Lead Generation

GTMA’s Complete Guide to The NaaEduConf

It’s that time of year again.  No, not Christmas -- the 2016 NAA Education Conference & Exposition, duh!  Think of it as an educational Christmas for multifamily professionals.  GTMA will be there in spirit (and online of course) very much leading the multifamily thoughts and discussions. Therefore, we’ve created our very own guide to NaaEduConf!  Follow along with GTMA as…

Upgrade Your Apartment Community’s PPC Campaign with Geotargeting

Paid media continues to be one of the most effective ways to capture the attention of your apartment community's online audience. However, these types of campaigns require a reasonable budget and it becomes increasingly difficult to compete with larger organizations that have higher budgets for the same offering as yours in the same area as yours. Fortunately, the emergence of Geotargeting allows…

Google’s Right Hand Search Ads Are No More: How This Changes Your Multifamily Advertising

If you've ever had to ask if Google is prioritizing mobile search, now you know. As of this week, ads will now only appear at the top and bottom of search engine results page (SERPs) with up to four ads now being shown at the top. Google has taken out right-column search ads completely in favor of more ad space…

Apartment Marketing Using Facebook’s Retargeting Tools

Hopefully the reason you're here reading this piece is because you were captivated by the above video, clicked our link and came to this article. You wouldn't have been served the video via Facebook Exchange unless you had some interaction with GoToMyApartment before. Did you like our Facebook page, visit our website, watch one of our Facebook videos or maybe you're on…

Spotlighting Your Property’s Killer Amenities in Your Digital Strategy

Ah, there’s no place like HOME… especially when it’s got so many built-in perks to living there. But before people decide to make your community their home, you’ve got to let them know what you’ve got…and when it comes to showcasing your assets, is there a strategy that dictates what you should be highlighting? That’s the question we’re going to answer today!…

Multifamily Pro Brainstorming 2015 Recap

Yes, we made a video of you! Take a look and let us know if you see yourself. Comment, tag, or, better yet, share with your friends on Facebook. This year, GTMA showed up strong at Multifamily Pro's Brainstorming Sessions. CEO Joshua Swanson delivered a compelling talk on microvideo and its use in online storytelling, we gave away an Apple iWatch, and our shooting…

What the New Google Maps Results Mean for Apartment SEO

Yup, Google’s changed their local map results again. Surprise, surprise. But this latest change might be their most drastic. For years we’ve been accustomed to what marketers affectionately refer to as the “7-Pack”, which listed 7 businesses ordered A through G next to a map on Google’s main search results page. Well, let me introduce you to the brand new…

Building the Perfect Landing Page to Convert Your Community’s PPC Traffic

Whether you're building a website for your apartment community or setting up an advertising campaign, you've likely encountered the question of where to send your traffic to. The main website sounds like the most logical choice, but is your website enough to generate viable leads? If not, building a conversion-optimized landing page is your best bet to generate the best possible leads that will…

How Using Social Media Boosts Your Apartment Community’s SEO

Most apartment marketers think of SEO and social media as two distinct marketing channels, with separate strategies assigned to each. And that's true, you do need to employ a unique approach for your community to each platform. But there are also some great overlapping benefits that you get when you mix the two. Here are seven ways that maintaining an active…

How to Optimize Your Google+ Page for Multifamily SEO Success

When it comes to SEO for multifamily websites, most only go as far as inserting keywords in meta tags and page copy before moving on. But there's one hugely important element to your apartment community's SEO strategy that you might be overlooking: the Google+ Page. Google+ should be the core of any good Local SEO strategy, and making sure that…