RAKIT.

BUSINESS-TO-CONSUMER.

“MAKE MORE THAN NOISE. MAKE A RAKIT.”

With a revolutionary product ideal for fans of any sport, the team at RAKIT approached GTMA to help create a custom 3D product animation video that would allow them to get the ball rolling on fundraising for production.

RAKIT.

Make some noise! RAKIT is the ultimate device for the ultimate fan. A compact, customizable megaphone device fully equipped with LED lights, scratch-resistant beads, impact-resistant acrylic design, and more, RAKIT is perfect for parents and fans of any sport.

SERVICES PERFORMED FOR THIS CLIENT.

ANIMATION + MOTION GRAPHICS.

GRAPHIC DESIGN.

FILMMAKING + VIDEO PRODUCTION.

THE CHALLENGE.

Our client had a new product design for an enhanced megaphone device that allows fans to cheer along and make a RAKIT. Working with a limited budget, RAKIT asked the creative experts at GTMA to produce a video showcasing their product that could aid crowdfunding and other marketing efforts.

THE STRATEGY.

Because this was a brand new product with no existing inventory, we needed to showcase the device itself and explain the functionality in a visually appealing way. We used their existing 3D CAD files to create a short animation that displayed the product spinning and coming apart. The motion and separation allowed us to highlight the different components and features that make up the RAKIT device.

TARGET AUDIENCE:

The target demographic for this project was parents of high school and collegiate athletes, as well as companies and corporations — like colleges, universities, or national franchises.

GOAL:

To supplement fundraising efforts.

OBJECTIVE:

To highlight the unique attributes of the product and explain its purpose in a simple way.

RAKIT’S SUCCESS.

RAKIT's animated project was a unique opportunity for GTMA to combine 3D animation with our video editing and post-production graphic design work. Keeping the text callouts separate from the product animation helped stay within budget while giving our creative team more options and versatility in post-production.

THE RESULTS.

The final video produced by GTMA helped RAKIT move forward with a successful crowdfunding campaign that helped create an awesome product. Make a RAKIT for your favorite team or person!

CHECK IT OUT!

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