The Blog

Stay up-to-date on the latest in marketing news and GTMA's strategy as it relates to the ever-evolving nature of digital communications.

How to Optimize Your Google+ Page for Multifamily SEO Success

When it comes to SEO for multifamily websites, most only go as far as inserting keywords in meta tags and page copy before moving on. But there's one hugely important element to your apartment community's SEO strategy that you might be overlooking: the Google+ Page. Google+ should be the core of any good Local SEO strategy, and making sure that…

Twitter for Apartment Marketing: Start the Conversation that Leads to Leases

I know that there are some of you out there that still aren't buying the long-term benefits of Twitter for apartment marketing. You know what? A few years ago, I wouldn't have bought it either. But as marketers and brands alike have jumped on Twitter to "sell, sell, sell", the team at GTMA understand that it takes a different approach to reach…

Your Brand New Multifamily Instagram Marketing Strategy

You’ve heard about it, you’ve seen it, and perhaps your property even has it: Instagram, the image-based social network that has quickly grown from being merely an iOS app used by a handful of photographers and teenagers to a dominant social network that has attracted over 300 million users— yes, even multifamily communities. But are you taking full advantage of an Instagram marketing strategy as…

Inside The Developer’s Head – Alta Scottsdale

Welcome to the first episode of our new web series titled "Inside The Developers Head," where we walk down the road less traveled interviewing intriguing developers and learning the ins and outs of building innovative communities. In our first episode, we interview Todd Taylor, the Director of Development of Arizona and Nevada for Wood Partners in the clubhouse of Alta Scottsdale. …

Social Media Predictions for 2015 with Joshua Swanson

As always, when the year draws to a close, social media experts, bloggers, and digital marketing consultants make predictions about the future. I'm no different. In my chosen field of apartment marketing and restaurant marketing, the future of social media has a dramatic effect on the bottom lines of my clients' balance sheets. So I'm throwing down the predictions gauntlet AGAIN in this video blog…

Video and Photography for High-Rise Apartments

We're back again from 8TH + HOPE High-Rise Apartments and we're very much excited to show off all the awesome photos that came from our visit. By now, you've hopefully already seen our intense aerial video of 8TH + HOPE where we took a drone, flew it up, over and inside the community to give people a distinct look at this…

How to Recruit Multifamily Professionals Using Social Media

As a multifamily professional you probably already know that an effective social media strategy is an essential tool in attracting and retaining residents at your property over time, but did you know that a killer social presence can also be a tool for attracting top talent to your leasing team? It’s true! As social media becomes more and more embedded…

Apartment Marketing Conference Multifamilypro Brainstorming 2014 – What We Learned

GoToMyApartment attended Multifamilypro’s Brainstorming Sessions in Puerto Rico from October 22nd-24th of 2014 as a title sponsor. As a part of this educational conference for apartment marketers, GTMA interviewed property managers, leasing mangers, asset managers and industry professionals asking two key survey questions. First, we wanted to know what the number 1 issue facing multifamily professionals today is. Here's what they said: Here's…

Diversify YOUR Apartment Video Content

Diversify, Diversify, Diversify Most people know that the first principle of investment is to DIVERSIFY. Well, believe it or not, that goes for apartment marketing, too. Particularly apartment video content. When I speak with someone about purchasing our media products, they balk at the idea of doing multiple apartment videos. I get it, there is only one community, why should…

Apartment Marketing – Leave It To The Pros

https://youtu.be/G69oOIVLD1U Apartment Marketing - Leave It To The Pros Yeah, that's right I said it! Because the minute you start marketing your apartment incorrectly is the minute that you lose that potential resident. Currently, our respective CEO and CCO, Joshua and Jason, are in Puerto Rico at this year's Multifamily Pro Brainstorming Sessions dishing up exactly why leaving apartment marketing…