Property Videos

5 Tips To Creating The Best DIY Apartment Video Tours

At the moment one of the biggest challenges to giving apartment tours is that people aren’t coming to your physical property. It might be the social distancing to stop the spread of the COVID-19 virus right now, but sometimes it can be a scheduling conflict or an out-of-state potential resident that will require the need to do an impromptu home…

Check Out Our Vis Prod Packages

One of our core values at GTMA is "ever-evolving." When we see a need, we evolve to meet that need. Sometimes that means pivoting what we are doing, and sometimes that means growing and offering more. The newest evolution at GTMA is going to greatly benefit our client partners. We are excited to introduce our new Visual Production packages. So what…

Top 5 Best Apartment Lifestyle Videos

So what’s the deal with Lifestyle Videos and apartments? Like all of the visual production we create here at GTMA, these pieces are all about the story. Lifestyle videos are the best way to communicate what life could be like for future residents in your apartment community. We try to work in a little of everything - the neighborhood, your…

Top 10 Best Apartment Micro-Moments

As the Chief Creative Officer at GTMA, I love it when we get to do micro-moments. Apartment Micro-Moments are a chance to either find a way to tell a complete story in a very short period of time or an opportunity to focus on one specific aspect of a given community. Sometimes, with apartment micro-moments, 15 seconds is more than…

Coming Soon – Don’t Wait to Start Telling Your Story

So, the buildings not built yet, but you really want to start capturing leads and storytelling NOW! What can you do?  One of the most important times to begin storytelling of your apartment community is before it’s even built -- that’s where the 'Coming Soon Video' shines. The minute you have a lead capturing landing page live for your new…

Why You Need To Pay Attention to 360 Video

360 Video Isn't Just a Cool New Tech Toy, It's the Future of Advertising There was a time, not too long ago, when a few photos posted to a Craigslist ad would be enough to entice potential renters to step through the doors of your apartment community and take a tour.  **cue laughter**  Needless to say, those days are far…

Why Video Advertising on Facebook is Here to Stay

Pay-per-click campaigns are a steady bet even in the ever changing digital world, but new mediums are infiltrating the digital marketing sphere that advertisers need to adopt -- like, yesterday. Video advertising, in particular, is increasingly gaining ground on social feeds, and the medium itself is evolving (think: live streaming, virtual reality, etc.). It’s important to note, however, that there’s…

Connecting with your Audience Using Aerial Videography

Up, Up But Not Too Far Away Video shot from the sky, using aerial videography is just plain cool. And while its easy to get caught up in the novelty of a camera soaring over your community and seeing it from a whole new perspective, at the end of the day — remember that your aerial video must be more than ‘cool’, it…

How Using Digital Media Helps Renters Experience the Lifestyle of Your Apartment Community

There was a time when having just a few photos in a Craigslist posting or an ad would be enough to entice a potential renter to come through the doors of your apartment community and take a tour. Now, competition has grown and technology, like digital media, has allowed people to experience more on their portable and smart devices which…

Spotlighting Your Property’s Killer Amenities in Your Digital Strategy

Ah, there’s no place like HOME… especially when it’s got so many built-in perks to living there. But before people decide to make your community their home, you’ve got to let them know what you’ve got…and when it comes to showcasing your assets, is there a strategy that dictates what you should be highlighting? That’s the question we’re going to answer today!…