Lead Generation

Missed Opportunities With Your Yelp Business Listing

When I was in the market for a new place to call home, my apartment hunt started off like Goldilocks’ fairy tale—not too big, not too small, all my go-to stores close by, endless dining options, reliable public transportation and beautiful parks. But finding an apartment that was “just right” had proven to be quite the challenge once I Yelped…

GTMA + Yelp’s Lead Generation for Apartment Communities

It’s time to talk Yelp. For a long time, Yelp and its 95 million monthly active users have been a source of laughter, tears and, sometimes, even leads for apartment communities. In fact, GTMA produced an award-winning web series last year based on some of those laughably bad gems pulled from horrible Yelp reviews written about apartment communities. It was…

The Pitfalls of Searching for Your Own PPC Ads Online

Launching a digital advertising campaign can be exciting. You submit a budget proposal to your owner, review an initial keyword report and display ad designs, and finally get the green light to launch your apartment community’s first AdWords campaign. So it’s only natural that you’d want to witness the fruits of your labor by searching for your ads online. However,…

Exploring Google Posts Available to Google My Business Users for Apartment Marketing

In case you haven’t noticed it in local search results lately, Google My Business rolled out a new feature back in June enabling all Google My Business users to create social media-like posts under their local Knowledge Panel on the Google search results page. These Google Posts also appear within the Local Finder window in Maps results. “The new feature…

Coming Soon – Don’t Wait to Start Telling Your Story

So, the buildings not built yet, but you really want to start capturing leads and storytelling NOW! What can you do?  One of the most important times to begin storytelling of your apartment community is before it’s even built -- that’s where the 'Coming Soon Video' shines. The minute you have a lead capturing landing page live for your new…

Digital Marketing in the Short Term Vs. Long Term

The Monetization of Social Media In the mid 2000s, pop rock band Panic! At The Disco grew a large enough fanbase for the music industry to take notice, so much so that they were signed before ever playing a show for an audience.  They climbed to popularity this entirely through growing a massive following on Myspace and engaging with an…

SEO Need-to-Knows For Your Apartment Community

8 Things Every Apartment Marketer Needs To Know About SEO It’s obvious that Google plays a huge role in getting potential leads to your site, but what’s less obvious is how Google ranks your community’s site against your competitors. Here are some things to keep in mind when planning out your community’s SEO strategy. Make a Good First Impression When…

GTMA’S 2017 MULTIFAMILY MARKETING PREDICTIONS

2017 Predictions For the Multifamily Industry Predicting outcomes in 2016 was a tough business!  But it's a whole new year with brand new emerging trends, technology, and possibilities -- which is why the team at GTMA put together a comprehensive outline of some of the most pertinent marketing predictions to multifamily in 2017. The city of Los Angeles saw 20,000 new…

Mindful Multifamily Management In The 21st Century

How and Why Reaching Millennials Authentically is Everything A recent Wall Street Journal report indicates that many Millennials may become a generation of perpetual renters. A broad swath of the middle class have been affected by a shortage of affordable homes, damaged credit, swelling student loans, and tough approval  standards for buying a home. Clearly,  long-term renters will want their…

#NowTrending: What Trends Tell Us About The Future

Trends Are Tricky When it comes to trends, online and off, it’s tricky deciding which ones will become the next Instagram and which ones are in fact just a trend, or worse -- a fad.  It’s easy to jumble the two; both indicate a rising level in popularity of a style, behavior, or product, but there is a major difference…