Digital Marketing
Enough With Millennials, Start Thinking About Generation Z
Move Over Millennials, Start Thinking About Generation Z Marketers have long been wringing their hands over how to talk to millennials -- the generation known for their anti-brand, anti-ad inclinations and their need for instant gratification. The landscape has slowly changed to meet the demand of the aging millennial generation as they begin growing families, yet what about the upcoming…
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MARKET TO RENTER’S PAIN POINTS
MARKET TO RENTER'S PAIN POINTS What are 'Pain Points'? The terms ‘marketing’ and ‘advertising’ can mean so many different things, yet what renters search for basically boils down to simple needs and wants which we refer to as ‘pain points'. Why People Spend Money At the most basic level, people typically spend money on two things: First, they readily spend…
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GTMA’S 2017 MULTIFAMILY MARKETING PREDICTIONS
2017 Predictions For the Multifamily Industry Predicting outcomes in 2016 was a tough business! But it's a whole new year with brand new emerging trends, technology, and possibilities -- which is why the team at GTMA put together a comprehensive outline of some of the most pertinent marketing predictions to multifamily in 2017. The city of Los Angeles saw 20,000 new…
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Changes Coming To Instagram Instagram is always going through a multitude of changes in the digital marketing world. As an app that began solely as a medium to share the photographs taken by its users, Instagram as catapulted to become one of the key players in social advertising. After Facebook bought Instagram, it finally rolled out advertising options for businesses.…
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GTMA and Razz Interactive Sweep Against Big Name Competitors at 2016 W³ Awards
The Winners of the 2016 W³ Awards were announced by the Academy of Interactive and Visual Arts last week. Receiving nearly 5,000 entries, the W3 Awards honors outstanding Websites, Web Marketing, Web Video, Mobile Sites/Apps & Social content created by some of the best interactive agencies, designers, and creators worldwide. The W³ Awards is sanctioned and judged by the Academy…
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GTMA’s Guide to NMHC Optech 2016
NMHC is the premier destination for what’s next in multifamily, and this week, hundreds of multifamily leaders will gather at the NMHC Optech Conference to elevate the multifamily industry across many sectors from management to technology. At GTMA, we’re talkers. So we couldn’t help but add our two cents to some of the marketing topics of discussion at this year’s…
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Mindful Multifamily Management In The 21st Century
How and Why Reaching Millennials Authentically is Everything A recent Wall Street Journal report indicates that many Millennials may become a generation of perpetual renters. A broad swath of the middle class have been affected by a shortage of affordable homes, damaged credit, swelling student loans, and tough approval standards for buying a home. Clearly, long-term renters will want their…
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Case Study: Peak Campus Giveaway Meets Razz Rewards
Storytelling For The Digital Age GTMA is a band of digital storytellers, and we’re always seeking out new avenues to bridge technology and the art of storytelling -- we call it synergy ‘round here. And we’re pretty excited about the synergy we’ve created between GTMA, Razz Interactive and Peak Campus with a multi-faceted campaign aiming to drastically increase renewals and…
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Photo Gallery: Boca at City Walk
GTMA's latest shoot with Lennar features Boca City Walk, a new construction in Boca Raton Florida boasting luxury and sophistication. Excuse the shameless self promotion, but our shoot turned out fabulous and we're ready to show it off -- see for yourself!
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#NowTrending: What Trends Tell Us About The Future
Trends Are Tricky When it comes to trends, online and off, it’s tricky deciding which ones will become the next Instagram and which ones are in fact just a trend, or worse -- a fad. It’s easy to jumble the two; both indicate a rising level in popularity of a style, behavior, or product, but there is a major difference…
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