Joshua Swanson
Optimizing Your Google Business Profile to Boost Business
WHAT IS A GOOGLE BUSINESS PROFILE? First, what is it? Well, the Google Business Profile (formerly Google My Business*) is a free tool for businesses to manage their online presence across Google, including Search and Maps. *News flash: Google has decided to change the name to Google Business Profile. Whatever the name, the platform helps customers find businesses and allows…
Read MoreWhy The Rebrand? A Look At The New GTMA
Why do businesses rebrand? For lots of reasons like going after a new audience, feeling outdated, more alignment with what your business is now versus when it began, and even acquiring another business. So, why did GTMA rebrand? For all of those reasons. Going After a New Audience GTMA has a rich history of over 10 years of marketing excellence…
Read MoreA Thanksgiving Pie from Judy Swanson
My entire life my lovely mother, Judy Swanson, has been a baker and pie maker. Every holiday it was a different type of delicious crave-worthy dessert ranging from cheesecake so rich your lips fall off from puckering too much, to pumpkin pie that’s better than Costco (say it isn’t so!?), to peanut butter bars that literally make my mouth water…
Read MoreCOVID-19 Curveballs Keep Digital Marketing & Communications a Priority for Apartment Owners
Given the constant technological advances in online marketing, renting apartments is an ever-evolving craft. Now, with Coronavirus and social distancing our new reality for the foreseeable future, marketing apartments must evolve once more, but this time it must evolve quickly and pivot to a focus on consistent communication and virtual everything. COVID-19 will accelerate the trend we already see toward…
Read MoreSEO Strategies Lease-ups vs. Stabilized Apartments
SEO strategies for lease-ups vs. stabilized apartments should not look exactly the same. In this article, we’re going to focus on what your end goal is and then work backward in order to determine what kind of SEO campaign you actually need. Given all of our previous articles on what SEO is, we’ll assume our readers have a basic understanding…
Read MoreIT’S NOT OUR FAULT. Look, we get it. Leasing apartments or selling condos and houses during the fall is THE WORST! Traffic dries up and it’s nobody's fault but the time of year. Our blog from last year proves that search traffic drops through the ???? toilet in September and October. Given our close partnership with Google, they were able…
Read MoreFirst Agency in Real Estate Marketing to Pilot Innovative CPC Program
Today, GTMA is excited to announce that we have been selected as the only agency in the real estate vertical, and one of only four agencies in the country, to pilot a new Yelp CPC ad format. Let’s take a look at what’s included! FROM YELP TO YOU IN ONE CLICK This new format allows searchers to skip the Yelp profile…
Read MoreMissed Opportunities With Your Yelp Business Listing
When I was in the market for a new place to call home, my apartment hunt started off like Goldilocks’ fairy tale—not too big, not too small, all my go-to stores close by, endless dining options, reliable public transportation and beautiful parks. But finding an apartment that was “just right” had proven to be quite the challenge once I Yelped…
Read More7 Important Trends in Multifamily Digital Marketing for 2018
Now that you’re past the holiday food and drink extravaganza, you can finally start planning a winning digital marketing strategy for 2018. Let’s peer into the crystal ball to forecast important insights within the rich and complex multifamily market. Before trying to decide which new hashtags or memes will go viral this year, consider these seven important digital marketing trends…
Read MoreGTMA’S 2017 MULTIFAMILY MARKETING PREDICTIONS
2017 Predictions For the Multifamily Industry Predicting outcomes in 2016 was a tough business! But it's a whole new year with brand new emerging trends, technology, and possibilities -- which is why the team at GTMA put together a comprehensive outline of some of the most pertinent marketing predictions to multifamily in 2017. The city of Los Angeles saw 20,000 new…
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