Case Studies
What You Need To Know About Yelp’s Optimized Campaign Goals
Call us marketing nerds if you must, but if you are anything like us, you know how much work (FUN) it can be to create new search ad campaigns using Yelp Ads. There are so many options to choose from in the setup process, all of which have the potential to boost your ad performance. Whether it’s a choice in…
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The Return of the Great Display. Wait, what!? You’re writing about Display Ads? That’s so 2005...or is it? Display ads are like the billboards of the internet. They tell your audience what’s going on in as few words as possible, only holding their attention for a split second. On the other hand, search ads use a more targeted approach, delivering…
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At GTMA, we believe that Waze is a powerful platform for brand awareness, enabling our clients (including apartment communities and local businesses) to stand out in heavily saturated markets using hyperlocal targeting at an extremely cost-effective price. Since we've utilized their platform so successfully, Waze decided to feature us in a case study. The Waze case study covers some of our work…
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