Case Study: GTMA’s Search Ad Strategy Surpasses Industry Benchmarks for Apartment Campaigns
Overview
At GTMA, our media strategy for apartment marketing campaigns has consistently outperformed industry standards, delivering exceptional results for our clients. Whether it’s advertising luxury units, 1-3 bedroom listings, or pet-friendly apartments, our search ad campaigns have been driving unmatched engagement and conversions—all while keeping costs significantly lower than the competition.
Key Metrics & Results
Across multiple campaigns, GTMA’s search ads have set a new standard for success in apartment marketing:
What Makes GTMA’s Strategy Successful?
Unbeatable Click-Through Rates (CTR):
Our campaigns are achieving an average CTR of 6.61%, which is 78% above the industry benchmark. This means our ads are not just seen but also generate significant engagement from prospective renters. By creating highly targeted and visually compelling ads, GTMA ensures that each click represents a meaningful step toward conversion.
Record-High Conversion Rates:
GTMA’s conversion rates are soaring, averaging 15%, compared to the industry’s modest 2.47%. Our campaigns aren’t just driving traffic—they’re converting visitors into qualified leads at a rate more than five times the industry standard. Whether for luxury properties or more traditional apartment listings, our ad strategies are getting people to take action.
Cost-Efficient Clicks:
With a cost per click as low as $0.31 in some cases, GTMA delivers the same high-quality traffic as other campaigns at a fraction of the cost. Our average CPC of $1.60 significantly undercuts the industry average, making our clients’ marketing dollars stretch further.
Industry-Leading Cost per Acquisition (CPA):
Perhaps the most impressive stat: GTMA’s CPA ranges from $2.50 to $75.00, while the industry average hovers around $116.61. By acquiring leads at up to 98% lower than industry costs, we ensure that our clients see maximum return on their investment, turning high-quality traffic into valuable conversions.
Ready to Transform Your Search Ad Strategy?
GTMA’s search ad strategy is setting the bar for apartment marketing. By outperforming industry benchmarks across all key metrics—CTR, CPC, conversion rates, and CPA—our campaigns are delivering outstanding results at a fraction of the cost. If you’re looking to elevate your apartment marketing and drive superior results, GTMA is your go-to partner for digital success.