The Dinerstein Companies.
Dinerstein had a story to tell that involved social media, photography, web development, and lead generation in both multifamily and student housing. With GTMA’s expertise in both, they came to the right place.
SERVICES PERFORMED FOR THIS CLIENT.
WEB DESIGN + DEVELOPMENT.
PRINTING + COLLATERAL.
We created a lifestyle look for the Dinerstein’s Sterling properties which painted a full picture for prospective student renters combining amenities, location, and atmosphere. These student housing communities were just about as fun to shoot as they look!
The website incorporates a refined design, a user-friendly experience, and a focus on Dinerstein’s innovative approach to developing multifamily communities.
GOOD STORYTELLING GENERATES LEADS + TRAFFIC.
Dinerstein had a story to tell that heavily involved social media, and they sought GTMA to help tell it. Student properties at the Sterling communities had enormous potential for social media activity, which GTMA leveraged right away, creating a social story for each individual community with student events, pool parties, virtal content, and online buzz.
We provided the Dinerstein portfolio with multi-faceted campaigns bringing each property to life on social media, and the results are remarkable. Nearly 20% of Facebook engagements lead to conversions on the website, meaning more people coming these communities to find homes. Whether we’re creating sleek storytelling for the Millenium lease-ups or Sterling’s student-focused engagement, the partnership between Dinerstein and our team at GTMA has built excitement for the unique story the Dinerstein portfolio exemplifies nationwide.
CUSTOM VIDEO PRODUCTION FOR LUXURY STUDENT HOUSING.
I ENJOY WORKING WITH THE GTMA TEAM AS THEY ARE ONE OF THE MOST CREATIVE, RESPONSIVE, AND INNOVATIVE GROUPS I HAVE HAD THE PLEASURE TO PARTNER WITH. MY EXPECTATIONS HAVE BEEN EXCEEDED WITH THE DELIVERY OF OUR NEW PROPERTY WEBSITES AND CORPORATE COMPANY WEBSITE SO I LOOK FORWARD TO A CONTINUED PARTNERSHIP AND CONFIDENT IN THEIR TEAM AND END PRODUCT.
MERIDETH SAVOIE, VICE PRESIDENT, NATIONAL MARKETING
I WORKED WITH GTMA TO CREATE SEVEN LIFESTYLE VIDEOS FOR COMMUNITIES IN NORTH CAROLINA AND METRO-DC RANGING FROM URBAN HIGH-RISE TO SUBURBAN GARDEN-STYLE COMMUNITIES. I WAS ABLE TO LEVERAGE GTMA'S EXPERTISE AND CREATIVITY TO TELL A UNIQUE STORY IN EACH VIDEO THAT RESONATED WITH OUR TARGET DEMOGRAPHIC. THE END PRODUCT WAS FANTASTIC!
JOYA PAVESI, FORMER REGIONAL MARKETING DIRECTOR