The Blog.

Stay up-to-date on the latest in marketing news and GTMA's strategy as it relates to the ever-evolving nature of digital communications.

Mindful Multifamily Management In The 21st Century

How and Why Reaching Millennials Authentically is Everything A recent Wall Street Journal report indicates that many Millennials may become a generation of perpetual renters. A broad swath of the middle class have been affected by a shortage of affordable homes, damaged credit, swelling student loans, and tough approval standards for buying a home. Clearly, long-term renters will want their…

Case Study: Peak Campus Giveaway Meets Razz Rewards

Storytelling For The Digital Age GTMA is a band of digital storytellers, and we’re always seeking out new avenues to bridge technology and the art of storytelling -- we call it synergy ‘round here. And we’re pretty excited about the synergy we’ve created between GTMA, Razz Interactive and Peak Campus with a multi-faceted campaign aiming to drastically increase renewals and…

Photo Gallery: Boca at City Walk

GTMA's latest shoot with Lennar features Boca City Walk, a new construction in Boca Raton Florida boasting luxury and sophistication. Excuse the shameless self promotion, but our shoot turned out fabulous and we're ready to show it off -- see for yourself!

Trends Are Tricky When it comes to trends, online and off, it’s tricky deciding which ones will become the next Instagram and which ones are in fact just a trend, or worse -- a fad. It’s easy to jumble the two; both indicate a rising level in popularity of a style, behavior, or product, but there is a major difference…

Reputation Management Theater – Season 1

Reputation Management Theater Season One Ends With a Bang (And An Important Message) After 11 episodes, winning big at the AIM Awards and providing a cathartic release of frustration for multifamily professionals everywhere dealing with insane apartment residents, the complete first season of Reputation Management Theater is now online for all to enjoy. PLUS, we're calling on YOU to send…

Reputation Management Theater – “The Maintenance-Management Conspiracy”

Beware! The accusations in this episode of reputation management theater are offensive and borderline racist while simultaneously calling out others for being racist. We don't know the full story here, and we don't know what the management and maintenance are conspiring about, but we do know this review is downright hilarious. The grammar never fails to entertain, and the drama unfolding…

Not a #Rio2016 Sponsor? Be Careful What You Tweet!

Olympic Censorship Did you know that it’s possible to trademark hashtags? During the #Rio2016 Olympic Games, throwing a hashtag in front of a couple of words is risky business. The paranoia is setting in already. Can we use that hashtag as an example to tell others not to use it?! Okay, so officially here’s the deal: During the blackout period…

Reputation Management Theater – “The Worst Management I’ve Ever Seen”

In episode 9 of Reputation Management Theater our fearless CEO Joshua Swanson and his trustworthy Shakespearean actors perform a less than stellar, and grammatically incoherent review! How does an apartment building get good online reviews and build a positive reputation? Well apparently it's not by hiring leasing managers named 'Cath-ay'. Cathays do not care about your pains and issues once…

GTMA’s Guide to Snapchat For Your Community

We See You Snapchat Here at GTMA we are all about evolving with the times and staying on top of where the audiences are hanging out online. At the moment, the younger audience is hanging on Snapchat -- big time! A whopping 76% of Snappers are age 34 or younger. No other platform comes close to the demographic breakdown that…

Why You Need To Pay Attention to 360 Video

360 Video Isn't Just a Cool New Tech Toy, It's the Future of Advertising There was a time, not too long ago, when a few photos posted to a Craigslist ad would be enough to entice potential renters to step through the doors of your apartment community and take a tour. **cue laughter** Needless to say, those days are far…