Digital Marketing
Reputation Management Theater – Season 1
Reputation Management Theater Season One Ends With a Bang (And An Important Message) After 11 episodes, winning big at the AIM Awards and providing a cathartic release of frustration for multifamily professionals everywhere dealing with insane apartment residents, the complete first season of Reputation Management Theater is now online for all to enjoy. PLUS, we're calling on YOU to send…
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Reputation Management Theater – “The Maintenance-Management Conspiracy”
Beware! The accusations in this episode of reputation management theater are offensive and borderline racist while simultaneously calling out others for being racist. We don't know the full story here, and we don't know what the management and maintenance are conspiring about, but we do know this review is downright hilarious. The grammar never fails to entertain, and the drama unfolding…
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Not a #Rio2016 Sponsor? Be Careful What You Tweet!
Olympic Censorship Did you know that it’s possible to trademark hashtags? During the #Rio2016 Olympic Games, throwing a hashtag in front of a couple of words is risky business. The paranoia is setting in already. Can we use that hashtag as an example to tell others not to use it?! Okay, so officially here’s the deal: During the blackout period…
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Reputation Management Theater – “The Worst Management I’ve Ever Seen”
In episode 9 of Reputation Management Theater our fearless CEO Joshua Swanson and his trustworthy Shakespearean actors perform a less than stellar, and grammatically incoherent review! How does an apartment building get good online reviews and build a positive reputation? Well apparently it's not by hiring leasing managers named 'Cath-ay'. Cathays do not care about your pains and issues once…
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GTMA’s Guide to Snapchat For Your Community
We See You Snapchat Here at GTMA we are all about evolving with the times and staying on top of where the audiences are hanging out online. At the moment, the younger audience is hanging on Snapchat -- big time! A whopping 76% of Snappers are age 34 or younger. No other platform comes close to the demographic breakdown that…
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Why You Need To Pay Attention to 360 Video
360 Video Isn't Just a Cool New Tech Toy, It's the Future of Advertising There was a time, not too long ago, when a few photos posted to a Craigslist ad would be enough to entice potential renters to step through the doors of your apartment community and take a tour. **cue laughter** Needless to say, those days are far…
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Why Video Advertising on Facebook is Here to Stay
Pay-per-click campaigns are a steady bet even in the ever changing digital world, but new mediums are infiltrating the digital marketing sphere that advertisers need to adopt -- like, yesterday. Video advertising, in particular, is increasingly gaining ground on social feeds, and the medium itself is evolving (think: live streaming, virtual reality, etc.). It’s important to note, however, that there’s…
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Reputation Management Theater – Meat Gazing
In episode 7 of Reputation Management Theater our fearless CEO Joshua Swanson and his trustworthy Shakespearean actors perform a 5-star apartment review! How does an apartment building get good online reviews and build a positive reputation? Find out by watching this episode. Oh, also, be sure you're paying close attention to the dress code needed by the maintenance staff in…
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#PetFriendly Communities Mean Loyalty (And Not Just From The Dogs)
The American Humane Society reports that 72% of renters have pets — woof that’s a good chunk of the population! Yet despite the overwhelming percentage of pet owners, an apartments.com survey found that renters still experience difficulty finding pet friendly housing, and tragically housing problems are one of the main reasons pets are given up to animal shelters. <p>…
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GTMA’s Complete Guide to The NaaEduConf
It’s that time of year again. No, not Christmas -- the 2016 NAA Education Conference & Exposition, duh! Think of it as an educational Christmas for multifamily professionals. GTMA will be there in spirit (and online of course) very much leading the multifamily thoughts and discussions. Therefore, we’ve created our very own guide to NaaEduConf! Follow along with GTMA as…
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