Archives: FAQs

What KPIs Should I Track For A Multifamily Digital Campaign?

Track leads, lease applications, cost per conversion, engagement rate, and bounce rate. GTMA integrates all your ad and web analytics into a custom dashboard for actionable insights.

Why Is Content Marketing Important In Multifamily Leasing?

Consistent blog content boosts SEO, educates renters, and builds trust. GTMA and EvernodeAI collaborate to publish location-specific blogs that target seasonal trends, neighborhood guides, and apartment living tips.

How Does Branding Affect Apartment Leasing?

Strong branding creates emotional connection and credibility. GTMA helps properties stand out with cohesive logos, messaging, and visual identity, influencing renter decisions and increasing conversion rates.

What Should Be On A High-Converting Apartment Landing Page?

A great landing page includes localized SEO copy, compelling visuals, clear CTAs (like "Book a Tour"), floor plans, pricing, and contact forms. GTMA designs these with conversion optimization baked in.

How Do Google Ads Help With Apartment Lease-Ups?

Google Ads help by capturing high-intent searches like “apartments for rent near me” or “2-bedroom apartment in [City].” GTMA sets up search, display, and remarketing campaigns to target renters actively searching.

What Types Of Social Media Ads Work Best For Multifamily Properties?

Carousel ads, video tours, and testimonial clips on platforms like Facebook and Instagram often generate strong engagement. GTMA customizes ad creative to showcase community lifestyle, amenities, and specials.

How Do You Advertise A Multifamily Property Online?

Advertising strategies include SEO, Google Ads, social media campaigns, geotargeted display ads, and retargeting. GTMA integrates all these efforts into a cohesive digital strategy tailored to your leasing goals.

Can GTMA Manage Digital Ads?

Yes. GTMA offers paid advertising management across Google, Facebook, Instagram, and programmatic platforms with performance tracking and optimization.

How Does GTMA Approach SEO Campaigns?

GTMA approaches SEO as a long-term investment. Using platforms like EvernodeAI, it delivers keyword strategies, content development, and reputation building in real-time.

What Branding Services Does GTMA Offer?

GTMA develops brand identity, messaging frameworks, visual systems, and positioning strategies that reflect your business goals and audience.