The Blog.
Stay up-to-date on the latest in marketing news and GTMA's strategy as it relates to the ever-evolving nature of digital communications.
Digital Marketing in the Short Term Vs. Long Term
The Monetization of Social Media In the mid 2000s, pop rock band Panic! At The Disco grew a large enough fanbase for the music industry to take notice, so much so that they were signed before ever playing a show for an audience. They climbed to popularity this entirely through growing a massive following on Myspace and engaging with an…
Read MoreSEO Need-to-Knows For Your Apartment Community
8 Things Every Apartment Marketer Needs To Know About SEO It’s obvious that Google plays a huge role in getting potential leads to your site, but what’s less obvious is how Google ranks your community’s site against your competitors. Here are some things to keep in mind when planning out your community’s SEO strategy. Make a Good First Impression When…
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The Ins and Outs of Content Marketing
Content Marketing Basics Chances are you’ve heard plenty of buzz around the term ‘content marketing’ or been told that you apartment community needs a content marketing strategy (yes, you do!). Regardless of how much time you spend in the blogosphere or social media universe, it’s important to understand how this powerful marketing tool might involve anything from a blog post…
Read MoreEnough With Millennials, Start Thinking About Generation Z
Move Over Millennials, Start Thinking About Generation Z Marketers have long been wringing their hands over how to talk to millennials -- the generation known for their anti-brand, anti-ad inclinations and their need for instant gratification. The landscape has slowly changed to meet the demand of the aging millennial generation as they begin growing families, yet what about the upcoming…
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MARKET TO RENTER’S PAIN POINTS
MARKET TO RENTER'S PAIN POINTS What are 'Pain Points'? The terms ‘marketing’ and ‘advertising’ can mean so many different things, yet what renters search for basically boils down to simple needs and wants which we refer to as ‘pain points'. Why People Spend Money At the most basic level, people typically spend money on two things: First, they readily spend…
Read MoreGTMA’S 2017 MULTIFAMILY MARKETING PREDICTIONS
2017 Predictions For the Multifamily Industry Predicting outcomes in 2016 was a tough business! But it's a whole new year with brand new emerging trends, technology, and possibilities -- which is why the team at GTMA put together a comprehensive outline of some of the most pertinent marketing predictions to multifamily in 2017. The city of Los Angeles saw 20,000 new…
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Changes Coming To Instagram Instagram is always going through a multitude of changes in the digital marketing world. As an app that began solely as a medium to share the photographs taken by its users, Instagram as catapulted to become one of the key players in social advertising. After Facebook bought Instagram, it finally rolled out advertising options for businesses.…
Read MoreGTMA and Razz Interactive Sweep Against Big Name Competitors at 2016 W³ Awards
The Winners of the 2016 W³ Awards were announced by the Academy of Interactive and Visual Arts last week. Receiving nearly 5,000 entries, the W3 Awards honors outstanding Websites, Web Marketing, Web Video, Mobile Sites/Apps & Social content created by some of the best interactive agencies, designers, and creators worldwide. The W³ Awards is sanctioned and judged by the Academy…
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GTMA's latest shoot for LMC features West & Fondren, a new construction in Houston Texas boasting luxury and sophistication. Excuse the shameless self promotion, but our shoot turned out fabulous and we're ready to show it off -- see for yourself! West & Fondren [gallery ids="3293,3294,3295,3296,3297,3298,3299,3300,3301,3302,3303,3304,3305,3306,3307,3308,3309,3310,3311,3313,3314,3315,3316,3317,3318,3319,3320,3321,3322,3323,3324,3325,3326,3327,3328,3329,3330,3331,3332,3333,3334,3335,3336,3337,3338,3339,3340,3341,3342,3343,3344,3345,3346,3347,3348,3349,3350,3351,3352,3353,3354,3355,3356,3357,3358,3359,3361,3362"]
Read MoreGTMA’s Guide to NMHC Optech 2016
NMHC is the premier destination for what’s next in multifamily, and this week, hundreds of multifamily leaders will gather at the NMHC Optech Conference to elevate the multifamily industry across many sectors from management to technology. At GTMA, we’re talkers. So we couldn’t help but add our two cents to some of the marketing topics of discussion at this year’s…
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