The Blog

Stay up-to-date on the latest in marketing news and GTMA's strategy as it relates to the ever-evolving nature of digital communications.

The Magic of Cinemagraphs: I Like The Way You Move

Cinemagraphs are images that combine video elements (“cinema”) with still photos (“graphs”) to create an experience entirely different from either. This form of micro-content results in part of the image moving, while the rest remain still. Pete Schwartz, GTMA’s award-winning animator, suggests cinemagraphs are “more like a work of art than a video and more interesting and engaging than a…

How Micro-Moments are Changing the Game for Marketers

GTMA’s downtown Los Angeles offices have the clean, Ikea-vibe of a tech startup, but they still can’t shake their classic LA swagger. The agency’s inclination for telling captivating stories in this age of sensory overload is part of the timeless wisdom that GTMA—and its award-winning visual production team—owes to its humble, Hollywood beginnings. This is the Inc. 5000 company that…

The Best Ways We’ve Found to Continue Your Marketing Education

At GTMA, one of our core values is to be Ever-Evolving as a company. Keeping in this spirit, we encourage and support the various outlets our employees have found to enhance their creativity and continue their education outside of the workplace through their hobbies and passion projects. Here are some of the ways we have found to continue our marketing…

7 Important Trends in Multifamily Digital Marketing for 2018

Now that you’re past the holiday food and drink extravaganza, you can finally start planning a winning digital marketing strategy for 2018. Let’s peer into the crystal ball to forecast important insights within the rich and complex multifamily market. Before trying to decide which new hashtags or memes will go viral this year, consider these seven important digital marketing trends…

Is Your Internet Marketing Campaign Really Working?

What gets measured, gets done. -- Peter Drucker You’ll hear a lot of marketers talk about metrics—and with good reason. Metrics make up the data we analyze to develop and improve our internet marketing campaigns. But metrics have zero meaning unless they serve a distinct purpose. At GTMA, our purpose is to create successful campaigns that deliver qualified leads to…

GTMA Announced as 2017 Winner of Multiple W3 Awards!

Los Angeles Ad Agency Partners With National Multifamily Company To Win Six W3 Awards For Branded Content And Video Marketing, Taking Home The Gold Award For Corporate Social Responsibility LOS ANGELES, CA — (FOR IMMEDIATE RELEASE) — GTMA was recently honored with a total of seven video marketing awards by the Academy of Interactive and Visual Arts for the 12th Annual…

Virtual Real Estate: GTMA Presents Futriciti™

The future of multifamily lies in virtual reality. And in these times of technological transition, fortune favors not only those who do it first, but those who do it best. With that in mind, GTMA proudly announces its latest partnership, Futriciti™, a virtual reality company born from a collaboration between the top talent in video game development and multifamily marketing.…

GTMA Graphic Designer Donates Painting to Charity, Funding One Year of Education for Two Children

With service built into the fabric of our company culture, it is with great pleasure to learn of the impact our own employees are making when they live and breathe our core values. When New Hope Children, a nonprofit organization dedicated to rescuing impoverished youth from the streets and landfills of Kenya, hosted a recent fundraiser event, GTMA graphic designer…

GTMA + Yelp’s Lead Generation for Apartment Communities

It’s time to talk Yelp. For a long time, Yelp and its 95 million monthly active users have been a source of laughter, tears and, sometimes, even leads for apartment communities. In fact, GTMA produced an award-winning web series last year based on some of those laughably bad gems pulled from horrible Yelp reviews written about apartment communities. It was…

The Pitfalls of Searching for Your Own PPC Ads Online

Launching a digital advertising campaign can be exciting. You submit a budget proposal to your owner, review an initial keyword report and display ad designs, and finally get the green light to launch your apartment community’s first AdWords campaign. So it’s only natural that you’d want to witness the fruits of your labor by searching for your ads online. However,…