The Blog.

Stay up-to-date on the latest in marketing news and GTMA's strategy as it relates to the ever-evolving nature of digital communications.

User Experience (UX) for Real Estate Websites

A good user experience makes all the difference when browsing any website, especially regarding real estate website design. When you visit any website, there is likely something you wish to accomplish — finding product pricing, locating business hours, or booking a service. Sometimes it’s quick and easy to find what you’re looking for, and you leave happy and ready to…

Getting The Most From Your Wireframes

WHY USE WIREFRAMES IN UI DESIGN? The Purpose of Wireframing and Importance of Wireframe Tools When designing a website, it’s essential for a UX designer to view everything in simple black-and-white diagrams before the time and effort can be invested into visual design details and content creation. The wireframing process involves arranging the elements on a page to give a clear…

Viewing Designs and Giving Feedback in Adobe XD

WHY USE ADOBE XD? Adobe XD allows designers to visualize websites more efficiently by creating immersive simulations of designs before jumping into development. Elements can be given hover and click effects to demonstrate limited functionality in addition to static design. However, it’s important to keep in mind that Adobe XD is not responsive to screen sizes and does not have…

What To Know About Mobile App Tracking & Ad Serving

As you may recall, major internet browsers, like Google Chrome, have rolled out plans to move away from third-party cookie tracking as part of a greater trend to increase privacy for web users. Learn more about The Impact of Cookie Removal on Ad Targeting in this blog post. Now with Apple’s recent iOS updates (14.5+), apps must ask for permission…

Understanding Color Marketing & What It Means For Your Brand.

Color is used as a communication tool in most aspects of life—it is vital to expression and the human experience. Our wardrobe reflects the colors we want to project. We buy and use products in colors we like. We paint and decorate our homes in colors we find joy and peace in. Colors have become ingrained signals to use. In…

Optimizing Your Google Business Profile to Boost Business

WHAT IS A GOOGLE BUSINESS PROFILE? First, what is it? Well, the Google Business Profile (formerly Google My Business*) is a free tool for businesses to manage their online presence across Google, including Search and Maps. *News flash: Google has decided to change the name to Google Business Profile. Whatever the name, the platform helps customers find businesses and allows…

Integrating Video Into Your Digital Marketing Plan

In the ever-changing world of digital marketing, how are you ever supposed to know which trends (like TikTok) to jump on and which will be out the door before you can throw a concept together? GTMA is here to fill you in on the science of video marketing, why it’s so important to our client’s campaigns, and how it can…

8 Signs It May Be Time For A Rebrand

Rebrands are a natural stage in the life cycle of every brand or business. It’s more likely to be a matter of when, not if, you will rework your brand into a newer, better, stronger-than-ever version of itself. Whether it’s a top-to-bottom reinvention of your business model through its name and logo or just a modification to the color palette…

How Do You Use Digital Analytics & Tracking On Your Website?

Digital analytics is the foundation of marketing, advertising, web design, and development. As a data-driven web development agency, we use a variety of analytics tools—including Google Tag Manager, Google Analytics, Cognitive SEO, Dragon Metrics, SEMRush, and more—to track, measure, and analyze your site performance, among other campaign metrics. THE IMPORTANCE OF DIGITAL ANALYTICS & TRACKING No matter what type of…

If You Build It, Will They Come? How Will People Find My Website?

HOW DO YOU GET ‘FOUND’ ONLINE? It would be amazing to build a brand new website and instantly have a flood of visitors that threaten to crash your server. However, that is not a typical result unless you are a well-established brand with a ready audience. Most websites are more akin to a billboard in a desert location—pretty and perhaps…