The Blog

Stay up-to-date on the latest in marketing news and GTMA's strategy as it relates to the ever-evolving nature of digital communications.

UPDATE: Dean’s Earth Day Endeavors

Every year, Earth Day comes along and serves as a reminder that we need to take care of this beautiful planet we live on. Then Earth Day passes, and most of us continue to drive the gas-guzzling cars or forget to recycle without really giving it another thought (myself included). Last year, one of our Digital Media Associates caught my eye…

Ways to Cross Promote Your Apartment Community’s Digital Channels

It has been said that man cannot survive on bread alone, as such your digital marketing strategy cannot survive solely on one platform. Cultivating relationships with followers and distributing content across multiple platforms is key to reaching a larger audience, which may translate to more leases and renewals. If done well, cross-promotion is a great way to direct your audience…

Live Streaming Apps, Meerkat and Periscope, Changing Multifamily Marketing Forever

Last week, Periscope, Twitter’s live streaming acquisition, launched to the public and two hours later the 30-day old Meerkat announced they had raised $14 million in funding and amassed a half-million users. Why so much interest in these two mobile apps? Simply put, their technology makes the immediacy of social media even more immediate. DOWNLOAD MEERKAT HERE: http://meerkatapp.co As a self-proclaimed…

5 Reasons Why Your Apartment Community Needs a Blog

At GTMA, we talk a lot about controlling the online story that's being told about your apartment community. That usually results in is creating social media profiles for joining conversations and letting future residents know what you're all about. Additionally, getting ingrained in the local community and being a fixture in that community can also speak to what your community values and future residents…

How Using Social Media Boosts Your Apartment Community’s SEO

Most apartment marketers think of SEO and social media as two distinct marketing channels, with separate strategies assigned to each. And that's true, you do need to employ a unique approach for your community to each platform. But there are also some great overlapping benefits that you get when you mix the two. Here are seven ways that maintaining an active…

Reputation Management for Multifamily: Turning a Negative Into A Positive

You’ve all had it happen - that dreaded moment when you sign into your apartment community’s Yelp or Facebook account only to see a notification that a seething review came in. Instead of panicking over how to respond to this review, just take a step back, regroup, and refocus your perspective on dealing with these negative reviews. A negative review,…

5 Ways to Boost Resident Engagement on your Community’s Social Networks

So, you've set up your apartment community on social media. You've started posting great content on Facebook, you know how to engrain yourself within the local Twitter community, and you're optimizing your Instagram posts with killer hashtags. The problem is, the content you're serving up isn't being consumed by actual residents. While spreading brand awareness and delivering value to the…

Tweet Your Neighbors: Leveraging Twitter in Your Local Community

Ongoing conversations with local businesses! Increased exposure to potential residents of your multifamily community! Good buzz that you don’t have to pay (or do much work) for! How can you get this to happen? When it comes to your local community, Twitter is the place to be. Perhaps you’re familiar with the behemoth social network, yet you’ve wondered how you…

Visual Storytelling on Multifamily Social Media

Every community has a story, and for many of us it’s important to tell it because it serves a purpose. From a multifamily aspect, the art of visual storytelling is significant because it helps relay messages to future and current residents about the daily life in a luxury apartment community. As a community, we want to convey positive messages that motivate…

The Multifamily Guide to Killer Instagram Hashtags

From the time Twitter users started creating categories with hashtags in 2007, the rise of the pound sign has been swift and fierce. With the power to expand your content's reach by the thousands, it’s easy to understand their immense value. We all know that posts using hashtags on Instagram outperform those without. But with everyone in the Insta-verse applying up to…