Media Strategy Case Study

Case Study: GTMA’s Search Ad Strategy Surpasses Industry Benchmarks for Apartment Campaigns

Overview At GTMA, our media strategy for apartment marketing campaigns has consistently outperformed industry standards, delivering exceptional results for our clients. Whether it’s advertising luxury units, 1-3 bedroom listings, or pet-friendly apartments, our search ad campaigns have been driving unmatched engagement and conversions—all while keeping costs significantly lower than the competition. Key Metrics & Results Across multiple campaigns, GTMA’s search…

Case Study: Display Ads Media Strategy – Exceeding Industry Benchmarks for GDN Campaigns

Driving Leases with Strategic Display Advertising Overview At GTMA, we crafted a tailored media strategy for a client’s Google Display Network (GDN) campaign that delivered exceptional results, surpassing industry benchmarks. Through strategic audience segmentation and optimized ad formats, we achieved a 35% increase in lease sign-ups while cutting cost per acquisition (CPA) by 20%. Here’s a breakdown of how we…

The Conversion Cherry On Top.

The Return of the Great Display. Wait, what!? You’re writing about Display Ads? That’s so 2005...or is it? Display ads are like the billboards of the internet. They tell your audience what’s going on in as few words as possible, only holding their attention for a split second. On the other hand, search ads use a more targeted approach, delivering…

Waze Features GTMA Case Study

At GTMA, we believe that Waze is a powerful platform for brand awareness, enabling our clients (including apartment communities and local businesses) to stand out in heavily saturated markets using hyperlocal targeting at an extremely cost-effective price. Since we've utilized their platform so successfully, Waze decided to feature us in a case study. The Waze case study covers some of our work…