Pratum Companies

BRAND IDENTITY

Pratum Companies emerged from the merger of three established real estate brands. GTMA partnered with the team to lead a full-stack rebrand — Naming, Brand Identity, and Collateral Design — that gives their unified vision a name and a voice.

SERVICES PERFORMED FOR THIS CLIENT

NAMING.

VERBAL IDENTITY.

VISUAL IDENTITY.

LOGO DESIGN.

BRAND GUIDEBOOK.

COLLATERAL DESIGN.

BRAND GUIDEBOOK

We developed a comprehensive Brand Guidebook to anchor Pratum’s new visual and verbal identity. From color hierarchy and typography to texture and photography direction, every element reinforces the brand’s promise: take root with us.

BRAND IDENTITY

The Pratum logo retains modernity and simplicity with a stylized wordmark featuring an iconic growing “P” as a standalone emblem. Inspired by an open field — greenery, fresh air, and sunshine — the system is balanced by clean color blocking and confident, thin lines.

2024 Naming, Brand Identity, & Collateral Design — Pratum Companies.

BORN FROM THREE, UNIFIED AS ONE

Pratum Companies emerged from the merger of Edgewood Management, Presidential Service Industries, and FCRE Compliance & Leasing — three established real estate companies coming together as one integrated brand. GTMA partnered with the team in Washington D.C. to develop a name, identity, and verbal voice that speak to a single, unified mission.

COLLATERAL & APPLICATIONS

From letterhead and business cards to apparel, notebooks, lanyards, and social profiles, every Pratum touchpoint was crafted to reinforce the brand. Each application carries the wordmark, the “P” emblem, and the warmth of the brand’s natural color palette — so the Pratum identity feels cohesive and confident across every print and digital surface.

A NEW NAME, A UNIFIED VISION

CLIENT COMMENTS

“

[ADD PRATUM TESTIMONIAL HERE — REPLACE WITH ACTUAL CLIENT QUOTE.]

[CLIENT NAME, TITLE]

”

“

[OPTIONAL SECOND TESTIMONIAL — REPLACE OR REMOVE THIS QUOTE BLOCK.]

[CLIENT NAME, TITLE]

”

INTERESTED IN CHATTING?

I’d rather eat my socks. YES