The Blog

Stay up-to-date on the latest in marketing news and GTMA's strategy as it relates to the ever-evolving nature of digital communications.

How Do I Know If My Website Is Slow?

Speed plays a crucial role in the performance and growth of a website, affecting everything from visitor satisfaction to SEO to conversion rates. When it comes to user experience, people want everything instantly. And with the fifth generation of mobile technology rapidly expanding worldwide, 5G mobile users are loading pages and files at speeds 10 to 20 times faster than…

How Do I Know My WordPress Site Is Secure?

At the time of this writing, WordPress continues to grow faster than any other competitor, powering 40% of all websites on the internet including those without a content management system or with a custom-coded CMS. Keeping your WordPress website secure is critical to prevent hackers from exploiting it. Our web development team at GTMA takes web security very seriously and…

URL Structure Design: Why Does It Matter?

While we know the layout of a website is crucial to a business's success online, the design of the URL structure is equally important. How so? Humans aren't the only ones searching the web for answers. The URL structure provides a means to organize your site information. The organized structure is your web address, allowing search engines to locate and…

Why The Rebrand? A Look At The New GTMA

Why do businesses rebrand? For lots of reasons like going after a new audience, feeling outdated, more alignment with what your business is now versus when it began, and even acquiring another business. So, why did GTMA rebrand? For all of those reasons. Going After a New Audience GTMA has a rich history of over 10 years of marketing excellence…

What You Need To Know About Yelp’s Optimized Campaign Goals

Call us marketing nerds if you must, but if you are anything like us, you know how much work (FUN) it can be to create new search ad campaigns using Yelp Ads. There are so many options to choose from in the setup process, all of which have the potential to boost your ad performance. Whether it’s a choice in…

What Is Web Accessibility & How To Stay ADA Compliant

This blog post walks you through an overview of web accessibility and ADA compliance, how it affects your business, and how GTMA’s team of web design and development experts can assist with ensuring you have an accessible website. As litigation surrounding web accessibility continues to increase, we want to help our clients make sure their websites are ADA compliant and…

Website Photography & Design: How Custom Imagery Elevates Your Site Content

KEEPING THE END GOAL IN MIND We all know the importance of having a professional, fully-functional website for your company or organization. Your site is the digital hub for all that encompasses your brand. Most importantly, it’s the foundation of your digital marketing strategy and a framework for building a successful business. In today’s digital landscape, using eye-catching imagery and…

The Impact of Cookie Removal on Ad Targeting

IT’S THE END OF THE WEB AS WE KNOW IT The day digital advertisers knew would come is finally here, and the cookies are starting to crumble. But what does this mean for ad targeting? Google recently announced that it would fully do away with third-party cookies from its Chrome browser by 2022. No, this is not the beginning of…

NEW! Get Yelp When You Partner With GTMA!

YELP, YOU HEARD THAT CORRECTLY When you partner with GTMA, you now get Yelp. As premier agency partners, it’s easier than ever to leverage and make the most out of your ad presence on the Yelp Ads platform with GTMA. We are expertly trained to strategically use the platform, manage and optimize your campaigns, and report back every month. WHY…

Google’s Breakup with Modified Keyword Match

If you keep an eye on Google’s Search Ad updates (which, as a savvy marketer reading our blog right now, of course, you do!), you may have heard the recent announcement that they have begun the process of pairing down the kinds of keywords made available in their campaigns. With PLENTY of time and notice (yes, that is a hint…