Another year is upon us, and that means another Multifamily Social Media Summit in good ol’ Napa, CA where multifamily industry peeps convene to learn what 2016 has in store for social media and content marketing. While individual practitioners can benefit from attending, the conference is geared more towards learning and acheiving in-depth knowledge of emerging technologies and actual execution for maximum ROI, i.e. attracting and retaining residents.
With a jam-packed schedule in the books for 2016, it’s time to break down what’s worth your time and what you already know.
2016 Multifamily Social Media Summit Agenda:
Day 1 (1/27)
After you (hopefully) breeze through the registration process, link up with Erica Campbell Byrum from For Rent for an in-depth preconference workshop that will be a perfect precursor to the upcoming sessions over the next couple of days. Titled as a “Social Media Marketing Crash Course for Apartment Managers”, you’ll get refreshed on some best practices for each platform and advertising techniques, and how to get your team jazzed up on their apartment’s social media channels. See the full course description here. One thing to note about the interactive workshop is that there is an additional fee and is limited to the first 50 attendees who sign up.
Must Attend Event: The official conference kick-off of networking and cocktails (of course).
Day 2 (1/28)
Day two kicks off with some much-needed coffee and interactions with sponsors and exhibitors (like us) from 8am – 9 am. So, with that said, the GoToMyApartment team will be on hand to talk shop, take selfies, and give you the opportunity to win a brand-new GoPro HERO4 silver camera. We’ll be back after Thursday’s opening keynote address by New York Times bestselling authur Jay Baer, whose main focus is to educate on why your should “hug your haters” and embrace the people that take to the online forums to state their complaints.
The next handful of sessions sound pretty useful and informative, and include great subjects that relate to overall storytelling, social media analytics, an advanced session for Yelp business owners, and utilizing video in digital marketing. The night ends, of course, with wine tasting – we are in Napa after all – and the networking reception that gives YOU another opportunity to hang with the GTMA crew and possibly win that GoPro!
Must Attend Event: Jay Baer’s keynote “Hug Your Haters: How to Embrace Complaints and Keep Your Customers.” Also, this is the night where we give away our GoPro, so don’t forget to stop by our GTMA booth to enter!
Day 3 (1/29)
Friday opens up with some more much-needed coffee and a tour with the sponsors and exhibitors. Then, it’s off to keynote #2 on micro-marketing with Greg Verdino, which focuses greatly on microcontent and the understanding of where the consumer attention graph is heading. Later in the day, Coby Rich from Entrata leads a discussion on branding strategy, which is hugely important for a community located in a dense area of other multifamily properties. How do you set yourself apart?
Must Attend Event: Greg Verdino’s keynote “microMARKETING: Get Big Results By Thinking and Acting Small.”
Hope you all have a great Multifamily Social Media Summit 2016 and we’ll see you there!