The Blog

Stay up-to-date on the latest in marketing news and GTMA's strategy as it relates to the ever-evolving nature of digital communications.

Google Disables &num=100 Parameter: What It Means for SEO & Your Data

Google Disables &num=100 Parameter: What It Means for SEO & Your Data In mid-September 2025, Google quietly made a change that’s sent ripples through the SEO community: it disabled support for the &num=100 URL parameter. For many years, SEO tools used this parameter to request 100 search results on a single page (instead of the standard 10), enabling more efficient…

Why Web Designers Are Critical for Multifamily Marketing Success

Why Web Designers Are Critical for Multifamily Marketing Success In the multifamily housing industry, first impressions often happen online. A potential resident's experience starts the moment they land on your website—and that experience is shaped by expert web designers who understand both aesthetics and usability. For multifamily brands, working with web designers who understand the leasing journey can mean the…

Geotargeting vs. Geofencing in Apartment Marketing: Why GTMA Chose its Strategy

At GTMA, we’re at the forefront of multifamily digital marketing and that means we’re not only up to speed on the latest trends, but we’re also deeply familiar with the laws that govern how we advertise apartment homes. A common point of confusion among our clients is the difference between geotargeting and geofencing and, more importantly, why we only offer…

Multifamily Lead Generation Strategies to Fill Units Faster

When it comes to multifamily communities, finding qualified renters efficiently is essential. In this article, we’ll dive into proven multifamily lead generation strategies that boost visibility, drive traffic, and convert prospects into residents. Along the way, we’ll highlight GTMA services—SEO, paid ads, content marketing, and resident referral programs—to help your property stand out. 1. Optimize Your Website for Leasing SEO…

Digital Marketing Strategies for Multifamily Real Estate Success

In today’s crowded online space, digital marketing isn’t just a buzzword, it’s a vital tool for multifamily brands to attract, convert, and retain residents. With renter expectations evolving and competition growing fiercer by the day, your property’s online presence needs to go beyond having a website. From strategic content creation and paid advertising to SEO and marketing automation, digital marketing…

Graphic Design That Drives Results for Multifamily Communities

Strong visuals tell powerful stories. In the multifamily housing industry, graphic design isn't just about looking good; it's about creating compelling brand experiences that engage renters and drive leasing outcomes. Whether you’re launching a new development or rebranding an existing property, professional graphic design can elevate your marketing and increase trust at every touchpoint. At GTMA, we believe graphic design…

Digital Marketing: The Cornerstone of Multifamily Property Success

Digital Marketing: The Cornerstone of Multifamily Property Success In today's competitive real estate landscape, digital marketing has become essential for multifamily properties aiming to attract and retain residents. With the majority of renters initiating their apartment searches online, a robust digital presence is no longer optional, it's imperative. This article delves into the pivotal role of digital marketing in the…

3 Brilliant Ways to Use Generative AI in Multifamily Marketing (That You’re Probably Not Doing Yet)

Let’s face it: if you’ve been to any multifamily conference lately, you’ve heard two things on repeat— ☕ “Do you want to grab coffee?”🤖 “Generative AI is the future.”And honestly? They’re not wrong. (About the AI. The coffee part is debatable.)At GTMA, we’ve not only been talking about generative AI—we’ve been building with it. Over a year ago, we launched EvernodeAI,…

What Is Multifamily? Understanding Multifamily Housing

In the evolving landscape of real estate, the term "multifamily" frequently emerges, especially among investors, developers, and urban planners. But what does multifamily mean? This article aims to define multifamily housing, explore its various forms, highlight its benefits, and discuss effective strategies on how to market multifamily properties. Defining Multifamily Housing Multifamily housing refers to residential buildings designed to house…

Data Transparency in Digital Marketing: GTMA’s New Reporting Enhancements

Bringing Clarity to Data in 2025 Every month, more than 33,000 people search for "data analytics." But what are they really looking for? Clarity. Businesses need insights they can act on, and that’s why GTMA is taking data transparency and reporting enhancements to the next level in 2025. As a data-driven agency, we know that accurate data is only valuable…