The Blog.

Stay up-to-date on the latest in marketing news and GTMA's strategy as it relates to the ever-evolving nature of digital communications.

Apple iOS 14 and Facebook Ads: What to Know

Apple iOS 14 and Facebook Ads: What to Know

Apple recently announced updates to iOS 14 that will affect how Facebook receives and reports on conversion events from certain native tools, like the Facebook pixel. Per Facebook, “Apple’s policy will prohibit certain data collection and sharing unless people opt into tracking on iOS 14 devices via the prompt. As more people opt-out of tracking on iOS 14 devices, ads…

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Press Release: GTMA Acquires Indevver

GTMA ACQUIRES WEB DEVELOPMENT COMPANY INDEVVER INDEVVER BRINGS OVER A DECADE OF CUSTOM WEB DESIGN & DEVELOPMENT EXPERIENCE TO GTMA. VANCOUVER, WA — GTMA, an award-winning digital marketing and creative agency, today announced that it has acquired Indevver Inc., a company specialized in custom website development, reinforcing its position to grow as a leading full-service digital agency.  The newly acquired company,…

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Press Release: GTMA Acquires Indevver
A Thanksgiving Pie from Judy Swanson

A Thanksgiving Pie from Judy Swanson

My entire life my lovely mother, Judy Swanson, has been a baker and pie maker. Every holiday it was a different type of delicious crave-worthy dessert ranging from cheesecake so rich your lips fall off from puckering too much, to pumpkin pie that’s better than Costco (say it isn’t so!?), to peanut butter bars that literally make my mouth water…

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Waze Features GTMA Case Study

At GTMA, we believe that Waze is a powerful platform for brand awareness, enabling our clients (including apartment communities and local businesses) to stand out in heavily saturated markets using hyperlocal targeting at an extremely cost-effective price. Since we've utilized their platform so successfully, Waze decided to feature us in a case study. The Waze case study covers some of our work…

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Waze Features GTMA Case Study
Managing Your Apartment Community’s Online Reputation During COVID-19

Managing Your Apartment Community’s Online Reputation During COVID-19

Considering the curveballs that COVID-19 is throwing us, it may seem inevitable that your property’s star rating will drop on review platforms. After all, 95% of the country is currently under stay-at-home orders. For multifamily communities, more people at home means that minor issues such as noise, closed amenities and changes in staff availability have a greater potential to develop…

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COVID-19 Curveballs Keep Digital Marketing & Communications a Priority for Apartment Owners

Given the constant technological advances in online marketing, renting apartments is an ever-evolving craft. Now, with Coronavirus and social distancing our new reality for the foreseeable future, marketing apartments must evolve once more, but this time it must evolve quickly and pivot to a focus on consistent communication and virtual everything. COVID-19 will accelerate the trend we already see toward…

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COVID-19 Curveballs Keep Digital Marketing & Communications a Priority for Apartment Owners
5 Tips To Creating The Best DIY Leasing Tour Video

5 Tips To Creating The Best DIY Leasing Tour Video

At the moment one of the biggest challenges to giving apartment tours is that people aren’t coming to your physical property. It might be the social distancing to stop the spread of the COVID-19 virus right now, but sometimes it can be a scheduling conflict or an out-of-state potential resident that will require the need to do an impromptu home…

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The Ultimate Guide to C-C-P-A without the P-A-I-N

Making your multifamily business compliant with the new California privacy regulations is easier than you may think! Over the last few weeks, online buzz has been rising about the latest four-letter word in marketing: CCPA. Short for the California Consumer Privacy act, or AB 375, this new act is driving client questions in the multifamily industry about how they will…

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The Ultimate Guide to C-C-P-A without the P-A-I-N
SEO Strategies Lease-ups vs. Stabilized Apartments

SEO Strategies Lease-ups vs. Stabilized Apartments

SEO strategies for lease-ups vs. stabilized apartments should not look exactly the same. In this article, we’re going to focus on what your end goal is and then work backward in order to determine what kind of SEO campaign you actually need. Given all of our previous articles on what SEO is, we’ll assume our readers have a basic understanding…

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Reputation Marketing Case Study from GTMA

This reputation marketing case study represents 30+ properties located across the state of California under a single management company. GTMA contracted to provide ongoing social media content, social ads, and reputation management services for these multi-family apartment communities in 2019. Many of these properties were recent B-class portfolio acquisitions that had previously struggled with negative reviews and poor online reputations. When…

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Reputation Marketing Case Study from GTMA