Digital Marketing

How Will the New Facebook Pixel Update Affect YOU?

How Will the New Facebook Pixel Update Affect YOU?

What Updates Have Been Made to the Facebook Pixel? In a continued effort to protect the privacy and advertising experience of its users, the social media giant has made some changes to the way the Facebook pixel tracks user data. Now pixel owners have the option to opt into using (in addition to 3rd party cookies) 1st party cookies. Cookies are…

Read More
So, Here Comes The Fall Again

So, Here Comes The Fall Again

“The Fall” Yes, it’s that time of year again when we start hearing from clients that the numbers are just mysteriously down and their stakeholders are not happy about it or happy with us, so what are we going to do to fix it? Well, yeah… here’s the thing… fall is here and “Leasing Season” is over. You can fight…

Read More
How Not to Fall for SEO Scams (Like it’s 1999)

How Not to Fall for SEO Scams (Like it’s 1999)

Welcome to the shady underworld of SEO, where false promises are made, and the things you buy aren’t yours to keep. This black market of SEO services is easy to wander into, and the merchants are known to weave silkily worded tales of top ranking websites and immediate results, but don’t let yourself fall for their lies. If something sounds…

Read More
Fair Housing vs. Facebook Advertising – Update

Fair Housing vs. Facebook Advertising – Update

GTMA Fair Housing Update Facebook can’t seem to catch a break lately. On Friday HUD (Housing and Urban Development) filed a complaint against Facebook (again) with concerns over the possibility that housing industry advertisers could use Facebook’s targeting tools to violate provisions of the Fair Housing Act. You can read the official press release from HUD here. Facebook has already…

Read More
GTMA Lands a Spot on the Inc. 5000 List, Again

GTMA Lands a Spot on the Inc. 5000 List, Again

GTMA has done it again - we made the INC 5000 list for the second year in a row! Like the Energizer Bunny, we just keep growing. Or is that “going”? Either way, we’re doing both. Now with over 50 full-time employees, GTMA is most definitely growing, but we are also going - like when we moved our headquarters to the Pacific…

Read More
GTMA wins big at both AIM and the Communicator Awards!

GTMA wins big at both AIM and the Communicator Awards!

Since the early days of GTMA, we have been involved in reputation marketing for our client partners. Now, we’ve decided to take our relationship with Yelp to the next level by making it official. GTMA Gets Yelped, a video promoting our industry-first partnership with - you guessed it - Yelp has garnered a LOT of attention in the last few…

Read More
Keeping An Eye on Your ILS

Keeping An Eye on Your ILS

If you're marketing a multifamily property, you have a variety of marketing channels available to you—these range from sophisticated data mining techniques like regression analysis, to something as simple as the guy in the dinosaur suit flipping a sign on the sidewalk (our personal favorite). You then have to decide how much of your marketing dollars to put toward those…

Read More
THE SLOW DEATH OF TWITTER

THE SLOW DEATH OF TWITTER

[embed]https://www.youtube.com/watch?v=BSaJVUeLWic&feature=youtu.be[/embed] Hello Friends, fans, and social media fanatics! One of our core values here at GTMA is integrity, which works its way into the products and services that we offer our client partners. Our goal is to only utilize platforms that we truly believe will benefit our campaigns and help us achieve your goals. In this environment of constant change…

Read More
Fairbook Housing Laws

Fairbook Housing Laws

Digital marketing is an ever-changing industry. We at GTMA are pioneers in online advertising for multifamily, residential real estate and hospitality. Experience has shown us that, as important as it is to be ever-evolving and meet these almost daily changes to our industry, sometimes you just have to stick to your guns. Some important news just came out regarding fair…

Read More
How to Create a Killer Instagram Feed

How to Create a Killer Instagram Feed

Ah yes, Instagram - social media’s rising star when it comes to marketing. We’re all victims of endless scrolling and stumbling upon screenshot-worthy content wishing that we, too, could create dazzling posts. Visually-captivating feeds are are easy to spot, but feel incredibly daunting to accomplish. There is a common misconception that you need to be a professional photographer and use…

Read More