Digital Marketing

The Do’s & Don’ts of Review Management for Reputation Marketing

The Do’s & Don’ts of Review Management for Reputation Marketing

When it comes to managing your online reputation, it's easy to occasionally let the haters get you down. As difficult as it may be to avoid focusing on the negative, you need to remind yourself there are still plenty of positives to be taken away from the reviews your business receives! One of the most important being how you choose…

Read More
SEO & REPUTATION MARKETING BETTER TOGETHER

SEO & REPUTATION MARKETING BETTER TOGETHER

WHAT IS SEO, AND WHY DOES IT MATTER? What relationship do SEO & reputation marketing efforts have to one another? A very close one! To understand how and why, let's first take a closer look at SEO itself. SEO stands for search engine optimization. It’s a technique used to maximize exposure to the content on websites in order to achieve…

Read More
The Fall Part 2

The Fall Part 2

IT’S NOT OUR FAULT. Look, we get it. Leasing apartments or selling condos and houses during the fall is THE WORST! Traffic dries up and it’s nobody's fault but the time of year. Our blog from last year proves that search traffic drops through the 🚽 toilet in September and October. Given our close partnership with Google, they were able…

Read More
First Agency in Real Estate Marketing to Pilot Innovative CPC Program

First Agency in Real Estate Marketing to Pilot Innovative CPC Program

Today, GTMA is excited to announce that we have been selected as the only agency in the real estate vertical, and one of only four agencies in the country, to pilot a new Yelp CPC ad format. Let’s take a look at what’s included! FROM YELP TO YOU IN ONE CLICK This new format allows searchers to skip the Yelp profile…

Read More
The Future of Facebook & Instagram

The Future of Facebook & Instagram

In March of 2019, Facebook announced that the company will undergo a series of changes in the near future to accommodate a major shift in business strategy. This will impact Facebook as well as its other owned social properties: Instagram, WhatsApp, and Messenger. Facebook will increasingly shift its platforms’ focus away from public posts to encrypted, ephemeral communications on its…

Read More
Press Release: Welcome Alexandra Watson

Press Release: Welcome Alexandra Watson

GTMA WELCOMES ALEXANDRA WATSON AS DIGITAL MARKETING DIRECTOR WATSON BRINGS TO GTMA OVER 20 YEARS OF BUSINESS & MARKETING EXPERIENCE   VANCOUVER, WA - Leading fully-stacked digital marketing agency, GTMA welcomes marketing guru Alexandra Watson as its Digital Marketing Director. In 2019, as GTMA expands its expertise to additional market segments, Watson’s extensive knowledge and management skills bring a new…

Read More
Conflict of Interest

Conflict of Interest

Yeah, but don’t you guys work with that building across the street? As perhaps the leading agency in the real estate marketing industry, it is not uncommon that we find ourselves marketing two communities that are within a few blocks or even across the street from one another. And it’s not just us, as concentrated as real estate development is, there…

Read More
New Social Media Marketing Packages

New Social Media Marketing Packages

Have you heard? We’ve updated our social and lead generation packages! If you already work with us (Yayy!!), you may have already jumped on a call with someone from our amazing Partnerships Team to discuss our new monthly packages and how they work. On the other hand, you could also have no idea what I'm talking about, so allow me…

Read More
Top 10 Best Apartment Community Photos

Top 10 Best Apartment Community Photos

I have been on the road 5+ years for GTMA as our head cinematographer and I've captured the perfect shots that draw people into their future home. Selecting a home, even a temporary one, can be daunting, but it almost always starts with viewing the community online. Here are my top ten favorite apartment photos. Get a picture like this of your…

Read More
Top 5 Best Apartment Lifestyle Videos

Top 5 Best Apartment Lifestyle Videos

So what’s the deal with Lifestyle Videos and apartments? Like all of the visual production we create here at GTMA, these pieces are all about the story. Lifestyle videos are the best way to communicate what life could be like for future residents at your apartment community. We try to work in a little of everything - the neighborhood, your community,…

Read More