO (Search Engine Optimization) can make all the difference. Let’s delve into the transformative potential…

EvernodeAI Goes Into Beta with Existing Clients

EvernodeAI Launches Beta Phase with GTMA Clients, Revolutionizing SEO for Multifamily Apartment Management Companies Vancouver, WA – August 7, 2024 – EvernodeAI, the cutting-edge SEO solution tailored for the multifamily apartment management industry, is thrilled to announce the launch of its beta phase, exclusively available to existing GTMA clients. This milestone represents a significant step forward in delivering unparalleled SEO performance…

The Future of AI in Real Estate Marketing: Insights and Predictions from GTMA

In the ever-evolving world of real estate, Artificial Intelligence (AI) is not just a buzzword—it's a transformative force reshaping how properties are marketed, sold, and managed. At GTMA, we're at the forefront of this revolution, integrating AI into our strategies to deliver cutting-edge solutions. Here's a closer look at the current state of AI in real estate marketing, our insights,…

The Benefits of a Centralized Marketing Strategy for Real Estate

In today's competitive real estate market, particularly in the multifamily sector, having a robust and cohesive marketing strategy is more critical than ever. Real estate developers, property managers, and investors need to ensure their marketing efforts are practical, efficient, and consistent. This is where the concept of a centralized marketing strategy comes into play. By consolidating your marketing efforts, you…

The Importance of Reputation Management

Did you know that 85% of people trust online reviews as much as they do a personal recommendation? This means your online reputation must be top-notch to stand out from your competitors. So what is reputation management and why is it important for your brand or business? Reputation management is the ongoing process of monitoring your brand or business's public…

GTMA’s Guide to Using TikTok for Multifamily

Whether you're utilizing organic social media, paid social advertising, or both, GTMA campaigns are strategically designed to help you fill your leasing funnel on a variety of social media platforms like Instagram, Facebook, Pinterest, and TikTok. We employ a hyper-local publication strategy to showcase your community as neighborhood experts by promoting it as the "right place right now" for your target…

Understanding & Using Brand Guidelines

You’ve just started a new role in the marketing department at a new company. You’ve been given this hefty document (likely a digital PDF, because who prints stuff anymore?) called… BRAND GUIDELINES. It seems like a daunting piece of literature at first, but you will come to learn that this document will become your lifeline when it comes to communicating…

Press Release: GTMA Selects Amanda Maclin As New SVP of Business Development

GTMA SELECTS AMANDA MACLIN AS NEW SVP OF BUSINESS DEVELOPMENT Maclin Brings 25+ Years of Operations, Sales, and Vendor Partner Relations to SVP Position VANCOUVER, Washington — GTMA, an award-winning PNW-based multi-family marketing agency, is pleased to announce the appointment of Amanda Maclin as SVP of Business Development. Maclin is a well-accomplished and seasoned Multifamily Executive. Having worked for powerhouse…