Lead Generation

What You Need To Know About Yelp’s Optimized Campaign Goals.

What You Need To Know About Yelp’s Optimized Campaign Goals.

Call us marketing nerds if you must, but if you are anything like us, you know how much work (FUN) it can be to create new search ad campaigns on Yelp. There are so many options to choose from in the setup process, all of which have the potential to boost your ad performance. Whether it’s a choice in the…

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The Impact of Cookie Removal on Ad Targeting.

The Impact of Cookie Removal on Ad Targeting.

IT’S THE END OF THE WEB AS WE KNOW IT. The day digital advertisers knew would come is finally here, and the cookies are starting to crumble. Google recently announced that it would be fully doing away with third-party cookies from its Chrome browser by 2022. No, this is not the beginning of the apocalypse, but it does have significant…

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NEW! Get Yelp When You Partner With GTMA!

NEW! Get Yelp When You Partner With GTMA!

YELP, YOU HEARD THAT CORRECTLY. When you partner with GTMA, you now get Yelp. As premier agency partners, it’s easier than ever to leverage and make the most out of your ad presence on the Yelp Ads platform with GTMA. We are expertly trained to strategically use the platform, manage and optimize your campaigns, and report back every month.  …

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Google’s Breakup with Modified Keyword Match.

Google’s Breakup with Modified Keyword Match.

If you keep an eye on Google’s Search Ad updates (which, as a savvy marketer reading our blog right now, of course, you do!), you may have heard the recent announcement that they have begun the process of pairing down the kinds of keywords made available in their campaigns. With PLENTY of time and notice (yes, that is a hint…

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The Conversion Cherry On Top.

The Conversion Cherry On Top.

The Return of the Great Display. Wait, what!? You’re writing about Display Ads? That’s so 2005...or is it? Display ads are like the billboards of the internet. They tell your audience what’s going on in as few words as possible, only holding their attention for a split second. On the other hand, search ads use a more targeted approach, delivering…

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Apple iOS 14 and Facebook Ads: What to Know

Apple iOS 14 and Facebook Ads: What to Know

Apple recently announced updates to iOS 14 that will affect how Facebook receives and reports on conversion events from certain native tools, like the Facebook pixel. Per Facebook, “Apple’s policy will prohibit certain data collection and sharing unless people opt into tracking on iOS 14 devices via the prompt. As more people opt-out of tracking on iOS 14 devices, ads…

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Waze Features GTMA Case Study

Waze Features GTMA Case Study

At GTMA, we believe that Waze is a powerful platform for brand awareness, enabling our clients (including apartment communities and local businesses) to stand out in heavily saturated markets using hyperlocal targeting at an extremely cost-effective price. Since we've utilized their platform so successfully, Waze decided to feature us in a case study. The Waze case study covers some of our work…

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The Ultimate Guide to C-C-P-A without the P-A-I-N

The Ultimate Guide to C-C-P-A without the P-A-I-N

Making your multifamily business compliant with the new California privacy regulations is easier than you may think! Over the last few weeks, online buzz has been rising about the latest four-letter word in marketing: CCPA. Short for the California Consumer Privacy act, or AB 375, this new act is driving client questions in the multifamily industry about how they will…

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The Fall Part 2

The Fall Part 2

IT’S NOT OUR FAULT Look, we get it. Leasing apartments or selling condos and houses during the fall is THE WORST! Traffic dries up and it’s nobody's fault but the time of year. Our blog from last year proves that search traffic drops through the 🚽 toilet in September and October. Given our close partnership with Google, they were able…

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First Agency in Real Estate Marketing to Pilot Innovative CPC Program

First Agency in Real Estate Marketing to Pilot Innovative CPC Program

Today, GTMA is excited to announce that we have been selected as the only agency in the real estate vertical, and one of only four agencies in the country, to pilot a new Yelp CPC ad format. Let’s take a look at what’s included! FROM YELP TO YOU IN ONE CLICK This new format allows searchers to skip the Yelp profile…

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