The Highland Residences.
The Highland Residences is Hollywood came to us as a new construction with an aggressive lease-up goal. Being one of several new buildings in the area and the highest price point amongst them, it meant we needed a comprehensive digital marketing campaign for this apartment community.
SERVICES PERFORMED FOR THIS CLIENT.
COLLTERAL + PRINTING.
The Highland Residences touts a boutique living experience, and the photography had to paint a full picture for prospective renters. From close-ups on fixtures, to wides and aerials, the Highland Residences came to life in the details.
The Highland Residences proudly boasts a W3 award winning website featuring a custom responsive design, a mobile-friendly interface, and an interactive floorplan browser delivering live apartment availability to all future residents.
GTMA’s PPC, social media, and social advertising campaigns were highly tailored to the culture and habits of Angelenos, putting the Highland Residences on track to meet their leasing goals and loving the community we’ve helped them build both online and off.
COLLATERAL + PRINTING.
It was crucial that the Highland Residences rise above the noise of an impacted Hollywood neighborhood. Our print campaign did more than list features; we transformed the Highland Residences into a story of its own with a newspaper-style print campaign.
GTMA/RAZZ HAS BEEN OUR STRATEGIC PARTNER ON A NUMBER OF NEW LEASE UP PROJECTS. THEIR UNIQUE AND CREATIVE APPROACH TO MULTIFAMILY HAS YIELDED AMAZING SUCCESS. IT’S REFRESHING TO WORK WITH A MARKETING PARTNER THAT GETS IT, CONSISTENTLY PROVIDES SMART CREATIVE, IS RESPONSIVE, ORGANIZED, OPEN-MINDED, AND ULTIMATELY DRIVES RESULTS.
ALEXIS SMOODY, MARKETING DIRECTOR, WOOD RESIDENTIAL SERVICES