GOOGLE’S BIG 2023 TRANSITION By this time, we have all likely heard the BIG news of Google moving, in 2023, from Universal Analytics to Google Analytics 4, known better by its nickname GA4. As we increasingly live in a world of automation and machine learning, the way we measure digital traffic has changed. At the same time, privacy regulations are…Read More
Optimizing Your Google My Business Profile To Boost Business.
WHAT IS GOOGLE MY BUSINESS? First, what is it? Well, Google My Business is a free tool for businesses to manage their online presence across Google, including Search and Maps. News flash: Google has decided to change the name to Google Business Profile. Whatever the name, the platform helps customers find businesses and allows business owners to verify their business…Read More
If You Build It, Will They Come? How Will People Find My Website?
HOW DO YOU GET ‘FOUND’ ONLINE? It would be amazing to build a brand new website and instantly have a flood of visitors that threaten to crash your server. However, that is not a typical result unless you are a well-established brand with a ready audience. Most websites are more akin to a billboard in a desert location—pretty and perhaps…Read More
What You Need To Know About Yelp’s Optimized Campaign Goals.
Call us marketing nerds if you must, but if you are anything like us, you know how much work (FUN) it can be to create new search ad campaigns using Yelp Ads. There are so many options to choose from in the setup process, all of which have the potential to boost your ad performance. Whether it’s a choice in…Read More
The Impact of Cookie Removal on Ad Targeting.
IT’S THE END OF THE WEB AS WE KNOW IT. The day digital advertisers knew would come is finally here, and the cookies are starting to crumble. Google recently announced that it would be fully doing away with third-party cookies from its Chrome browser by 2022. No, this is not the beginning of the apocalypse, but it does have significant…Read More
NEW! Get Yelp When You Partner With GTMA!
YELP, YOU HEARD THAT CORRECTLY. When you partner with GTMA, you now get Yelp. As premier agency partners, it’s easier than ever to leverage and make the most out of your ad presence on the Yelp Ads platform with GTMA. We are expertly trained to strategically use the platform, manage and optimize your campaigns, and report back every month. …Read More
Google’s Breakup with Modified Keyword Match.
If you keep an eye on Google’s Search Ad updates (which, as a savvy marketer reading our blog right now, of course, you do!), you may have heard the recent announcement that they have begun the process of pairing down the kinds of keywords made available in their campaigns. With PLENTY of time and notice (yes, that is a hint…Read More
The Return of the Great Display. Wait, what!? You’re writing about Display Ads? That’s so 2005...or is it? Display ads are like the billboards of the internet. They tell your audience what’s going on in as few words as possible, only holding their attention for a split second. On the other hand, search ads use a more targeted approach, delivering…Read More
Apple iOS 14 and Facebook Ads: What to Know
Apple recently announced updates to iOS 14 that will affect how Facebook receives and reports on conversion events from certain native tools, like the Facebook pixel. Per Facebook, “Apple’s policy will prohibit certain data collection and sharing unless people opt into tracking on iOS 14 devices via the prompt. As more people opt-out of tracking on iOS 14 devices, ads…Read More
At GTMA, we believe that Waze is a powerful platform for brand awareness, enabling our clients (including apartment communities and local businesses) to stand out in heavily saturated markets using hyperlocal targeting at an extremely cost-effective price. Since we've utilized their platform so successfully, Waze decided to feature us in a case study. The Waze case study covers some of our work…Read More