The Blog

Stay up-to-date on the latest in marketing news and GTMA's strategy as it relates to the ever-evolving nature of digital communications.

Top 5 Best Apartment Lifestyle Videos

So what’s the deal with Lifestyle Videos and apartments? Like all of the visual production we create here at GTMA, these pieces are all about the story. Lifestyle videos are the best way to communicate what life could be like for future residents in your apartment community. We try to work in a little of everything - the neighborhood, your…

Top 10 Best Apartment Micro-Moments

As the Chief Creative Officer at GTMA, I love it when we get to do micro-moments. Apartment Micro-Moments are a chance to either find a way to tell a complete story in a very short period of time or an opportunity to focus on one specific aspect of a given community. Sometimes, with apartment micro-moments, 15 seconds is more than…

How Will the New Facebook Pixel Update Affect YOU?

What Updates Have Been Made to the Facebook Pixel? In a continued effort to protect the privacy and advertising experience of its users, the social media giant has made some changes to the way the Facebook pixel tracks user data. Now pixel owners have the option to opt into using (in addition to 3rd party cookies) 1st party cookies. Cookies are…

So, Here Comes The Fall Again

“The Fall” Yes, it’s that time of year again when we start hearing from clients that the numbers are just mysteriously down and their stakeholders are not happy about it or happy with us, so what are we going to do to fix it? Well, yeah… here’s the thing… fall is here and “Leasing Season” is over. You can fight…

Our Communications Flow

FROM CLIENT TO GTMA - HOW DOES COMMUNICATION WORK AT OUR AGENCY? THE STRUCTURE OF THE AGENCY As a creative agency GTMA has lots of talented people handling lots of fun and creative things for our clients. BUT, not everyone is good at everything, which is why we have creative teams focusing on different disciplines such as lead generation, social…

How Not to Fall for SEO Scams (Like it’s 1999)

Welcome to the shady underworld of SEO, where false promises are made, and the things you buy aren’t yours to keep. This black market of SEO services is easy to wander into, and the merchants are known to weave silkily worded tales of top ranking websites and immediate results, but don’t let yourself fall for their lies. If something sounds…

Fair Housing vs. Facebook Advertising – Update

GTMA Fair Housing Update Facebook can’t seem to catch a break lately. On Friday HUD (Housing and Urban Development) filed a complaint against Facebook (again) with concerns over the possibility that housing industry advertisers could use Facebook’s targeting tools to violate provisions of the Fair Housing Act. You can read the official press release from HUD here. Facebook has already…

GTMA Lands a Spot on the Inc. 5000 List, Again

GTMA has done it again - we made the INC 5000 list for the second year in a row! Like the Energizer Bunny, we just keep growing. Or is that “going”? Either way, we’re doing both. Now with over 50 full-time employees, GTMA is most definitely growing, but we are also going - like when we moved our headquarters to the Pacific…

GTMA wins big at both AIM and the Communicator Awards!

Since the early days of GTMA, we have been involved in reputation marketing for our client partners. Now, we’ve decided to take our relationship with Yelp to the next level by making it official. GTMA Gets Yelped, a video promoting our industry-first partnership with - you guessed it - Yelp has garnered a LOT of attention in the last few…

Keeping An Eye on Your ILS

If you're marketing a multifamily property, you have a variety of marketing channels available to you—these range from sophisticated data mining techniques like regression analysis, to something as simple as the guy in the dinosaur suit flipping a sign on the sidewalk (our personal favorite). You then have to decide how much of your marketing dollars to put toward those…