Digital Marketing

Reputation Management Theater – Fetus In The Freezer

In episode 7 of Reputation Management Theater, our fearless CEO Joshua Swanson and his trustworthy Shakespearean actors perform an apartment review that talks about the importance of cleaning out the freezer before future residents move in. Sometimes apartments are "a little ghetto," but don't let that stop you, apartment managers! Fight back by cleaning out your freezers and throwing away…

Connecting with your Audience Using Aerial Videography

Up, Up But Not Too Far Away Video shot from the sky, using aerial videography is just plain cool. And while its easy to get caught up in the novelty of a camera soaring over your community and seeing it from a whole new perspective, at the end of the day — remember that your aerial video must be more than ‘cool’, it…

Reputation Management Theater – “Something Stinky”

In Episode 5 of Reputation Management Theater: Stink! Shock! Disbelief! Oh yes, it's quite colorful with just a hint of mystery and an on-site investigation to boot.  There's a canine perpetrator on the loose, and this resident will not rest until justice is served. https://youtu.be/Z4DL5LhX_ME Why has GTMA hired Shakespearean actors to perform apartment reviews for all of us to…

Reputation Management Theater – Rip-off, Rip-off, Rip-off

This episode is rather serious as it deals with Fair Housing Laws, so pay close attention and learn from others negative Yelp reviews. In essence, that's really what this series is all about, teaching Property Managers just how to compose a perfect response to all of the interesting apartment reviews they receive. https://youtu.be/OYyBJueOxiA Why has GTMA hired Shakespearean actors to perform…

Reputation Management Theater – Ceiling Leaks

Certain residents can be counted on to complain and others can be counted on to problem solve. If only all apartment residents were as innovative as the reviewer featured in our latest episode of Reputation Management Theater. Can you guess which community the online reviewer is referencing? https://youtu.be/mu-jyALTREk Why has GTMA hired Shakespearean actors to perform apartment reviews for all of…

GTMA Wins Video Awards at AIM Conference

Once a year apartment markerters from all over the country converge on Huntington Beach, California for the Apartment Internet Marketing Conference. GTMA wasn't a sponsor this year, but we were there in spirit by participating in the 2016 AIM Video Awards. An original video and a $20 donation to the Housing Industry Fund got us in the competition. As a "vendor," even though we despise…

GTMA Guide to the AIM Conference Part I: Brand Consistency

Let's not forget that when you're building an apartment community, you're building (or contributing to) a brand. And with brand building comes an array of different components to pay attention to such as identity, values, mission statements, etc. People need reasons to connect and care about you. With potential renters doing their research from their mobile devices and desktops, your apartment community's…

Upgrade Your Apartment Community’s PPC Campaign with Geotargeting

Paid media continues to be one of the most effective ways to capture the attention of your apartment community's online audience. However, these types of campaigns require a reasonable budget and it becomes increasingly difficult to compete with larger organizations that have higher budgets for the same offering as yours in the same area as yours. Fortunately, the emergence of Geotargeting allows…

Reputation Management Theater – “Pompass” Clowns

https://youtu.be/BhUHjWfH4vI Some words used to describe apartments in online reviews are simply so perfect, they deserve their own Shakespearean actor to perform them for all of us to enjoy. Why are we taking the time to invest further into these unspellchecked reviews? Because the world is full of haters and our job is to fight back against those haters on behalf of our…

Reputation Management Theater – Smoker’s World

https://youtu.be/dv8YppFTa4s Some reviews are simply so well written, that they deserve their own monologue performed by a Shakespearean actor. Yes, these are REAL reviews read word-for-word by trained Shakespearean actors in the Los Angeles studio of digital agency GoToMyApartment. In Episode 1 of Reputation Management Theater we hear a story of someone "am living in this complex" and they are…