The Blog.

Stay up-to-date on the latest in marketing news and GTMA's strategy as it relates to the ever-evolving nature of digital communications.

GTMA Guide to the AIM Conference Part I: Brand Consistency

Let's not forget that when you're building an apartment community, you're building (or contributing to) a brand. And with brand building comes an array of different components to pay attention to such as identity, values, mission statements, etc. People need reasons to connect and care about you. With potential renters doing their research from their mobile devices and desktops, your apartment community's…

Upgrade Your Apartment Community’s PPC Campaign with Geotargeting

Paid media continues to be one of the most effective ways to capture the attention of your apartment community's online audience. However, these types of campaigns require a reasonable budget and it becomes increasingly difficult to compete with larger organizations that have higher budgets for the same offering as yours in the same area as yours. Fortunately, the emergence of Geotargeting allows…

Reputation Management Theater – “Pompass” Clowns

https://youtu.be/BhUHjWfH4vI Some words used to describe apartments in online reviews are simply so perfect, they deserve their own Shakespearean actor to perform them for all of us to enjoy. Why are we taking the time to invest further into these unspellchecked reviews? Because the world is full of haters and our job is to fight back against those haters on behalf of our…

Reputation Management Theater – Smoker’s World

https://youtu.be/dv8YppFTa4s Some reviews are simply so well written, that they deserve their own monologue performed by a Shakespearean actor. Yes, these are REAL reviews read word-for-word by trained Shakespearean actors in the Los Angeles studio of digital agency GoToMyApartment. In Episode 1 of Reputation Management Theater we hear a story of someone "am living in this complex" and they are…

How Using Digital Media Helps Renters Experience the Lifestyle of Your Apartment Community

There was a time when having just a few photos in a Craigslist posting or an ad would be enough to entice a potential renter to come through the doors of your apartment community and take a tour. Now, competition has grown and technology, like digital media, has allowed people to experience more on their portable and smart devices which…

Control Your Story: A New Kind of Marketing for 2016

In the not so distant past there was a mystical force that dictated what consumers consumed. That force created things called “fads” and seemed almost omniscient in its ability to communicate a specific message that opened wallets. This brought on the creation of huge brands and multi-national corporations with record sales larger than the GDP’s of most countries. That force…

Google’s Right Hand Search Ads Are No More: How This Changes Your Multifamily Advertising

If you've ever had to ask if Google is prioritizing mobile search, now you know. As of this week, ads will now only appear at the top and bottom of search engine results page (SERPs) with up to four ads now being shown at the top. Google has taken out right-column search ads completely in favor of more ad space…

Apartment Marketing Using Facebook’s Retargeting Tools

Hopefully the reason you're here reading this piece is because you were captivated by the above video, clicked our link and came to this article. You wouldn't have been served the video via Facebook Exchange unless you had some interaction with GoToMyApartment before. Did you like our Facebook page, visit our website, watch one of our Facebook videos or maybe you're on…

GTMA + #Multifamilysms = Awesome Micro Content

Each year, the multifamily conference circuit seems to add more and more options and learning opportunities for us to attend. Since we're a digital agency, the Multifamily Social Media Summit is a no brainer for us to share how much we've embraced the changes to the ever-evolving playground of digital marketing for multifamily. Our belief is that media is quickly taking over the digital advertising space…

What You Need to Know About Multifamily Social Media Summit 2016

Another year is upon us, and that means another Multifamily Social Media Summit in good ol' Napa, CA where multifamily industry peeps convene to learn what 2016 has in store for social media and content marketing. While individual practitioners can benefit from attending, the conference is geared more towards learning and achieving in-depth knowledge of emerging technologies and actual execution…