Digital Marketing

The Importance of the Logo.

The Importance of the Logo.

Strong branding helps make a lasting impression that sets your business apart from the competition, tells your story and builds loyalty and trust with customers over time. Your brand is not only a representation of your company, it’s also the promise you make to your customers. The value of powerful branding infiltrates the subconscious minds of most people and most…

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The Conversion Cherry On Top.

The Conversion Cherry On Top.

The Return of the Great Display. Wait, what!? You’re writing about Display Ads? That’s so 2005...or is it? Display ads are like the billboards of the internet. They tell your audience what’s going on in as few words as possible, only holding their attention for a split second. On the other hand, search ads use a more targeted approach, delivering…

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Apple iOS 14 and Facebook Ads: What to Know

Apple iOS 14 and Facebook Ads: What to Know

Apple recently announced updates to iOS 14 that will affect how Facebook receives and reports on conversion events from certain native tools, like the Facebook pixel. Per Facebook, “Apple’s policy will prohibit certain data collection and sharing unless people opt into tracking on iOS 14 devices via the prompt. As more people opt-out of tracking on iOS 14 devices, ads…

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Press Release: GTMA Acquires Indevver

Press Release: GTMA Acquires Indevver

GTMA ACQUIRES WEB DEVELOPMENT COMPANY INDEVVER INDEVVER BRINGS OVER A DECADE OF CUSTOM WEB DESIGN & DEVELOPMENT EXPERIENCE TO GTMA. VANCOUVER, WA — GTMA, an award-winning digital marketing and creative agency, today announced that it has acquired Indevver Inc., a company specialized in custom website development, reinforcing its position to grow as a leading full-service digital agency.  The newly acquired company,…

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Waze Features GTMA Case Study

Waze Features GTMA Case Study

At GTMA, we believe that Waze is a powerful platform for brand awareness, enabling our clients (including apartment communities and local businesses) to stand out in heavily saturated markets using hyperlocal targeting at an extremely cost-effective price. Since we've utilized their platform so successfully, Waze decided to feature us in a case study. The Waze case study covers some of our work…

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COVID-19 Curveballs Keep Digital Marketing & Communications a Priority for Apartment Owners

COVID-19 Curveballs Keep Digital Marketing & Communications a Priority for Apartment Owners

Given the constant technological advances in online marketing, renting apartments is an ever-evolving craft. Now, with Coronavirus and social distancing our new reality for the foreseeable future, marketing apartments must evolve once more, but this time it must evolve quickly and pivot to a focus on consistent communication and virtual everything. COVID-19 will accelerate the trend we already see toward…

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5 Tips To Creating The Best DIY Leasing Tour Video

5 Tips To Creating The Best DIY Leasing Tour Video

At the moment one of the biggest challenges to giving apartment tours is that people aren’t coming to your physical property. It might be the social distancing to stop the spread of the COVID-19 virus right now, but sometimes it can be a scheduling conflict or an out-of-state potential resident that will require the need to do an impromptu home…

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The Ultimate Guide to C-C-P-A without the P-A-I-N

The Ultimate Guide to C-C-P-A without the P-A-I-N

Making your multifamily business compliant with the new California privacy regulations is easier than you may think! Over the last few weeks, online buzz has been rising about the latest four-letter word in marketing: CCPA. Short for the California Consumer Privacy act, or AB 375, this new act is driving client questions in the multifamily industry about how they will…

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SEO Strategies Lease-ups vs. Stabilized Apartments

SEO Strategies Lease-ups vs. Stabilized Apartments

SEO strategies for lease-ups vs. stabilized apartments should not look exactly the same. In this article, we’re going to focus on what your end goal is and then work backward in order to determine what kind of SEO campaign you actually need. Given all of our previous articles on what SEO is, we’ll assume our readers have a basic understanding…

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Reputation Marketing Case Study from GTMA

Reputation Marketing Case Study from GTMA

This reputation marketing case study represents 30+ properties located across the state of California under a single management company. GTMA contracted to provide ongoing social media content, social ads, and reputation management services for these multi-family apartment communities in 2019. Many of these properties were recent B-class portfolio acquisitions that had previously struggled with negative reviews and poor online reputations. When…

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