Digital Marketing

Why The Rebrand? A Look At The New GTMA.

Why The Rebrand? A Look At The New GTMA.

Why do businesses rebrand? For lots of reasons like going after a new audience, feeling outdated, more alignment with what your business is now versus when it began, and even acquiring another business. So, why did GTMA rebrand? For all of those reasons.  Going After a New Audience. GTMA has a rich history of over 10 years of marketing excellence…

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What You Need To Know About Yelp’s Optimized Campaign Goals.

What You Need To Know About Yelp’s Optimized Campaign Goals.

Call us marketing nerds if you must, but if you are anything like us, you know how much work (FUN) it can be to create new search ad campaigns on Yelp. There are so many options to choose from in the setup process, all of which have the potential to boost your ad performance. Whether it’s a choice in the…

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What Is Web Accessibility & How To Stay Compliant.

What Is Web Accessibility & How To Stay Compliant.

WHAT IS WEB ACCESSIBILITY & HOW TO STAY COMPLIANT.   This blog post walks you through an overview of web accessibility and compliance, how it affects your business, and how GTMA’s team of web design and development experts can assist. As litigation surrounding web accessibility continues to increase, we want to help our clients make sure their websites are compliant…

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Website Photography & Design: How Custom Imagery Elevates Your Site Content.

Website Photography & Design: How Custom Imagery Elevates Your Site Content.

KEEPING THE END GOAL IN MIND. We all know the importance of having a professional, fully-functional website for your company or organization. Your site is the digital hub for all that encompasses your brand. Most importantly, it’s the foundation of your digital marketing strategy and a framework for building a successful business. In today’s digital landscape, using eye-catching imagery and…

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The Impact of Cookie Removal on Ad Targeting.

The Impact of Cookie Removal on Ad Targeting.

IT’S THE END OF THE WEB AS WE KNOW IT. The day digital advertisers knew would come is finally here, and the cookies are starting to crumble. Google recently announced that it would be fully doing away with third-party cookies from its Chrome browser by 2022. No, this is not the beginning of the apocalypse, but it does have significant…

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NEW! Get Yelp When You Partner With GTMA!

NEW! Get Yelp When You Partner With GTMA!

YELP, YOU HEARD THAT CORRECTLY. When you partner with GTMA, you now get Yelp. As premier agency partners, it’s easier than ever to leverage and make the most out of your ad presence on the Yelp Ads platform with GTMA. We are expertly trained to strategically use the platform, manage and optimize your campaigns, and report back every month.  …

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Google’s Breakup with Modified Keyword Match.

Google’s Breakup with Modified Keyword Match.

If you keep an eye on Google’s Search Ad updates (which, as a savvy marketer reading our blog right now, of course, you do!), you may have heard the recent announcement that they have begun the process of pairing down the kinds of keywords made available in their campaigns. With PLENTY of time and notice (yes, that is a hint…

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The Importance of the Logo.

The Importance of the Logo.

Strong branding helps make a lasting impression that sets your business apart from the competition, tells your story and builds loyalty and trust with customers over time. Your brand is not only a representation of your company, it’s also the promise you make to your customers.  The value of powerful branding infiltrates the subconscious minds of most people and most…

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The Conversion Cherry On Top.

The Conversion Cherry On Top.

The Return of the Great Display. Wait, what!? You’re writing about Display Ads? That’s so 2005...or is it? Display ads are like the billboards of the internet. They tell your audience what’s going on in as few words as possible, only holding their attention for a split second. On the other hand, search ads use a more targeted approach, delivering…

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Apple iOS 14 and Facebook Ads: What to Know

Apple iOS 14 and Facebook Ads: What to Know

Apple recently announced updates to iOS 14 that will affect how Facebook receives and reports on conversion events from certain native tools, like the Facebook pixel. Per Facebook, “Apple’s policy will prohibit certain data collection and sharing unless people opt into tracking on iOS 14 devices via the prompt. As more people opt-out of tracking on iOS 14 devices, ads…

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