LETTUCE ENTERTAIN YOU.

HOSPITALITY.

“120+ RESTAURANTS, 9 STATES, COUNTLESS CUISINES.”

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The Chicago-based restaurant group Lettuce Entertain You Enterprises came to our GTMA professionals for assistance with developing an organized internal marketing structure, setting a cohesive social media strategy, and launching a campaign for a new premium brand.

LETTUCE ENTERTAIN YOU ENTERPRISES.

Lettuce Entertain You Enterprises has 120+ locations with 6,000 employees across 15 divisions and 35 different marketers working for those different divisions. When they came to GTMA, there was a huge need to centralize marketing under a single leader and create a process that utilizes the scale of the business to propel their 50 different restaurant brands forward.

SERVICES PERFORMED FOR THIS CLIENT.

CONTENT CREATION.

DIGITAL MARKETING TRAINING.

SOCIAL MEDIA CONSULTING.

SOCIAL MEDIA INFLUENCER PROGRAM CREATION.

WEBSITE STRATEGY.

RPM RESTAURANTS.

RPM Restaurants, LEYE’s newest addition at the time with partners Bill and Giuliana Rancic, needed marketing support and a social media strategy for the big launch.

$2M REVENUE BROUGHT IN MONTHLY WITHIN THE FIRST SIX WEEKS OF THE LAUNCH.

LEYE SUCCESS.

We helped launch a unified brand website under LEYE and curated social posts generated by the marketing team for restaurant brands like:

RPM

M Burger

Osteria Via Stato

Naoki Sushi

Ramen San

Dance Studio

Joe’s Seafood, Prime Steak, & Stone Crab

Shaw’s Crab House

…and LOTS more!

BUILDING A FANBASE.

From zero to 50,000+ followers for RPM Steak, RPM Italian, Lettuce Entertain You, Eiffel Tower Restaurant, M Burger, Studio Paris (Now Dance Studio).

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