Lead Generation

The Importance of Reputation Management

Did you know that 85% of people trust online reviews as much as they do a personal recommendation? This means your online reputation must be top-notch to stand out from your competitors. So what is reputation management and why is it important for your brand or business? Reputation management is the ongoing process of monitoring your brand or business's public…

GTMA’s Guide to Using TikTok for Multifamily

Whether you're utilizing organic social media, paid social advertising, or both, GTMA campaigns are strategically designed to help you fill your leasing funnel on a variety of social media platforms like Instagram, Facebook, Pinterest, and TikTok. We employ a hyper-local publication strategy to showcase your community as neighborhood experts by promoting it as the "right place right now" for your target…

Google Analytics 4 Webinar Video & Resources

Universal Analytics (UA) and Google Analytics 4 are completely different measurement models, so there is no direct “apples to apples” comparison of metrics from UA to GA4. It’s very important to understand the difference in UA’s session-based model vs. GA4’s event-based model to fully grasp why and how terms and reports have changed. To understand this new paradigm of site…

Universal Analytics to GA4

GOOGLE’S BIG 2023 TRANSITION By this time, we have all likely heard the BIG news of Google moving, in 2023, from Universal Analytics to Google Analytics 4, known better by its nickname GA4. As we increasingly live in a world of automation and machine learning, the way we measure digital traffic has changed. At the same time, privacy regulations are…

What To Know About Mobile App Tracking & Ad Serving

As you may recall, major internet browsers, like Google Chrome, have rolled out plans to move away from third-party cookie tracking as part of a greater trend to increase privacy for web users. Learn more about The Impact of Cookie Removal on Ad Targeting in this blog post. Now with Apple’s recent iOS updates (14.5+), apps must ask for permission…

Optimizing Your Google Business Profile to Boost Business

WHAT IS A GOOGLE BUSINESS PROFILE? First, what is it? Well, the Google Business Profile (formerly Google My Business*) is a free tool for businesses to manage their online presence across Google, including Search and Maps.  *News flash: Google has decided to change the name to Google Business Profile.  Whatever the name, the platform helps customers find businesses and allows…

If You Build It, Will They Come? How Will People Find My Website?

HOW DO YOU GET ‘FOUND’ ONLINE? It would be amazing to build a brand new website and instantly have a flood of visitors that threaten to crash your server. However, that is not a typical result unless you are a well-established brand with a ready audience. Most websites are more akin to a billboard in a desert location—pretty and perhaps…

What You Need To Know About Yelp’s Optimized Campaign Goals

Call us marketing nerds if you must, but if you are anything like us, you know how much work (FUN) it can be to create new search ad campaigns using Yelp Ads. There are so many options to choose from in the setup process, all of which have the potential to boost your ad performance. Whether it’s a choice in…

NEW! Get Yelp When You Partner With GTMA!

YELP, YOU HEARD THAT CORRECTLY When you partner with GTMA, you now get Yelp. As premier agency partners, it’s easier than ever to leverage and make the most out of your ad presence on the Yelp Ads platform with GTMA. We are expertly trained to strategically use the platform, manage and optimize your campaigns, and report back every month. WHY…

Google’s Breakup with Modified Keyword Match

If you keep an eye on Google’s Search Ad updates (which, as a savvy marketer reading our blog right now, of course, you do!), you may have heard the recent announcement that they have begun the process of pairing down the kinds of keywords made available in their campaigns. With PLENTY of time and notice (yes, that is a hint…