The Blog

Stay up-to-date on the latest in marketing news and GTMA's strategy as it relates to the ever-evolving nature of digital communications.

Is Your Internet Marketing Campaign Really Working?

What gets measured, gets done. -- Peter Drucker You’ll hear a lot of marketers talk about metrics—and with good reason. Metrics make up the data we analyze to develop and improve our internet marketing campaigns. But metrics have zero meaning unless they serve a distinct purpose. At GTMA, our purpose is to create successful campaigns that deliver qualified leads to…

GTMA Announced as 2017 Winner of Multiple W3 Awards!

Los Angeles Ad Agency Partners With National Multifamily Company To Win Six W3 Awards For Branded Content And Video Marketing, Taking Home The Gold Award For Corporate Social Responsibility LOS ANGELES, CA — (FOR IMMEDIATE RELEASE) — GTMA was recently honored with a total of seven video marketing awards by the Academy of Interactive and Visual Arts for the 12th Annual…

Virtual Real Estate: GTMA Presents Futriciti™

The future of multifamily lies in virtual reality. And in these times of technological transition, fortune favors not only those who do it first, but those who do it best. With that in mind, GTMA proudly announces its latest partnership, Futriciti™, a virtual reality company born from a collaboration between the top talent in video game development and multifamily marketing.…

GTMA Graphic Designer Donates Painting to Charity, Funding One Year of Education for Two Children

With service built into the fabric of our company culture, it is with great pleasure to learn of the impact our own employees are making when they live and breathe our core values. When New Hope Children, a nonprofit organization dedicated to rescuing impoverished youth from the streets and landfills of Kenya, hosted a recent fundraiser event, GTMA graphic designer…

GTMA + Yelp’s Lead Generation for Apartment Communities

It’s time to talk Yelp. For a long time, Yelp and its 95 million monthly active users have been a source of laughter, tears and, sometimes, even leads for apartment communities. In fact, GTMA produced an award-winning web series last year based on some of those laughably bad gems pulled from horrible Yelp reviews written about apartment communities. It was…

The Pitfalls of Searching for Your Own PPC Ads Online

Launching a digital advertising campaign can be exciting. You submit a budget proposal to your owner, review an initial keyword report and display ad designs, and finally get the green light to launch your apartment community’s first AdWords campaign. So it’s only natural that you’d want to witness the fruits of your labor by searching for your ads online. However,…

Facebook Canvas for Apartment Marketing Now Available on Instagram

You don’t have to be a marketing guru to know that most people spend an inordinate amount of time in front of their phones. That screen time has become increasingly desirable to advertisers. Yet up until recently, most mobile advertising has been lagging (to say the least) with unchecked ad proliferation propagated by Facebook and immature mobile technology which make…

Exploring Google Posts Available to Google My Business Users for Apartment Marketing

In case you haven’t noticed it in local search results lately, Google My Business rolled out a new feature back in June enabling all Google My Business users to create social media-like posts under their local Knowledge Panel on the Google search results page. These Google Posts also appear within the Local Finder window in Maps results. “The new feature…

Boost Your Apartment Website Performance With HTTPS

Have you made the switch from HTTP to HTTPS yet? Ever since Google started using HTTPS as a ranking signal, more and more website owners have been making the switch purely for the SEO benefits. However, countless others have been putting it off because it hardly seems necessary if a website doesn’t deal with sensitive information. Well, as of October…

Social Media Best Practices for Natural Disasters

Disaster Emergency Preparedness: Best Practices for Multifamily Professionals When disaster strikes, does your team have a crisis protocol in place before, during, and after the incident? In the case of a hurricane, there is advanced notice, whereas other emergencies come without warning. In the wake of Hurricane Harvey that unapologetically swept through Houston, many multifamily operators are no doubt feeling…