Apartment Marketing Conference Multifamilypro Brainstorming 2014 – What We Learned

GoToMyApartment attended Multifamilypro’s Brainstorming Sessions in Puerto Rico from October 22nd-24th of 2014 as a title sponsor. As a part of this educational conference for apartment marketers, GTMA interviewed property managers, leasing mangers, asset managers and industry professionals asking two key survey questions.

First, we wanted to know what the number 1 issue facing multifamily professionals today is. Here’s what they said:

Here’s full roundup of what the property management professionals identified as issues facing apartment marketers:

• New Construction (26%)
• Ratings and Reviews (17%)
• Adaptation of New Technologies (17%)
• Keeping Units Filled (7%)
• Keeping up with Social Media (4%)
• Quality Maintenance (4%)
• Better Customer Service (4%)
• Follow Through (4%)
• Market Reach (4%)
• Government Requirements (4%)
• Co-Workers (4%)
• Targeting Millennials (4%)

Since new construction was on the minds of a lot of multifamily professionals at the Brainstorming Conference, we asked a follow-up question. How can you compete with new construction? Here’s what they said:

Will we see all of you apartment marketers, property managers, leasing managers and agents and other multifamily professionals at the 2015 Brainstorming Sessions in Reno? We hope so! Let us know your thoughts on what the Brainstormers had to say in the comments below or by tweeting us @GoToMyApartment.

Bonus Content:

Have you thought of using social media as a tool to recruit multifamily talent? Our recent post “How to Recruit Multifamily Professionals Using Social Media” goes in depth on the subject.