Digital Marketing

The Magic of Cinemagraphs: I Like The Way You Move

Cinemagraphs are images that combine video elements (“cinema”) with still photos (“graphs”) to create an experience entirely different from either. This form of micro-content results in part of the image moving, while the rest remain still. Pete Schwartz, GTMA’s award-winning animator, suggests cinemagraphs are “more like a work of art than a video and more interesting and engaging than a…

The Best Ways We’ve Found to Continue Your Marketing Education

At GTMA, one of our core values is to be Ever-Evolving as a company. Keeping in this spirit, we encourage and support the various outlets our employees have found to enhance their creativity and continue their education outside of the workplace through their hobbies and passion projects. Here are some of the ways we have found to continue our marketing…

7 Important Trends in Multifamily Digital Marketing for 2018

Now that you’re past the holiday food and drink extravaganza, you can finally start planning a winning digital marketing strategy for 2018. Let’s peer into the crystal ball to forecast important insights within the rich and complex multifamily market. Before trying to decide which new hashtags or memes will go viral this year, consider these seven important digital marketing trends…

Is Your Internet Marketing Campaign Really Working?

What gets measured, gets done. -- Peter Drucker You’ll hear a lot of marketers talk about metrics—and with good reason. Metrics make up the data we analyze to develop and improve our internet marketing campaigns. But metrics have zero meaning unless they serve a distinct purpose. At GTMA, our purpose is to create successful campaigns that deliver qualified leads to…

Exploring Google Posts Available to Google My Business Users for Apartment Marketing

In case you haven’t noticed it in local search results lately, Google My Business rolled out a new feature back in June enabling all Google My Business users to create social media-like posts under their local Knowledge Panel on the Google search results page. These Google Posts also appear within the Local Finder window in Maps results. “The new feature…

Coming Soon – Don’t Wait to Start Telling Your Story

So, the buildings not built yet, but you really want to start capturing leads and storytelling NOW! What can you do?  One of the most important times to begin storytelling of your apartment community is before it’s even built -- that’s where the 'Coming Soon Video' shines. The minute you have a lead capturing landing page live for your new…

GTMA Picks Up Wins at IAC and The Addys

GTMA Wins Big! GTMA is excited to announce another round of awards at the IAC and Addys this year. GTMA stands apart from the multifamily marketing industry as the only company recognized for integration of creative, technology, and media awards outside of multifamily. The awards recognize GTMA’s innovative digital campaigns on behalf of clients and original video content created to promote…

Digital Marketing in the Short Term Vs. Long Term

The Monetization of Social Media In the mid 2000s, pop rock band Panic! At The Disco grew a large enough fanbase for the music industry to take notice, so much so that they were signed before ever playing a show for an audience.  They climbed to popularity this entirely through growing a massive following on Myspace and engaging with an…

SEO Need-to-Knows For Your Apartment Community

8 Things Every Apartment Marketer Needs To Know About SEO It’s obvious that Google plays a huge role in getting potential leads to your site, but what’s less obvious is how Google ranks your community’s site against your competitors. Here are some things to keep in mind when planning out your community’s SEO strategy. Make a Good First Impression When…

The Ins and Outs of Content Marketing

Content Marketing Basics Chances are you’ve heard plenty of buzz around the term ‘content marketing’ or been told that you apartment community needs a content marketing strategy (yes, you do!).  Regardless of how much time you spend in the blogosphere or social media universe, it’s important to understand how this powerful marketing tool might involve anything from a blog post…