The Blog.
Stay up-to-date on the latest in marketing news and GTMA's strategy as it relates to the ever-evolving nature of digital communications.
“The Fall” Yes, it’s that time of year again when we start hearing from clients that the numbers are just mysteriously down and their stakeholders are not happy about it or happy with us, so what are we going to do to fix it? Well, yeah… here’s the thing… fall is here and “Leasing Season” is over. You can fight…
Read MoreFROM CLIENT TO GTMA - HOW DOES COMMUNICATION WORK AT OUR AGENCY? THE STRUCTURE OF THE AGENCY As a creative agency GTMA has lots of talented people handling lots of fun and creative things for our clients. BUT, not everyone is good at everything, which is why we have creative teams focusing on different disciplines such as lead generation, social…
Read More
How Not to Fall for SEO Scams (Like it’s 1999)
Welcome to the shady underworld of SEO, where false promises are made, and the things you buy aren’t yours to keep. This black market of SEO services is easy to wander into, and the merchants are known to weave silkily worded tales of top ranking websites and immediate results, but don’t let yourself fall for their lies. If something sounds…
Read MoreFair Housing vs. Facebook Advertising – Update
GTMA Fair Housing Update Facebook can’t seem to catch a break lately. On Friday HUD (Housing and Urban Development) filed a complaint against Facebook (again) with concerns over the possibility that housing industry advertisers could use Facebook’s targeting tools to violate provisions of the Fair Housing Act. You can read the official press release from HUD here. Facebook has already…
Read More
GTMA Lands a Spot on the Inc. 5000 List, Again
GTMA has done it again - we made the INC 5000 list for the second year in a row! Like the Energizer Bunny, we just keep growing. Or is that “going”? Either way, we’re doing both. Now with over 50 full-time employees, GTMA is most definitely growing, but we are also going - like when we moved our headquarters to the Pacific…
Read MoreGTMA wins big at both AIM and the Communicator Awards!
Since the early days of GTMA, we have been involved in reputation marketing for our client partners. Now, we’ve decided to take our relationship with Yelp to the next level by making it official. GTMA Gets Yelped, a video promoting our industry-first partnership with - you guessed it - Yelp has garnered a LOT of attention in the last few…
Read More
If you're marketing a multifamily property, you have a variety of marketing channels available to you—these range from sophisticated data mining techniques like regression analysis, to something as simple as the guy in the dinosaur suit flipping a sign on the sidewalk (our personal favorite). You then have to decide how much of your marketing dollars to put toward those…
Read More[embed]https://www.youtube.com/watch?v=BSaJVUeLWic&feature=youtu.be[/embed] Hello Friends, fans, and social media fanatics! One of our core values here at GTMA is integrity, which works its way into the products and services that we offer our client partners. Our goal is to only utilize platforms that we truly believe will benefit our campaigns and help us achieve your goals. In this environment of constant change…
Read More
Digital marketing is an ever-changing industry. We at GTMA are pioneers in online advertising for multifamily, residential real estate and hospitality. Experience has shown us that, as important as it is to be ever-evolving and meet these almost daily changes to our industry, sometimes you just have to stick to your guns. Some important news just came out regarding fair…
Read MoreFOR IMMEDIATE RELEASE: National Digital Marketing Firm Relocates Headquarters to Vancouver
GTMA Anticipates Hiring 25 this Year VANCOUVER, Wash. – FOR IMMEDIATE RELEASE – Digital marketing agency GTMA has officially opened the doors of its new headquarters at the Columbia Tech Center in Vancouver, Washington. GTMA is a growing full-service marketing and branding firm specializing in real estate and hospitality. With clients across the country, GTMA offers a comprehensive package of…
Read More