Digital Marketing

What To Know About Mobile App Tracking & Ad Serving.

What To Know About Mobile App Tracking & Ad Serving.

As you may recall, major internet browsers, like Google Chrome, have rolled out plans to move away from third-party cookie tracking as part of a greater trend to increase privacy for web users. Learn more about The Impact of Cookie Removal on Ad Targeting in this blog post. Now with Apple’s recent iOS updates (14.5+), apps must ask for permission…

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Optimizing Your Google My Business Profile To Boost Business.

Optimizing Your Google My Business Profile To Boost Business.

WHAT IS GOOGLE MY BUSINESS? First, what is it? Well, Google My Business is a free tool for businesses to manage their online presence across Google, including Search and Maps.  News flash: Google has decided to change the name to Google Business Profile.  Whatever the name, the platform helps customers find businesses and allows business owners to verify their business…

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Integrating Video Into Your Digital Marketing Plan.

Integrating Video Into Your Digital Marketing Plan.

In the ever-changing world of digital marketing, how are you ever supposed to know which trends (like TikTok) to jump on and which will be out the door before you can throw a concept together? GTMA is here to fill you in on the science of video marketing, why it’s so important to our client’s campaigns, and how it can…

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How Do You Use Analytics & Tracking On Your Website?

How Do You Use Analytics & Tracking On Your Website?

Digital analytics is the foundation of marketing, advertising, web design, and development. As a data-driven web development agency, we use a variety of analytics tools—including Google Tag Manager, Google Analytics, Cognitive SEO, Dragon Metrics, SEMRush, and more—to track, measure, and analyze your site performance, among other campaign metrics.    THE IMPORTANCE OF ANALYTICS & TRACKING. No matter what type of…

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If You Build It, Will They Come? How Will People Find My Website?

If You Build It, Will They Come? How Will People Find My Website?

HOW DO YOU GET ‘FOUND’ ONLINE? It would be amazing to build a brand new website and instantly have a flood of visitors that threaten to crash your server. However, that is not a typical result unless you are a well-established brand with a ready audience. Most websites are more akin to a billboard in a desert location—pretty and perhaps…

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Who Owns Your Website & All Its Content?

Who Owns Your Website & All Its Content?

DO YOU ACTUALLY OWN THE SITE YOU PAID AN AGENCY TO BUILD? So you need a new website built. You go to an experienced web development agency and want a custom, fully functional, and purpose-built site designed to achieve your specific goals. But when it's all said and done, who owns the final product? Underneath the beauty of a modern…

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Why The Rebrand? A Look At The New GTMA.

Why The Rebrand? A Look At The New GTMA.

Why do businesses rebrand? For lots of reasons like going after a new audience, feeling outdated, more alignment with what your business is now versus when it began, and even acquiring another business. So, why did GTMA rebrand? For all of those reasons.  Going After a New Audience. GTMA has a rich history of over 10 years of marketing excellence…

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What You Need To Know About Yelp’s Optimized Campaign Goals.

What You Need To Know About Yelp’s Optimized Campaign Goals.

Call us marketing nerds if you must, but if you are anything like us, you know how much work (FUN) it can be to create new search ad campaigns using Yelp Ads. There are so many options to choose from in the setup process, all of which have the potential to boost your ad performance. Whether it’s a choice in…

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What Is Web Accessibility & How To Stay Compliant.

What Is Web Accessibility & How To Stay Compliant.

WHAT IS WEB ACCESSIBILITY & HOW TO STAY COMPLIANT.   This blog post walks you through an overview of web accessibility and compliance, how it affects your business, and how GTMA’s team of web design and development experts can assist. As litigation surrounding web accessibility continues to increase, we want to help our clients make sure their websites are compliant…

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Website Photography & Design: How Custom Imagery Elevates Your Site Content.

Website Photography & Design: How Custom Imagery Elevates Your Site Content.

KEEPING THE END GOAL IN MIND. We all know the importance of having a professional, fully-functional website for your company or organization. Your site is the digital hub for all that encompasses your brand. Most importantly, it’s the foundation of your digital marketing strategy and a framework for building a successful business. In today’s digital landscape, using eye-catching imagery and…

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