The Blog.

Stay up-to-date on the latest in marketing news and GTMA's strategy as it relates to the ever-evolving nature of digital communications.

Apartment Tours: Virtual Reality or 360 Photography?

Often your dream home is exactly that—a dream, somewhere beyond time and space. The apartment renters journey begins with an intent-laden Google search, perhaps at the same time when the ground is being broken on the towering high-rise that will one day be their home. Multifamily developers feel the pressure to lease-up apartments that haven’t even been built yet, oftentimes…

Missed Opportunities With Your Yelp Business Listing

When I was in the market for a new place to call home, my apartment hunt started off like Goldilocks’ fairy tale—not too big, not too small, all my go-to stores close by, endless dining options, reliable public transportation and beautiful parks. But finding an apartment that was “just right” had proven to be quite the challenge once I Yelped…

How to Create a Killer Instagram Feed

Ah yes, Instagram - social media’s rising star when it comes to marketing. We’re all victims of endless scrolling and stumbling upon screenshot-worthy content wishing that we, too, could create dazzling posts. Visually-captivating feeds are are easy to spot, but feel incredibly daunting to accomplish. There is a common misconception that you need to be a professional photographer and use…

The Magic of Cinemagraphs: I Like The Way You Move

Cinemagraphs are images that combine video elements (“cinema”) with still photos (“graphs”) to create an experience entirely different from either. This form of micro-content results in part of the image moving, while the rest remain still. Pete Schwartz, GTMA’s award-winning animator, suggests cinemagraphs are “more like a work of art than a video and more interesting and engaging than a…

How Micro-Moments are Changing the Game for Marketers

GTMA’s downtown Los Angeles offices have the clean, Ikea-vibe of a tech startup, but they still can’t shake their classic LA swagger. The agency’s inclination for telling captivating stories in this age of sensory overload is part of the timeless wisdom that GTMA—and its award-winning visual production team—owes to its humble, Hollywood beginnings. This is the Inc. 5000 company that…

The Best Ways We’ve Found to Continue Your Marketing Education

At GTMA, one of our core values is to be Ever-Evolving as a company. Keeping in this spirit, we encourage and support the various outlets our employees have found to enhance their creativity and continue their education outside of the workplace through their hobbies and passion projects. Here are some of the ways we have found to continue our marketing…

7 Important Trends in Multifamily Digital Marketing for 2018

Now that you’re past the holiday food and drink extravaganza, you can finally start planning a winning digital marketing strategy for 2018. Let’s peer into the crystal ball to forecast important insights within the rich and complex multifamily market. Before trying to decide which new hashtags or memes will go viral this year, consider these seven important digital marketing trends…

Is Your Internet Marketing Campaign Really Working?

What gets measured, gets done. -- Peter Drucker You’ll hear a lot of marketers talk about metrics—and with good reason. Metrics make up the data we analyze to develop and improve our internet marketing campaigns. But metrics have zero meaning unless they serve a distinct purpose. At GTMA, our purpose is to create successful campaigns that deliver qualified leads to…

GTMA Announced as 2017 Winner of Multiple W3 Awards!

Los Angeles Ad Agency Partners With National Multifamily Company To Win Six W3 Awards For Branded Content And Video Marketing, Taking Home The Gold Award For Corporate Social Responsibility LOS ANGELES, CA — (FOR IMMEDIATE RELEASE) — GTMA was recently honored with a total of seven video marketing awards by the Academy of Interactive and Visual Arts for the 12th Annual…

Virtual Real Estate: GTMA Presents Futriciti™

The future of multifamily lies in virtual reality. And in these times of technological transition, fortune favors not only those who do it first, but those who do it best. With that in mind, GTMA proudly announces its latest partnership, Futriciti™, a virtual reality company born from a collaboration between the top talent in video game development and multifamily marketing.…