The Blog

Stay up-to-date on the latest in marketing news and GTMA's strategy as it relates to the ever-evolving nature of digital communications.

THE SLOW DEATH OF TWITTER

[embed]https://www.youtube.com/watch?v=BSaJVUeLWic&feature=youtu.be[/embed] Hello Friends, fans, and social media fanatics! One of our core values here at GTMA is integrity, which works its way into the products and services that we offer our client partners. Our goal is to only utilize platforms that we truly believe will benefit our campaigns and help us achieve your goals. In this environment of constant change…

Fairbook Housing Laws

Digital marketing is an ever-changing industry. We at GTMA are pioneers in online advertising for multifamily, residential real estate and hospitality. Experience has shown us that, as important as it is to be ever-evolving and meet these almost daily changes to our industry, sometimes you just have to stick to your guns. Some important news just came out regarding fair…

FOR IMMEDIATE RELEASE: National Digital Marketing Firm Relocates Headquarters to Vancouver

GTMA Anticipates Hiring 25 this Year VANCOUVER, Wash. – FOR IMMEDIATE RELEASE – Digital marketing agency GTMA has officially opened the doors of its new headquarters at the Columbia Tech Center in Vancouver, Washington. GTMA is a growing full-service marketing and branding firm specializing in real estate and hospitality. With clients across the country, GTMA offers a comprehensive package of…

Apartment Tours: Virtual Reality or 360 Photography?

Often your dream home is exactly that—a dream, somewhere beyond time and space. The apartment renters journey begins with an intent-laden Google search, perhaps at the same time when the ground is being broken on the towering high-rise that will one day be their home. Multifamily developers feel the pressure to lease-up apartments that haven’t even been built yet, oftentimes…

Missed Opportunities With Your Yelp Business Listing

When I was in the market for a new place to call home, my apartment hunt started off like Goldilocks’ fairy tale—not too big, not too small, all my go-to stores close by, endless dining options, reliable public transportation and beautiful parks. But finding an apartment that was “just right” had proven to be quite the challenge once I Yelped…

How to Create a Killer Instagram Feed

Ah yes, Instagram - social media’s rising star when it comes to marketing. We’re all victims of endless scrolling and stumbling upon screenshot-worthy content wishing that we, too, could create dazzling posts. Visually-captivating feeds are are easy to spot, but feel incredibly daunting to accomplish. There is a common misconception that you need to be a professional photographer and use…

The Magic of Cinemagraphs: I Like The Way You Move

Cinemagraphs are images that combine video elements (“cinema”) with still photos (“graphs”) to create an experience entirely different from either. This form of micro-content results in part of the image moving, while the rest remain still. Pete Schwartz, GTMA’s award-winning animator, suggests cinemagraphs are “more like a work of art than a video and more interesting and engaging than a…

How Micro-Moments are Changing the Game for Marketers

GTMA’s downtown Los Angeles offices have the clean, Ikea-vibe of a tech startup, but they still can’t shake their classic LA swagger. The agency’s inclination for telling captivating stories in this age of sensory overload is part of the timeless wisdom that GTMA—and its award-winning visual production team—owes to its humble, Hollywood beginnings. This is the Inc. 5000 company that…

The Best Ways We’ve Found to Continue Your Marketing Education

At GTMA, one of our core values is to be Ever-Evolving as a company. Keeping in this spirit, we encourage and support the various outlets our employees have found to enhance their creativity and continue their education outside of the workplace through their hobbies and passion projects. Here are some of the ways we have found to continue our marketing…

7 Important Trends in Multifamily Digital Marketing for 2018

Now that you’re past the holiday food and drink extravaganza, you can finally start planning a winning digital marketing strategy for 2018. Let’s peer into the crystal ball to forecast important insights within the rich and complex multifamily market. Before trying to decide which new hashtags or memes will go viral this year, consider these seven important digital marketing trends…