Lead Generation

Multifamily Pro Brainstorming 2015 Recap

Yes, we made a video of you! Take a look and let us know if you see yourself. Comment, tag, or, better yet, share with your friends on Facebook. This year, GTMA showed up strong at Multifamily Pro's Brainstorming Sessions. CEO Joshua Swanson delivered a compelling talk on microvideo and its use in online storytelling, we gave away an Apple iWatch, and our shooting…

What the New Google Maps Results Mean for Apartment SEO

Yup, Google’s changed their local map results again. Surprise, surprise. But this latest change might be their most drastic. For years we’ve been accustomed to what marketers affectionately refer to as the “7-Pack”, which listed 7 businesses ordered A through G next to a map on Google’s main search results page. Well, let me introduce you to the brand new…

Building the Perfect Landing Page to Convert Your Community’s PPC Traffic

Whether you're building a website for your apartment community or setting up an advertising campaign, you've likely encountered the question of where to send your traffic to. The main website sounds like the most logical choice, but is your website enough to generate viable leads? If not, building a conversion-optimized landing page is your best bet to generate the best possible leads that will…

How Using Social Media Boosts Your Apartment Community’s SEO

Most apartment marketers think of SEO and social media as two distinct marketing channels, with separate strategies assigned to each. And that's true, you do need to employ a unique approach for your community to each platform. But there are also some great overlapping benefits that you get when you mix the two. Here are seven ways that maintaining an active…

How to Optimize Your Google+ Page for Multifamily SEO Success

When it comes to SEO for multifamily websites, most only go as far as inserting keywords in meta tags and page copy before moving on. But there's one hugely important element to your apartment community's SEO strategy that you might be overlooking: the Google+ Page. Google+ should be the core of any good Local SEO strategy, and making sure that…

Apartment Marketing – Leave It To The Pros

https://youtu.be/G69oOIVLD1U Apartment Marketing - Leave It To The Pros Yeah, that's right I said it! Because the minute you start marketing your apartment incorrectly is the minute that you lose that potential resident. Currently, our respective CEO and CCO, Joshua and Jason, are in Puerto Rico at this year's Multifamily Pro Brainstorming Sessions dishing up exactly why leaving apartment marketing…