The Blog

Stay up-to-date on the latest in marketing news and GTMA's strategy as it relates to the ever-evolving nature of digital communications.

Reputation Management Theater – Meat Gazing

In episode 7 of Reputation Management Theater our fearless CEO Joshua Swanson and his trustworthy Shakespearean actors perform a 5-star apartment review! How does an apartment building get good online reviews and build a positive reputation? Find out by watching this episode. Oh, also, be sure you're paying close attention to the dress code needed by the maintenance staff in…

#PetFriendly Communities Mean Loyalty (And Not Just From The Dogs)

The American Humane Society reports that 72% of renters have pets — woof that’s a good chunk of the population! Yet despite the overwhelming percentage of pet owners, an apartments.com survey found that renters still experience difficulty finding pet friendly housing, and tragically housing problems are one of the main reasons pets are given up to animal shelters. &amp;lt;p&amp;gt;…

GTMA’s Complete Guide to The NaaEduConf

It’s that time of year again. No, not Christmas -- the 2016 NAA Education Conference & Exposition, duh! Think of it as an educational Christmas for multifamily professionals. GTMA will be there in spirit (and online of course) very much leading the multifamily thoughts and discussions. Therefore, we’ve created our very own guide to NaaEduConf! Follow along with GTMA as…

Reputation Management Theater – Fetus In The Freezer

In Episode 7 of Reputation Management Theater, our bold CEO, Joshua Swanson, teams up with his reliable Shakespearean actors to bring an apartment review to life. The review highlights the critical importance of cleaning out freezers before welcoming new residents. While some apartments might feel "a little ghetto," apartment managers, don’t let that hold you back—take charge by keeping those…

Connecting with your Audience Using Aerial Videography

Up, Up But Not Too Far Away Video shot from the sky, using aerial videography is just plain cool. And while its easy to get caught up in the novelty of a camera soaring over your community and seeing it from a whole new perspective, at the end of the day — remember that your aerial video must be more than ‘cool’, it…

Reputation Management Theater – “Something Stinky”

In Episode 5 of Reputation Management Theater: Stink! Shock! Disbelief! Oh yes, it's quite colorful with just a hint of mystery and an on-site investigation to boot. There's a canine perpetrator on the loose, and this resident will not rest until justice is served. https://youtu.be/Z4DL5LhX_ME Why has GTMA hired Shakespearean actors to perform apartment reviews for all of us to…

Reputation Management Theater – Rip-off, Rip-off, Rip-off

This episode is rather serious as it deals with Fair Housing Laws, so pay close attention and learn from others negative Yelp reviews. In essence, that's really what this series is all about, teaching Property Managers just how to compose a perfect response to all of the interesting apartment reviews they receive. https://youtu.be/OYyBJueOxiA Why has GTMA hired Shakespearean actors to perform…

Reputation Management Theater – Ceiling Leaks

Certain residents can be counted on to complain and others can be counted on to problem solve. If only all apartment residents were as innovative as the reviewer featured in our latest episode of Reputation Management Theater. Can you guess which community the online reviewer is referencing? https://youtu.be/mu-jyALTREk Why did GTMA bring in Shakespearean actors to perform apartment reviews for…

GTMA Wins Video Awards at AIM Conference

Once a year apartment markerters from all over the country converge on Huntington Beach, California for the Apartment Internet Marketing Conference. GTMA wasn't a sponsor this year, but we were there in spirit by participating in the 2016 AIM Video Awards. An original video and a $20 donation to the Housing Industry Fund got us in the competition. As a "vendor," even though we despise…

GTMA Guide to the AIM Conference Part I: Brand Consistency

Let's not forget that when you're building an apartment community, you're building (or contributing to) a brand. And with brand building comes an array of different components to pay attention to such as identity, values, mission statements, etc. People need reasons to connect and care about you. With potential renters doing their research from their mobile devices and desktops, your apartment community's…