The 300.

COMMERCIAL REAL ESTATE.

“FROM DUSK TILL DAWN, THE 300 OFFERS THE WARMEST OF WELCOMES.”

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When presented with an opportunity to help build brand awareness for a newly reimagined commercial high-rise in downtown Chicago, our digital marketing specialists at GTMA used our expert hyper-local strategy to tell their unique story to an engaged audience.

THE 300.

300 South Wacker, otherwise known as The 300, is a 36-story class A office building located along the Chicago River on the coveted Wacker Drive. Owned and operated by Golub & Company, and designed by renowned architecture firm A. Epstein & Sons, the building boasts unobstructed 360-degree views of the Chicago skyline and features smaller floorplates of 16,000 square feet, allowing small to mid-size companies to occupy full floors. After a multi-million dollar renovation, The 300 features a lobby entrance that allows two comfortable seating areas, a stationary food truck with a rotating selection of cuisine, a coffee bar, the fast-casual Mexican restaurant Dos Toros Taqueria, a bike room with direct access from Wacker Drive, a group exercise and yoga studio, and an updated fitness center and conference spaces.

SERVICES PERFORMED FOR THIS CLIENT.

SOCIAL MEDIA MANAGEMENT.

SOCIAL ADVERTISING.

SNACKABLE CONTENT CREATION.

THE GOAL.

To showcase The 300 as a revitalized office option for Chicago businesses.

THE OJECTIVE.

To build brand awareness.

THE CHALLENGE.

GTMA was tasked with reinforcing Golub & Company’s goal for the 300 South Wacker project: to cast a spotlight on its attractive location, amenities, and tenant experience that today’s workforce seeks.

THE STRATEGY.

We focused on the unique qualities and selling points of this specific project — and there are PLENTY! — to help them stand-out in a highly saturated market.

The boutique office high-rise in the heart of the Chicago Loop offers amenities and tenant services like none other. This sophisticated building is not only in a convenient location for commuters, but it also has an engaging on-site concierge service, a spacious tenant lounge, and so much more. On the river-facing side of the building, The 300 features a larger-than-life map mural, making it a must-see attraction on city tours.

Building off the reputation of The 300’s incredible architecture, we developed a hyper-local strategy to promote their building as an established leader in the Chicago Business District. Using new and existing brand assets, we produced custom creative content used for both organic and paid social media marketing campaigns.

So what was our message? That was quite simple: The 300 is your ideal commercial high-rise office building in Downtown Chicago.

CONTENT CREATION.
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THE RESULTS.

Our social media specialists developed a strategic communication plan to bring The 300’s personality to life. Using the brand guidelines and other existing assets, we produced custom content and interacted with The 300’s tenants, potential partners, and employees to build an engaging online social presence. The organic campaign brought in hundreds of referrals with nearly 300,000 lifetime impressions and over 17,000 positive page feedback (comments, reviews, reactions, etc.) on Facebook and Instagram. Social advertising efforts have seen over 16,000 clicks and sent nearly 8,000 users to The 300’s website.

ORGANIC CAMPAIGN.

257 ORGANIC REFERRALS FROM FACEBOOK.

172 ORGANIC REFERRALS FROM INSTAGRAM.

OVER 225,000 ORGANIC IMPRESSIONS ON FACEBOOK + INSTAGRAM.

OVER 72,000 ORGANIC VIRAL PAGE IMPRESSIONS ON FACEBOOK.

OVER 17,000 POSITIVE PAGE FEEDBACK ON BOTH FACEBOOK + INSTAGRAM (LIKES, COMMENTS, REACTIONS, REVIEWS, ETC.)

SOCIAL ADVERTISING CAMPAIGN.

4,228 users sent to the site though facebook ads.

3,625 users sent to the site though instagram ads.

OVER 1 M impressions on facebook + instagram.

OVER 16,000 CLICKS.

$0.31 average cost per click (cpc).

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