The Blog

Stay up-to-date on the latest in marketing news and GTMA's strategy as it relates to the ever-evolving nature of digital communications.

The Ultimate Guide to C-C-P-A without the P-A-I-N

Making your multifamily business compliant with the new California privacy regulations is easier than you may think! Over the last few weeks, online buzz has been rising about the latest four-letter word in marketing: CCPA. Short for the California Consumer Privacy act, or AB 375, this new act is driving client questions in the multifamily industry about how they will…

SEO Strategies Lease-ups vs. Stabilized Apartments

SEO strategies for lease-ups vs. stabilized apartments should not look exactly the same. In this article, we’re going to focus on what your end goal is and then work backward in order to determine what kind of SEO campaign you actually need. Given all of our previous articles on what SEO is, we’ll assume our readers have a basic understanding…

Reputation Marketing Case Study from GTMA

This reputation marketing case study represents 30+ properties located across the state of California under a single management company. GTMA contracted to provide ongoing social media content, social ads, and reputation management services for these multi-family apartment communities in 2019. Many of these properties were recent B-class portfolio acquisitions that had previously struggled with negative reviews and poor online reputations. When…

The Do’s & Don’ts of Review Management for Reputation Marketing

When it comes to managing your online reputation, it's easy to occasionally let the haters get you down. As difficult as it may be to avoid focusing on the negative, you need to remind yourself there are still plenty of positives to be taken away from the reviews your business receives! One of the most important being how you choose…

SEO & REPUTATION MARKETING BETTER TOGETHER

WHAT IS SEO, AND WHY DOES IT MATTER? What relationship do SEO & reputation marketing efforts have to one another? A very close one! To understand how and why, let's first take a closer look at SEO itself. SEO stands for search engine optimization. It’s a technique used to maximize exposure to the content on websites in order to achieve…

The Fall Part 2

IT’S NOT OUR FAULT. Look, we get it. Leasing apartments or selling condos and houses during the fall is THE WORST! Traffic dries up and it’s nobody's fault but the time of year. Our blog from last year proves that search traffic drops through the ???? toilet in September and October. Given our close partnership with Google, they were able…

First Agency in Real Estate Marketing to Pilot Innovative CPC Program

Today, GTMA is excited to announce that we have been selected as the only agency in the real estate vertical, and one of only four agencies in the country, to pilot a new Yelp CPC ad format. Let’s take a look at what’s included! FROM YELP TO YOU IN ONE CLICK This new format allows searchers to skip the Yelp profile…

Staying Relevant Among Facebook & Instagram’s New Changes

In March of 2019, Facebook announced that the company will undergo a series of changes in the near future to accommodate a major shift in business strategy. This will impact Facebook as well as its other owned social properties: Instagram, WhatsApp, and Messenger. Facebook will increasingly shift its platforms’ focus away from public posts to encrypted, ephemeral communications on its…

Press Release: Welcome Alexandra Watson

GTMA WELCOMES ALEXANDRA WATSON AS DIGITAL MARKETING DIRECTOR WATSON BRINGS TO GTMA OVER 20 YEARS OF BUSINESS & MARKETING EXPERIENCE VANCOUVER, WA － Leading full-stacked digital marketing agency, GTMA welcomes marketing guru Alexandra Watson as its Digital Marketing Director. In 2019, as GTMA expands its expertise to additional market segments, Watson’s extensive knowledge and management skills bring a new…

Conflict of Interest

Yeah, but don’t you guys work with that building across the street? As perhaps the leading agency in the real estate marketing industry, it is not uncommon that we find ourselves marketing two communities that are within a few blocks or even across the street from one another. And it’s not just us, as concentrated as real estate development is, there…