CONTOUR CONDOS.

RESIDENTIAL.

“CREATE YOUR OWN OUTDOOR OASIS AT CONTOUR.”

GTMA applied a long history in creative visual production and social marketing strategy to the sale of LivURBN’s exclusive CONTOUR on Campbell condominiums in Phoenix’s upscale Biltmore District. This limited collection of residences offer luxury living in 1-3 bedroom options beginning at $350,000.

CONTOUR ON CAMPBELL.

CONTOUR's collection of contemporary homes feature expansive indoor and outdoor living experiences with culinary-inspired appliances, beautiful wood floors, lavish bathroom suites, and large private garden terraces offering up to ~702 square feet of outdoor living space.

SERVICES PERFORMED FOR THIS CLIENT.

PHOTOGRAPHY.

SOCIAL ADVERTISING.

SOCIAL MEDIA MANAGEMENT.

VIDEO PRODUCTION.

LEAD GENERATION.

PHOTOGRAPHY

CONTOUR’S SUCCESS.

Throughout the campaign, our media strategy team closely monitored and tracked the data. In the first four months of the campaign (January - April of 2019), 11 sales can be attributed directly to GTMA. From then on, traffic continued to increase and the entire community sold out several months in advance of the target date of October 2019.

MEDIA STRATEGY.

By keeping an eye on the analytics, we were able to optimize based on conversion data (ex. location, interests, existing buyer demographics) and update our ads to match the condo availability and maintain high CTRs with relevant leads.

LEAD GENERATION.

From January to May 2019, we saw a dramatic increase in traffic to the CONTOUR website.

128% INCREASE IN NEW USERS.

129% INCREASE IN PAGE VIEWS.

350% INCREASE IN DISPLAY TRAFFIC.

108% INCREASE IN DIRECT TRAFFIC

*Data in comparison to the previous period.

GOOGLE CPC.

337% INCREASE IN GOOGLE CPC FOR NEW USERS.

100+ CONTACT FORM SUBMISSIONS.

67.46% OF ALL NEW USERS BROUGHT TO THE SITE DURING CAMPAING LIFETIME.

74 ONLINE AD LEADS.

display ads.

Contour Condos Horizontal Display Ad Exterior

SOCIAL ADVERTISING.

From January to April 2019, CONTOUR received direct sales and numerous online leads from our social marketing campaign.

7 DIRECT SALES.

50 FACEBOOK LEADS.

16 INSTAGRAM LEADS.

MICROMOMENTS.

CINEMAGRAPH SOCIAL AD RESULTS.

*Showing results before and after GTMA micromoments were implemented (Feb. - March 2019).

20% INCREASE IN CTR FOR SOCIAL ADS ACCORDING TO ADS MANAGER.

FACEBOOK.

161% INCREASE IN NEW USERS.

5.5% INCREASE IN AVERAGE SESSION DURATION.

INSTAGRAM.

92% INCREASE IN NEW USERS.

35% INCREASE IN AVERAGE SESSION DURATION.

10% INCREASE IN PAGES PER SESSION.

TOP-PERFORMING SOCIAL ADS.

Contour Condos Facebook Ad Video Screenshot

Contour Condos Facebook Ad Carousel Example

Contour Condos Facebook Video Ad Example

ORGANIC SOCIAL MEDIA.

From February to May 2019, we maintained an active social presence driving traffic for CONTOUR on Facebook and Instagram.

147 total users brought to the site via organic social.

143 new users brought to the site via boosted posts.

FACEBOOK.

187% INCREASE IN engagements.

525% INCREASE IN impressions.

37,438 average daily users reached.

5M total impressions.

29 engagements per post on average.

50 FACEBOOK leads.

INSTAGRAM.

18% INCREASE IN instagram profile click since the previous period.

531 followers gained.

239 average daily impressions on profile.

150 new users to site via the instagram profile button.

39% bounce rate (vs. 32% average for organic traffic, 62% all traffic).

TOP-PERFORMING POSTS.

*Most of these were boosted.

COMMUNITY TOUR.

7,655 people reached.

101 engagements.

RESIDENCE SPOTLIGHT.

7,778 people reached.

133 engagements.

TIMELAPSE VIEW.

3,672 people reached.

89 engagements.

CAMELBACK MICROMOMENT.

5,049 people reached.

241 engagements.

(This one was organic!)

ORGANIC TRAFFIC.

53% INCREASE in new users.

60% INCREASE in sessions.

9% decrease in bounce rates.

*Showing results from Jan. - May 2019 compared to the previous period.

DIRECT TRAFFIC.

107% INCREASE in new users.

83% INCREASE in sessions.

*Showing results from Jan. - May 2019 compared to the previous period.

CLIENT COMMENTS.

HAVE THEIR BEEN ANY NOTICEABLE CHANGES IN THE FREQUENCY OF SALES WHEN GTMA BEGAN WORKING ON THE CONTOUR CAMPAIGN?

“

From January 2019 – May 2019 we had 452 new prospects. This is much higher than the 5 months before this (327 prospects).

Does the onsite sales team have any feedback on the quantity and/or quality of leads since the start of the campaign?

“

They say that the leads that are coming through Facebook are very well qualified. Sometimes sales gallery visitors expect pricing to be lower. We are okay with this as we want to get the prospect in the sales gallery so that the sales team can talk with them and give their pitch. Also important that our ads are self-qualifying and including pricing.

What can GTMA improve on in either the onboarding process, reporting, and/or the management of the campaign?

“

The meeting during the kick-off every week was very helpful to get the campaign running.

Next time I’d recommend we include the sales team in the discussion so that they can describe what they are seeing with the buyers/on the sales floor.

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I'D RATHER LIVE WITH MY PARENTS YES