Case Studies

Case Study: GTMA’s Search Ad Strategy Surpasses Industry Benchmarks for Apartment Campaigns

Overview At GTMA, our media strategy for apartment marketing campaigns has consistently outperformed industry standards, delivering exceptional results for our clients. Whether it’s advertising luxury units, 1-3 bedroom listings, or pet-friendly apartments, our search ad campaigns have been driving unmatched engagement and conversions—all while keeping costs significantly lower than the competition. Key Metrics & Results Across multiple campaigns, GTMA’s search…

Case Study: Reshaping Reputation Management for Apartment Communities

Overview In today’s highly competitive rental market, managing your online reputation is more critical than ever. With 95% of consumers reading online reviews before making a purchase, reviews are often the first impression a prospective renter will have of your property. For communities aiming to attract and retain residents, an effective reputation management strategy can mean the difference between a…

Case Study: Transformative SEO Growth for a National Real Estate Firm & a Luxury Apartment Community

Overview At GTMA, we understand that driving the right traffic through tailored SEO strategies is key to long-term success. In this case study, we dive into the results of our campaigns for two unique clients—a national real estate firm and a luxury apartment community—showcasing how we improved keyword focus, boosted organic traffic, and significantly enhanced local engagement. National Real Estate…

Case Study: Display Ads Media Strategy – Exceeding Industry Benchmarks for GDN Campaigns

Driving Leases with Strategic Display Advertising Overview At GTMA, we crafted a tailored media strategy for a client’s Google Display Network (GDN) campaign that delivered exceptional results, surpassing industry benchmarks. Through strategic audience segmentation and optimized ad formats, we achieved a 35% increase in lease sign-ups while cutting cost per acquisition (CPA) by 20%. Here’s a breakdown of how we…

Case Study: Driving Organic Video Growth for a Multifamily Property

Platform Focus: Facebook and Instagram Period Compared: July 2023 vs. July 2024 Overview GTMA implemented a strategic shift toward incorporating more custom video content for a residential property’s social media channels, aligning with the growing dominance of video on platforms like Facebook and Instagram. This pivot resulted in significant growth in organic reach, impressions, and video views across both platforms.…

What You Need To Know About Yelp’s Optimized Campaign Goals

Call us marketing nerds if you must, but if you are anything like us, you know how much work (FUN) it can be to create new search ad campaigns using Yelp Ads. There are so many options to choose from in the setup process, all of which have the potential to boost your ad performance. Whether it’s a choice in…

The Conversion Cherry On Top.

The Return of the Great Display. Wait, what!? You’re writing about Display Ads? That’s so 2005...or is it? Display ads are like the billboards of the internet. They tell your audience what’s going on in as few words as possible, only holding their attention for a split second. On the other hand, search ads use a more targeted approach, delivering…

Waze Features GTMA Case Study

At GTMA, we believe that Waze is a powerful platform for brand awareness, enabling our clients (including apartment communities and local businesses) to stand out in heavily saturated markets using hyperlocal targeting at an extremely cost-effective price. Since we've utilized their platform so successfully, Waze decided to feature us in a case study. The Waze case study covers some of our work…