The Blog.

Stay up-to-date on the latest in marketing news and GTMA's strategy as it relates to the ever-evolving nature of digital communications.

Social Media Tips For The Holidays

It's no surprise that one of the busiest times for social media is during the holidays. Of course, the new Star Wars movie helps with that. But while gathering with family and friends is the priority for many of us, they can also drive us crazy (hey, somebody had to say it). So, where do we go for a welcomed distraction? You guessed it: Facebook,…

Spotlighting Your Property’s Killer Amenities in Your Digital Strategy

Ah, there’s no place like HOME… especially when it’s got so many built-in perks to living there. But before people decide to make your community their home, you’ve got to let them know what you’ve got…and when it comes to showcasing your assets, is there a strategy that dictates what you should be highlighting? That’s the question we’re going to answer today!…

Multifamily Pro Brainstorming 2015 Recap

Yes, we made a video of you! Take a look and let us know if you see yourself. Comment, tag, or, better yet, share with your friends on Facebook. This year, GTMA showed up strong at Multifamily Pro's Brainstorming Sessions. CEO Joshua Swanson delivered a compelling talk on microvideo and its use in online storytelling, we gave away an Apple iWatch, and our shooting…

The Ultimate Guide to Running Social Media Contests for Your Community

Running a contest on social media might seem a bit daunting, but there is an enormous benefit to doing so. Social media contests give your apartment community the chance to increase engagement, promote a leasing special, generate resident content or gain recognition on your property’s social media. You can have fun while achieving your goal and increase engagement on your property’s…

What the New Google Maps Results Mean for Apartment SEO

Yup, Google’s changed their local map results again. Surprise, surprise. But this latest change might be their most drastic. For years we’ve been accustomed to what marketers affectionately refer to as the “7-Pack”, which listed 7 businesses ordered A through G next to a map on Google’s main search results page. Well, let me introduce you to the brand new…

Building the Perfect Landing Page to Convert Your Community’s PPC Traffic

Whether you're building a website for your apartment community or setting up an advertising campaign, you've likely encountered the question of where to send your traffic to. The main website sounds like the most logical choice, but is your website enough to generate viable leads? If not, building a conversion-optimized landing page is your best bet to generate the best possible leads that will…

Ways to Get Your Residents Involved with Your Community on Social Media

It can be a frustrating battle trying to get your residents involved with your community on social media, and it all starts with getting them to care. You can sit and stare at the number of followers, and some weeks it just won’t go up no matter what you seem to try. The good news is that where there’s a will there’s…

How To Humanize Your Apartment Community on Social Media

We all know that maintaining an active, engaging social media presence for your multifamily apartment community is a must. But something that so many communities get wrong is forgetting to use these tools to humanize their brand. These are perfect platforms to showcase personal content that produces more engagement, and it will go the extra mile in strengthening the relationship you have with your current…

Developing a Killer Google Plus Strategy

Oh, Google Plus… the network that many people forget about, probably unfairly so. Maybe you’ve never even used Google Plus (or, as it’s often known, Google+), and you’ve only heard the name. But what you may not realize is that having a strategy for Google Plus can actually be very beneficial to your business overall. You’ve built your brand across…

Reputation Management for Multifamily: Flagging Negative Yelp Reviews and Winning

It's no secret that people can be ruthless on internet review sites as they hide behind their keyboards while mercilessly tearing businesses to shreds. These days, everyone and their mom feels obliged to write an online review of each place they’ve ever lived, eaten, shopped, watched a movie, grabbed a cup of coffee, gotten a haircut or received any type of customer service…