Diversify, Diversify, Diversify
Most people know that the first principle of investment is to DIVERSIFY. Well, believe it or not, that goes for apartment marketing, too. When I speak with someone about purchasing our media products, they balk at the idea of doing multiple apartment videos. I get it, there is only one community, why should there be three videos? Well, allow me to explain.
Worth It Because They Search It
When producing apartment video content it is important to have the videos live on YouTube because it happens to be the second largest search engine in the world. Often, the target demographic will be millennials and they have grown up with YouTube. Statistics say that millennials consume more video content than any other demographic. This means three videos offers three chances of winning three different search strings.
These facts + the SEO support that we offer = generating inbound leads.
If You Film It, They Will Come
Did you know that according to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network? How about this: over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth! With all that viewing going on, do you have any content for people to see? If so, is that content actually being seen? People are out there looking, so it is important to have content for viewing and sharing. Additionally, it is important to have enough content out there to help boost the opportunity that your community will be found in a search.
More Bang For Your Buck
Of course there is the all-important business side of things. It is important to note that when producing three videos versus one, we work with you on pricing. That is one of the advantages of working with an agency like GTMA. All of our services are in-house, so we can be creative in our digital storytelling AND in creating packages that fit your needs and budget.
If you have a digital marketing need let me know, I’m open to chat anytime! And don’t forget to connect with us on Twitter at @GoToMyApartment.